BACHELOR OF BUSINESS ADMINISTRATION (BBA)

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RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SchemeThe structure of the course will comprise five-papers in each Semester.First SemesterMarks 102BBA-104BBA-105Subject NameEnglish LanguageBusinessCommunicationEconomicsFundamentals ofAccountingIntroduction racticalMarksMax MinTotal 24--10030107024--10015050350120--500

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester ISubject TitleEnglish LanguageSubject CodeBBA-101Max Marks: - 70Min Marks:-24Course Objective:The Objectives of this Course is to improve the Competence of the Student in Basic LanguageSkills and to Acquaint the Students with the working of official English LanguageCourse Content:-Unit – ILanguage Content(a)Structural Items :- Simple, Compound and Complex Sentences.(b)(c)(d)(e)(f)(g)Note ::- Co-ordinate Clauses (With, But, or Neither- Nor , Otherwise, Else)- Sub-Ordinate clauses-noun clauses-as subjects, objects and Complement .- Relative Clauses (Restrictive and non Restrictive clauses)- Adverb clauses (open and hypothetical, conditional: With Because, though, Where,So that as long as, as soon)- Comparative clauses (as adjective/adverb as no sooner -----------------------------that)Tense:- Simple Present Progressive and present Perfect- Simple Past, Progressive and Past Perfect- Indication of futurity- The Passive (Simple Present and Past, Present and Perfect and to Infinitive Structure)- Reported speech- Declarative Sentences- Imperatives- Interrogative wh Question, Yes/No Questions.- Exclamatory sentences.- Module (Will, shall, would, ought, to have to/have to/ have got to/ can conld,may- might and need )– Verb Structures (Infinitive and gerundial)– Linking devicesThe above Language Items will be Introduced to Express the Following Communicative Functions(a)(b)(c)- Seeking and imparting information.– Expressing attitudes – Intellectual and emotional.– Persuasion and Discussion etcUnit – IIReading ComprehensionAdequate Practice Should be Provided in Reading With Understanding Through Materials Prescribed inthe Text Book. Attempt should also Make to Expand the Learner’s Vocabulary

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)Unit – IIIGraded Practice Should be Provided in the basis Skills of Composition the Following Forms of CompositionShould also made to expand the Learner’s Vocabulary.(I)Paragraph Writing (150 words)(II) Letter Writing (both formal and informal)Unit – IVSpeaking :Contextualized Vocabulary Teaching and Oral Work Should be Used to Strengthen the LearnsAcquirement to the Sound Distinctions, Stress and Intonation in EnglishReference Books:1.2.The Book Published by M.P. Hindi Grants Academy is the Prescribed Book For This Syllabus.Wren & Martin : High School English Grammar & Composition

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester ISubject TitleBusiness CommunicationSubject CodeBBA-102Max Marks: - 70Min Marks:-24Course Objectives:The Educate The Students in the Skills of Communication so as to help them to interactwith the society effectively in their careerCourse Content:Unit – ICommunication:Definition, Nature, Importance to Manager, Communication Process and its ElementsMeans of Communication and Methods, Barriers to CommunicationUnit – IIOral Communication:Speeches for Different Occasions Guide Lines, Listening (Problems and Guide Lines)Unit – IIIInterview :Process, Problem Guidelines, Group Discussions, Conference,Responsibility of Chairman and ParticipantsUnit – IVWritten Communication:Essentials of Good Business Letters, Types of Business Letters, Types of Business LettersBusiness Correspondence, lay out Business Letters, Different Types of drafts for Replies toRequests, Orders, Reply to Orders, Letters of Complaints, Circular Letters, Agency Letters,Foreign Trade Letters and job Application, Various Types of Advertisements, Notices, Agendaand Minutes, Press Releases, Telegrams, Report Writing Structure of Report.Unit – VNon – Verbal Communication:Types and its uses and Importance in Business Communication.Reference Books :Murphy & Pack:Thomas & Howard :Effective Business Communication MC Graw Hill Book Co. New York 1976A Text Book in Applied Communication Prentice Hall Inc. New Jersy M.V. RodriquezBusiness Communication K.K Sinha :Business Communication

