BACHELORS OF BUSINESS ADMINISTRATION
Annexure - 1PERIYAR UNIVERSITYSALEM – 636 011PERIYAR INSTITUTE OF DISTANCE EDUCATION (PRIDE)B.B.A.(DEGREE OF BACHELOR OF BUSINESSADMINISTRATION )(NON-SEMESTER SYSTEM)REGULATIONS AND SYLLABUS(Effective from the Academic Year 2006 – 2007)BACHELOR OF BUSINESS ADMINISTRATION (BBA)
REGULATIONS AND SYLLABUSI.Eligibility for Admission:Candidates for admission to the first year Degree of Bachelor ofBusiness Administration Course shall be required to have passed the HigherSecondary Examination (Academic or Vocation Stream) conducted by theGovernment of Tamilnadu or an Examination accepted as equivalent there toby the Syndicate, subject to such conditions as may be prescribed from time totime.II.Eligibility for the award of Degree:A candidate shall be eligible for the award of the Degree only if he/shehas undergone the prescribed course of study in Periyar Institute of DistanceEducation (PRIDE) for a period of not less than three academic years andpassed the examinations prescribed and fulfilled such conditions as have beenprescribed therefore.III.Course of study:a) Objectives of the coursei.To provide the basic and essential knowledge regarding variousactivities undertaken and necessary to run socially responsible businessorganization;ii.To impart certain basic skills and aptitude which will be useful in takingup any particular activity in a business;iii.To provide a global view of the several financial and other institutionsand their functions which support the business system;iv.To develop the personality so as to become a responsible citizen withgreater awareness about the Indian society and its cultureb) The course of study for the BBA Degree shall consist of Foundation Course,Core, Allied and Application Oriented Subjects.
PRIDEBACHELOR OF BUSINESS ADMINSTRATION (BBA)SCHEME OF EXAMINATIONSSubjectFIRST YEARFoundation CoursePaper I Tamil (or) any one of the Modern (Indian orForeign) or Classical LanguagesPaper II EnglishCore SubjectsPaper III Business ManagementPaper IV Business CommunicationAllied subjectPaper V Business Mathematics and StatisticsSECOND YEARCore SubjectsPaper VI Introduction to Operations ResearchPaper VII Financial and Management AccountingPaper VIII Production and Materials ManagementPaper IX Business LawsAllied SubjectPaper X Economics and Global 10031003100310031003100THIRD YEARCore Subjects3Paper XI Human Resource ManagementPaper XII Marketing Management3Paper XIII Financial Management3Paper XIV Management Information SystemApplication Oriented SubjectPaper XV (i) Customer Relationship Management (or)3(ii) Entrepreneurial DevelopmentNote: i) Indian – Telugu, Kannada, Malayalam, Urdu and Hindi100100100100ii) Foreign – Frenchiii) Classical – Sanskrit, ArabicIV. Passing MinimumA Candidate shall be declared to have passed in each paper if he/shesecures not less than 40% of marks prescribed for the examination. He/sheshall be declared to have passed the whole examinations, if he/she passes in allthe papers as per the scheme of examinations.
V. Classification of Successful Candidates:Successful candidates passing the examination securing the marks (i)60% and above and (ii) 50% and above but below 60% in the aggregate of themarks prescribed for Core, Allied and Application Oriented subjects togethershall be declared to have passed examination in First and Second classrespectively. All other successful candidates shall be declared to have passedin the examination in the THIRD Class.Candidates who obtained 75% of marks and above in any subject shallbe deemed to have passed that subject with distinction provided they passed theexamination at the first appearance.VI. RANKINGCandidates who pass all the examinations prescribed for the course inthe first appearance only are eligible for Ranking.
