Enhance Your Business With Artificial Intelligence

Put your data first &enhance your business withARTIFICIAL INTELLIGENCE1Internal Use - Confidential

Artificial Intelligence (AI) is dramatically altering every industry.And we’re just beginning to tap the potential of these capabilities.AI is used to describetechnologies wherecomputers and algorithmsmake decisions or performtasks that typically requirehuman intelligence.Examples include visualperception, speechrecognition and predictingcustomer behavior.AI initiatives maximizethe value of your dataand help deliver innovativenew products and servicesto market.2Internal Use - Confidential

Based on ESG research:71% of organizations using AI in production todayBasedonESGresearch:attribute more than 5% of their revenue directly back(59%) oftNearlyo A I i n ithreet i a t i v efifthss. organizations are increasingtheir spending on AI in 2019. 1In addition to identifying new revenue streams,AI positively rationsRiskManagementIn the world of AI, each experience issynthesized and then utilized to makedecisions or take actions that aresmarter, faster and more precise–24x7.3Internal Use - Confidential

There is a perfect storm drivingAI demand.Data growthCompute powerAccording to IDC, the global dataspherewill reach 163ZB by 2025.2 There isincreased data available to fuel AI — withmore generated every second. Most ofthis is data is unstructured.The massively parallel architecture of GPUsand CPUs deliver the computational capacityrequired by modern AI for revolutionarybreakthroughs in performance.AI innovationAI toolkits and skillsets are becoming ubiquitousenabling more organizations to train machines touse data to sense, learn, reason, makepredictions and evolve.Scalable, highperformance storageThe newest Network Attached Storagetechnologies store larger datasets and removeI/O bottlenecks, providing data scientists withquick access to data on a higher performing,larger scale.4Internal Use - Confidential

Advantages ofembracing AI.ESG surveyed 750 strategic IT DecisionMakers about the relationship between theirinfrastructure modernization efforts and AIinitiatives. ESG segmented the respondentsinto three categories based on their successdriving revenue through AI initiatives.The most successful group of respondentshave been categorized as Data CapitalLeaders – the 39% of respondents thatreported AI initiatives are responsible formore than 10% of total revenue.3Data Capital Leaders are gaining acompetitive advantage by successfullyextracting insights from their data through AIand using those insights to enhance customerexperience, efficiency, automation, predictiverisk management, etc.More than42%of organizationssurveyed reportedhaving reduced cost ofbusiness operationsthrough AI-enabledautomation. 35Internal Use - Confidential

Best practicesfor optimal AIinfrastructure.Run AI workloads on flexiblestorage infrastructure thatdelivers performance at scaleand intelligent data tiering.Data Capital leaders are nearlyData Capital leaders are 2x aslikely to deeply leverage 3rdparty professional servicesfor AI – to help close theData Science skills gap. 3to extensively useall-flash storage forAI workloads33xto extensively usescale-out NAS tosupport AI workloads3more likelyto employcomprehensive AI datapipeline protection36Internal Use - Confidential

Why Dell Technologies?We help our customers align business and IT with a data-first culture bydelivering the expertise to improve the data literacy of your entireorganization, along with our broad technology and services portfoliothat bridges edge, core and cloud. This enables you to use the power ofAI to make smarter decisions faster and to identify, curate, manage andprotect any data, anytime and anywhere to align your organization tothe most important asset – data.We empower our customers to put data first. We do this by poweringyour choice of AI workloads with modern infrastructure that supports onpremises, cloud or hybrid environments. This infrastructure delivers thethroughput, capacity, and computational performance critical for dataintensive workloads.We enable our customers to sustain a competitive advantage as yougrow by continuing to innovate across our broad portfolio to deliver theproducts and services you need to stay on top of change – regardlessof the size of your organization and where you are in your unique AIjourney.Dell Technologies ConsultingServices helps organizations of allsizes, industries and maturity levelsadopt and accelerate analytics and AIcapabilities from strategy throughexecution. ProConsult AdvisoryServices provide a facilitatedworkshop to develop a plan tomodernize your analytics platformsand architectures for scalability andperformance through our provenAS-IS / TO-BE methodology.ProConsult Advisory Servicesprovides an unbiased, end-to-endassessment that delivers actionableoutcomes aligned to your corporatevision and strategy.Learn more about ProConsultServices for AI.7Internal Use - Confidential

