MEDIA GUIDE

M E D I AG U I D E

PASSION.ADVENTURE.LIFE.Cruising World is your passport tothe sailing life. Our mission is toinform and entertain experienced,committed sailors and boat ownerswho own cruising sailboats thatmeasure 30 to 70 feet in length.Whether their plans center arounda Caribbean sabbatical, a coastalexcursion, or an open-ended voyagearound the world, we will nurturetheir dreams with practical how-toinformation and compelling featurespresenting real-life cruising storiesand fascinating destinations.

B R A N D OV E RV I E W60,000Circulation9x1974FrequencyYear Established* ALL ISSUES ARE AVAILABLE ON TABLETS AND EREADERS, INCLUDING THE IPAD, NOOK AND KINDLE.@cruisingworld292,000Avg. MonthlyPage Views148,000Avg. MonthlyUnique VisitorsCruising World Magazine154,000 Social MediaAudience@cruisingworldmag37,000Custom EmailSubscribers50,000Editorial eNewsSubscribersCruising World ’s audience is comprised of sailors who are actively researching boats, the latest gear and how-toinformation. Using research and database management, we can identify, surface and activate high-value participants acrossall of our media channels in order to drive tangible results.

Audience ProfileCruising World’s audience across all channels (print, web, social & email)represents active, aff luent cruising enthusiasts who come to us looking for thelatest tips, boat reviews and information on gear & equipment. They know wedeliver the expert information needed to pursue their passions and map outtheir next journey.DemographicAVERAGESailing ActivitiesAVERAGE NET WORTHHOUSEHOLD227,90065 DaysNUMBER OF YEARS 1.8 MillionINCOME26YearsSAILINGAVERAGE NUMBER OF DAYSSPENT SAILING (ANY) IN THEPAST 12 MONTHSSAILING ACTIVITIES INPAST 12 MONTHS5987%AVERAGE AGEMale10%/ Female85%BOAT OWNERSNUMBER OFSAILBOATSOWNED:PLAN TO CHARTER INTHE NEXT 24 MONTHS36%1.9SAILING NUMBERS75%DAY SAILING140DAYS SPENT AS LIVEABOARD65%WEEKEND/COASTAL CRUISING35’AVERAGE LENGTH OF BOAT24%LIVEABOARD27%HAVE CHARTERED IN THE PAST24 MONTHS24%LIVEABOARD28%PLAN TO PURCHASE NEW BOATIN NEXT 24 MONTHS

2021 EDIT CALENDARJANUARY/FEBRUARY 2021MARCH 2021APRIL 2021MAY 2021Boat of the Year 2021Winter ProjectsSpring Fitting OutSummer Sailing/SailboatSystems and SailsOn Sale Date: 12/22/20On Sale Date: 2/23/21On Sale Date: 3/23/21JUNE/JULY 2021ANNUAL CHARTER ISSUESEPTEMBER 2021OCTOBER 2021MultihullsAnnual Guide to SailingVacationsSailing SouthNew Sailboat ShowcaseOn Sale Date: 5/25/21On Sale Date: 7/20/21On Sale Date: 8/17/21NOVEMBER/DECEMBER 2021*Calendar subject to changeJANUARY/FEBRUARY 2022Safety at Sea/Sail GreenBoat of the Year 2022On Sale Date: 11/23/21On Sale Date: 12/21/21On Sale Date: 4/20/21On Sale Date: 9/21/21

