How Libraries In NYS Can Reach Out To Their Communities .
How Libraries inNew York StateCan Reach Outto Their Communities
What Does MarketingHave To Do With It?Establish the library as an “essentialservice” in the community Market the library using emotionalbranding methods Have the library be a reflection of yourcommunity Build community support
portWhen branding/marketing,board commitment,campaigns and communitysupport come together, youwill be successful.
What is Branding? Integral part ofmarketingSets libraries apartfrom other publicinstitutionsSum total of allattitudes, perceptionsand beliefs about yourlibrary Emotional branding:LoveHateHopeFear Libraries give peoplehope, a sense ofcommunity, a long lifeof learning
What is Marketing?All activities geared to raising the identityand use of the library Libraries need to market Reinforces position as an essential service forthe communityReinforces that libraries are very relevant andhaven’t been replaced by the internetPositions library to garner community supportfor voter initiatives
Marketing 101 Define mission and programsDefine audiences: children, adults, seniors, families,potential donors, opinion leaders, elected officials, etc.Examine strengths and weaknessesDefine messages and supporting pointsEstablish graphic identification—logo—and graphicstandardsDevelop initiatives/campaigns to brand the library in thecommunity as an essential service
Developing TheLibrary’s Message Draw people in on an emotional levelAppeals to positive emotions of love and hopeWhat’s in it for them What’s in it for their families, their children Speak to people in ways that reflect theirvalues and show how their values alignwith the library’s values
Developing TheLibrary’s Message Spur residents to actionProvide them with a sense of ownership(Yeah, it’s my library!)Respect Taxpayers Answer negatives by reframing issuealong library’s value system
Information Gathering Community SurveysMake sure the library board and staff reach out to nonusers as well as patronsNeed to know what the library can do to get non usersin the doorWide distribution Start at the circ deskThroughout communityOn your websiteFocus Groups/SWOT sessionsSWOT strengths, weaknesses, opportunities andthreats
Examine your strengths &weaknesses: SWOT session INTERNALStrengthsWeaknesses EXPLOREPeople StaffBoardPatronsPrograms andServices EXTERNALOpportunitiesThreats EXPLOREPosition of the library inthe communityWhat values the librarystands for in thecommunityWhat’s important to thecommunity
Developing TheLibrary’s Message Emotional BrandingLoveHateHopeFear
Developing TheLibrary’s MessageVALUES are important! Values tell us that an issue matters. Draw residents in on an emotional levelUsing emotional branding along with values isa powerful combination
Developing TheLibrary’s Message tionProsperityServiceTrustOpen Communication yCooperationHonestyCreativityEqual Opportunity
Developing TheLibrary’s Message Values and Emotional BrandingA great combinationDefine the library, Define the emotional tie,Define the valueCommunicate with conviction using commoneveryday values and language
Developing TheLibrary’s MessageKISSKeep It Simple StupidDon’t over think.Remember who your audience is.
Campaign vs. Library Campaign/FriendsOrganize campaignAsk people to voteSpeak to valueConvey messageBe persuasiveAsk for YES VOTE LibraryJust the factsDate, timeExplain what increasewill provideCan’t ask for YESVOTE
Marketing Your MessageIf the message is clear and concise, themarketing materials and supportinginformation should be the same Use bullets short paragraphs Reinforce values Remember, keep it simple.