PRIDEFOR CANDIDATES ADMITTED TO THE BBA DEGREECOURSE FROM 2006-2007PaperSubjectSubject Maximum MinimumCodeMarksMarksFirst ness Laws10040XEconomics and Global Business10040IIIBusiness ManagementIVBusiness CommunicationVBusiness Mathematics & StatisticsSecond YearVIIntroduction to operation researchVIIFinancial and ManagementAccountingVIIIProduction and MaterialsThird yearXIHuman Resource Management10040XIIMarketing Management10040XIIIFinancial Management10040XIVManagement Information System100401004010040XV(i) Customer RelationshipManagement (or)(ii) Entrepreneurial Development
PAPER IIIBUSINESS MANAGEMENT(Core Subject)UNIT – IBusiness : Meaning, Characteristics – Objectives and Essentials of Business –Classifications of Business – Distinctions between Business and Profession.UNIT - IIManagement: Meaning, Nature, Scope and Importance – Management is anArt, Science and Profession - Contributions of F.W. Taylor and Henry Fayoland Peter F.DruckerUNIT – IIIPlanning: Meaning and Nature – Purpose – Steps in planning – Types of planes– Merits and Demerits of planning – Decision Marking: Meaning, Types andProcess – M.B.O.(Management By Objectives)UNIT – IVOrganising : Meaning, Nature and Principles – Purpose – Types of organizationstructure – Span of Management – Delegation of Authority – Centralisation VSDecentralisation – DepartmentationUNIT – VDirecting: Principles of Directing – Nature and Needs – Leadership: Meaning,Traits and Styles of Leadership(Without Theories of Leadership) – Motivation:Meaning, Process and theories (Maslow’s and Herzberg’s). Co-ordination:Meaning and Needs for Effective Co-ordination. Controlling: Meaning,Elements and significance – Steps in control process.TEXT BOOKBhusan, Y.K., Business Organisation and Management, Sultan Chand & Sons
REFERENCE BOOKS1. L.M. Prasad, Principles of Management, Sultan chand & Sons.2. Tripathi.P.C. & P.N.Reddy, Principles of Management , TMH.3. Dingar Pagare, Business Management, Sultan chand & Sons,4. T.Ramasamy , Principles of Management,HPH5. Koontz and O.Donnel, Essentials of Management, Mc-Graw Hill.6. Basu, Organisation & Management, S.Chand.7. M.C.Shukla, Business Organisation and Management,S.Chand.
PAPER IVBUSINESS COMMUNICATION(Core Subject)UNIT – ICommunication – meaning – objectives – Types – Principles ofcommunication – Layout of Business LettersUNIT - IIreplies – Offer – Quotations – Orders –Business Enquiries andComplaints and Adjustments – Collection letters – Circular letters – Statusenquiries.UNIT –Agencycorrespondence – Letters to the Editor – Applications for appointmentUNIT-IVCompany correspondence – Secretary and his duties – Correspondencewith Directors, Shareholders, Government Departments and others.UNIT – VReport writing – Meaning – Importance – Characteristics of good report– Report by individuals – Report by committees – Precise Writing – Passagesrelating to business and management.TEXT BOOKRajendrapal and Koralahalli J.S, Essentials of Business Correspondence,SultanChand & SonsREFERENCE BOOKS1. Ramesh M.S & Pattan Shetty, Effective Business English &correspondence, RC publications.2. Balasubrahmaniyan, Business Communication, Vikas Publishing HousePvt. Ltd.
3. US Rai, SM Rai, Business Communication, HPH4. Shirley Taylor, Communication for Business, LONGMAN.5. RSN Pillai, Bagavathi, Commercial Correspondence & OfficeManagement, S.Chand6. N.S.Rashunathan and B.Santhanan, Business Communication, MarghamPublications7. Chaturvedi, Business communication concepts, cases and applications,Pearson Education
PAPER VBUSINESS MATHEMATICS AND STATISTICS(Allied Subject)UNIT – ISeries: Sequence – Series – Arithmetic Progression – Geometricprogression – Harmonic progression (Simple problems only)Matrices: Fundamental ideas and their operational rules – matrixaddition and multiplication – Inverse of square matrices of not more than orderthird – Solving simultaneous equations.UNIT – IIMathematics of Finance: Simple and compound interest – Annuity –Present value of Annuity – Sinking Fund – Percentages – Discounts.UNIT – IIIDescriptive statistics : Meaning and definition of statistics – Scope andLimitations – Diagrams and graphs – Measurers of central tendency –Arithmetic, Geometric, Harmonic mean – Median, Mode – Combined Mean.UNIT – IVMeasures of variation – Absolute and relative measures – Range – Meandeviation – Quartile deviation – Standard deviation.Correlation: Scatter diagram – Karl Pearson’s Co-efficient of correlation– Rank correlation co-efficient – Regression lines.UNIT – VTime series Analysis: Components of time series – Measure of trend –Free hand curve – Semi and moving average – Methods of least squares.Index numbers: Definition – construction of index numbers – Weightedand un-weighted methods – fixed and chain index numbers – Test for indexnumbers – cost of living index number – Construction.Note: Questions in theory and problems carry 30% and 70% ofmarks respectively.
