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Vol. 21 No. 8 October 2014orientaviation.comWINNINGFORMULAAsia’s carriers challengedby U.S. airline consolidation?ECGo boutique or go bustat Royal BruneiSPTycoon comeshome to PALin Air IALth crae f Ran As t le EPOup ia-P asin Rda ac g Tte ific:Is people, products and connectivitysays Cathay Pacific Airwayschief executive, Ivan Chu

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CONTENTSVolume 21, Issue 8COVER STORYWINNINGFORMULA20PUBLISHED BYIs people, productsand connectivitysays Cathay Pacific Airwayschief executive, Ivan ChuORIENT AVIATION MEDIA GROUPMailing address:GPO Box 11435 Hong KongOffice:17/F Hang Wai Commercial Building,231-233 Queen’s Road East,Wanchai, Hong KongTel: Editorial (852) 2865 1013Fax: Editorial (852) 2865 3966E-mail: info@orientaviation.comWebsite: www.orientaviation.comPublisher & Editor-in-ChiefChristine McGeeE-mail: cmcgee@netvigator.comChief CorrespondentTom BallantyneTel: (612) 9638 6895Fax: (612) 9684 2776E-mail: tomball@ozemail.com.auGreater China CorrespondentDominic LalkTel: (852) 2865 1013Fax: (852) 2865 3966E-mail: dominic@orientaviation.comNorth Asia CorrespondentGeoffrey TudorTel: (813) 3373 8368E-mail: tudorgeoffrey47@gmail.comIndia CorrespondentR. ThomasTel: (852) 2865 1013E-mail: info@orientaviation.com7COMMENTlast year; the Capital Airports Holding CompanyA new wave of LCCs for China?of China has approved the development ofa second international airport in Beijing; AllNEWS8 Gulf juggernaut gains momentum with US 32billion airport expansion8New resolve at Air IndiaNippon Airways and Lufthansa Cargo establish acargo joint venture following anti-trust clearancefrom European Union and Japanese regulators.12 Tycoon comes home to PALMAIN STORYPhotographersRob Finlayson, Colin Parker,Graham Uden16 Challenges of change in ChinaDesign & ProductionChan Ping KwanPrintingPrinting Station(2008)ADMINISTRATIONGeneral ManagerShirley HoE-mail: shirley@orientaviation.comADVERTISINGSouth East Asia and PacificTan Kay HuiTel: (65) 9790 6090E-mail: tankayhui@tankayhuimedia.comThe Americas / CanadaBarnes Media AssociatesRay BarnesTel: (1 434) 770 4108Fax: (1 434) 927 5101E-mail: barnesrv@gmail.comEurope & the Middle EastREM InternationalStephane de RémusatTel: (33 5) 34 27 01 30Fax: (33 5) 34 27 01 31E-mail: sremusat@rem-intl.com All rights reservedWilson Press HK Ltd.,Hong Kong, 20148Call for commission to investigate MAS losses8Mitsubishi and Embraer win over JALBUSINESS ROUND UP9Indigo cuts US2.6 billion deal with China lessor9AirAsia Group airlines suffer from competition9New lifeline for THAI9Profitable Juneyao applies for IPO9Gulf Air reduces lossesNEWS BACKGROUNDERS24 Go boutique or go bust at Royal BruneiSHORTTAKES10 Chinese owned Apsara International Air set forPhnom Penh; China Airlines signs codesharewith Canada’s Westjet; China Eastern Airlineshas announced first livery change in 25 years;Vietnam Airlines has again identified All NipponAirways as a potential investor; Xiamen Air hasset up a Beijing branch office; AirAsia subsidiaryPT Indonesia AirAsia Extra has been cleared for26 Asia’s carriers challenged by U.S. airlineconsolidation?28 MAS’s resuscitation beginstake-off; Hong Kong Airlines will launch thecity’s first dual currency initial public offering;SPECIAL REPORTPhilippine Airlines has said it will not take up anAsia Pacific aircraft leasing: an updateoption for eight of the 20 A321neos it ordered29 China aggressively expands its lessor businessOCTOBER 2014 /ORIENT AVIATION/ 3

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COMMENTA new wave of LCCs for China?It is no surprise that China’s airlines have hit a roughpatch. The once over-regulated industry was bound toencounter challenges as it moved to the competitiveglobal stage.Although most of China’s airlines still benefit fromsome form of subsidy, they are now largely corporateentities, which must deal with the same problems thatface their regional and global rivals.And so to 2014, when four factors outside theindustry’s control resulted in mostly losses or profitdeclines for China’s carriers in the first half of this year.The first setback was the unexpected reversalof the renminbi’s exchange rate against the