MCQ-Contemporary Marketing Research - DIMR
MCQ-Contemporary Marketing Research1) Which form of data below can usually be obtained more quickly and at a lower cost than theothers?a) Primaryb) Survey researchc) Experimental researchd) Secondarye) Observational research2) Secondary data are .a) Collected mostly via surveysb) Expensive to obtainc) Never purchased from outside suppliersd) Always necessary to support primary datae) Not always very usable3) Causal research is used toa) Describe marketing problems or situationsb) Quantify observations that produce insights unobtainable through other forms of researchc) Find information at the outset in an unstructured wayd) Gather preliminary information that will help define problemse) Test hypotheses about cause-and-effect relationships4) Your colleague is confused about using the marketing research process, as he knows thatsomething is wrong but is not sure of the specific causes to investigate. He seems to be havingproblems with , which is often the hardest step to take.a) Selecting a research agency to helpb) Defining the problem and research objectivesc) Developing the research pland) Determining a research approache)C and D5) In the second step of the marketing research process, research objectives should be translatedinto specific .a) Financial amountsb) Results that justify the meansc) Marketing goalsd) Time allotmentse) Information needs
6) Secondary data consists of information .a) That already exists somewhere and was collected for another purposeb) Used by competitorsc) That does not currently exist in an organized formd) That already exists somewhere and is outdatede) That the researcher can obtain through surveys and observation7) Which form of data below can usually be obtained more quickly and at a lower cost than theothers?a) Survey researchb) Syndicatedc) Secondaryd) Primarye) Online marketing research8) Your assistant wants to use secondary data exclusively for the current research project. Youadvise him that the use of secondary data has some potential problems. Which of the following isnot one of them?a)It may not be current.b)It may not exist.c)It may not be useable.d)It may not be relevante)It is generally more expensive to obtain than primary data9) Which method could a marketing researcher use to obtain information that people areunwilling or unable to provide?a) Focus groupsb) Personal interviewsc) Questionnairesd) Observational researche)Internet surveys10) Survey research, though used to obtain many kinds of information in a variety of situations,is best suited for gathering information.a) Attitudinalb) Personalc) Preferenced) Exploratorye) Descriptive
11) Typically, customer information is buried deep in separate databases, plans, and records ofmany different company functions and departments. To overcome such problems, which of thefollowing could you try?a) Customer satisfaction measurementb) Synergetic meetings of the mindsc) Customer relationship managementd) More sophisticated softwaree) Less marketing intelligence12) Survey research is least likely to be conducted through which of the following?a)Observationb) Person-to-person interactionsc) The telephoned) The Webe) The mail13) Which of the following is not a disadvantage of telephone interviews.a)Interviewer bias is introducedb)Under time pressures, some interviewers might cheat.c)Potential respondents may refuse to participated)They are more expensive to conduct than mail questionnaires.e)Interviewers tend to interpret answers similarly.14) Which form of marketing research is flexible, allows for explanation of difficult questions,and lends itself to showing products and advertisements?a) Personal interviewingb) Ethnographic researchc) Observational researchd) Online interviewinge) Phone interviewing15) Which of the following is a disadvantage of online focus groups?a) Results take longer to tabulate and analyze.b) Participants must be in a central location.c) The cost of online focus groups is greater than that of most other qualitative research methods.d) The format of focus groups can be varied.e) The Internet format can restrict respondents' expressiveness.
16) Mr. Ravi regularly conducts online marketing research at work. He has found that it hasseveral advantages over traditional methods. Which of these is not an advantage?a)Respondents cannot remain anonymous.b)It is more cost efficient.c)It is easy to control who responds to surveys.d) Report generation turnaround time is much quickere)It is easier for respondents to complete.17) What are the two types of research data?a) Qualitative and Quantitative.b) Primary and secondary.c) Predictive and quantitative.d) Qualitative and predictive.18) What is a major drawback of probability sampling?a) Takes too much timeb) Sampling error cannot be measuredc) Easiest population from which to obtain info is chosend) Everyone has an equal chance of selectione) Reliance on the judgment of the researcher19) The most common research instrument used is thea) Questionnaireb) Moderatorc) Telephone interviewerd) Live interviewere) Mechanical device20) In marketing research, the phase is generally the most expensive and most subjectto error.a) Interpreting and reporting the findingsb) Exploratory researchc) Data collectiond) Planninge) Data validation21) Despite the data glut that marketing managers receive, they frequently complain thatthey lack .
