ShopperChoice 2020 Variables List - Environics Analytics

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ShopperChoice 2020Variables listOrder hyGeographyBasics2DS281391N3CodeGeographic Summarization IndicatorTotal HouseholdsDownload retailer app or loyalty program app to my mobile phone to receive information or offers while S28A994Use a hand-held store scanner to purchase products as you shop to avoid checkout lines - Not willing to use Shopping 26DS281191N3Use a personal in-store shopper - Already using or willing to useUse a personal in-store shopper - Not willing to useUse a virtual supermarket - Already using or willing to useUse a virtual supermarket - Not willing to useUse in-store computers to view extended ranges of products available from that retailer online - DS20A1123DS20A1124DS20A1212616263store - Already using or willing to useDownload retailer app or loyalty program app to my mobile phone to receive information or offers while instore - Not willing to useLogin to store WIFI with my mobile phone to receive more information or offers while in-store - Already usingor willing to useLogin to store WIFI with my mobile phone to receive more information or offers while in-store - Not willing touseOrder online and pick up at other locations - Already using or willing to useOrder online and pick up at other locations - Not willing to useOrder online and pick up inside the store - Already using or willing to useOrder online and pick up inside the store - Not willing to useOrder online and pick up outside the store - Already using or willing to useOrder online and pick up outside the store - Not willing to useOrder online and use drive-thru pick up - Already using or willing to useOrder online and use drive-thru pick up - Not willing to useOrder online for delivery to home - Already using or willing to useOrder online for delivery to home - Not willing to useOrder online for home same-day delivery by a personal shopper - Already using or willing to useOrder online for home same-day delivery by a personal shopper - Not willing to useScan QR codes with my mobile phone to access more detailed product information while in-store - Alreadyusing or willing to useScan QR codes with my mobile phone to access more detailed product information while in-store - Notwilling to useUse a hand-held store scanner to purchase products as you shop to avoid checkout lines - Already using orwilling to useusing or willing to useUse in-store computers to view extended ranges of products available from that retailer online - Not willingto useUse online or mobile coupons - Already using or willing to useUse online or mobile coupons - Not willing to useUse online or mobile shopping lists - Already using or willing to useUse online or mobile shopping lists - Not willing to useUse online subscription-based grocery shopping - Already using or willing to useUse online subscription-based grocery shopping - Not willing to useUse self-service checkouts to reduce checkout time - Already using or willing to useUse self-service checkouts to reduce checkout time - Not willing to useItems researched/purchased online - Gift cardsItems researched/purchased online - Home improvementItems researched/purchased online - AppliancesItems researched/purchased online - Jewellery, bags & other accessoriesItems researched/purchased online - Clothing/apparel & footwearItems researched/purchased online - Office products & suppliesItems researched/purchased online - Patio, lawn & gardenItems researched/purchased online - Sporting goods & fitnessItems researched/purchased online - Travel and accommodationsItems researched/purchased online - Concert/theatre/movie ticketsItems researched/purchased online - Pet suppliesItems researched/purchased online - BooksItems researched/purchased online - Baby/kids supplies & toysItems researched/purchased online - ComputersItems researched/purchased online - Software and digital contentItems researched/purchased online - FurnitureCONSUMPTIONShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartItems researched/purchased online - Home & décorResearched Products Online [Pst 3 Mths] - YesGrocery - Frozen foods - Have purchased/researched onlineGrocery - Frozen foods - Have not purchased/researched online but may in the futureGrocery - Frozen foods - Do not plan to purchase/research onlineGrocery - Beverages - Have purchased/researched onlineGrocery - Beverages - Have not purchased/researched online but may in the futureGrocery - Beverages - Do not plan to purchase/research onlineGrocery - Canned/packaged foods - Have purchased/researched onlineShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartShopping SmartOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesDS20A123Grocery - Canned/packaged foods - Have not purchased/researched online but may in the futureOnline Shopping - Research/PurchasesDS20A124DS20A2212Grocery - Canned/packaged foods - Do not plan to purchase/research onlineGrocery - Beauty/grooming products - Have purchased/researched onlineOnline Shopping - Research/PurchasesOnline Shopping - Research/Purchases64DS20A223Grocery - Beauty/grooming products - Have not purchased/researched online but may in the futureOnline Shopping - S20A323DS20A324DS20A4212DS20A423DS20A424Grocery - Beauty/grooming products - Do not plan to purchase/research onlineGrocery - Baby products - Have purchased/researched onlineGrocery - Baby products - Have not purchased/researched online but may in the futureGrocery - Baby products - Do not plan to purchase/research onlineGrocery - Pet care - Have purchased/researched onlineGrocery - Pet care - Have not purchased/researched online but may in the futureGrocery - Pet care - Do not plan to purchase/research onlineOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/Purchases 2020 Environics AnalyticsPage 1 of 17www.environicsanalytics.com

