The H&M Way
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The H&M WayThe H&M way– living by our values and guidelines every dayH&M is built on solid foundations. Ourbusiness concept “Fashion and quality at the best price” is as clear as ourvalues, which are based on a fundamentalrespect for each individual and include a firm beliefin our people. Other shared values are teamwork,simplicity, entrepreneurial spirit, cost consciousness,straightforwardness and open ness, as well as striving for constant improvements. These values represent “the H&M spirit” and they are the very samevalues as those on which H&M was first founded bymy grandfather Erling Persson in 1947.Today we are a global company, with many thousands of H&M colleagues who serve millions ofcustomers. We come from many different backgrounds and nationalities, but no matter who weare, we are united by the H&M spirit and the desireto give our customers the best possible fashiondeal – the best combination of fashion, qualityand price.We are present in many markets around the world,expanding rapidly and recruiting new employeesevery day. At this time of strong expansion, oursuccess is more than ever dependent on our people.We are judged on how we act and how we treateach other, our customers, our suppliers and otherstakeholders as we do business and interact with theworld around us every day.This H&M document covers all brands within the H&M Group such as H&M, H&M Home, COS, Monki, Weekday, Cheap Monday and & Other Stories.In this context it is vital that no matter what our roleis at H&M, we always live according to our valuesand guidelines and that we are all good H&M rolemodels in everything we do. When we do business“the H&M way” we do so ethically, honestly andresponsibly. We continually encourage our suppliersand other business partners to do the same.Written in this document is what we at H&M alreadyknow by heart. But since we are all ambassadorsfor H&M, I would like to emphasise the importanceof our values and guidelines as they are always thestarting point for how we act. Living by them everyday is fundamental to our business and to ourlong-term success.Karl-Johan PerssonCEO H&M Hennes & Mauritz AB2
The H&M WayWhat we DOWe deliver our business concept– fashion and quality at the best price –to everyone, and we do so in a sustainableway – today, tomorrow and in the future.who we areWe are a value-driven, customer-focused, creative and responsiblefashion company. For us, fashion, fun and action are essential. We aredefined by “the H&M way”: our culture, values and guidelineswhich reflect the heart and soul of H&M.“The H&M way” defines who we are, what we do and how we do it.It’s like a framework through which we can continuously manage ourperformance, work together and encourage new talents as theygrow and develop.3
The H&M WayThe H&M story– a never-ending passion for fashionEver since our founder Erling Persson opened the first Hennes store in 1947, the cornerstoneof H&M has always been offering customers fashion and quality at the best price.19472006The H&M story begins when Erling Persson opensthe first Hennes store in Västerås, Sweden, sellingwomen’s clothing.Major expansion of H&M’s online sales.1960’sThe first store outside Sweden opens in Norway. In1968, the name is changed to Hennes & Mauritzwhen Erling Persson buys the hunting store MauritzWidforss and a stock of men’s clothing comes withthe store. This was the start of sales of men’s andchildren’s clothing.2007–2008New brands are added to the H&M Group.The H&M Conscious Foundation is founded in 2007as a non-profit global foundation.COS is launched as a new brand in 2007.In 2008 H&M acquires the fashion company FabricScandinavien AB, and with it the brands Weekday,Monki and Cheap Monday.20101970’sH&M is listed on the Stockholm Stock Exchange. Thefirst store outside Scandinavia opens in London.The first Conscious Collection, consisting of moresustainable materials, is launched.Store number 2,000 opens. The store is locatedin Osaka, Japan.1980’s–1990’sGlobal expansion takes off with new markets such asGermany, the Netherlands, Belgium, Austria, Luxemburg, Finland and France.2011The H&M Incentive Program for all employees starts.20132000’sThe first stores in the US and Spain open in 2000.In subsequent years H&M opens in more Europeanmarkets and also in Asia.The new brand & Other Stories and H&M’sonline store in the US are launched.Store number 3,000 opens. The store is locatedin Chengdu, China.2004The futureThe first designer collaboration starts withKarl Lagerfeld. The collaboration is to be followedby many more.Store number 1,000 opens in France, inBoulogne-sur-Mer near Lille.Our exciting journey continues, as H&M evolves withnew markets, new concepts, new innovations andan endless love of fashion.4