U.S.dollar. Secondly, the Mainland’s ongoing crackdownon corruption was depleting the premium cabins ofpassengers as errant officials had their extravagant airtravel habits curtailed.At the same time, a new competitive threatemerged: the government’s policy of supportingthe development of low-cost carriers by Mainlandoperators, announced last December. These threefactors, coupled with constant competition from anexpanding, and cheaper, high speed national railwaygrid, have eroded airline yields.Despite this difficult operating environment,the “Big Three” carriers – Air China, China EasternAirlines and China Southern Airlines – are planningLCC subsidiaries. No doubt there will be more Chinabudget start-ups as investors hope to emulate thesuccess of regional LCCs such as AirAsia.The new LCCs will struggle to find sufficientlanding slots at Beijing, Shanghai and Guangzhouto launch their services, as Spring Airlines,the country’s biggest existing budget flyer, hasdiscovered. Nor will they find it is easy to operatethe low-cost carrier model in a country whereserious air traffic congestion, causing long delays,is a 24/7 problem.But that is not the idea anyway. The governmentwants the budget carriers’ growth to be focused inChina’s vast and underdeveloped Western provinces.And China’s airlines seem prepared to do what theyare told. LCC hopefuls have ordered dozens of newsingle-aisle jets from Boeing and Airbus.Whether they can be operated profitably oncethese aircraft are delivered is another questionaltogether. Given the difficulties they face, it is hardto see budget operations in China growing at thepace seen in Southeast Asia or in other parts of theAsia-Pacific in the last decade. TOM BALLANTYNEChief CorrespondentOrient Aviation Media GroupThe voice of Asia-Pacific aviationORIENT AVIATIONCHINAORIENT AVIATIONINDIAORIENT AVIATION“It has established itself as the primary source ofinformation on industry topics in the Asia-Pacific region”OCTOBER 2014 /ORIENT AVIATION/ 7

ROUND-UPREGIONALROUND-UPBUSINESSGulf juggernaut gains momentum with US 32 billion airport expansionThe arrival of Qatar Airways’ first A380 atthe airline’s Doha headquarters last monthgave the carrier’s chief executive, AkbarAl Baker, the opportunity to be graciousabout his client, and he took it. Qatar hadrejected the first three of its 10-plane A380order but said the delay was not the fault ofAirbus. “The delay was caused by us becausewe demanded additional quality,” Al Bakersaid. He added that “there is a possibility wewill buy more because the airline’s networkcould accommodate 20 to 25 of the airliners”,especially if Airbus follows the urging ofEmirates Airline and develops a NEOversion. Qatar will initially use the A380sfrom Doha to London Heathrow and Paris,but like its airline neighbor, Emirates, winningslots for the aircraft in key markets such asChina and India remain difficult. Recently,Lufthansa, another A380 customer, outbidEmirates for a slot at Mumbai’s ChhatrapatiShivaji International Airport.At Emirates, A380 services to Chicagocommenced in August, the Dubai carrier’sninth destination in the U.S. with plans toplace A380s on five of these routes fromDecember. The carrier’s global ambitionswill be very well served by the Septemberannouncement that the emirate’s governmentwill invest US 32 billion in the expansion ofthe Al Maktoum International Airport atDubai World Centre (DWC). The expansionprogram envisages catering for 120 millionpassengers a year by 2022 and 220 millionten years later. Asia-Pacific carriers will becompetitively effected by the DWC expansionas two thirds of the global population liveswithin eight hours flying distance from Dubai.However, DWC faces some competitionin the Gulf itself. Abu Dhabi InternationalAirport is expanding to handle a projected 40million passengers annually and Doha’s newUS 15.5 billion Hamad International Airportcan process 29 million travelers annually andhas forward plans for expansion. New resolve at Air IndiaState-owned Air India has saidit plans to cut the number ofunprofitable routes to 19% ofits overall network at the end ofthe current financial year, afterreducing flights by 38% in thelast fiscal year and 60% two yearsago, reports India’s BusinessStandard. “We