Case Study: Saugerties Public LibrarySpecial Legislative District Public Library, service area pop. 19,868Mid-Hudson Library System, Ulster County Needed to raise the identity of the Library beforeasking public to vote on a 6.9 millionreferendumSWOT analysisLibrary was important but not as important as townrecreation activities StrategyTriangulate recreation, make it integral to the library
Case Study: Saugerties Public Library Rebranded LibraryNew sloganNew lookNew logo
Case Study: Saugerties Public Library
Case Study: Saugerties Public Library
Case Study: Saugerties Public Library
Case Study: Saugerties Public Library
Case Study: Saugerties Public Library Outcome2,084 people voted on Wednesday, May 7th,20081,272 voted yes, 812 voted noThe library won its referendum with 64% of8,300 the vote!OriginalCarnegieLibrarysq. ft.addition
Case Study: Grinnell LibraryAssociation Library, chartered to serve the Town of Wappinger, serviceare pop. 26,274. mid-Hudson Library System, Dutchess County Needed to raise the identity of the library beforegoing to the public with a 414 voteAsking for an additional 24/year or 2/month SWOT analysisLibrary has unbelievable customer service StrategyEstablish an I/you/us relationship between the libraryand the community
Case Study: Grinnell Library Emotional attachment to the presentbuilding
Case Study: Grinnell Library Customer Service brand emotionalattachment to building
Case Study: Grinnell Library When you do a 414, you need to collectpetition signatures(10% of the last gubernatorial election)Petitioning Palm Card
Case Study: Grinnell Library
Case Study: Grinnell Library
Case Study: Grinnell Library Was on the November 2008 ballotWon with 54% of the vote 3,313 Yes/2,647 NoDoubled the library’s budget
Case Study: Jervis Public LibraryAssociation Library, chartered to serve the City of Rome,service pop. 34,950Jervis is currently functioning with abudget that equals its 2001 budget interms of real dollars Cuts from City of Rome and OneidaCounty Needed to make up for budget shortfallsas well as solidify position in community tostave off further threats
Case Study: Jervis Public LibrarySchool District Ballot in 2009 Impact local budget process School District Ballot in 2010
Case Study: Jervis Public LibraryFocus Groups Brand essence: Growing Potential New logo
Case Study: Jervis Public Library
Case Study: Jervis Public Library
Case Study: Jervis Public Library
Case Study: Jervis Public Library Vote held on May 19th, 20091,833 Yes/647 NoWon the vote with 74%Increased library’s funding by 250,000! Will now take the identified voters, matchthem up with local elected officials andmobilize for local budget process
Wrap Up Public library districtsprovide more financialstabilityOptions:School District PublicLibrarySpecial Legislative DistrictPublic LibraryAssociation District LibraryAdditional funding throughmunicipal or school districtballot Board Must be “on board” Steps to be takenSpecific logistical steps foreach optionPosition library as anessential communityservice before voteReach out for support CampaignVote
This PowerPoint presentationwas developed byLibby Post of Communication Servicesin partnership with the staff of theNew York State Library,Division of Library Developmentand the Library Districts Taskforceof the New York Library Association.
Values and Emotional Branding A great combination Define the library, Define the emotional tie, Define the value Communicate with conviction using common everyday values and language. Developing The Libra
FROM THE NYS LEARNING STANDARDS FOR LOTE (1996) TO THE NYS LEARNING STANDARDS FOR WORLD LANGUAGES (2021) MODERN LANGUAGES SIDE -BY-SIDE VIEW. NYS LEARNING STANDARDS FOR LOTE (1996) NYS LEARNING STANDARDS FOR WORLD LANGUAGES (2021) Standard 1 - Communication Skills Students will be able to use a language other than English for communication.
Town of Riverhead, Suffolk County Recurring incidents of flooding on the south side of NYS Route 25 at the low point of the road due to insufficient catch basins Insufficient capacity in the deteriorating discharge conduit. Storm Drainage Improvement Project - NYS Route 25 and NYS Route 27
Academic libraries loaned some 10.5 million documents to other libraries in fiscal year 2012 (table 1). Academic libraries also borrowed approximately 9.8 million documents from other libraries and commercial services. The majority of academic libraries, 2,417, were open between 60-99 hours during a
NYS-50-T-NYS (7/21) New York State Withholding Tax Tables and Methods Effective July 1, 2021 The information
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The 2014 New York State Form IT-2104 is revised to account for the cost of living adjustments to the personal income tax rate schedules required under the Tax Law. The revised withholding tables and methods in Publication NYS-50-T-NYS should ensure that the proper amount of tax is withheld for 2014.
The 2017 New York State Form IT-2104 has been revised to account for the cost of living adjustments to the personal income tax rate schedules required under the Tax Law. The revised withholding tables and methods in Publication NYS-50-T-NYS should e
2. You check the NYS Supplement, and find that Section 2C.06 exists, and supersedes the entire National MUTCD section; you only use the NYS Supplement in this case. Note: NYS Supplement recommends the use of a sign under these conditions, and requires the sign to be the W1-2. It also requires the use of an Advisory Speed plaque. 3.
