Dolores Ordoñez TOURISM

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Dolores OrdoñezIoT &TOURISMTourism, the New Paradigm for the IoTEcosystem. Closing the Circle with One of theMost Vibrant Sectors of European Economy@dordonyez @Any solution

WHY TOURISM MATTERS Cultural PreservationEnvironmental ProtectionPeace & SecurityJobs CreationEconomic GrowthSustainable DevelopmentTourism Worldwide Economic Impact1/10JobsSource: UNWTO, 2018US 10% OF7% OF30% OF1.6 TRILLIONIN @dordonyez @Any solution1.4 BILLIONINTERNATIONALTOURISTARRIVALS

TOURISM REFERENCES Europe is a world reference in Tourism The Balearic Islands are the cradle of Tourism(associated technology companies)Tourism in Europe713 IVALSSHAREINTERNATIONALTOURISMRECEIPTS@dordonyez @Any solutionTourism in the Balearics13,8MINTERNATIONALTOURISTS 14.826MILLION FROMTOURISMRECEIPTS

TOURISM’S OBJECTIVES (I) Ensure the sustainable development of the tourist environment. Increase the tourists experience quality in the destination. Facilitate the interaction and integration of the tourism sector with its environment,increasing as such the destination’s competitiveness at global level.@dordonyez @Any solution

TOURISM’S OBJECTIVES (II) Improve the quality of life of citizens. Foster smart, green and integrated transport in the destination. Improve the leadership of destinations through comprehensive and efficientmanagement.@dordonyez @Any solution

TOURISM IS DIGITAL &EUROPE IS A REFERENCETOURISM IS NOWADAYSONE OF THE MOSTPOWERFUL INDUSTRIES Tourism evolves faster than any other sector Faster technological changes mean that technologies arrive before than in othersectors@dordonyez @Any solution

INTERNET OF THINGSMore and more M2MconnectionsReduction of sensorizationand computing costsOrganizations are bettingon IoT95% of5K-Mill24K-Mill2014202422 1,4 50cts199220142024@dordonyez @Any solutioncompanies willbet on the IoT in aperiod of threeyears60% haveincreased theirIoT investmentsince 2012

SMARTDECISIONSANALYZINGCITIZENS SERVICESCITY on InformationWasteManagementShoppingCulture GastronomyEnergyIndustrySportSocial Communication AccessibilityServicesTransporte-CommerceNature, Fauna& FloraWaterInfrastructureSecurityCulture& LeisureBIG DATAApps &Social ServicesDATA SERVER@dordonyez @Any solution

TOURIST IS DIGITALThere are millions of sensors coexisting in the destinationswith the tourists, who are themselves human sensorsWhat IoT is for and how it is used in the tourist destinations?@dordonyez @Any solution

@dordonyez @Any solution

WiFi PALMA DE MALLORCAThe largest public WiFi network in Europe!300ACCESSPOINTS10 MILLIONUNIQUEUSERS50 MILLIONRECURRENTUSERS@dordonyez @Any solution350 MILLION1,56 Km2CONNECTIONSCOVERED AREA1m PRIVATEINVESTMENT

STRATEGIES Innovation Digitization Technology Cultural Heritage and Creativity Accessibility Accessibility Sustainability Sustainability@dordonyez @Any solution

Hanna Niemi-HugaertsAlejandro Benito TomásSmartDestinationsTechnologyNuria De LamaAntonio Jara@dordonyez @Any solution

Dolores Ordoñez@dordonyez@Any Solutiondom@anysolution.eu@dordonyez @Any solution

Europe is a world reference in Tourism Tourism in Europe 51% INTERNATIONAL ARRIVALS SHARE 39% INTERNATIONAL TOURISM RECEIPTS 713 MILLION INTERNATIONAL TOURISTS Tourism in the Balearics 13,8M INTERNATIONAL TOURISTS 14.826 MILLION FROM TOURISM RECEIPTS TOURISMREFERENCES The Balearic Islands are the crad

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