SYLLABUS OF PG DIPLOMA IN JOURNALISM AND MASS .

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SYLLABUS OFPG DIPLOMA INJOURNALISM AND MASS COMMUNICATION(PGDJMC)For Academic Session 2017-18Objectives:1. To enable the students to be media literates, which will prepare them to actively participate invarious media related activities for strengthening democratic values in the society.2. The Course will have scope for skill development in the field of Journalism and MassCommunication, which in turn make them employable in the media industry.3. Necessary skills to work in various media including print, electronic and web.4. Clarity on Basic concepts of communication5. Understanding of laws related to media and media ethics.Outcome:1. After completing the course, a student will be able to work with various media including print,electronic, web and social media.2. Work in PR or Advt. sector3. Work in social sector4. Will have basic understanding about various media and how to negotiate themDuration: 18 monthsTotal Credit: 48Semester - ICourse Code Course TitleJMC-01Communication Concepts, History, Law and 04Semester - IIRadio and Television Journalism06JMC-05Emerging and Social Media Journalism04JMC-06Public Relations, Advertising &Media Management06Semester - IIICourse Code Course TitleJMC-07Communication TheoryCredit06JMC-08Communication Research06JMC-09Project Work04Odisha State Open University, SambalpurPage 1 of 10

Semester - IJMC-01:Communication Concepts, History, Law and EthicsBlock -1:Unit -1Unit -2Unit -3Unit -4Unit -5Conceptualizing CommunicationDimensions of Communication. Inter, Intra and Group CommunicationVerbal and Non Verbal CommunicationFunctions and Elements of Mass CommunicationLanguage Used in Different Mass MediaMedia LiteracyBlock -2:History of Press4 CreditUnit -1 Early History of Press in IndiaUnit -2 Role of Media in Freedom Struggle, Media Since IndependenceUnit -3 Prominent Newspapers, Magazines and News AgenciesUnit -4 Media in OdishaUnit -5 Role of Media in Impacting Socio-Cultural Dynamics of OdishaBlock -3:Media OrganizationsPress Council of India (1st and 2nd Press Commission recommendationsInternational Bodies: IPI, UNESCO)Broadcast Regulatory bodies and TRAI, BRAI , IBFMedia Associations andUnit -2 Organisations: INS, Editors Guild, IFWJ, NUJ (I),IJU,NBA, BEA, etc. AllIndia Advertising Agencies Guild, Women MediaBodiesGovernment Information Systems: Concept and Philosophy, Organizationalsetup in India: management and operation for Union Government (PIB,Unit -3DAVP,DFP, Song and Drama Division, Films Division, etc.), StateGovernmentInformation and Public Relations Dept.Unit -4 Media Support Services, reference and feedbackUnit -1Block -4:Unit-1Unit -2Unit -3Unit -4Media LawsIndian Constitution: Fundamental Rights, Directive Principles of StatePolicy,Freedom of speech and expression: Article 19 1(a) and 1(b) Contemptof Court and Contempt of Legislature, Defamation: Libel and SlanderSedition and inflammatory writings, IPC and CrPC, Official Secrets Act andRight to Information Act, Press and Books Registration Act, IPR andCopyright ActBroadcasting Laws: Prasar Bharati Act, Cable TV Network Regulation Act,Digitization and Conditional Access System (CAS), Proposed BroadcastRegulatory Authority of India Act, Broadcasting and Advertising codes.Journalism as an organized/ unorganised sector; Working Journalists Act,Wage BoardsBlock -5:Media EthicsValues and Ethics of Journalism (Objectivity, Truth, Decency andUnit-1 Impartiality Balance and Independence), Conflict of Interest Ethical issues:notions and debates, Resolving Ethical Dilemmas: Different MethodsRight to Privacy, Sting Journalism, Yellow Journalism, Paid news, PrivateUnit-2Treaties, Media Net Pressures (political, market, legal and professional)Journalists’ Code of Conduct, Self-regulation, Ombudsman Pros and Cons ofUnit-3Media ActivismOdisha State Open University, SambalpurPage 2 of 10