Our Values – the H&M spiritThe H&M WayOur values are at the very core of “the H&M way”. These values guide our actions in our dailywork along with our policies and guidelines. Our values are called “the H&M spirit”.We believe in peopleWe are one teamConstant improvementStraightforward and open-mindedEntrepreneurial spiritKeep it simpleCost-conscious in all we do, sustainability is a natural partThese values ensure a workplace in which the decision paths are short, where everyone works together at a fast pace, and where everyone can rely on each other’sknowledge and abilities. Individually, these values may seem obvious. But together, they form a culture that we think is unique and different from many othercompanies. Our values, “the H&M spirit”, should be regarded as a support, something to strengthen us and use in our everyday work.5
The H&M WayHow we work togetherWe believe that our common values create energy and commitment. By providing a fun, creative anddynamic work place where teamwork is essential, we all grow together. Everyone working at H&M is anambassador for our company – everything we do and say, internally and externally, matters.An inclusive workplaceOur people are our success. We are committed tomaintaining an inclusive workplace. It’s one wherehuman rights are recognised, and where we treateach other with integrity, respect, humbleness anddignity. We promote diversity and equality and donot tolerate any kind of discrimination or harassment.H&M is committed to following all applicable labourand employment laws wherever we operate.We work in teams and lead by exampleTeamwork is essential at H&M and is part of ourculture. We are always driven by our values and we leadby example. Our leaders should always be role modelsand set a good example in everything they do. At H&Mleadership is about inspiration, delegation, feedbackand motivation.You grow, we growBy providing a fun, creative and dynamic workplace,we all grow together. Great opportunities are providedthrough internal recruitment and work rotation.Everyone is a talent and makes a difference at H&M.Health and safety at workWe want to maintain pleasant and sustainableworking environments throughout our operations.This includes ensuring that you as an employeehave a safe workplace. H&M takes preventativemeasures to ensure the long-term safety and goodhealth of our employees. We encourage our employees to report accidents or unsafe working conditionsto their manager.6
The H&M WayUse our Open Door PolicyH&M creates workplaces in which open and honestcommunications among all colleagues are valuedand respected. One of our core values is “beingstraightforward”. Our Open Door Policy grants allcolleagues the opportunity to openly discuss anywork-related issue directly with their managers.Employee relationsWe believe in being a good employer in everysense, and working in fair partnership. We respectthe rights of our employees to establish or joinorganisations of their own choosing. We believe inconstructive employee relations with our employeesand with any employee association or trade unionthat represents them.We strive for sustainability ineverything we doSustainability makes business sense and is anintegral part of everything we do. It’s a sharedresponsibility of everyone working at H&M, whereeveryone’s efforts make a difference.We are ethical and do not toler ateany form of corrup tionWe have a good ethical compass and zero toleranceof all forms of bribery and corruption, which weexpress clearly in our anti-corruption programmeand in our Code of Ethics.We respect p rivacy, includingsafeguarding confidentialinformation and company assetsInformation about H&M is an important assetand provides a competitive advantage. It’stherefore vital that we safeguard any confidentialinformation about the company. This includeseverything from contracts to pricing information,from expansion to marketing plans, from financialinformation to personal information. It meanssafeguarding both employee and customer data,and respecting everyone’s privacy.Teamwork isessential for usand a natural partof our culture7
The H&M WayHow we handleexternal relations– H&M’s business guidelines*Every day we interact with the world around us in different situations.Working at H&M means that we all represent the H&M brand every day andwe do so by putting our values and guidelines into practice. By following“the H&M way” with our customers, suppliers, business partners and otherstakeholders, we ensure that our communication with our stakeholders ischaracterised by openness, objectivity, accessibility and sensitivity.Towards our customersWe are committed to alwaysdelivering fashion and qualityat the best priceOur customer is always our focus, from the designprocess to the shopping experience. Understandingand meeting our customers’ needs is at the coreof everything we do. We offer fashion with highattention to quality to everyone. We want ourcustomers to feel confident they are getting thebest possible deal when shopping at H&M.The customer is our friendEvery time we interact with a customer either inour stores or online we play an important rolein their experience of H&M. It’s natural for usto always