a) Enough information of the right kindb) Accurate and reliable informationc) Quality informationd) Valid informatione)Timely information22) The real value of a company's marketing research and information system lies in thea) Amount of data it generatesb) Marketing information system it followsc) Efficiency with which it completes studiesd) Variety of contact methods it usese) Quality of customer insights it provides23) What is the first step in the marketing research process?a) Developing a marketing information systemb) Developing the research plan for collecting informationc) Implementing the research pland) Defining the problem and research objectivese) Interpreting data and deciding on type of research24) In CRM, findings about customers discovered through techniques often lead tomarketing opportunities.a) Data warehouseb) Customer loyalty managementc) Customer relationship strategyd) Data mininge) Value network25) What source of marketing information provides ready access to research information, storedreports, shared work documents, contact information for employees and other stakeholders, andmore?a) An extranetb) Marketing intelligencec) The Internetd) An internal databasee) An intranet26) When managers use small convenience samples such as asking customers what they think orinviting a small group out to lunch to get reactions, they are using .a) Informal surveysb) Experiments
c) Focus groupsd) Observatione) Marketing intelligence27) A common problem in international marketing research is the availability of .a) Primary datab) Research specialistsc) Secondary datad) Consumers willing to answer surveyse) Intelligence limitations28) Which type of research would be best suited for identifying which demographic groupsprefer diet soft drinks and why they have this preference?a) Exploratory researchb) Descriptive researchc) Experimental researchd) Ethnographic researchf) Survey research29) As a small business consultant, you recommend to your clients that they use no-cost methodsof observation to gather market research. Which of the following are you not likely torecommend your clients do?a) Visit and socialize with competitorsb) Observe vehicle and pedestrian traffic.c) Monitor competitors' advertising from local mediad) Hire additional staff to observe extensivelye) Evaluate their customer mix–how many and what kind of customers.30) Marketing intelligence is everyday information about developments in the marketingenvironment that assists marketers in their preparation of their plans and strategies. Thisinformation is obtained from a number of sources and includes which of the following?a) Newspaper articles.b) Sales representative feedback.c) Competitor intelligenced) Trade journals.e) Customer feedback.f) All of the above.31) The marketing research process consists of four steps. Which of the following is not one ofthese steps?a) Evaluating the competitor strategies.
b) Developing the research plan for collecting information.c) Defining the problem and research objectives.32) What do many researchers encounter when conducting market research in foreign countries?a) Some countries have poor roads that limit personal contacts.b) Some cultures may not value marketing research.c) Some countries have poor mail servicesd) Some countries have few telephones, limiting access to respondentse) All of the above33) Ravi just completed reading a marketing research report about the top 25 countries thatpurchase German products. What might the report say about international research with thesecountries?a) Despite the costs of international research, the costs of not doing it are higher.b) There is a lack of qualified research personnel.c) The costs are higher than the benefits.d) Interpretations of German quality are consistent among different countries.e) It is on the decrease due to high costs.34) Behavioural targeting, the practice of , is being used by more and more companies.a) Mining and analyzing data from data warehousesb) Tracking customers' activities and rewarding customer loyaltyc) Observing and interacting with consumers in their natural environmentsd) Managing customer relationshipse) Tracking consumers' online movements and using this information to target ads to them35) To consumers, research studies may appear to be little more than vehicles for .a) Gathering names for resaleb) Building company imagec) Training future salespeople to work with people face-to-faced) Selling the sponsor's productse) Criticizing competition36) Qualitative research is exploratory research used to uncover consumer attitudes, motivationsand behavior. What techniques can be applied to obtain qualitative research?a) Elicitation interviews.b) One to one interviews.c) Focus groups.d) All of the abovee) None of the above.
37) What are examples of techniques of obtaining qualitative data?a) Survey research/questionnaires; focus groups; in-depth interviews; observationaltechniques; experimentation.b) Video conferencing; focus groups; in-depth interviews; observational techniques.c) Survey research/questionnaires; focus groups; in-depth interviews; observational techniques;call centre feedback.d) All of the above.e) None of the above.38) What are four methods of continuous research?a) Consumer panels; home audits; omnibus surveys; retail audits.b) Consumer panels; home audits; personal interviews; omnibus surveys.c) Home audits; omnibus surveys; personal interviews; in-store video footage of consumerbehaviour.d) Consumer panels; home audits; personal interviews; in-store video footage of consumerbehaviour.e) All of the abovef) None of the above39) “what new product should be developed” is an example of ?a) Causalb) Exploratoryc) Descriptived) None of the above40) Sources of marketing information are categorized into two groups - what are they?a) External sources; internal sources.b) Causal resources.c) Macro environmental sources; micro environmental sourcesd) All of the above.e) None of the above.41) What are the criteria for evaluating secondary data sources?a) Source of data; who collects the data; method of data collection; construct of research.b) Source of data; who collects the data; method of data collection; construct of data.c) Relevance of data; who collects the data; method of data collection; who paid for the research.d) Relevance of data; who collects the data; method of data collection; evidence of carefulwork.
