The Earnings Management Motivation: Accrual

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Australasian Accounting, Business and FinanceJournalVolume 10 Issue 3The Earnings Management Motivation: AccrualAccounting vs. Cash AccountingDr. Sandeep GoelManagement Development Institute, Gurgaon, India, [email protected] this and additional works at: 2016 Australasian Accounting Business and Finance Journal and Authors.Recommended CitationGoel, Dr. Sandeep, The Earnings Management Motivation: Accrual Accounting vs. CashAccounting, Australasian Accounting, Business and Finance Journal, 10(3), 2016, 48-66.doi:10.14453/aabfj.v10i3.4Research Online is the open access institutional repository for the University of Wollongong. For further information contact the UOW Library:[email protected] 4

The Earnings Management Motivation: Accrual Accounting vs. CashAccountingAbstractThe Accrual basis of accounting has always found favour amongst corporate practitioners of earningsmanagement. There have been extensive studies on earnings management, focusing on earnings hazards. Thispaper contributes to the literature by showing market inclination to accrual basis of accounting as motivatedby a desire for earnings management. It analyzes the sample units’ performance in regard to accrual-indicatorsvs. cash-indicators and their pervasiveness on stock pricing in India. In India, the corporate ownership modelis the Promoter Dominated Shareholders Model (PDSHM) which makes this study unique in highlightingearnings management motivation. The units show a market preference for accrual numbers and motivation forearnings management as clear in their stock pricing behavior. I hope the study improves investors’ perceptionof the reliability of a firm’s performance, as measured by earnings. It is of use to the users of financialaccounting and corporate finance globally for rationalizing the motivation behind earnings manipulation bythe management.KeywordsAccrual basis, cash basis, accounting indicators, stock pricing, earnings managementThis article is available in Australasian Accounting, Business and Finance Journal:

The Earnings ManagementMotivation: Accrual Accounting vs. CashAccountingSandeep Goel1AbstractThe Accrual basis of accounting has always found favour amongst corporate practitionersof earnings management. There have been extensive studies on earnings management,focusing on earnings hazards. This paper contributes to the literature by showing marketinclination to accrual basis of accounting as motivated by a desire for earningsmanagement. It analyzes the sample units’ performance in regard to accrual-indicators and their pervasiveness on stock pricing in India. In India, the corporateownership model is the Promoter Dominated Shareholders Model (PDSHM) which makesthis study unique in highlighting earnings management motivation. The units show amarket preference for accrual numbers and motivation for earnings management as clearin their stock pricing behavior. I hope the study improves investors’ perception of thereliability of a firm’s performance, as measured by earnings. It is of use to the users offinancial accounting and corporate finance globally for rationalizing the motivation behindearnings manipulation by the management.JEL Classification: M41Keywords: Accrual basis, cash basis, accounting indicators, stock pricing, earningsmanagement1Management Development Institute, Gurgaon, India48