be friendly and courteous to our customers. If a customer asks us for any assistance, nomatter what we are doing, we always try to givethe best service.We provide Conscious fashionwhere quality assur ance is keyWe strive to provide products that are designed,produced and transported with respect for humanrights and the least possible negative impacton the environment. Our products should bedurable, user-friendly, well-made, well-cut, safeand free from harmful chemicals. Our customersare knowledgeable and demand both the bestdesign and quality from our products, andalso an increased awareness of sustainability,from materials used to the carbon footprintof transporting the products to the stores. Wealways aim to be at the forefront of sustainability.Sustainability is an important part of what weoffer our customers.Sharing our Conscious messageWe believe it’s important to increasingly communicate with our customers about all the consciousactions that we take. In all we do sustainability isa natural part and we all play a part in communicating our conscious message to our customers.Our marketing is an invitation cardto our storesWe use a mix of ever-evolving external media toreach our customers. The most important of theseare our stores – especially the windows – and ouronline stores. H&M’s marketing has a major impactand it’s essential for us to convey a positive imageand that the models portray our fashion in a goodand healthy manner. H&M’s advertising images donot aim to communicate any specific ideal, but rathera range of styles, attitudes and ethnic backgrounds.The campaigns are designed to be clear and simple,and aim to inform our customers of what’s new atH&M. All our marketing is part of the shoppingexperience, aiming to guide and inspire customersto find the right fashion products both in our storesand online. H&M’s marketing activities comply withthe ICC** advertising guidelines.*Guidelines are applicable everywhere in the Group, but may need to be adapted to local/national laws and regulations. ** International Chamber of Commerce.8
The H&M WayTowards our suppliers andother business partnersH&M does not own any factories, but instead buysproducts from suppliers, primarily in Asia andEurope. We work in close cooperation with oursuppliers to ensure their compliance with H&M’sCode of Conduct, Code of Ethics and rigorouschemical restrictions.We believe in long-term cooper ationwith our suppliersWe believe that well-managed business relationshipshave the potential to turn into successful strategicalliances, based on shared risks and shared rewards.We believe such alliances can eventually result in agreat sustainable business performance.Together we strive forsustainabilityH&M takes pride in running all its business operations in a way that is economically, socially andenvironmentally sustainable. We expect all oursuppliers and business partners to do the same, andwe work to promote sustainable operations amongour partners throughout the supply chain.We respect human rights in all ouroper ationsWe are committed to respecting human rights in ouroperations, our supply chain and in the communities where we operate. We seek to avoid any negativehuman rights impact and we use our influence topromote the fulfilment of human rights.We do not toler ate corrup tion andwe always act with integrityHonesty, integrity, fair play and transparency areessential to how we act towards all our suppliers,stakeholders and partners. We do not toleratecorruption in any form and our employees andsuppliers/business partners must commit to astrong anti-corruption code, our Code of Ethics.We are determined to ensure that the objectivesof the Code of Ethics are fulfilled. This applies toall H&M’s business dealings and transactions inall the countries in which we and our suppliers/business partners operate. H&M informs, instructsand trains employees as well as suppliers/businesspartners to secure their compliance with the Codeof Ethics.We also have a strict no gift policyWe do not accept any kind of advantage, whichincludes gifts of any size and value. Our policy isthus clear, easy to comply with and leaves no roomfor subjective judgments.We follow the law at all timesWe comply with all applicable legal requirementsand relevant international conventions and work toensure that all our actions are sustainableand ethical.We must avoid conflicts of interestConflict of interest may arise when an individual’spersonal interests compete or conflict with theinterests of H&M. Therefore our employees shouldavoid any actual or conceivable situation thatcould put integrity at risk. It’s very importantthat we strive to have an open climate and acttransparently and that all our colleagues have theconfidence to inform someone about any kind ofconflict of interest.9
