MARKET LEADER Human Resources MARKET LEADER

Human ResourcesIt includes:Human ResourcesHuman ResourcesHuman Resources is one of a range of new specialist titlesdesigned for use on its own or with the Market Leader series.Ideal for students who need to learn the language of morespecialised areas of business English, the book focuses onthe reading skills and vocabulary development required forhuman resources.MARKET LEADERMARKETLEADER authentic reading texts from the Financial Times and other sources a glossary of specialised languageWe recommend the LongmanBusiness English Dictionary toaccompany the course. two ‘Check Tests’ designed to help assess progressOther titles in this series include: Accounting and FinanceMARKETLEADER Business Law MarketingBusiness English Logistics ManagementSara Helm and Rebecca Utteridge Working Across CulturesFor more information on the Market Leader series go sonlongman.comML Human Resources front&back.indd 1www.ft.com5/2/10 11:03:04

ContentsRecruitment1 E-recruitment42 Social networking83 The war for talent: Generation Y12Training4 Executive education165 Evaluating training programmes206 Apprenticeships24Pay and reward7 Executive pay288 Benefits329 Bonuses and incentives36Diversity10 Ethnic diversity4011 Gender equality4412 Hiring locally or abroad48Strategy13 Building a strong HR brand5214 E-firing56HR documents15 Job advertisement6016 Letter of appointment6417 Performance appraisal record6818 Staff satisfaction survey72Check Tests76Answer key80Glossary903ML HR CONTENT 02.indd 35/2/10 10:26:24

unit10Ethnic diversityThis unit looks at the business benefits of having an ethnically diverseworkforce.before you readDiscuss these questions.1 Does your country or city have many different ethnic groups, or is it relatively monocultural? Has thischanged much over the last few years?2 Think of a company or educational establishment you know well. How many different nationalities orethnic groups can you find there?readingAunderstanding the main pointsRead the article on the opposite page and choose the best option to complete each statement.1 Canada is becoming one of the world’s most.a) profitable countriesb) multicultural societies2 For the last few years, the largest number of immigrants have come from.a) China and Indiab) India and Vietnam3 Professor Richard Florida suggests that successful cities are ones which.a) attract talented employees from all around the worldb) have the largest immigrant populations4 Thepopulation offers the best source of growth for some companies.a) localb) immigrant5 Some US companies have moved their operations to Canada because.a) it can provide employees from diverse backgrounds who speak diverse languagesb) the food at the company parties is much more interesting6 The immigrant population in Canada still has to overcome obstacles in finding the best jobs because.theya) find it hard to achieve a high-level English language qualificationb) have difficulty getting local employers and professional bodies to recognise qualifications they haveobtained overseas7 The other advantage of employing people from overseas is their.a) broader cultural understanding and experienceb) better technical knowledge and skills40ML esp HR bk UNIT7-12 03.indd 405/2/10 10:04:17