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSubject TitleEconomicsSemester ISubject CodeBBA-103Max Marks: - 70Min Marks:-24Course Objectives: The Objectives of This Paper is to Familiarize the Students With the TheoreticalConcepts in EconomicsUnit-IIntroduction to Economics: Definition, Nature and Scope of Economics. Micro and Macro Economics, Roleof Economics in Decision Making.Unit-IIDemand Analysis and Supply Analysis: Meaning of Demand, Types of Demand, Law of demand, Determinantsof Demand, Demand Function, Elasticity of demand- price elasticity of demand. Income elasticity of demand,Cross Elasticity of demand, Law of Supply, Supply Schedule, Supply Curve, Price elasticity of supplyUnit-IIIProduction Analysis: Production function, Types of Production Function, Law of Returns, Law of variableproportions, Law of Increasing Returns, Law of Constant Returns, Law of Diminishing returns, Returns toscale.Unit-IVMarket Structures: Meaning of Market, Classification of markets, Perfect Competition, ImperfectCompetition, Monopolistic Market, Oligopoly Market, and Duopoly Market.Unit-VNational Income: Meaning, Definition and importance of Macro Economics – National Income: Meaning,Definitions: National Income, GNP & NNP, GDP & NDP, Personal Income (PI), Disposable Income (Di), PerCapita Income (PCI), Real National Income (RNI).REFERENCE BOOKM.L. Sharma: Economics (C.A. Foundation) M.L. SethEconomicsAhuja: Principles of EconomicsDutta & Samuelson : Micro EconomicsK.K. Dewatt: Mode: Principles of

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSubject TitleFundamentals of AccountingSemester ISubject CodeBBA-104Max Marks: - 70Min Marks:-24Course Objectives: The Objective of This Course is to familiarize the Students with Basic Concepts & Methodsin Accounting as a Practical Subject in business Management.Course Content:Unit – IAccounting: Meaning Scope &Nature, Advantage and limitations of Book Keeping & Accounting.Unit – IIConceptual Framework of Accounting: Accounting Principles, Accounting Concepts,Accounting Conventions Systems of Books Keeping, Double Entry System of Books Keeping.Unit – IIIFinal Accounts: Manufacturing Account, Trading Account, Profit & loss Account, Balance Sheet andAdjustments.Unit – IVDepreciation Accounting: Concept, Causes Methods of Providing Depreciation on Different Assetsand Depreciation Policy.Unit – VSubsidiary book of account- Introduction, meaning and type cash book, Cash book, Pass book.REFRENCECE Books :1. T.S. Grewal:Double Entry Book Keeping/Accounting Principles2. R.L. & Gupta:Advanced Accountancy3. Jain & Narang:Elements of Accounting4. S.N. Maheshwari:Fundamentals of Accounting5. Shukla Grewal & Gputa :Advanced Account

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester ISubject TitleIntroduction to ComputerSubject CodeBBA-105Max Marks: - 70Min Marks:-24Course Objectives:To Help The Student a Future Manager – User Computer Application Skills in Major ApplicationAreas.Course Contents:Unit – IComputer System Concepts and Characteristics, Basic Components of Computer System, Input and OutputDevicesUnit – IISoftware – Type of Software – System Software – Operating System – Over View and functions.Unit – IIIApplication Software – Word Processing, Spread Sheet, Power Point PresentationUnit – IVDBMS – Introduction, Purpose of DBMS, Views of Data, Data Models, Types of Data Base Languages.Unit – VNetwork – LAN, WAN, MAN, Components of LAN, Internet – Evolution, Protocols and Interface, E-mail, www,Viruses Antivirus, Antispyware, fire wall,Reference Books :1. Texali2.P.K. Sinha3.Loen4.V. Rajaraman5.Saxena6.S. Jaiswal7.Dhiraj Sharma–––––––Pc SoftwareFundamentals of ComputerFundamentals of Information Technology, Vikas PublicationFundamental of Computer, Prantice HallFirst Course in Computer, Vikas PublicationComputer Today, Galgtia PublicationFoundations of Excel Books