42) What are three popular methods for obtaining primary data?a) Experimentation; personal interview; Delphi technique.b) Survey; interviews; experimentation.c) Interviews and surveys; observation; experimentation.d) Interviews and surveys; observation; Harrison methodology.43) Marketing research is the function that links the to the marketer throughinformation---information used to identify and define marketing opportunities and problems; togenerate, refine and evaluate marketing actions; to monitor marketing performance; and toimprove understanding of the marketing process.a) Marketer, agent and retailerb) Demander, buyer and userc) Specifier, influencer and userd) Consumer, customer and public44) The marketing information system (MIS) begins and ends witha) Marketing managersb) Marketing intelligencec) Information technologiesd) Consumers45) As marketing managers and researchers define the problem and set research objectives, theyshould employ the following type(s) of research:a)Exploratory research aloneb)Exploratory, descriptive and causal researchc)Descriptive research aloned)Causal research alone46) What are secondary data?a) Information that has been collected for the specific purpose at handb)Information that has already been collected and recorded for another purpose and isthus readily accessiblec)Information based on second-rate researchd)Information based solely on rumours47) Small businesses and non-profit organisations on shoestring budgets nevertheless haveaccess to useful marketing information bya)Relying exclusively on secondary datab)Conducting informal surveysc)Collecting and evaluating secondary data, as well as observing and conducting their own
surveys and experimentsd)Hiring a few highly-skilled researchers48) International marketers may have difficulty finding useful secondary data in other countriesmainly because .a)Secondary data are difficult to translateb)Foreign consumers may be hostile to marketersc)Some countries lack reliable research services---if they provide such services at alld)Consumers tend to lie on surveys and in interviews, either deliberately or inadvertently49) Which of the following represents major public policy and ethics issues in marketingresearch?a) Intrusion on and abuse of consumer privacyb) Representing database compilation and promotional pitches as 'pure' researchc) Intrusion on consumer privacy and the misuse of research findingsd) False claims and pushy sales representatives50) What is the first stage of the marketing research process?a) Implement the research planb) Collect and analyse the datac) Develop the research pland) Report the findingse) Define the research problem51) Primary data is .a) Always collected before secondary datab) Collected for the specific purpose at handc) Information that already existsd) Data collected for other purposese) Usually collected through annual reports52) What are the two major advantages of collected data through telephone interviews?a)Sample control and speed of data collectionb)Cost and response ratec)Cost and speed of data collectiond)Flexibility and quantity of data collectede)Control of interviewer effects and quantity of data collected53) Expratory research undergoes following methods excepta) Expert surveys
b) Pilot studyc) Case studiesd) None of the above54) Census comes under which research?a) Causalb) Exploratoryc) Descriptived) None of the above55) Cause and effect research comes under which research type?a) Causalb) Exploratoryc) Descriptived) None of the above56) Rigid sequential approach to sampling and data collection comes under which researcha) Causalb) Exploratoryc) Descriptived) None of the above57) . is called pre-assumption of the expected result of the researcha) Hypothesisb) Expenditurec)Research problemd) None of the above58) . is kind of prelude to the end result one hopes to achive and therefore itrequires considerable thoughtsa) Hypothesisb) Expenditurec)Research problemd) None of the above59) Detail blueprint of research is called as .a) Research proposalb) Research designc) a and b
d) a or b60) In which type of research hypothesis is vague?a) Causalb) Exploratoryc) Descriptived) None of the above61) “How should a new product be distributed?” is an example of ?a) Causalb) Exploratoryc) Descriptived) None of the above62) “Will increase in the service staff be profitable?” Is an example of ?a) Causalb) Exploratoryc) Descriptived) None of the above63) A powerful tool use in longitudinal research with exactly same people, group ororganization across time periods is called .a) Focus groupb) consumer panelc) RSAd) None of the above64) For primary data to be useful to marketers, it must be relevant, current, unbiased, and.a) Completeb) Accuratec) Inexpensived) Collected before secondary datae) Experimental65) . is the variation of the panel with data being collected from retail stores onthe product being stocked, shelf placed , sale and promotion , so ona) Retail shop auditb) consumer panelc TRPd) None of the above.