ShopperChoice 2020Variables listOrder 51212DS29A51234DS29A81212Grocery - Household items - Have purchased/researched onlineGrocery - Household items - Have not purchased/researched online but may in the futureGrocery - Household items - Do not plan to purchase/research onlineGrocery - Paper products - Have purchased/researched onlineGrocery - Paper products - Have not purchased/researched online but may in the futureGrocery - Paper products - Do not plan to purchase/research onlineGrocery - Healthcare items - Have purchased/researched onlineGrocery - Healthcare items - Have not purchased/researched online but may in the futureGrocery - Healthcare items - Do not plan to purchase/research onlineGrocery - Fresh foods - Have purchased/researched onlineGrocery - Fresh foods - Have not purchased/researched online but may in the futureGrocery - Fresh foods - Do not plan to purchase/research onlineGrocery - Meal kits - Have purchased/researched onlineGrocery - Meal kits - Have not purchased/researched online but may in the futureGrocery - Meal kits - Do not plan to purchase/research onlineGrocery - Have researched but not purchased onlineGrocery - Have purchased onlineGrocery - Have not purchased/researched onlinePurchased Groceries Online [Pst 3 Mths] - YesOnline Grocer - Loblaws.ca "national" - Have used [Pst 6 Mths] or will useOnline Grocer - Loblaws.ca "national" - Have not heard of retailer or will not useOnline Grocer - Metro.ca "Ontario Quebec" - Have used [Pst 6 Mths] or will useOnline Grocer - Metro.ca "Ontario Quebec" - Have not heard of retailer or will not useOnline Grocer - Realcanadiansuperstore.ca "national" - Have used [Pst 6 Mths] or will useOnline Grocer - Realcanadiansuperstore.ca "national" - Have not heard of retailer or will not useOnline Grocer - Save-on-Foods.ca "west" - Have used [Pst 6 Mths] or will useOnline Grocer - Save-on-Foods.ca "west" - Have not heard of retailer or will not useOnline Grocer - Walmart.ca "national" - Have used [Pst 6 Mths] or will useOnline Grocer - Walmart.ca "national" - Have not heard of retailer or will not useOnline Grocer - Amazon.ca "national" - Have used [Pst 6 Mths] or will useOnline Grocer - Amazon.ca "national" - Have not heard of retailer or will not useOnline Grocer - Costco.ca "national" - Have used [Pst 6 Mths] or will useOnline Grocer - Costco.ca "national" - Have not heard of retailer or will not useOnline Grocer - Foodland.ca "Ontario" - Have used [Pst 6 Mths] or will use (!)Online Grocer - Foodland.ca "Ontario" - Have not heard of retailer or will not useOnline Grocer - Grocerygateway.ca (by Longo's) "Ontario" - Have used [Pst 6 Mths] or will use (!)Online Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Research/PurchasesOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery RetailersOnline Shopping - Grocery Retailers108DS29A81234Online Grocer - Grocerygateway.ca (by Longo's) "Ontario" - Have not heard of retailer or will not useOnline Shopping - Grocery 2162EI31A22163Convenience to go shop at a grocery store - ConvenientIt is the only store that carries what I want - Highly influentialIt is the only store that carries what I want - Somewhat influentialIt is the only store that carries what I want - Not at all influentialThe store has high quality fresh produce - Highly influentialThe store has high quality fresh produce - Somewhat influentialThe store is a convenient location for me - Highly influentialThe store is a convenient location for me - Somewhat influentialThe store has a variety of freshly prepared foods and meal solutions - Highly influentialThe store has a variety of freshly prepared foods and meal solutions - Somewhat influentialThe store has a variety of freshly prepared foods and meal solutions - Not at all influentialThe store has a high quality meat department - Highly influentialThe store has a high quality meat department - Somewhat influentialThe store has a high quality meat department - Not at all influentialThe store carries the food and non-food items that I need - Highly influentialThe store carries the food and non-food items that I need - Somewhat influentialThe store carries the food and non-food items that I need - Not at all influentialThe store has a customer loyalty card program - Highly influentialThe store has a customer loyalty card program - Somewhat influentialThe store has a customer loyalty card program - Not at all influentialThe store carries a good variety and selection of organic products - Highly influentialThe store carries a good variety and selection of organic products - Somewhat influentialThe store carries a good variety and selection of organic products - Not at all influentialThe store has a special section to cater to my dietary needs - Highly influentialThe store has a special section to cater to my dietary needs - Somewhat influentialThe store has a special section to cater to my dietary needs - Not at all influentialThe store carries a wide variety of ethnic products - Highly influentialThe store carries a wide variety of ethnic products - Somewhat influentialThe store carries a wide variety of ethnic products - Not at all influentialThe store carries a variety of items and services - Highly influentialThe store carries a variety of items and services - Somewhat influentialThe store carries a variety of items and services - Not at all influentialI like the store ambiance - Highly influentialI like the store ambiance - Somewhat influentialI like the store ambiance - Not at all influentialThe store has extended hours - Highly influentialThe store has extended hours - Somewhat influentialThe store has extended hours - Not at all influentialThe store has the lowest prices overall - Highly influentialThe store has the lowest prices overall - Somewhat influentialI’m loyal to their store brands - Highly influentialI’m loyal to their store brands - Somewhat influentialI’m loyal to their store brands - Not at all influentialStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore Loyalty152EI31A23161The store has an app for their loyalty program and offers personalized promotions - Highly influentialStore Loyalty153EI31A23162The store has an app for their loyalty program and offers personalized promotions - Somewhat influentialStore Loyalty 2020 Environics AnalyticsPage 2 of 17CONSUMPTIONwww.environicsanalytics.com