The unitedcolours ofCanadaunit 10 Ethnic DivErSity20C25by Bernard Simon3035D40EA As part of its annual charity drive, CAEIndustries encourages 3,000 headoffice employees in Montreal to bringin a dish that is emblematic of5 their country of origin. Pasta, curry,enchiladas and chow mein are just asmall sample of the offerings. CAE,one of the world’s biggest suppliers offlight simulators, has 110 nationalities10 on its payroll.B Such diversity has also proved popular for CAE’s business. An Indian-bornCanadian heads up the company’sMiddle East and Indian division,15 while a Chinese-Canadian is in chargeof operations in China. It makes lifeB455055F60much easier if it’s a Hindu speaking toa Hindu. The company is among agrowing number that have come toappreciate the benefits of one of theworld’s most multicultural societies.‘Our people and our organisation arevery reflective of the “globalness” ofour industry,’ says Klaus Dohring,who was born in Germany and who isresponsible for the Ontario-basedautomotive division of Leggett & Platt,a US conglomerate. Almost two-thirdsof Leggett & Platt’s technicalemployees in Windsor and 40 per centof its sales staff were born outsideCanada or have immigrant parents.‘Having a multitude of ethnicallydiverse people on staff is a realstrength of ours.’Some 255,000 immigrants arrived inCanada in 2005, almost 0.8 per cent ofthe population, the highest of anyindustrialised country. The leadingsources of migrants to Canada for thelast few years have been Chinaand India.Richard Florida, Professor of PublicPolicy at George Mason Universityin Virginia, believes the world’s mostsuccessful cities are those that become‘global talent magnets’. In his bookThe Flight of the Creative Class, hecites Toronto and Vancouver as twoprime examples. ‘What makes thesecities such formidable challengers toUS regions,’ he asserts, ‘is that many ofthem, in particular the Canadian cities,not only boast a high immigrantpopulation, but a diverse one too.’Canada’s strong flow of immigrationfrom many different countries mayprovide one of the country’s mostimportant competitive advantagesin an increasingly global economy.Immigrants offer one of the few sourcesof domestic retail growth for Canada’sfive big banks. The banks pay specialattention to China, where they compete65 to sign up customers before they evenset foot in Canada.G Some companies based outsideCanada see the benefit in its skilledmulticultural and multilingual work70 force. Global Crossing, a US-basedtelecoms operator, has set up a callcentre in Montreal to handle conference calls for US companies. TheMontreal operators can handle75 calls in 16 languages, an importantfactor in Global Crossing’s decision tolocate the centre there. Another company has turned to employees withIndian, Chinese, South Korean and80 Japanese backgrounds, among others,to spearhead sales and investments intheir countries of origin.H Nevertheless, Roger Martin, Dean ofthe University of Toronto’s Rotman85 School of Business, says Canadianbusinesses are far from realisingthe full potential of an ethnicallydiverse society. One awkward issue isthe difficulties faced by immigrants in90 gaining recognition for foreign qualifications, especially in the engineering,technical and medical fields.IMr Dohring, however, remains convinced. Such employees ‘are intimately95 familiar with the country where youwant to do business’. At the same time,‘they know you, they know your language, they know your culture.’understanding detailsRead the article again and answer these questions.1 How many different nationalities does CAE employ?2 Where was CAE’s Head of Middle East and India division born?3 What percentage of Legget and Platt’s sales staff were born outside Canada or have foreign parents?4 Which two Canadian cities does Richard Florida describe as being ‘global talent magnets’?5 At which part of the immigration process do some banks register new customers from outside Canada?6 What type of company in Montreal particularly benefits from having a multilingual workforce?7 How many languages do its employees work in?41ML esp HR bk UNIT7-12 03.indd 415/2/10 10:04:19

unit 10 Ethnic DivErSityvocabularyAWord searchFind words or phrases in the article which fit these meanings.1 something which represents something else, such as a country or nationality (paragraph A)e2 employs (paragraph A)has oits p3 variety of backgrounds (paragraph B)d4 worldwide nature (paragraph C)g5 multicultural (paragraph C)ed6 someone who moves to a country from abroad (paragraph D)i7 people who go to another area or country, especially to find work (paragraph D)m8 cities or companies which attract skilled employees from all around the world (paragraph E)gtm9 worldwide economy (paragraph F)ge10 speaking a wide variety of languages (paragraph G)mBprepositionsComplete these verb phrases from the article using the correct prepositions.responsibilities in a company1 to be in charge2 to headoperations in Chinathe company’s Middle East and Indian division3 to be responsiblethe Ontario-based automotive division of Leggett & Plattcompanies and their activities4 to have 110 nationalitiesits payroll5 to have a multitude of ethnically diverse people6 to signcustomers7 to seta call centrestaff42ML esp HR bk UNIT7-12 03.indd 425/2/10 10:04:19

unit 10 Ethnic DivErSityCSentence completionUse phrases from Exercises A and B to complete these sentences.1 In this, some CEOs head multinational companies.2 People who are responsiblelarge companies which deal with many nationalities talk about thebenefits of employingfrom a wide variety of ethnic backgrounds.3 Some cities are so ethnically diverse that they have become4 Ancompany can benefit from having afrom a large number of countries.5 For these companies,D.workforce who can communicate with peopleof the workforce is the secret of their success.understanding expressionsChoose the best explanation for each phrase from the article.1 ‘As part of its annual charity drive, ’ (line 1)a) car race for charityb) money-raising event2 ‘Having a multitude of ’ (line 33)a) wide range of nationalitiesb) large number3 ‘. one of the country’s most important competitive advantages ’ (lines 58–59)a) better chances of success than one’s competitorsb) better competition4 ‘ before they even set foot in Canada.’ (lines 65–66)a) arrive inb) travel around5 ‘ to spearhead sales and investments ’ (line 81)a) leadb) fight6 ‘ in gaining recognition for ’ (lines 89–90)a) winning prizesb) getting acceptanceover to you1 Visit the websites of a few multinational companies and write a short report comparing their policieson ethnic diversity.2 Give a short presentation on the advantages for multinational companies of having a multiculturalworkforce. Include any specific examples you know of.43ML esp HR bk UNIT7-12 03.indd 435/2/10 10:04:19

Business English Dictionary to accompany the course. Human Resources is one of a range of new specialist titles designed for use on its own or with the Market Leader series. Ideal for students who need to learn the language of more specialised areas of business English, the book focuses on t