have completelywithdrawn flights not meetingATF (aviation turbine fuel) costs.While there would be flights inwhich we would not be able togenerate operational profits,we are looking at meeting cashcosts on 81% of our network bythe end of this financial year,” asenior official at the airline said.Air India has singled out 19loss-making routes includingMumbai-Kolkata, Delhi-Bangalore,Sydney and Milan from Delhi.In September, the flag carriersold five B777-200LRs to EtihadCommission toinvestigate MASlosses likelyAirways for 67.3 million eachafter buying them for an average 127 million a plane seven yearsago.Vinod Rai, a formercomptroller and auditor generalat Air India, recently made theheadlines when he revealed in aninterview with The Times of Indiathat the original order in 2004was the brainchild of the civilaviation minister, Praful Patel,who wanted the airline to havedirect flights from India to theU.S. and Canada. The upshot ofthis was virtually crippling for AirIndia.”When any purchase has adebt proportion of 97%, there’sno way it can be commerciallyprofitable,” Rai offered. Mitsubishi and Embraer win over JALJapan Airlines (JAL) has signed a firm order withEmbraer for a total of 15 E-Jets comprising theE170 and E190 models, in addition to 12 furtheroptions, valued at US 677 million at current listprices. “We have been operating our E-Jets for fiveyears and the aircraft have achieved an outstanding99.7% dispatch reliability. They are efficientand have displayed exceptional performance,”8 / ORIENT AVIATION / OCTOBER 2014said Yoshiharu Ueki, representative director,president of Japan Airlines.JAL has also agreed to buy 32 MitsubishiRegional Jets (MRJs) worth almost US 1.5 billionat list prices, giving Japan’s first domesticallymanufactured commercial passenger plane in half acentury a sales boost. JAL said it will start operatingthe MRJs on domestic routes in 2021. Malaysia’s oppositionPan-Malaysian Islamic Party,or PAS, has called on thegovernment to set up a RoyalCommission of Inquiry (RCI)into Malaysia Airline SystemBhd.’s (MAS) losses over theyears. “It’s not that we want tosee MAS bankrupt, or that itneeds not be revived. We, asMalaysians, know that it needsto be salvaged because it isour national treasure. But wemust question those who havebrought down MAS over thelast 10 to 15 years to its currentstate,” PAS information chiefOmar said without naminganyone in particular. KhazanahNasional, the governmentinvestment arm that currentlyholds a 70% stake in MAS,last week announced a rescueplan for MAS titled “RebuildingA National Icon”. Khazanahsaid it would spend 6 billionringgit (US 1.9 billion) torevive the airline, including1.4 billion ringgit to take thecarrier private by year-end, 1.6billion ringgit for 6,000 layoffsand other cuts to operatingexpenses.

BUSINESSROUND-UPIndiGo cuts 2.6 billion deal with China lessorLifeline for THAIIndian low-cost carrier (LCC) IndiGo has signeda 2.6 billion deal with China’s Industrial andCommercial Bank of China Ltd. (ICBC) who willfinance the Gurgaon based airline’s acquisition of30 new A320s. IndiGo is India’s largest carrier, witha market share of 32%, and the only airline on thesubcontinent that has been continuously profitablesince its 2006 launch.Thai Airways International(THAI) is struggling to makeends meet and has embarkedon a restructuring missionaimed at turning its fortunesaround after a net loss of 7.654billion baht (US 236 million)in second-quarter 2014, morethan double its 2.899 billionbaht loss in the year-ago period,and the fifth consecutivequarter of losses for the legacycarrier.The Bangkok Post saysThailand’s Finance Ministry hasasked the Government SavingsBank (GSB) to lend 87 billionbaht to THAI, without collateral,to keep the carrier in the skiesthroughout September.The loan is likely to beapproved, when the GSB isholding its next board meeting,said GSB board chairmanSomchai Sajiapongse.In other news, THAI said ithas reduced its fuel hedging forthe rest of the year to 50% offuel needs compared with 90%late last year, as global oil priceslook to remain largely stable. In 2011, IndiGo ordered 180 A320 jets worth 15.6 billion – the then second largest singleorder in the commercial aviation