ShopperChoice 2020Variables listOrder VariableDescriptionCategory154EI31A23163The store has an app for their loyalty program and offers personalized promotions - Not at all influentialStore I31A8163EI31A9161EI31A9162EI33A71545The store’s staff are friendly & knowledgeable - Highly influentialThe store’s staff are friendly & knowledgeable - Somewhat influentialThe store’s staff are friendly & knowledgeable - Not at all influentialI discover good values for my money when shopping - Highly influentialI discover good values for my money when shopping - Somewhat influentialThe store has the products I want and they are regularly in stock - Highly influentialThe store has the products I want and they are regularly in stock - Somewhat influentialThe store has short checkout lines/fast checkout - Highly influentialThe store has short checkout lines/fast checkout - Somewhat influentialThe store has short checkout lines/fast checkout - Not at all influentialThe store has an organized layout that makes it easy to shop - Highly influentialThe store has an organized layout that makes it easy to shop - Somewhat influentialThe store has an organized layout that makes it easy to shop - Not at all influential (!)The store makes it easy for me to get in and get out quickly - Highly influentialThe store makes it easy for me to get in and get out quickly - Somewhat influentialThe store makes it easy for me to get in and get out quickly - Not at all influentialThe store has great sales and promotions - Highly influentialThe store has great sales and promotions - Somewhat influentialRetailer loyalty programs are important to me - AgreeStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore LoyaltyStore Loyalty174DS761115B1Payment Method Online Groceries [Pst 6 Mths] - Debit (card, direct debit from bank, or bank app) (!)Price & 4421H275421H278421H279421Payment Method Online Groceries [Pst 6 Mths] - Credit cardPayment Method Online Groceries [Pst 6 Mths] - OtherDevice Used for Online Groceries - Desktop/LaptopDevice Used for Online Groceries - SmartphoneTrying to spend less on overall grocery bill in order to save on household expenses - YesSpend less - Purchase smaller sizes with a lower unit price (!)Spend less - Shop at specific retailers to build loyalty pointsSpend less - Price match or ad match to get lower prices at participating retailersSpend less - Buy less expensive alternatives (e.g. lower priced cuts of meat)Spend less - Only buy essentialsSpend less - Only buy items when on saleSpend less - Use coupons whenever I shop/most oftenSpend less - Stock

89 DS213 Grocery - Have not purchased/researched online Online Shopping - Research/Purchases 90 DS2141N5 Purchased Groceries Online [Pst 3 Mths] - Yes Online Shopping - Research/Purchases 91 DS29111212 Online Grocer - Loblaws.ca "national" - Have used [Ps

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