Goel The Earnings Management MotivationI. IntroductionThe purpose of financial statements is always to report to the various stakeholders to helpthe management’s performance evaluation. This is where the accrual system of accountingassumes high importance. It is considered superior to others though it has been constantlychallenged by cash-flow accounting. The challenge by cash-flow accounting is more onthe importance and efficacy of accrual accounting and a shift toward the cash flowapproaches in security analysis (Hawkins & Campbell, 1978). The question about thesuperiority of accrual accounting over cash-flow accounting is concerned with theobjectives and the nature of financial reporting, i.e. the accrual system of accounting ispreferred for its objective of Earnings management. That said, earnings management is astrategy that can be used by the management of a company to deliberately manipulate thecompany's earnings to meet a pre-determined target. This practice is carried out with thehelp of accrual accounting. Goel's (2012) study evaluates the implications of discretionaryaccruals for earnings management in the Indian corporate enterprises. His analysisindicates the presence of accrual related earnings management in the units studied.Thus, the main objective of this discussion is to examine empirically the relative merits ofaccounting indicators from both accrual and cash-flow accounting in terms of theirpersistence and variability for stock behaviour with regard to earnings management.India saw two large corporate scams namely Satyam and Kingfisher in 2009 and 2012respectively. It not only led to financial loss for the shareholders but also disturbed thestatus quo of the entire financial system. Incidence of any such scam opens up to questionthe effectiveness of the governance framework and the quality of reported earnings. Itrequires a change in the regulatory regime. India had its transformation process in the formof new Companies Act, 2013 after a gap of 57 year since old Companies Act, 1956. Thiswill act as a reference point globally and is the key to this study's relevance.In the US there is a shareholder model of corporate governance. Countries like Japan havea coordinated model. But, in India companies witness Promoter Dominated ShareholdersModel (PDSHM) with strong control of promoters. In the private sector, most of thecompanies are family-owned businesses with largest shareholder holding over 50%. Thiscalls for a special attention to the motivation of earnings management and its detection atan early stage.However, there have been limited studies which explored the quality of earnings in theIndian context. This study evaluates the quality of reported earnings of Indian companiesoperating globally. The policy makers in India have amended clause 49 of ListingAgreement to inculcate sound governance practices among Indian corporate. This makesthe present study important and timely. Also, a recent study by (Pathak et al., 2014)stresses that each country has ‘its own standards, regulations and culture’, and there is aneed to explore earnings management – in that specific context.The paper contributes to the literature by studying the market response to the basis ofaccounting for detecting earnings management in Indian companies. This effect has beenexamined with the help of accounting indicators in the selected corporate enterprises.Further, their variability and persistence have been checked to test the degree of earningsmanagement evidences.49

AABFJ Volume 10, no. 3, 2016The rest of the paper is organised as follows. Next section presents a detailed literaturereview of related concepts for developing our predictions about earnings management.Subsequent section explains the sample selection procedure, research methodology anddescriptive statistics. Section 4 presents the results of the analysis with section 5concluding the paper. Section 6 and 7 present the limitations of the study and implicationsfor future research.II. Literature ReviewDefinitions of earnings managementEarnings management by companies has long been documented in the academic literature.Management of reported earnings is a major accounting concern both for academia as wellas industry (Dechow & Skinner, 2000).Watts and Zimmerman (1978) state that earnings management occurs when managershave a discretionary behaviour related to accounting numbers with or without limits andthis behaviour can be adopted to maximize the value of the company. Many surveys havebeen published on the topic (Barnea etal.,1976; Imhoff,1977; Ronen & Sadan,1981; Healy& Whalen, 1999; Dechow & Skinner, 2000; Stolowy & Breton, 2004). (Shipper, 1989)says that earnings management is “ . . . a purposeful intervention in the external financialreporting process, with the intent of obtaining some private gain . . .” (Healy & Whalen,1999, p.368) explain that earnings management occurs when managers use discretion tomanipulate financial information “. . . to either mislead some stakeholders about theunderlying economic performance of the company or to influence contractual outcomesthat depend on reported accounting numbers.”In this line, García Lara et al. (2005) prove that earnings management is an intentionallycarried out management practice, opportunistic and/or educational, with the purpose toreport desired results, distinct from the real ones. Scott (2009) determines earningsmanagement as “the choice of accounting policies or actions that can affect earnings toachieve a specific objective. ”Consistent among these definitions is the notion of intentional manipulation of reportednumbers by management. In a nutshell, Earnings management is ‘accrual management’,i.e. use of accruals to achieve a pre-determined target.Motivations of earnings management(Burgstahler etal., 1997) provide systematic evidence that firms increase reported earningsto achieve various incentives. The widespread use of accounting information byinvestors and financial analysts to help value stocks can create an incentive formanagers to manipulate earnings in an attempt to influence short-term stock priceperformance. The question arises - Do firms manage earnings for stock marketpurposes? (DeAngelo, 1988) reports that earnings information is important forvaluations in management buyouts and hypothesizes those managers of buyout firmshave an incentive to "understate" earnings.The findings show that firms report positive (income-increasing) unexpected accrualsprior to seasoned equity offers (Teoh, Welch, & Wong 1998b), initial public offers50