2021 PRINT SPECIFICATIONSPRINT SPECIFICATIONSPRODUCTION GUIDELINESAD SIZESTrim Size: 8.375 x 10.875 Binding: Perfect Bound, Jog to FootFor all bleed ads: Build file to trim sizeand add .125 in. bleed on all 4 sides.Ensure that crop marks are offset .125 in.from bleed.Allow .25 in. safety area within trim on all 4sides (no live matter)Supplied materials that do not comply with the followingspecifications will be corrected and the advertiser billed forthe required production. All ads supplied must be CMYK. Forads requiring a spot color, please contact your productionmanager for specifications.AD SIZES: Follow ad size specifications and guidelines provided in this document. Ads that do not meet exact size specifications listed on the rate card will incur charges for resizing.REQUIRED FORMAT: PDF/X-1a format files required forsubmission. Files should conform to SWOP guidelines, andtotal ink density should not exceed 300%. View specificationsonline at www.swop.org.PROOFS: Bonnier Corporation utilizes Virtual Proofing technology. Hard copy guidance is no longer required. If you optto send a proof for internal color approval, please send a WebCoated SWOP 2006 certified proof.INSERTS: Consult your advertising representative. Production,design and prepress services are available; rates upon request.If we do not receive instructions regarding your materials,the most recent ad of the same size scheduled will bepicked up. Ad materials received after the deadline mayincur late fees, unless an ad extension is arranged with adservices prior to the deadline.Spread ads: Supply in a single documentMATERIALS REQUIREMENTS FORIN-HOUSE DESIGN SERVICESPHOTOS: Supplied images should be highres (300 dpi) in CMYK. B/W images must behigh res (300 dpi) grayscale. Images suppliedin RGB will be converted to CMYK.LOGOS: Vector .eps or .ai files are preferred.Type must be converted to outlines unless thefonts are provided. Jpgs should be 300 dpi.Native files supplied for corrections/adjustments, must be accompanied by the fontsand links used in those files. (Recommended:use the packaging function in InDesign togather fonts and links.) Black type on lightbackground should be defined as 100%black only. Files should conform to SWOPguidelines, and total ink density should notexceed 300%.NON-BLEEDBLEEDTRIMFull Page7.825” x 10.375” (199mm x 264mm)8.625” x 11.125” (219mm x 283mm)8.375” x 10.875” (212mm x 276mm)2-Page Spread16.25” x 10.375” (413mm x 264mm)17” x 11.125” ( 432mm x 283mm)16.75” x 10.875” (425mm x 276mm)2/3 Page Vert.4.5” x 9.5” (114mm x 241mm)5.25” x 11.125” ( 134mm x 283mm)1/2 Page Vert.3.5” x 9.5” (89mm x 241mm)4.25” x 11.125” (108mm x 283mm)4” x 10.875” (101mm x 276mm)1/2 Page Island4.575” x 7” (116mm x 177mm)——1/2 Page Horiz.7.25” x 4.75” (184mm x 120mm)8.625” x 5.45” ( 219mm x 139mm)8.375” x 5.2” (212mm x 132mm)1/3 Page Vert.2.25” x 9.5” (57mm x 241mm)2.95” x 11.125” ( 75mm x 283mm)2.7” x 10.875” (68mm x 276mm)1/4 Page Sq.3.5” x 4.75” (89mm x 120mm)5” x 10.875” (127mm x 276mm)LAYOUT/PRODUCTION NOTES:BROKERAGE/CHARTER/GEAR GUIDE ONLYAllow .25 in. safety area within TRIM on all 4 sides(no live matter)1/2 Page Horiz.Ensure that crop marks are offset .125 in. from bleed.7.25” x 4.75” (184mm x 120mm)1/2 Page Vert.3.5” x 9.5” (89mm x 241mm)1/4 Page Sq.3.5” x 4.75” (89mm x 120mm)1/8 Page Horiz.3.5” x 2.35” (89mm x 58mm)The Gear Guide is nowoffered in ALL issues.1/2 PAGEHORIZONTALFULL PAGE2/3PAGE1/3VERT1/2PAGEVERTISLAND1/4 PAGE1/8 PGGEAR GUIDE2021 CLOSING DATESIssueJanuary/February 2021March 2021ThemeAd CloseAd MaterialsDueOn SalePrintOn SaleTabletsBoat of the Year11/2/2011/3/2012/22/2012/21/20New Cruising Gear/Charter1/4/211/5/212/23/212/22/21April 2021Fitting Out2/1/212/2/213/23/213/22/21May 2021Boat Toys/Fun on the /215/25/215/24/21Annual Guide to Sailing Vacations5/26/216/2/217/20/217/19/21Sailing South/Fall Boat Show Preview6/28/216/29/218/17/218/16/21New Boat Showcase8/2/218/3/219/21/219/20/21Safety at Sea/Winter Projects10/4/2110/5/2111/23/2111/22/21Boat of the Year11/1/2111/2/2112/21/2112/20/21June/July 2021August/Charter 2021September 2021October 2021November/December 2021January/February 2022AD MATERIAL SUBMISSIONSAd files should be submitted via our Ad Portal atadportal.bonniercorp.com.For ads suppliedelectronically, advertisermust supply an additionalcontent proofing jpg.We do not accept ads viae-mail. Electronic files arestored for one year only,unless otherwise requestedin writing.SEND ALL OTHER MATERIALS TO:CRUISING WORLD MAGAZINEAttn: Shari Smith480 N. Orlando Ave., Suite 236Winter Park, FL 32789PRODUCTION CONTACT407-571-4794Shari.Smith@bonniercorp.comO CT O B E R 1 3 , 2 0 2 0

