Top 5 Ways To Connect With Your Guests - Compeat

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RESTAURANT MANAGEMENT SOFTWARETop 5 Ways to.Connect withyour GuestsThis article dives into why restaurants shouldn’t ’86’ marketing efforts duringCOVID- 19 and strategies for how to succeed in connecting with your guests.www.compeat.com info@compeat.com (512) 279-0771

Table ofContentsCommunication is Key4Social Media and Technology Initatives4-5Special Touches on Delivery or Take-Out5-6Add some Flare to your FOH Employees6Online Presence7restaurant peeps. technology geeks.www.compeat.com sales@compeat.com (512) 279-0771

It is no surprise to anyone that the coronavirus pandemic ishaving a massive impact on almost every business.The restaurant and foodservice industryis among one of the hardest hit overall.With in-person promotional opportunities being extremelylimited right now it’s hard to figure out how to promote youroperation in a time when consumers are in constant conflictbetween their desire to treat themselves to their favoriterestaurant dishes and their fear of staying safe during this COVIDcrisis.However, marketing is essential forrestaurant operators to stay top of mindand survive this .Here are some ideas to help you engage with customers online,boost awareness around your takeout and delivery offerings, andkeep business going strong during this unprecedented time.restaurant peeps. technology geeks.www.compeat.com sales@compeat.com (512) 279-0771

Communicationis KeyTell your customers that you’re open (for takeout, delivery, or yourdining room) on social media, over email, on your phone recording, onyour website, with door or street signage – anywhere and everywheresomeone may look.Make sure to share your hours of operations, updated menu, updated take out options (alcohol is a bigone) and be SURE to share what type of safety precautions you are taking.Americans remain anxious – with slightly more than half of people feeling very concerned about theirown personal health according to Dataessential. Show your customers that you’re taking extra steps tokeep them safe.Social Media &Technology InitiativesFor the most part the traditional social media “rules” should be thrownout the window right now.We are in an unprecedented situation – which requires an approach that is outside the norm. Meaning,post more than X number a times of day if you want to, don’t overly edit your videos or put beautifulfilters on everything. Make it real, make it authentic, and try to make it fun. Here are some ideas:restaurant peeps. technology geeks.www.compeat.com sales@compeat.com (512) 279-0771

Show and TellConnect with you customers by taking them behind the scenes where all the magic happens.Highlight your chef cooking up a new recipe and then share that recipe for those who may want totry it at home. Feature that goofy BOH worker who can always seem to bring energy and smiles tothe faces of your hardworking employees. Share stories from your restaurant owner on how he orshe is truthfully coping and dealing with the stresses and fear of the unknown. Now more than everbefore people want to connect and what better way than to bring them inside your operation. Makesure as you are highlighting in BOH visuals, your staff is shown in protective gear so you can reiterateyour restaurant operations is abiding by all safety precautions.Host a Social Media ContestEncourage customers who order from you to tag you in a post to be entered to win prizes or a freemeal. The more creative the post the better to really liven up your Instagram feed!Create your own Personal Zoom BackgroundDo you have a famous wall in your restaurant where customers tend to take pictures, a drink thatyou’re known for, or maybe a triple cheeseburger patty made of French fries and pickles (I’mstretching here!) that is a customer favorite? Give your customers a Zoom image they can use as abackground on their virtual happy hours and let the other Zoom attendees ask where the heck theyare!Special Touches onDelivery & Take-OutDelivery and take out is difficult when you’re building or maintainingyour restaurant brand because let’s face it, personal touch is almostimpossible when you aren’t face to face.restaurant peeps. technology geeks.www.compeat.com sales@compeat.com (512) 279-0771

Here are some special ways to make your customers feel the love when they open up that bag on theirkitchen table and ensure they’ll come back over and over again: Throw in a gift card they can use for themselves the next time around or donate to local hospitals orfrontline workers. If they order a kid’s meal throw in a coloring book or a small toy. Include a handwritten “thank you” note from one of your employees or better yet the restaurantowner.Add FLare toFOH EmployeesIs your dining room or patio open for business but governmentguidelines require your customer facing employees to wear a mask atall times?Get customized masks for your employees that have your logo on the front. Put a sign out front thatadvertises your daily specials, includes a joke joke,or even some positive words of encouragementthat we will all get through these times. It’s the first and last thing consumers will see and potentiallyremember when it’s time to choose where they want dine for their next adventure out.restaurant peeps. technology geeks.www.compeat.com sales@compeat.com (512) 279-0771

Revisit and Optimizeyour Online PresenceWith the world of takeout and delivery now being a primary way todrive revenue, now is the time to make sure that consumers can easilyfind you online. Do not leave it to chance that search engines will automatically list your website when a search is conducted.92% of consumers will pick a business on the first page of local search results and 60% of users click onone of the top three search results; which means it is extremely important that your restaurant’s website comes up on top when consumers conduct a search.How? By increasing your Search Engine Optimization or SEO. And great news – it’s free to do! All major search engines rank listings based on its relevance to users. Does your restaurant appear when youGoogle “food near me”? This just happens to be one of the most search terms on the web today. Thesesearch engine companies want to keep their users by providing the best search results possible. In order to do that, they scan websites for certain key words and topics, rewarding the sites with the clearest messaging with the highest rankings.The whole idea of SEO and how to compete in this website competition can feel pretty intimidating especially in unimaginable times like these. Click here for our Top 8 Tips to get an immediate boost in yourSEO ranking.We hope these tips provide helpful inspiration to you and your team.You can find all the latest industry data and tips for best practices onour Compeat COVID-19 resource page.restaurant peeps. technology geeks.www.compeat.com sales@compeat.com (512) 279-0771

Now that you have some ideas of how to better connectwith your guests.Let us helpyour restaurantin more waysthan one!Learn how Compeat can help you gain actionable intelligencefrom your guests.Learn More

Tell your customers that you’re open (for takeout, delivery, or your dining room) on social media, over email, on your phone recording, on your website, with door or street signage – anywhere and everywhere someone may look. Make sure to share your hours of operations,

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