TEXT BOOKPR Vital, Business Mathematics and Statistics, Margham Publications.REFERENCE BOOKS1. Dr.S.P.Gupta & Dr.M.P.Gupta, Business Statistics, Sultan & Chand Sons.2. RSN Pillai & V.Bagavathi, Statistics, S.Chand.
PAPER VIINTRODUCTION TO OPERATIONS RESEARCH(Core Subject)UNIT – IOperations Research – Meaning – Scope – Uses – Operations Researchin India – Models in O.R. - Limitations of Model – General methods forsolving O.R. Models.UNIT – IILinear programming problems – Requirements – Formulation of L.P.P.– graphical method – Simplex method (Simple problems only)UNIT - IIITransportation problems – Obtaining Initial basic feasible solution –Various methods of solving transportation problems – Assignment problems –Formulation and solution of Assignment problems.UNIT -IVBasic Terminology used in game theory - Concept of pure and mixedstrategies - Solving 2X2 matrix with and without saddle point - Graphicsmethod for 2xn and in mx2 games (L.P.P. method excluded).Queueing model – Elements of queueing model – characteristics –single channel queueing theory (M/M/1 { /FIFO}, M/M/I {N/FIFO} modelsonly (No proof) – Different formulae for single channel system (No proof).UNIT – VNetwork Analysis – Construction of the network – Time and criticalpath calculations – CPM and PERT applications. Inventory model – Economicsize models – EOQ with uniform demand – Production inventory model – Backorder – Inventory model with quantity discounts problems (No derivation –Simple problems)Note: Questions in theory & Problems carry 30% and 70% of marksrespectively
TEXT BOOKPrem Kumar Gupta & D.S Hira, Operations Research, S.Chand & Co. Ltd.REFERENCE BOOKS1. V.K. Kapoor, Operations Research, Sultan chand & Sons.2 S.Kalavathy, Operations Research, Vikas Publishing House3. P.R.Vittal, Introduction to Operations Research, Margham publications.4. R.Panneerselvam, Operations Research, PHI.
PAPER VIIFINANCIAL AND MANAGEMENT ACCOUNTING(Core Subject)UNIT – IBasic Accounting concepts and convention – Accounting Equations –Meaning of accounting – Groups interested in accounting information – Journal,Ledger, Subsidiary books – Trial balance – Final accounts (Simple problemsonly).UNIT – IIManagement Accounting : Meaning – objectives – Advantages –Limitations–Management AccountingVs Financial Accounting–Management Accounting Vs cost Accounting. Accounting Ratios: Meaning,Types – Calculation of Ratios(simple problems only without construction ofbalance sheet)UNIT – IIIFund Flow Analysis: Preparation of schedule of changes in workingcapital and fund flow statement.Cash Flow Analysis: Preparation of cash flow statement – Distinctionbetween cash and Fund.UNIT – IVBudget and Budgetary control: Meaning – Types – Materials andproductions budget – flexible budget – cash budget – sales budget.UNIT – VMarginal Costing: Meaning – PV Ratio – B.E.P. – PreliminaryApplications in Business. Standard Costing: Meaning, Objectives – Calculationof Material Variances OnlyNote: Questions in Theory & Problems carry 30% and 70% of marksrespectively
TEXT BOOKDr. P. Periyasamy, Financial, Cost and Management Accounting, HimalayaPublications.REFERENCE BOOKS1. Man Mohan and Goyal, S.N, Principles of Management Accounting,Sathya Bhavan.2. R.K.Sharma, Shasi Gupta, Management Accounting, Kalyani Publishers.3. mPublications.4. T.S.Reddy A.Murthy, Financial Accounting, Margham publications.5. R.S.N.Pillai & Bagavathi, Management Accounting. S.Chand.6. Maheswari,S.N.,Principles of Management Accounting, Sultan Chand &Sons
PAPER VIIIPRODUCTION AND MATERIALS MANAGEMENT(Core Subject)UNIT – IProduction Management: Definition – Functions and scope – Plantlocation – Factors affecting location – Plant layout: Principles – Process –product – Fixed layout.Production planning and control: Principles and process.UNIT – IIMaintenance – Types of maintenance – Corrective -Preventive –Routine – Relative advantages.Methods study: Charts and Diagrams: Time study – Motion study –Method study – Work measurement – Safety Engineering – Modern productionManagement tools.UNIT – IIIMaterials Management: Meaning – Definition – Importance – IntegratedMaterials Management concept – Organization of materials management.Management of Materials: Techniques of material planning – Bill ofmaterials past consumption analysis – Materials budgeting and accounting.UNIT – IVInventory control: Function of inventory, Importance – Replenishmentof stock – Tools of inventory control – ABC,VED,FSN Analysis – EOQ.Quality Control: Types of inspection – Centralised and decentralized – Pchart – X and R chart – Construction – control – quality circle and TQMFundamentals.UNIT – VPurchasing: Procedure – dynamic purchasing – principles, importsubstitution and import purchase procedure – Vendor rating – Vendordevelopment.
