TECHNICAL GUIDE COLOR RE NEW - Wella

TECHNIC AL GUIDECOLORRE NEWCOLOR

COLORRE NEWTHE ZERO DAMAGE COLOR REDUCERColor correction can be one of the biggest fearsfor a colorist. Wella Professionals introducesColor Renew, a zero damage color reducer toadjust, change, and correct undesired permanentcolor results.Color Renew allows for more frequent color changesbecause it respects the hair’s natural melanin andstructure. Now you can prepare each client’s hairfor new color without compromise, and push theboundaries of your own creativity.03

COLOR RE NEW BYWELLA PROFESSIONALSCOLORRE NEW BY Easy and reliable application. Powered by vitamin C and citric acid tosmoothly deoxidize permanent color moleculeswhile maintaining the natural melanin of the hair. Reduces oxidative color depth and tone. Optimizes and prepares the hair for a new color. Can be used for more than one applicationon the same day if required. Perfume free, peroxide free, and persulfate free. Climazon friendly. Offer clients more frequent color changes withouthair compromise.04

HOW IT WORKSINTRODUCING VC2 TECHOLOGYOxidative dyesNatural melanin grainSTEP 02The VC2 technology reactswith the oxidative dyes andreduces them STEP 03 while providing maximumrespect to the natural melanin.0302STEP 01The VC2 technology enters intothe layers of the hair.01Color Renew VC2 technology

MIXING GUIDELINES1:10Use only in combination with Color Renew ActivatorLiquid or water. Mixing ratio 1:10 – one 9 g sachet ofColor Renew Crystal Powder with 90 g of ActivatorLiquid or water in a bowl/applicator bottle.APPLICATION Apply from roots to mid-lengths and ends.Start with the darker areas first (color build-up). Develop from 5–45 mins depending on the desiredcolor reduction service. When re-coloring the hair, rinse with water onlyand dry thoroughly prior to color application. Rinse, shampoo and condition as normal when amild cleansing of blondes/highlights/color isrequired without re-toning or re-coloring. Climazon is the recommended heat source. Application of lightener after Color Renew isrecommended only after a thorough cleansingwith shampoo.EXPERT TIP!Use Color Renew to cleanse a previoustoner from mid-lengths and ends afterBLONDOR root lightening and prior tore-toning. After thoroughly shampooing,towel-dry hair. Apply generously tofull head and comb thoroughly throughmid-lengths and ends. Cover with aplastic cap. Develop for 5–15 mins.Rinse with water only. Towel-drybefore applying new toner.Climazon

SERVICES515COLOR ADJUSTFor a gentle cleansing of your blonde highlights/color. Removes build-up of ions that can create blueand green off tones in particular with blondes andlighter shades.Cleansing of blonde highlights/colorApply generously to pre-shampooed, towel-driedhair and comb through. Cover with a plastic cap.Develop for 5–15 mins depending on level of coloradjustment required.30COLOR CHANGEPrepare the hair in a gentle way readyfor a color tone change from a warmtone to a cool tone for example.ClimazonColor tone change/remove color build-upFor example: from a warm tone to a cool tone Applyon dry hair. Comb through. Cover with a plastic cap.Add heat. Develop for 30 mins. Rinse with wateronly. Dry thoroughly prior to color application.45COLOR CORRECTPerfect for gentle correction of colordepth and tone without lightening thenatural hair color. Ideal for transitionfrom darker to lighter shades.ClimazonColor depth and tone changeFor transition from darker to lighter shades.Apply on dry hair. Start with the darker areas first.Comb through. Cover with a plastic cap. Add heat.Develop for 45 mins. Rinse with water only.EXPERT TIP!Use Color Renew withwater for removingimpurities from thehair before any colorservice and whena mild cleansing ofblondes/highlightsis required withoutre-toning. Rinse,shampoo, conditionas normal.