The H&M WayTowards our otherstakeholdersH&M is committed to engaging closely and openlywith our various stakeholders. This includes providingtransparent information aiming to meet the needs ofour diverse stakeholders.Dialogue and collabor ation withour stakeholdersThroughout the year, H&M works to maintainregular dialogue with our stakeholder groups suchas suppliers and their employees, the communitiesaround us, NGOs (non-governmental organisations),IGOs (intergovernmental organisations), policymakers, industry peers and shareholders. We do thison a daily basis through regular meetings, dedicatedsurveys or our active participation in several multistakeholder initiatives. We actively seek collaborationwith our stakeholders in order to improve H&M’sperformance as a business and corporate citizen.Long – term high profitabilitymakes it possible to fulfil ourresponsibilitiesLong-term high profitability is essential for H&Mand also for our shareholders. A high level ofsolvency guarantees long-term stability andsecurity for our employees. Profits and a strongfinancial position make it possible for us to fulfilour responsibilities.Correct, neutr al and tr ansparentcommunicationH&M has been listed on the Stockholm StockExchange since 1974 and we have an open dialoguewith the stock market and the media. Our communi-cation is correct, neutral and transparent and abidesby the stipulated laws and regulations. We complywith the information regulations laid down byNASDAQ OMX Stockholm. We release an annualSustainability Report. We use the GRI (GlobalReporting Initiative) Sustainability Reporting Guidelines and the Apparel and Footwear Sector Supplement as well as the UN Global Compact principlesas a basis for our sustainability reporting.Always tax compliantH&M is tax compliant and our tax policy alwaysreflects our business. H&M pays its taxes at theappropriate times. We provide, without delay, anyrelevant information requested by the appropriatetax authority to accurately establish the company’stax liabilities. H&M’s internal transaction modelis fully in line with the OECD Transfer Pricingguidelines.Fair competitionH&M is dedicated to promoting fair competitionand our business is operated in a climate of anopen market.PoliticsH&M does not provide direct financial contributionsto individual politicians or political parties.Insider tr adingOur employees that have insider information aboutH&M shall act in compliance with all applicableinsider trading rules. H&M insider informationis non-public information which is likely to havea significant effect on the trading price of theH&M share.H&M Conscious Foundation – making Apositive differenceBesides H&M’s work to drive sustainable changein the value chain, the H&M Conscious Foundationfocuses on making a positive difference in people’sand communities’ everyday lives in countrieswhere H&M operates. This is done in close cooperation with a variety of organisations both globallyand locally.10
The H&M WayHIP – H&M Incentive Program– for everyone at H&MWe know that our employees are the key to oursuccess. To show our appreciation, H&M hascreated HIP – the H&M Incentive Program – whichsince 2011 has recognised the daily commitmentand long-term involvement of our employees.The programme was initiated with a substantialdonation by the Stefan Persson family.After our employees have spent five years withH&M, they begin to share the profit increase madeby the H&M Group. The longer you are an employee,the more you will receive. It’s that simple, and isthe same for everyone in the H&M Group, in allcountries, regardless of position, salary, or contractof employment.Our employees will receive payouts from HIP whenthey turn 62. However, from the year 2021 ouremployees can choose to receive their first payoutas soon as they have been with the H&M Groupfor ten years.Detailed information about HIP includingprojections of estimated payouts can be foundat hm.com or H&M Inside.Due to local legislation the terms and rules might differ in some countries.11
The H&M WaySupporting Codes and Policiesto this document include:Code of EthicsHuman Rights PolicyDiscrimination and Equality PolicyDiversity PolicyHarassment PolicySecurity PolicyComplaint ProcedureDrug and Alcohol PolicyWhistleblowing PolicyCode of ConductSustainability PolicyProduct PolicyPurchasing PolicyFinance PolicyTax PolicyCommunication PolicyAdvertising PolicyAs we constantly revise our polices and guidelines in order tokeep them up to date, some of the above policies may changeand change name over time.Guidelines and policies are applicable everywhere in theGroup, but may need to be adapted to local/national lawsand regulations.12
COS is launched as a new brand in 2007. In 2008 H&M acquires the fashion company Fabric Scandinavien AB, and with it the brands Weekday, Monki and Cheap Monday. 2010 The first Conscious Collection, consisting of more sustainable materials, is launched. Store number 2,000 opens. The store is located in Osaka, Japan. 2011
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
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̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
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