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SchemeThe structure of the course will comprise five-papers in each Semester.Second SemesterMarks 03BBA-2045BBA-205Subject NamePrinciples ofManagementBusiness StatisticsFinancial AccountingBusiness LawIndian Culture &Business calMarksMax MinTotal 10030107024--10015050350120--500

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester IISubject TitlePrinciples of ManagementMax Marks: - 70Subject CodeBBA-201Min Marks:-24Course Objectives:To Help The Student to Acquire The Knowledge in Concepts and Theory of Principles of Management.Course Contents:Unit – IConcept of Management: Definition Management, Functions and Responsibilities of Management, Levels ofManagement, Management Thought and Thinkers, Robert Owen, F.W.Taylor, Henry Fayol etc. NeoClassical Theories,Unit – IIPlanning: Objective, types and level of planning, Strategies and Policies, SWOT analysis,Decision Making-Meaning, ImportanceUnit – IIIOrganizing: Nature and purpose of organizing, Nature & Scope of Staffing, Manpower PlanningOrganization structure, organization -Line and Staff authority, Delegation of authorityUnit – IVDirecting: Creativity, Innovation Motivation-Motivation Theories, Leadership, Leadership theoriesCommunication, Organization Culture- Managing cultural diversity.Unit – VControlling: Meaning, Process and Control Techniques, Types of control- Maintenance Control, QualityControl, Managing Productivity, Cost Control1.2.3.4.5.Rovwer J.C. & DanielKoontz & EldritchR.D AgrawalNewman & WarranDiwan & Agrawal: Management & Practice, John Wiley & Sons: Management, International Student Edn. Tokyo 1980: Organization & Management Mc Graw Hill, New Delhi.: The Process of Management : Concepts, Behaviour and Prctice, P.H.I: Management, Principle and Practices, Excel Books.

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester IISubject TitleBusiness StatisticsSubject CodeBBA-202Max Marks: - 70Min Marks:-24Course Objectives :The Objective of the Course is to Help Students in Understanding The VariousStatistical Method, Techniques in Business Studies and Analysis/Discussion.Course Content:Unit – IMeaning and Definition of Statistics, Statistical Investigations Distrust Laws of Statistics, Scope of Statistics,Lamination of Statistics.Unit – IICollection of data, Presentation of data, Frequency Distribution, Primary and Secondary Data.Unit – IIIMeasures of Central Tendencies : Mean, Median, Mode Geometric, Mean, Harmonic Mean.Unit – IVDispersion – Quartile Deviation, Mean Deviation and Skewness.Unit – VCorrelation Analysis : Karl Pearson’s, Spearmen’s Rank Correlation, Coefficient of Concurrent DeviationReference Books :1.2.3.D.N. ElhanceS.P. GuptaR.S. Bhardwaj:::Fundamental of Statistics, Kitab Mahal AllahabadBusiness Statistics, Sultan Chand and Sons, New DelhiBusiness Statistics, Excel Books

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester IISubject TitleFinancial AccountingSubject CodeBBA-203Max Marks: - 70Min Marks:-24Course Objectives :The Objectives of this Paper is to Familiarize the Students With The Basic Concepts and Methods ofFinancial Accounting as a Practical Subject Business Management.Course Content :Unit – IAnalysis of Financial Statement – Ratio Analysis, Trend Analysis, Comparative Statement, Common SizeStatement.Unit – IIMeaning of Fund Flow Statement, Cash Flow Statement BEP AnalysisUnit – IIIMeaning of Single Entry System, Hire Purchase AccountingUnit – IVInventory Valuation – Methods, FIFO, LIFO, HIFO, Average Cost Method, Weighted Average Cost Method.Unit – VCost Accounting – Cost Sheet, Standard Cost – Basic Concepts, Cost Reconciliation Statement.Reference Books :-1.2.3.4.Financial AccountFinancial AccountingAdvanced AccountancyModern Accountancy::::Dr. S.N. MaheshwariR.L. GuptaS.M. ShuklaMukherjee & Hanif