Goel The Earnings Management Motivation(Teoh, Welch, &Wong 1998a, Teoh, Wong, & Rao 1998).Other Prior studies onaccrual earnings management (AEM) around US IPOs provided mixed results(DuCharme, Malatesta, & Sefcik, 2001; Darrough & Rangan, 2005; Ball & Shivakumar,2008; Billing & Lewis, 2010).Overall, the wealth of evidence on the stock-market effect of earnings numbers clearlyindicates that, despite concerns about earnings management, investors view earningsas value-relevant data that is more informative than cash flow data. This finding hasbeen replicated over long periods of time and in many countries. It suggests thatinvestors do not view earnings management as so pervasive as to make earnings dataunreliable. This interpretation is confirmed by Dechow's (1994) findings that currentearnings are better predictors of future cash flows than are current cash flows.Earnings management’s link with insider trading is documented by (Beneish& Vargus,2002), (Park & Park, 004) and (Cheng & Warfield, 2005). Other studies document therelationship between earnings management and stock compensation through stock options(Baker et al, 2003), (Bartov& Mohanram, 2004), (Kwon &Yin, 2006).(Graham et al., 2005) argued that managers preferred real earnings management toaccrual-based earnings management because accrual manipulation was more likely to bescrutinized by external auditors and regulatory bodies while real activities manipulationhad a lower chance of being detected. Moreover, (Cohen, Dey, & Lys, 2008) found thatcompanies switched from accrual-based to real earnings management after the passage ofSarbanes-Oxley Act (SOX) in 2002.Recent literature suggests that possible earnings management strategies at the time of SEOissuance and in other settings are not just limited to overstatement of accruals, but caninclude manipulation of real activities (Cohen & Zarowin, 2010, Zang, 2011, Badertscher,2011).Furthermore, research avenue in earnings management is the investigation of the driversfor the choice of one practice over the other and to explain the reason such as an IPO orfinancial distress situations (Cohenet al.,2008; Campa & Camacho-Miñano, 2015).Methods of earnings managementIn earnings management, the issue of measuring the effects of managers' use ofaccounting discretion in accounting method choices is inevitable. There are twotechniques commonly recognised to manipulate earnings: accrual manipulation or realactivity manipulation (Schipper, 1989). Teoh, Wong, and Rao (1998) checkdepreciation estimates and bad debt provisions surrounding initial public offers. Theyfind that, on a matched sample of non-IPO firms, sample firms are more likely tohave income-increasing depreciation policies and bad debt allowances in the IPOyear and for several later years. Beneish (2001) discussed the analytics for incomeincreasing earnings management, income-decreasing earnings management and specificcontexts, e.g. financial institutions with regulatory constraints.(Cohen & Zarowin, 2010) focuses on three issues: whether managers manipulate earningsvia both accruals and real activities; how firms’ tradeoff between accrual and real earningsmanagement, and the economic consequences of accrual and real earnings management51

AABFJ Volume 10, no. 3, 2016around SEOs. The results show that firms use both AEM and REM around SEOs, andthese firms outperform their industry peers in the period prior to SEOs and underperformtheir peers following SEOs.(Zang, 2011) proposes that the relative extent to which managers engage in real activitiesmanipulation versus accruals manipulation reflects the costs associated with eitherstrategy.The research focused on accrual manipulation represents the most significant part inearlier literature. The studies have mainly used accruals manipulation as a proxy forearnings management, total accruals can be split across discretionary and nondiscretionary accruals in the models most frequently proposed by earlier research (i.e.Healy, 1985; DeAngelo, 1986;Jones, 1991; Dechow et al.,1995; Kothari, Leone &Wasley, 2005).Even though, the aggregate accrual models have been widely criticised (i.e. Kothari et al.,2005; Ibrahim, 2009), and even though they have some limitations, they still remain themost used by researchers in this area (Ibrahim, 2009).Gap areasThese review articles focused mainly on accounting choices, in the form of accruals,exercised by the management for designing earnings. Overall, there is remarkably littleevidence on earnings management for motivational reasons, suggesting that this is afruitful area for future research. As mentioned in the introductory part, the present studyexamines the effect of accounting indicators on stock pricing and finds out the motivationfor earnings management to investigate and test timely.III. Research DesignHypothesisThe implied hypothesis is that the accounting data is derived from either an accrualaccounting system or a cash-flow accounting system.The accounting indicator most favored by the market and/or reflected in themarket price will show less variability and a higher persistence than the other numbers.The rationale is that the nature of the association between the derived accounting numbersand the behavior of security prices indicates which method the market perceives to be themost related to the information used in setting equilibrium prices.So, the method that produces accounting numbers having the association with securityprices, with the least variability and the highest persistence, is the most consistent with theinformation that results in an efficient determination of security prices. Thus, hypothesisfor the present discussion is:Ha– Theaccounting indicator derived from accrual system is most favored by themarket.The evidence on the nature of the association is also essential regardless of the efficiencyof the market. It is an important factor in any accounting policy regardless of the nature ofthe policymakers’ views about other issues, including market efficiency.52