2021 DIGITAL A D SPEC IFICATI ONS2021 DIGITAL AD SPECSSTANDARD GUIDELINES:HTML5 AD UNITS:These guidelines are consistent with the Interactive Advertising HTML5 should be provided as a Zip bundle with all assetsincluded in the zip folder. HTML5 creatives must be SSL compatible to serve toHTTPS sites Use the size meta tag to indicate the intended size for yourcreative and ensure your creative renders at the rightdimensions: meta name "ad.size"content "width [x],height [y]" HTML5 creatives can only have fixed dimensions (e.g.,300x250, 728x90, 320x50, etc.). Dynamic sizes such as"Fluid" aren’t supported. We do not recommend hard-coded click through URLs inthe asset because it prevents Google Ad Manager fromtracking clicks. Below is an exmaple of how the click tagshould appear.Bureau specifications (www.iab.net) Google Ad Manager is used to serve all Bonnier CorpAdvertisements There is a 24-hour turnaround time once all creatives aresubmitted to Online Advertising Operations All ad units must launch a new browser window when clicked All static ads types are accepted (.jpg, .gif, .swf, .html) Max initial load file size should not exceed 150k Below is a list of the most commonly used third party vendors.For a complete list of approved vendors please contact Bonnier.Bonnier has the ability to serve third party tags that are not onthe list of approved vendors but we will not be able to trackclick-throughs.Approved Third PartyAd TagsApproved Third PartyRich MediaAtlasBluestreak Google AdManager ntrollUnicastTHIRD PARTY SPECIFICATIONS Third Party tags should be served via JavaScript Ad calls,not iframes Audio needs be user initiated with a clearly recognizableon/off button All floating ad units should have a clearly recognizable closebutton Max initial load file size should not exceed 30k Additional polite download should not exceed 80k Frame rate per second should not exceed 18fps Animation length should not exceed 15 secondsDIMENSIONSFILE SIZEFILE TYPE728 x 90 Pixels72 dpi, 150 kb maxgif, jpg, png, html5Medium Rectangle300 x 250 Pixels72 dpi, 150 kb maxgif, jpg, png, html5Pushdown Unit Condensed970 x 90 Pixels72 dpi, 150 kb maxgif, jpg, png, html5Pushdown Unit Expanded970 x 250 Pixels72 dpi, 150 kb maxgif, jpg, png, html5eNews Med Rectangle300 x 250 Pixels72 dpi, 150 kb maxgif, jpgCustom eBlast600 Pixels Wide72 dpi, 150 kb maxhtmlVideo Hosting608 x 300 pixels150 mb maxflv, avi, movMobile Leaderboard320 x 50 Pixels72 dpi, 150 kb maxgif, jpg, png, html5Billboard970 x 250 Pixels72 dpi, 150 kb maxgif, jpg, png, html5Half Page300 x 600 Pixels72 dpi, 150 kb maxgif, jpg, png, html5HTML5 CLICK TAG EXAMPLEA click tag should be inserted in the head of an HTMLdocument. See this example: head meta name "ad.size" content "width 300,height 250" script type "text/javascript" var clickTag "http://www.google.com"; /script /head 728 x 90300 x 2 50In the body of your HTML document, your creative must usethe click tag variable as the click-through URL: a href "javascript:void(window.open(clickTag))" img src "images/dclk.png" border 0 /a For More Info, Contact:MATERIAL CONTACT:Danielle Bennettdanielle.bennett@bonniercorp.comPhone: 407-571-4920EXPANDING ADSMost Common Sizes:Expanded Dimension:728 x 90300 x 250728 x 225400 x 350; 300 x 600; 600 x 250MOUSE OVER/MOUSE OFFAD UNITLeaderboardSally Helme, Publisher Emeritussally.helme@bonniercorp.com / 401.845.4405Ted Ruegg, Associate Publisherted.ruegg@bonniercorp.com / 410.263.2484Parker Stair, Associate Publisherparker.stair@bonniercorp.com / 865.599.9791 Ad should expand upon mouse over or click on expand button Ad should retract upon mouse off or clicking a close button If the ad expands with user click, the panel still must retractEleanor Merrill, Marketplace Sales Representativeeleanor.merrill@bonniercorp.com / 401.845.4407 Any sound should be user initiated by click, not mouseDavid Gillespie, Caribbeandavid.gillespie303@gmail.com / 303.638.7909when mouse is removed

C O N TA C TT ED RUEG G , ASSOCIATE PUBLISHER410-263-2484 ted.ruegg@bonniercorp.comPARKER STAI R, ASSOCIATE PUBLISHER865-599-9791 parker.stair@bonniercorp.comSALLY HELME, PUBLISHER EMERITUS401-845-4405 sally.helme@bonniercorp.comELEANOR MERRI LL, MARKETPLACE SALES401-845-4407 eleanor.merrill@bonniercorp.comG LENN SANDRI DG E, GROUP PUBLISHER401-571-4747 glenn.sandridge@bonniercorp.comKELLY SHELDON, SENIOR MARKETING MANAGER407-571-4578 kelly.sheldon@bonniercorp.com

Cruising World is your passport to the sailing life. Our mission is to inform and entertain experienced, committed sailors and boat owners who own cruising sailboats that measure 30 to 70 feet in length. Whether their plans center around a Caribbean sabbatical, a coastal excursion, or an open-ended