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester IISubject TitleBusiness LawsSubject CodeBBA-204Max Marks: - 70Min Marks:-24Course Objectives :This Course is to provide the Basic Knowledge of Business laws Useful isBusiness Operation,Unit – IContract Act, Essentials of Valid Contract, Capacity to Contract, Minors Contract, Free – ConsentPerformance of the ContractUnit – IIUnlawful & Void Agreements, Discharge of Contract, Remedies for breach ofContract.Unit – IIIBailment, Pledge & Agency, Law of Sale of Good Act. Conditions & Warranties.Unit – IVGST- Meaning, Importance, advantage and disadvantage. Impact of GST on Indian economy.Unit – VRights of Unpaid Seller & Suits for Breach of Sale of Goods Contract.Books Recommended :1.2.3.4.5.6.Avtar Singh. Company Law, 11th ed. Lucknow, Eastern, 19996.Khergamwala, J. S. The Negotiable Instrument Acts, Bombay, N.M. Tripathi, 1980.Remaiya, A. Guide to the Companies Act. Nagpur, Wadhwa, 1992.Shah, S.M. Lectures on Company Law, Bombay, N.M. Trhpathi 1990.Tuteja, S.K. Business Law for Managers. New Delhi Sutan Chand, 1998.S.K.Mishra Labour & Industrial Law of India; Allahbad Law Agency 2007

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusFirst YearSemester IISubject TitleIndian Culture and Business EthicsSubject CodeBBA-205Max Marks: - 70Min Marks:-24Course Objectives :The Objective of This Course is to Help Students to Gain an Understanding of Business Ethic andTheir Applications.Course Content : -Unit – IIndian Culture: Meaning and Elements of Culture, Characteristics of Indian Culture.Unit – IIInfluence of Indian Culture on the World, External Influence on Indian Culture, Indian Heritage in Production& Consumption.Unit – IIIBusiness Ethics : Definition, Approaches and Evolution of Business Ethics nature, Indian Culture and AncientIndian Ethos, Misconceptions/Myths About Business Ethics.Unit – IVBusiness and Society : Relationship of Business With Society (Stake Holder Theory, Social Contract Theory)and Problems.Unit – VLeadership Business : Leadership Behavior, Charisma Mentoring as a Leadership Process and LeadershipTransformation .Books Recommended :1. Rogene A. Buchloz and Sandra B. Rasenthal, Business Ethics, New Delhi, PHI Pvt. Ltd. 19982. K. Chakraborty, Ethics, New Delhi, Oxford University Press, 19973. S.K. Bhatia Business Ethics & Managerial Values.4. Rituparna Raj, A Study in Business Ethics, Himalaya Publishing House5. N.M. Khandelwal, Ethics & Values for Mangers, Himalaya Publishing House.6. A.N. Tripathi, Human Values, New Age International

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SchemeThe structure of the course will comprise five-papers in each Semester.Third SemesterMarks 035BBA-305BBA-304Subject NameMarketingManagementPersonnel ManagementFinancial ManagementProductionManagementBusiness PracticalMarksMax MinTotal --1003015010507035024120--100500