66) Multiple business locations, recourse , budget limitations is challenges for .a) Retail shop auditb) consumer panelc) TRPd) None of the above.67) The advertising is selecting slots for the advertising on the basis of which study?a) Retail shop auditb) consumer panelc) TRPd) Media Audience tracking study.68) What is TRP?a) Television Rating pointb) Television rating partc) All of the aboved). Television Rating process69) research is the gathering of primary data by watching people.a)Surveyb)Informativec) Observationald)Experimentale)Causal70) Market research is function linking the consumer customer and public to market througha) The mediab) Informationc) Market researchd) All of the above71) Marketing research is related to a) Finance processb) Marketing Processc) Business Processd) None of the above
72) Advance plan of research is called asa) Research processb) Research designc) Research proposald) None of the above73) Research design consist of following things except .a) Hypothesisb) Expenditurec) Research problemd) None of the above74) A formal statement of research question or “purpose of research study” generallya) Is made prior to literature reviewb) Is made after literature reviewc) Will help guide the research processd) Both a and c75) Source of research problem includea) Researcher’s experienceb) Practical issue that require solutionsc) Theory and past researchd) All of the above76) A . is written account of the plan for the research project.a) Research designb) Research proposalc) Hypothesisd) All of the above77) In qualitative research proposal you would not expect to see aa) Research questionsb) Research rimc) Hypothesisd) Operational definition78) Following are characteristics of hypothesis excepta) Clarityb) Simple
c) Consistentd) None of the above79) The null hypothesis isa) which is to be disproveb) H0c) None of the aboved) A and B80) The research which is “unstructured, qualitative, highly flexible “ is called asa. Causalb) Exploratoryc) Descriptived) None of the above81) is snapshot of some aspect of the market environmenta) Causalb) Exploratoryc) Descriptived) None of the above82) Which of the following is advantages of stating of HYPOTHESIS ?a) It forces researcher to think deeply and specifically about the possiblestudyb) It simplifies the studyc) None of the aboved) All of the above83) Customer Satisfaction is an example of which of research design?a) Qualitativeb) Quantitativec) Causald) None of the above84) Alternative hypothesis isa) H0b) Hac) Which shows positive relationship between the variablesd) B , Coutcome of
85) Following are techniques of Qualitative Research ?a) Depth interviewb) Focus groupc) Projective techniqued) All of the above86) Data analysis in qualitative research as contrasted with qualitative research is generallya) Theoreticalb) Deductivec) Appliedd) Inductive87) Which of the following is
MCQ-Contemporary Marketing Research 1) Which form of data below can usually be obtained more quickly and at a lower cost than the others? a) Primary b) Survey research c) Experimental research d) Secondary e) Observational research 2) Secondary data are _
MARKETING MANAGEMENT MCQ 1. Labeling, packaging are associated with: Price mix Product mix Place mix Promotion mix 2._ set(s) the floor for the price that the company can charge for its product. Supply Demand Costs Nonprofit factors 3. Companies facing the challenge of setting prices for the first time can choose between two
Sample MCQ’s for Nutrition and Meal Planning (20 - 21 batch only) Subject: Nutrition and Meal Planning Semester: III Class: SYBSc Instructions: 1. Attempt any 8 MCQ’s out of 10. 2. Each MCQ carries 1.5 marks 3. Read each statement carefully and mark any one option out of the four Options that you think is the correct answer 4.
AUTHORISATION TO TAKE Australian Medical Council MCQ EXAMINATION WITH PEARSON VUE You have been authorised to take a MCQ examination at a Pearson VUE testing center. Information on the MCQ Examination, the testing rules, and how to schedule your MCQ Examination follows: Awarding Body: Australian
MCQ 11.74 When sampling is done with or without replacement, is equal to: MCQ 11.75 If X represent the number of units having the specified characteristic and n is the size of the sample, then popula
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
Graduate Aptitude Test in Engineering Notations : Question Paper Name: CH: CHEMICAL ENGINEERING 31st Jan Shift1 Number of Questions: 65 Total Marks: 100.0 Number of Questions: 10 Section Marks: 15.0 Question Number : 1 Question Type : MCQ Options : Question Number : 2 Question Type : MCQ Options : Question Number : 3 Question Type : MCQ
There are three levels of classification: "TOP SECRET", "SECRET", and "CONFIDENTIAL." Information is classified only to protect the national security. To have access to classified information, a person must have a security clearance at an appropriate level and a need-to-know. 2 National Security Information National security information is marked to alert recipients about its .