industry. AdityaGhosh (36), the airline’s president, said some ofthe aircraft will service the Gulf state and south andSoutheast Asia, but the majority of them will be forthe carrier’s domestic expansion. IndiGo operates afleet of 80 A320s. AirAsia Group loss-making as competition increasesAirAsia Group has turned inunexpectedly poor performanceresults for second-half 2014.While the group’s Malaysiansubsidiary, AirAsia Malaysia,remained profitable with asmall operating margin, all ofthe group’s overseas affiliatesincurred losses. The group’sperformance is in line with resultsfrom other low-cost Asia-Pacificcarriers as they struggle tomaintain yields in a market withtoo much capacity.Thai AirAsia (TAA) posteda rare 318 million baht (US 10million) loss in second-quarter2014, following 18 consecutivequarters of profits.The Thai market hasexperienced a huge capacityincrease in recent monthswith start-up Thai Lion Air andNok Air providing most of theadded seats, whilst puttingpressure on yields as growthoutpaces demand. The timingfor expansion has also beenunfortunate, given Thailand’sslump in overseas visitornumbers, particularly from EastAsia and Europe because ofmonths of political instability.Meanwhile, the outlook at thegroup’s two long-haul divisionsis positive. Malaysia’s AirAsia Xreported a 128.9 million ringgitloss(US 40.9 million) in theGulf Air cuts lossesBahrain’s Gulf Air has cut itsfirst-half 2014 losses “by morethan 30%” compared to thesame period a year ago, theairline said.The better figures are theresult of a major restructuringprogramme that has seenGulf Air concentrate onhigh-demand, high-yield,regional point-to-point routesprimarily aimed at the Gulfregion’s business community.Simultaneously, the carrier’slong-haul network has beenreduced to focus on a numberof profitable trunk routes tofeed its expanded short-haulnetwork.Gulf Air is a state-ownedquarter to June 30, attributingit to its strategy of capacity andnetwork expansion. Thai AirAsiaX was launched in May and itsstrong load factor and forwardbooking reports suggest it couldbe profitable. Japan AirAsia Mark11 is the group’s only subsidiarythat is not currently flying. Itsre-launch is planned for 2015from Nagoya’s Central JapanInternational Airport (Centrair).AirAsia Group is made up ofeight airline affiliates: MalaysiaAirAsia, Thai AirAsia, IndonesianAirAsia, Philippines AirAsia,India AirAsia, Japan AirAsia, andthe two long-haul arms MalaysiaAirAsia X and Thai AirAsia X. Profitable Juneyao applies for IPOenterprise and under Bahrainilaw this exempts it fromdivulging actual figures.Kamal Bin Ahmed, Ministerof Transport and Chairmanof Gulf Air’s Board ExecutiveCommittee said: “We arepleased with these strongfirst half results, which areevidence of the on-going fiscaland operational improvementsbeing made across the business.These early results are fully inline with our expectations as wecontinue to further strengthenthe position of Bahrain’s nationalcarrier. To date, much has beenachieved and we look forward tocontinuing this progress for therest of 2014.” China’s ‘boutique’ budget carrier, Juneyao Airlines, has bucked thetrend of dwindling profits and losses at Mainland carriers in 2014. Theairline posted a 191 million yuan (US 31.1 million) operating profiton revenue of 3.2 billion yuan for the reporting months. However,it has received government subsidies of 57.1 million yuan, whicheffectively reduced its net profit to 134 million yuan. Following in thefootsteps of Spring Airlines, China’s first low-cost airline, Juneyao hasfiled an application to go public with the China Securities RegulatoryCommission. The Shanghai carrier flies 36 A320/321 aircraft to 38domestic and regional destinations. OCTOBER 2014 /ORIENT AVIATION/ 9

BUSINESSROUND-UPSHORTTAKESAIRLINES: Air India hassuspended a pilot and 10 cabincrew for habitually showingup late for work and delaying,amongst others, flight AI144 fromNewark to Mumbai by over twohours on September 13. ApsaraInternational Air, a new start-upfinanced by Chinese investors,has received its AOC and plans tocommence domestic services outof Phnom Penh later this monthusing an A320. China Airlinesplans to commence a codes

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