WORKING WITHUNDERLYING PIGMENTSAfter the Color Renew service and when you have thoroughly dried the hairit is important to asses the underlying pigment now exposed. This will helpin the choice of color for your final end result before you re-color the hair.EXAMPLE:FOR A COOL COLOR RESULTThe exposed underlying pigment is yellow.To neutralize this underlying pigment, theopposite complementary color choicewould need to contain violet. If you wantto keep the depth level lighter, a choicecould be 8/69.EXAMPLE:FOR A WARM COLOR RESULTThe exposed underlying pigment isorange/yellow. To keep it warm andcomplement it by working with it,the complementary color choicecould be 7/43.TIP!Working with the shade and tone numberingsystem is a great way to train your mind toautomatically know what is the right choiceto achieve beautiful color results.COOL COOL WARMWARM WARM COOL TRUE COLOR EQUATIONHAIRCOOLEYECOOLSKINWARM08

WORKING WITHWELLA PROFESSIONALSCOLORSHADE NUMBERINGSYSTEMTONE NUMBERINGSYSTEM/-Pure/0Natural/1Gray Ash/2Green/3Gold/4Red/5Red Violet/ Stroke/6Violet9 Primary Tone, /9 Cendr é/7Brown (warm)7 Secondary Tone, /7 Brown/8Pearl (blue)/9Cendré (soft violet)6/976 Level, 6/ Dark BlondeNATURAL HAIR COLOR LEVELCOMPLEMENTARYCOLORLIGHTENINGCURVEOpposite colors neutralize each other.Exposure of underlying pigments duringthe coloring process./39/10/8//73/2/1/28/43/71/17/77/11/47/44/7 /746//45//75/45/84//46/81/56/89/61/66/16/65VERY PALE YELLOWPALE H/ORANGEREDDISH/BROWNBROWN/52/DARKEST BROWNUnderstanding the lightening curve will help you to choose complementary colors to work with or neutralize exposedunderlying pigments in the hair during coloring. To neutralize exposed underlying pigments, red/orange or yellow,choose the complementary color that is opposite on the color wheel.09

10BEFOREColorRenewAFTERColorRenewCOLOR EQUATIONWARM WARM COOLFACE SHAPERectangleI GET FLAWLESSCOLOR RESULTSEVERY TIME WITHCOLOR RENEW.TECHNIQUEFreehandTriangle strokePETRA BROCKMANN, GLOBAL CREATIVE ARTISTV-stroke10

COLORRE NEWPRE-COLORING SERVICEA Color Renew Crystal Powder Color Renew Activator Liquid (1:10)COLOR FORMULASB Koleston Perfect 6/97 Koleston Perfect Developer 6 % Color.idC Koleston Perfect 8/97 Koleston Perfect Developer 9 % Color.idD Koleston Perfect 10/97 Koleston Perfect Developer 12 % Color.idE COLOR TOUCH 9/97 COLOR TOUCH Emulsion 1.9% (1:3), Crystal Gloss01COLOR CHANGE SERVICE0302STEP 01Apply the mixed formula Astarting at the nape area.STEP 03Cover with a plasticcap and develop for30 mins under aClimazon for thecolor change service.STEP 02Work in a brick workpattern towards thefront until complete.Climazon11

01COLORSTEP 01Section hair as shown.04STEP 03Work from the crownin the next sectiontowards the fronttriangle and apply colorformula B at the rootand formula C in thelength and ends.0302STEP 02Start at the backwith colorformula B andcolor from rootto ends in ahorizontal brickwork pattern.STEP 04In the remaining front triangleapply color formula C at the rootarea and formula D in the lengthand ends. Develop, rinse, shampooand towel-dry. Finally, apply colorformula E Crystal Gloss. Develop,rinse well, and neutralize for 5 mins.

STEP 01Begin by subdividing the backhorizontally above the occipitalbone. Using no elevation, overdirect the hair to the centerand use a razor to cut atriangular line.CUT0201STEP 02Working through thesides, slightly elevate tocreate graduation.STEP 04Blow-dry the fringefirst. Holding the hairwith no tension,point cut to create aslightly round fringe.0403STEP 03Take a rounded sectionthrough the top fromrecession to recession;this section should includethe crown area. Elevatethe hair and point cut tocreate layers.

STYLE01STEP 01Apply newEIMI Shape Me48 h shape memoryon damp hair. Startwith a mediumround brushto create volume.STEP 03Work throughthe hair withyour flat iron andrandomly createbackward and forwardbend movements.Finish off withEIMI Perfect Meto perfect the look.14AT HOME CARE Brilliance Shampoo Brilliance Mask Brilliance Leave-in Spray0302STEP 02Use a few round brushesthrough the top sectionand leave in the hairto cool for extra lift.NEWSTYLING PRODUCTS EIMI Shape Me EIMI Perfect Me

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BEFORECOLOR EQUATIONWARM COOL COOLFACE SHAPERectangleTECHNIQUEFoil techniqueTriangle strokeCOLOR RENEWIS AN ESSENTIALTOOL FOR CREATIVECOLORISTS.THOMAS BROCKMANN-KNÖDLER, GLOBAL CREATIVE ARTISTV-stroke