Store Keeping: Objectives – Functions – Duties and Responsibilities ofstore keeper – Location of store house – Centralised store room – Securitymeasures – protection and Prevention stores from fire and other hazards – Bincard – Stock Records.TEXT BOOKSaravanavel .P & Sumathi. S, Production & Material Management,Margham Publications.REFERENCE BOOKS1. Varma.M.M, Materials Management, Sultan Chand & Sons2. Dutta, Integrated Materials Management, PHI3. O.P. Kanna, Industrial Engineering & Management, DhanpatraiPublications.4. anagement, S.Chand.5. Gopalakrishnan & Sundaresan, Materials Management, PHI
PAPER IXBUSINESS LAWS(Core Subject)UNIT – IBusiness Law: Meaning, Objectives – Sources – Law of Contract –Meaning. Types – Essential elements of a valid contract.UNIT – IIDischarge of contract – Remedies for breach of Contract – Agreementnot declared void – Agreement expressly declared void – WageringAgreements.UNIT – IIILaw of sale of Goods – Sale and agreement to sell – their distinctions –Types of Goods – Conditions and warranties – Caveat Emptor – Transfer ofproperty – Sale by Non owners – Performance – Remedies for breach – Unpaidseller – Auction saleUNIT – IVCompany Law: Joint - Stock Companies – Definition, Features, Kinds –Distinction between Private Company and Public Company – Privileges of aPrivate Company. – Promotion of a Company – Role of Promoters –Incorporation – Memorandum of Association – Contents, Alteration – Doctrineof Ultra Vires – Articles of Association – Doctrine of Indoor Management –Constructive notice – Certificate of Incorporation –Certificate ofCommencement of BusinessUNIT – VProspectus – Contents – Liabilities for Mis – Statement – Statement inlie of prospectus – Shares – types – Debentures – kinds - Allotment of shares –Transfer of shares – Share Certificates and Warrant. Meetings – Resolutions –Winding up of a company.
TEXT BOOKKapoor N.D, Business Laws, Sultan Chand & SonsREFERENCE BOOKS1. RSN Pillai, Bagavathi, Business Law, S.Chand2. Shukla M.C, Mercantile law, S.Chand3. P.C.Tulsian, Business Law, TMH
PAPER XECONOMICS AND GLOBAL BUSINESS(Allied Subject)UNIT – IMeaning and Scope of Business Economics – Objectives of ProfitMaximization – Social Responsibilities of BusinessUNIT – IIDemand Analysis – Elasticity of demand – Demand Forecasting –Business Cycle – Types of Business Cycles – Phases of Business CyclesUNIT – IIIMarket structure and Pricing – Pricing under perfect competitions,Monopoly and Monopolistic competitions – Price Discrimination – Oligopoly– Duopoly.UNIT – IVEconomic Liberalisation - Global Business Environment - GATT –WTO – Flow of Foreign CapitalUNIT – VNew Generation Private Banks and Scope (ICICI, HDFC, UTI, IDBI,IndusInd Bank, Bank of Punjab – Centurion Bank)Recent Trends in Global Business – Bank Net – Automatic TellerMachines – Tele Banking – E-Banking – Credit CardsTEXT BOOKDr.S.Shankaran, Business Economics, Margham PublicationsREFERENCE BOOKS1. Sundaram K.P.M, Business Economics, Sultan Chand & sons.2. Maheswari,S.N., Managerial Economics, Sultan Chand & Sons3. Gupta, Managerial Economics, Tata Mcgraw Hill Publishing Co. Ltd.4. Francis Cherunilam, International Business, Himalaya Publishing House.5. Gorden & Natarajan, Financial Institutions & Services, HimalayaPublishing House.6. Justin Paul, International Business, PHI Publications
PAPER XIHUMAN RESOURCE MANAGEMENT(Core Subject)Unit – IIntroduction – Meaning and Definition, Nature, Scope, Objectives andImportance of HRM –Functions of HRMUnit – IIHuman Resource Planning - Manpower planning – Nature, Importanceand Objectives of Manpower Planning – Process of Manpower Planning – Usesand Benefits of Manpower Planning.Unit – IIIRecruitment and Selection – Sources of Recruitment – Selection ofEmployees - Difference between recruitment and selection – Procedures forselection - Tests -Interview – Types of Interview – Process of conductinginterview – checking of references – Final selection.Unit – IVTraining and Development: Importance of training of employees –Types of training – Methods of training. Management development:Importance of Management development – Objectives and Methods.Unit – VPromotion, Transfer and Termination – Career planning, promotionspolicy – Internal promotional system – Seniorityvs Merit – Benefits ofeffective promotion policy – Criteria for a sound promotion policy - Transfer –Objectives and types of transfer – employee termination - Dismissal.TEXT BOOKS.S. Khanka, Human Resources Management, S.Chand Co. Ltd.