Why Dell EMCPowerScale for AI?As part of the Dell EMC PowerScalefamily, Isilon F800 All-FlashScale-out NAS delivers the analytics,performance and extremeconcurrency at scale to consistentlyfeed the most data hungry deeplearning algorithms.Isilon’s features for datamanagement, data security, datacompliance and data protection helpyour AI solution meet regulatory andsecurity requirements.Learn more about Dell EMCPowerScale for AI.All-Flash performanceFlexibilityEliminate the I/O bottleneck for AI withup to 18x more bandwidth4 than thecompetition. Up to 15 GB/s per chassis;up to 540 GB/s per cluster.Bring the analytics to the data within-place analytics leveraging multi-protocolsupport such as SMB, NFS, HTTP andnative HDFS to support multiple uses.Extreme scaleEnterprise featuresSimple and seamless scaling up to 21xmore capacity4 than the competition,scaling from 10s of TBs to 10s of PBswith industry leading storage efficiencyup to 85%.PowerScale OneFS delivers robust dataprotection and security options withguaranteed resiliency. Automatic tieringbetween All-Flash, Hybrid and Archivenodes via SmartPools.PowerScale is also the foundationalunstructured data storage solutionwithin Dell EMC Ready Solutions for AI.These pre-designed and pre-validatedsolutions make AI implementationsfaster and easier, and are ideal formachine and deep learning.8Internal Use - Confidential

A complete, robust AI Infrastructure built on Dell EMCPowerScale is the perfect solution to power and feed your mostdemanding data hungry algorithms. But what should you do asyour data ages and increasing amounts of active data enter yourAI pipeline and workflows? An ideal solution would be to tier thatdata to less costly object storage for backup and archival. Thisway the data you own stays persistent without filling up your NASplatforms needed to accommodate the newer incoming datapipeline.This is where Dell EMC ECS comes in. It offers enterprisegrade object storage aimed at streamlining your storageinfrastructure to gain new insights and power next generationsolutions, with the ability to consolidate archives and free up yourprimary storage. By moving inactive, older data to a low-coststorage tier you can reduce primary storage capacityrequirements significantly. And when ECS is added to your AIinfrastructure along with Isilon you can auto-tier the cold data fromprimary to object storage.Did you know Dell EMC PowerMax has built-in AI and MLcapabilities?Modern applications have requirements that conventionalAll-Flash storage arrays struggle to deliver. The greater theconsolidation of workloads on a single array, the higherlikelihood of fault domain risks – so platform resiliency is critical.ML enables PowerMax to maintain service quality throughouta shifting workload mix, and it will optimize data placementbetween NVMe Flash and Storage Class Memory (SCM) drives.Built in AI capabilities will automatically recognize I/O profilesand move data in real time to the appropriate media types –enabling it to seamlessly support traditional and modernapplications in a single array.9Internal Use - Confidential

Unlock your DataCapital with ArtificialIntelligence.Learn more about how organizationsthat are unlocking their data capital withAI are differentiating from their peers,and why.Read the ESG Report:How Organizations Unlock their DataCapital with Artificial Intelligence.Disclaimers and Sources1. ESG Master Survey Results, 2019 Technology Spending Intentions Survey,March 20192. IDC, “Emerging Tech and Modern IT: The Key to Unlocking your Data Capital,”2018 – Document #US444025183. Based on ESG Research Insight Paper commissioned by Dell EMC and Intel,“How Organizations Unlock Their Data Capital with Artificial Intelligence”November 2019. Results based on a survey of 750 global IT decision makers.Actual results may vary.4. Compared to closest competitor based on Dell EMC internal analysis, June2018. Ad # G1700009610Internal Use - Confidential

2. IDC, “Emerging Tech and Modern IT: The Key to Unlocking your Data Capital,” 2018 – Document #US44402518 3. Based on ESG Research Insight Paper commissioned by Dell EMC and Intel, “How Organizations Unlock Their Data Capital with Artificial Intelligence” November 2019. Results based on a survey of 750 global IT decision makers.