PRE-COLORING SERVICEA Color Renew Crystal Powder Color Renew Activator Liquid (1:10)COLOR FORMULASB MAGMA /17 BLONDOR FREELIGHTS Developer 6 %C BLONDOR FREELIGHTS BLONDOR FREELIGHTS Developer 6 %D Koleston Perfect 6/97 Koleston Perfect Developer 6 %E Koleston Perfect 10/97 Koleston Perfect Pastel DeveloperCOLORRE NEWCOLOR ADJUST SERVICEApply the mixed formula Ato dry unwashed hair from rootsto ends and develop for 5 minutes.Rinse hair well only and dry thehair completely.17

01COLOR03STEP 03In the back section applycolor formula D at the rootsonly with a random stretchedapplication to create shadow,continue until complete. In thefront area between the foilsalso apply color formula Don the remaining hairfrom root to ends.02STEP 02Start at the side sectionand apply formula Balternating with formula Cin a brick work patternleaving 1/2 cm spacingbetween foils. Alternate Vbrush stroke and trianglebrush stroke as you workon the foil. Continue in thesame way through the frontsection. Repeat other side.STEP 01Section hair as shown,from ear to ear, onesection at the back anda large triangle sectionon top.STEP 04Develop, rinse, shampoo,towel-dry and apply formula Efor 5 mins. Rinse hair well.

01CUT02STEP 01Begin by taking a horizontalsection in the nape. Using notension and no elevation,cut a square line.03STEP 02Continue cutting a square line untilall of the hair has dropped down.04STEP 03To begin your layers, take a squaresection at the crown and elevate above90 º. Use texturizing shears to removeweight.STEP 04Continue takingthese sectionsuntil you reachthe fringe area.ASK YOUR CLIENTTO TAKE A SELFIEAND TAG:#STYLISTSDOITBETTER

STEP 01On damp hair, applyEIMI Root Shootfor precise root liftand EIMI Sugar Lift forvoluminous grippytexture and shine.01STYLE0203STEP 02Using a small round brush, blow-dry to create astrong bend in the hair.20AT HOME CARE Oil Reflections LuminousReveal Shampoo Oil Reflections LuminousReboost Mask Oil Reflections LuminousSmoothing OilSTEP 03With a small barrel curling iron,work through the entire headtaking large random sections.Finish the look with a light dustingof EIMI Stay Essential to keepa touchable texture.STYLING PRODUCTS EIMI Root Shoot EIMI Sugar Lift EIMI Stay Essential

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MAINTAIN YOURNEW COLOR LOOKSMAINTAIN YOURKeeping the look at its very best right up until the nextcoloration is what builds your client’s loyalty and drivesreferrals to your salon. Here is everything you need tomake this happen.COLOR LUMINESSENCE SERVICE Delight your clients looking forexceptional color luminousity withthe new Color Luminessence service.Use Oil Reflections as a care collectionbefore or after your color services.SERVICE EXPERT TIPSSEAL: Get the most of the NEW LuminousMagnifying Elixir with the help of gentleheat. Use Wella Climazon to intensifythe penetration of the care ingredients,repairing hair to its full potential.FINISHOnce the hair is dry, finishwith your styling iron to getoptimal smooth results.Apply a few drops ofOil Reflections LuminousSmoothing Oil on styled hair.22Climazon

WELLA PROFESSIONALS SPA–PROFESSIONAL HAIR CARE SERVICESCOLOR SPABRILLIANCE UP TO 5 WEEKS OF COLORPROTECTION1 Enhances and protects thebrilliance of colored hairNUTRIREPAIR SPAENRICH INSTANT REPAIRWITH LUSH HAIR FULLOF MOVEMENT Revives even the mostdamaged hairLUMINESSENCE SPAOIL REFLECTIONS UP TO 72 HOURS OFANTI-FRIZZ EFFECT2 Instant LuminousReflections andlong-lastingsmooth effectKERATIN SPALUXEOIL TRANSFORMS HAIR WITH3X THE KERATINPROTECTION3RENEWAL SPAELEMENTS MAKES THE HAIR UP TO85 % STRONGER 4¹ shampoo only2elixir and mask vs. untreatedvirgin hair3vs. untreated hair4against breakage vs.non-conditioning shampoo Helps to protect againstkeratin degeneration Free of sulfates,parabens and artificialcolorants23