Goel The Earnings Management MotivationObjective of the studyThe study specifically aims at the following: To examine the relative merits of accounting indicators derived fromeither an accrual or cash-flow accounting system in terms of variability andpersistence to stock prices, and To test the motivation for accrual behaviour and highlight the existence of earningsmanagement in these undertakings for necessary regulation.Research methodology of the studyFollowing research methodology is used in the present study.Sample Design & ApproachThe present study covers the private listed companies in India, excluding the governmentundertakings and banks & financial institutions because of their distinct regulatorymechanism. The enterprises have been chosen by their performance in terms of profitgeneration (PAT performance) for the year 2007-08 as per ET October, 2007 Survey, onselect basis. Two criteria were used for the selection of the companies in the final sample.First, the enterprises should be in the private sector. Second, its accounting and marketdata, both were available for the study. Out of top twenty five corporate enterprises whichwere considered for the sample, only twelve met the sampling need. They contribute asignificant part of India’s market size and are constituent of BSE's Sensex like Dow Jonesof NYSE. Therefore, ‘case based’ research approach has been followed here. A list ofthese companies appears in Appendix I.Period of the StudyThe period to be covered in the present research study is of five years, ranging from 200304 to 2007-08. It has been taken as:(a) it is meaningful to focus the attention on earnings management practices of theenterprises chosen and detect the various grey areas with regardto accruals management, around global recession.(b) further, a five year period is enough to show the short-term and long- term changesand let the valid conclusions.Data UsedFor the purpose of the present study, the main data used is secondary in nature keeping inthe nature of the study. The study employs both accounting and market data. Theaccounting data was obtained from the annual reports of the units and other such recordsfor the relevant period. Market data for the units was obtained from the BSE site.Tools / Techniques UsedEarnings management indices, developed specifically for detecting the accrual motivationin the context of earnings management, have been used in the present study.53

AABFJ Volume 10, no. 3, 2016Accounting IndicesThe three semi accounting indices of rate of return are used for a comparison of therelative merits of accrual and cash accounting.a. A cash-flow per share/stock price ratio is used to represent the cashaccounting- derived semi accounting index of rate of return.b. A common equity per share/stock price ratio is used to represent the accrualaccounting- derived and balance sheet-oriented semi accounting index of rateof return.c. An earnings per share/stock price ratio is used to represent the accrualaccounting- derived and income statement-oriented semi accounting index ofrate of return.The cash flow per share/stock price of security i for time period t, is defined as:CFOi,t / CSOi,tCFPi,t Pi,twhere,Pi,t Price of security i at the end of period t adjusted for capital changes such as stocksplits and stock dividends.CFOi,t Cash flows from operations calculated by adjusting net income for non cashcharges (credits) and for changes in the current accounts, of firm i in period t.CSOi,t Common shares outstanding of firm i in period t.The common equity per share/stock price of security i for time period t is defined as:CEPi,t CEi,t / CSOi,tPi,twhere,CEPi,t Common equity of company i at the end of period t. Common equity representscommon stock plus retained earnings.The earnings per share/stock price of security i for time period t, is defined as:EPSPi,t EPSi,tPi,twhere,EPS

Management of reported earnings is a major accounting concern both for academia as well as industry (Dechow & Skinner, 2000). Watts and Zimmerman (1978) state that earnings management occurs when managers have a discretionary behaviour related to

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