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusSecond YearSemester IIISubject TitleMarketing ManagementSubject CodeBBA-301Max Marks: - 70Min Marks:-24Course Objective :The objective of this paper is to familiarize the students with the modern marketing concepts,tools and techniques to develop their skills required for the performance of marketingfunction.Course Content:Unit-INature and Scope of Marketing. Management philosophies. Marketing system and Environment,consumer Behaviour , consumer market and industrial market , Decision making process in Buying.Unit-IIMarket segmentation, grouping of market targeting and positioning, product decisions.Unit-IIIMarketing Mix : Elements of marketing Mix , Product Mix ,Branding and package decisions,promotion mix.Unit-IVPricing decisions, Methods of setting prices, pricing strategies, production.Unit-VChannel of Distribution, Marketing channels and agencies. Marketing research and Marketinginformation system.Books Recommended :1. Philip Kotler , Principles Marketing , Prentice Hall of India.2. William J. Stanton. Fundamentals of Marketing McGraw, New Dehli.3. Ramaswamy and Namkumari , marketing management Analysis planning and Control In Indian contaxt.4. Rajan Saxena , Marketing Management Tata Mc- Graw Hilt.

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusSecond YearSemester IIISubject TitlePersonnel ManagementSubject CodeBBA-302Max Marks: - 70Min Marks:-24Course Objective :The objective of this paper is to familiarize the student with dimension of personalmanagement in the reference to emerging India context.COURSE CONTENTS:Unit-IConcepts and Functions of personal, management. Structure and Role of Personnel Management,Line & staff Manpower planningUnit-IIStaffing Policy and process: management planning, job analysis, job description, job specification,Recruitment, Selection, Induction, Placement and Promotion.Unit-IIIManpower training and development: Employee training, Performance appraisal.Unit-IVWage and Salary Administration : Job evaluation, Designing salary structure.Unit-VIndustrial disputes & Participative Management, Grievance and Grievance handling procedures,Disciplinary action, Trade unions.Books Recommended :1. Rustoms Davar : Personnel Management and Industrial Relation, ani Books, New Delhi.2. Edwin Philip Principles of Personnel Management, Mc Graw Hill, International book Co., New Delhi.3. M.S. Saiyedhin, Personnel Management, Tata Mc Graw Hill, International Book co., New Delhi.

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusSecond YearSemester IIISubject TitleFinancial ManagementSubject CodeBBA-303Max Marks: - 70Min Marks:-24Course Objective :The objective of this paper is to familiarize the student with various tools andtechniques in financial decision making and control.COURSE CONTENTS:Unit-IMeaning of Finance, Finance Function, Approaches to Finance Function, objectives, Financialdecisions.Unit-IICapitalization, Capital, Sources of Capital, over and under capitalization.Unit-IIIFinancial analysis, tools and Techniques, ratio analysis, Fund flow, case flow Analysis.Unit-IVWorking capital management and capital structure.Unit-VCapital Budgeting, Methods of Investment evaluation, pay back Period, Accounting rate ofreturn, discounted cash flow method and internal rate return.Reference books :1. Khan and jam : Financial management, Ttat, Mc Graw Hill, New Delhi.2. S.C.kucchal :Financial Management , Chaitnya , Pub. House .3. R.K. Sharma and Shashi K. Gupta , Financial Management.

RKDF UNIVERSITYBACHELOR OF BUSINESS ADMINISTRATION (BBA)SyllabusSecond YearSemester IIISubject TitleProduction ManagementSubject CodeBBA-304Max Marks: - 70Min Marks:-24Course Objective:The objective of this paper is to familiarize the student about techniques and function ofProduction Management.COURSE CONTENTS:Unit-IIntroduction Production function, Nature and Scope of production Management,Unit-IIProduction Process – Intermittent System, continues System, Production Planning and control.Unit-IIIPlant Location and Plant Layout, Productivity Production order and work study.Unit-IVRouting, Scheduling, CPM and PERT, Inventory management.Unit-VDemand Forecast, Quality Control and Plant Maintenance.Reference books :1.B.S. Goel : Production Oprations Management (Pragati prakashn, Meerut)2. Basotia and Sharma : Produ

Sub Ordinate clauses noun clauses as subjects, objects and Complement . Relative Clauses (Restrictive and non Restrictive clauses) . 1 BBA-201 Principles of Management 30 10 70 24 - -

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