Reimagining A Seamless Business Experience For A Top .
Reimagining aSeamless BusinessExperience for a TopMultimedia Conglomerate
Reimagining a Seamless Businessn Experience for a Top Multimedia ConglomerateSummaryAn American multinational mass media conglomerate replaced its manual product developmentapproval life cycle process system with a Custom Salesforce Community solution. Migrating legacydata and integration of business applications resulted in a streamlined process workflow, with fasterreport generation and a 360 degree visibility across its ecosystem.Client ProfileA world-leading multimedia entertainment company that deals in video and audio content. Theircore business offerings consist of media networks and film entertainment.Business ChallengeThe Consumer Products (CP) division of the media company was looking to transform theirProduct Development Approval system to achieve –Reimagined UI/UXFaster & Efficient ApprovalsSeamless Connected Ecosystemwith Internal & External UsersBeing a major media brand, the customer needed a solution that would tackle these challengesseamlessly. Further, they wanted to simplify the complexity of workflows to achieve higher businessgrowth, develop a PD approval system, and generate metric reports for statistics tracking.
Reimagining a Seamless Businessn Experience for a Top Multimedia ConglomerateWhat LTI DidLTI was selected as the lead System Integrator (SI) in the transformation journey. With an objectiveto automate the processes and improve overall workflow of the product development process, LTIdesigned and implemented multiple methods and processes in an integrated solution to acceleratethe growth.The new Salesforce Community Cloud solution provided several changes:Platform transformationThe Salesforce Cloud Platform meant lesser maintenance, better scalability and easyconfigurability.Reimagined UI/UXThe legacy application UI was revamped through a Design Thinking approach withend-user interviews, user sessions, workshops. The persona-based design approachfor application flows and wireframes led to greater user acceptance, betterproductivity and reduced offline approvals.Faster and efficient approvalsThe fully configurable workflows for each region led to global users involved andproducts getting approved. The key highlights were features like user alerts/notifications for new/ pending actions and end-user reports to track progress, status,performance of the product submissions and processes.Connected ecosystem of partners & internal stakeholdersThe fully configurable workflows for each region led to global users involved andproducts getting approved.
Reimagining a Seamless Businessn Experience for a Top Multimedia ConglomerateIntegrated consumer products landscapeLTI’s Salesforce Practice integrated the data flow across applications in the enterpriselandscape. The integration involved contract data that drives the product submissioncreation process as well as user administration management module for externalusers.Largescale legacy data migration/ image migrationTransitioning from the legacy system involved a huge data migration (over 2 milliondata records and 2 million image files) in terms of moving the current data (contracts,submissions, components, image files, user details) into the new system.What was AchievedDiscovery, Consulting & System IntegrationBuilding next-gen UI/UXEnd-to-end business workflow implementation usingCustom Salesforce Lightning solutionNew core functionalities like Submission, Component,Image processing List Views, Comments, Legal Lines, Buy Board,and ReportIntegration and Data Migration powered by DBAMPand Informatica as middlewareVisible improvement in the performance through code optimizationalong with excellent adherence to regulatory compliancesAutomated Regression testing using Seleniumand DevOps implementation.
Reimagining a Seamless Businessn Experience for a Top Multimedia ConglomerateBusiness Benefits25-30% reduction50% improvementin submission creation & approval process timein turnaround time for product development50% increase360 interactionin user adoption rate due tore-imagined user experienceacross content creation ecosystem(partners, agents, sales and creatives)2X faster100% streamliningreport generationof process workflowKey TakeawayLTI was able to successfully upgrade the customer to an automated and efficient content creationplatform. The new Salesforce Tracker solution has improved process visibility. The simplifiedworkflow has helped in incorporating higher business flows into the system.This solution has been presented at Dreamforce 2019 as part of the media keynote.LTI (NSE: LTI, BSE: 540005) is a global technology consulting and digital solutions company helping more than 360clients succeed in a converging world. With operations in 30 countries, we go the extra mile for our clients andaccelerate their digital transformation with LTI’s Mosaic platform enabling their mobile, social, analytics, IoT and cloudjourneys. Founded in 1997 as a subsidiary of Larsen & Toubro Limited, our unique heritage gives us unrivaledreal-world expertise to solve the most complex challenges of enterprises across all industries. Each day, our team ofmore than 30,000 LTItes enable our clients to improve the effectiveness of their business and technology operations,and deliver value to their customers, employees and shareholders. Find more at www.Lntinfotech.com or follow us at@LTI Globalinfo@lntinfotech
A world-leading multimedia entertainment company that deals in video and audio content. Their . LTI (NSE: LTI, BSE: 540005) is a global technology consulting and digital solutions company helping more than 360 clients succeed in a converging world. With operations in 3
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