REFERENCE BOOKS1. G.R.Basotia, Human Resources Management , Mangal DeepPublications2. K.Aswathappa, Human Resources and Personnel ManagementTMH, New Delhi3. Kaushal Kumar, Human Resources Management – ABDPublishers4. Keith Davis, Human Relations at work – TMH.5. C.B. Mamoria, Personnel Management – Himalaya publicationsHouse.6. J. Jayasankar, Human Resources management , Margham Publications.
PAPER XIIMARKETING MANAGEMENT(Core Subject)UNIT – IMarketing – Definition –Scope - Functions – Importance – Concepts ofMarketing – Marketing Environment – Marketing of Services – ServiceMarketing Environment.UNIT – IIMarket Segmentation – Bases – Pre-requisites –Consumer Behaviour –Factors – Stages in Buying Decision Process.UNIT – IIIMarketing Mix - Elements – Product mix – Meaning –Classification ofProduct - Development of new product – Product life cycle - Pricing Policiesand Strategies.UNIT – IVChannels of Distribution – Factors – Kinds of Management – PromotionMix – Advantages – Personal Selling – Sales Promotion – Publicity.UNIT – VMarketing Research – Meaning – Scope – Research Design – Recenttrends in Marketing – E-Business – Telemarketing – Relationship marketing –virtual advertising.TEXT BOOK.Rajan Nair .N, Marketing Management, Sultand Chand & SonsREFERENCE BOOKS1. Philip Kotler, Marketing Management, Millennium Edition, PHI.2. Ramaswamy V.S and Namakumary .S, Handbook of Marketing Management,Macmillan.3. Rajagopal, Marketing Management, Vikas Publishing House Pvt. Ltd.4. S.Jayachandran, Marketing Management, Excel Books.5. Rajan Saxena, Marketing Management, TMH6. Sherlakar S.A, Marketing Management, HPH7. R.S.N
Management Accounting : Meaning – objectives – Advantages – Limitations – Management Accounting Vs Financial Accounting – Management Accounting Vs cost Accounting. Accounting Ratios: Mean
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The scope of the syllabus for optional subject papers (Paper VI and Paper VII) for the examination is broadly of the honours degree level i.e. a level higher than the bachelors’ degree and lower than the masters’ degree. In the case of Engineering, Medical Science and law, the level corresponds to the bachelors’ degree.
Examples include: Students receiving Associates & Bachelors: you will walk with Bachelors . address you provided on your graduation application. 6 Hour Rule Participants . Students will be given a blue card that has their name and honors (if applic
the Resident Scholar at Valley Ranch Islamic Center and Co-Chair of Faith Forward Dallas at Thanks-Giving Square. He holds a Bachelors in Accounting, a Bachelors in Islamic Law, a Masters in Islamic Finance, a Masters in Political History, and is currently pursuing a
The following proposal describes five minor modifications to the Bachelors of Science in Pharmaceutical Sciences (BSPS) Program, unanimously approved by the faculty at the College of Pharmacy in December 2016. These changes, detailed below, will help to improve the program by enhancing its access,
SYBMS - SEMESTER 3 SYLLABUS Programme : Bachelors in Management Semester - III Course : Human Resource Management Code: NMUBMS312 Teaching Scheme Evaluation Scheme Lecture Practical Tutorial Credits Theory Practical Internal External Internal External 30 Nil Nil 2 25 Marks 75 Marks Nil Nil Internal Component (Theory Break up )
