One Bitwise: Brand Standards

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One Bitwise:Brand StandardsUse this guide as a high-level overview ofhow Bitwise syncs into one cohesive brand.Last updated: 2/22/2021

VoiceBoilerplateIn marketing, a boilerplate is a short paragraph summarising a companyand is used across all marketing materials. It is always the same and can befound at the bottom of press releases and reports, on the 'About Us' pageof the website, and anywhere else where people may require a briefdescription of the company.Bitwise Industries creates a bridge between humansfrom marginalized communities and stories ofsystemic poverty to skills and resources necessary toaccess opportunities in the tech industry. Byleveraging public-private partnerships, Bitwiseprovides paid apprenticeships to students to learntech skills, connects them to meaningful techopportunities, and builds vibrant buildings inunderestimated cities to house their work. Byupskilling disenfranchised humans, it empowers themto change their own lives—which ignites andtransforms the regional economies of the cities inwhich Bitwise serves.Bitwise has raised more than 100M in support ofthis important work; expanded its model to serve fivecities (Fresno, Bakersfield, Merced, Oakland, andToledo); and built a tech apprenticeship engine thatwill drive national jobs/economic recovery in 2021.To learn more about Bitwise Industries, check outwww.bitwiseindustries.com.BITWISE INDUSTRIES1

Brand OverviewPrimary LogosColor Palette*Hex codes only, Print match up available upon request.Primary Vertical LogoPrimary Horizontal Logo#00ADEEPrimary B4B#000000BITWISE INDUSTRIES2

Logo GuidanceClearspaceColorClearspace around the logo is equal to the cap height of the I in Industries.Logo should be white on darker backgrounds and black on lighter backgrounds.Primary Vertical LogoPrimary Horizontal LogoBITWISE INDUSTRIES3

Logo GuidanceScaleNot AllowedOur logo is designed to scale to small sizes on print and screen. When at thexxDon’t stretch or manipulate the logo.Don’t pair the logo with marks that may beconfused as logos.xxRestricting use to only black or whiteaffords us the highest contrast ratio,aiding accessibility.Don’t type out Bitwise Industries in anyother fonts.smallest size (0.5 inch wide) remove “Industries”.0.5 inch wide, remove “Industries”BITWISE INDUSTRIES4

Brand ArchitectureSub-brandsSub-brands are the distinct lines of business that service the needs of unique audiences. Each line of business has a variation of logo lockups and color 1509F#46388E#202F4FBITWISE INDUSTRIES5

Brand ArchitectureSub-brands GuidanceNot AllowedSub-brand Primary Logo LockupLine of business isright-aligned under theprimary Bitwise wordmark.Avenir LightAvenir BlackxxDon’t stretch or manipulate the logo.Don’t pair the logo with marks that may beconfused as logos.xxRestricting use to only black or whiteaffords us the highest contrast ratio,aiding accessibility.Don’t type out line of business in anyother fonts.Sub-brand Icon Logo LockupWhen using the Sub-brand Icon, Bitwise Industries should be mentioned in text or PrimaryBitwise Industries logo should be used along with the Sub-brand Icon.xLine of business name shouldbe centered with wide orstacked text.Interchangeable use of iconsdepending on spaceconstraints.Don’t use line of business (ex: TechnologyConsulting) without the Bitwise wordmarkor icon.BITWISE INDUSTRIES6

Brand ArchitectureSub-brand - Workforce TrainingColor Palette*Hex codes only, Print match up available upon request.Sub-brand Logo LockupSub-brand Icon Lockup#EE3F5E#F48A6D#8D3A5A#7D2F4D#202F4FBITWISE INDUSTRIES7

Brand ArchitectureSub-brand - Technology ConsultingColor Palette*Hex codes only, Print match up available upon request.Sub-brand Logo LockupSub-brand Icon Lockup#8DD7F7#00ADEE#5469AF#592F80#202F4FBITWISE INDUSTRIES8

Brand ArchitectureSub-brand - CoworkColor Palette*Hex codes only, Print match up available upon request.Sub-brand Logo LockupSub-brand Icon Lockup#258A90#7AABB1#F8E35A#EE3734#B9226CBITWISE INDUSTRIES9

Brand ArchitectureSub-brand - Real EstateColor Palette*Hex codes only, Print match up available upon request.Sub-brand Logo LockupSub-brand Icon Lockup#97CD9F#DFEBBB#7AABB1#258A90#4B727BBITWISE INDUSTRIES10

Brand ArchitectureSub-brand - Portfolio CompaniesColor Palette*Hex codes only, Print match up available upon request.Sub-brand Logo LockupSub-brand Icon Lockup#202F4F#5475B9#525AA7#0058A8#263E78BITWISE INDUSTRIES11

Brand ArchitectureSub-brand - VenturesColor Palette*Hex codes only, Print match up available upon request.Sub-brand Logo LockupSub-brand Icon Lockup#5E1E69#CE6BA9#81509F#46388E#202F4FBITWISE INDUSTRIES12

One Bitwise:Brand StandardsFor additional information, contact us:info@bitwiseindustries.com700 Van Ness Ave, Fresno, CA 93721 559.500.3305

Feb 22, 2021 · Brand Standards Use this guide as a high-level overview of how Bitwise syncs into one cohesive brand. Last updated: 2/22/2021. BITWISE INDUSTRIES 1 Voice Boilerplate In marketing, a boilerplate is a short paragraph summarising a company and is used across

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