JMC-02:ReportingBlock -1:News Reporting6 CreditConcept of News, Elements and structure of news reportsTypes of news: Hard and Soft, News Leads and their types,Unit -1Inverted pyramid style, feature style, sand clock style and nut graphCovering press conferences and writing from press releases, events and meetsAnalytical reporting, Interpretative reporting, Descriptive reporting,Unit -2Investigative reportingUnit -3 Differences in reporting for Newspapers / News agencies, TV, Radio, WebBlock -2:News Set UpReporting department in newspapers, magazines, agencies, radio and TVUnit -1Role, function and qualities of a Reporter, Chief Reporter and Bureau ChiefRole and importance of news sources, attribution Cultivating, verifying andUnit -2dealing with sources of news Ethical aspect of sourcing News and ReportingBlock -3:Unit -1Unit -2Unit -3Unit-4Specialized Reporting and BeatsUnderstanding Beats and their categories City reporting: City and local news,Crime Reporting: sources and related laws, Reporting Political Parties andPolitics, Legislative (covering Assembly and Parliament), Legal ReportingSpecialised reporting: Defence, Science & Technology, Education, Art &Culture, Environment, Fashion & Lifestyle, Entertainment, Sports, etc.Reporting Conflict: Armed and Social Conflict, Region, Community andHuman Rights.Interview: types and techniques, Opinion writing: Editorial, Op-ed page andMiddle, Special articles, Weekend pull-outs, SupplementsBackgrounders, Reviews (Books/Films/Documentaries), Review ofPerforming Arts, Magazine Reporting: Current trends, style and futureNews PhotographyBlock -4:News Reporting PracticalSpeech/ meeting reporting, event reporting, covering writing based on pressUnit -1releases, Press ConferencesUnit -2 Interviews, obits, profiles based on field assignmentsBlock – 5 :Specialized Reporting (Practical)Unit -1 Writing features and human interest stories, backgroundersUnit -2 EditorialsUnit -3 ArticlesUnit -4 ColumnsOp-ed ArticlesBlock – 6 :Photo Journalism (Practical)Unit -1 News Photo (5 Nos.)Unit -2 Photo Feature, Photo EssayOdisha State Open University, SambalpurPage 3 of 10

JMC-03:EditingBlock -1:Editing6 CreditUnit -1 Editing: concept, process and significanceUnit -2 Editorial Values: objectivity, facts, impartiality and balanceUnit -3 Concept of news and news makingUnit -4 Difference between newspaper/ radio and TV news editingUnit -5 Challenges before editor : bias, slants and pressuresBlock -2:News DeskUnit -1 Editorial structure of newspaper/magazines/ news agencies /radio and TVEditorial hierarchy and job of various functionariesUnit -2 Functioning of News Desk, Integrated News RoomUnit -3 News Flow and Editing: Role and Responsibility of GatekeepersUnit -4 Sources of NewsUnit -5 Managing the NewsBlock -3:Editing ProcessUnit -1 News Selection: News Value and Other ParametersHandling a News Copy, Planning and Visualizing of News RewritingNews StoriesUnit -3 Headlines and IntroUnit -2Unit -4 Style Book, Style SheetUnit -5 Translation and Trans creationBlock -4:Editing (Practical)Unit -1 Copy Editing (Editing of Copy Given in the Class)Unit -2 Writing Headlines Intro/Lead WritingBlock -5:Editing Practical LayoutUnit -1 Preparing Layout of the Front PageUnit -2 Preparing Layout of Back Page and InteriorsBlock -6: Editing Practical LayoutUnit -1 Creative WritingOdisha State Open University, SambalpurPage 4 of 10

Semester – IIJMC-04:Block -1:Radio and Television Journalism6 CreditRadioUnit -1 Introduction to Radio, Main Features of radio BroadcastingEvolution and Growth of Broadcasting in India: Radio and PrivateUnit -2BroadcastingWriting for Radio; Compiling Radio Bulletin, Techniques of Editing andUnit -3Presenting NewsIntroduction to Radio Programming; Radio News Magazine, News Feature,Unit-4 Talk programmes and Discussion, Interviews, Sound Bites and Dispatchesand radio BridgeUnit -5 FM, AM, Community Radio and Internet RadioBlock -2:TelevisionIntroduction to Television, History of TV in India, SITE, Cable and satellite,Unit -1 DTH, IPTV, TV on Mobile: 3G and Notebook, 4G, Public Service andCommercial BroadcastingOrganizational Structure of TV News Channel, TV Newsroom, TV NewsUnit -2Production Desk and FunctionsWriting for Visual Medium: Thinking Audio and Video, WritingUnit -3AnchorLeads, Editing Bytes, Procuring and Editing VisualsUnit -4 TV Production: News Bulletin, News Feature, Current AffairsUnit -5 Anchoring: delivery, Pronunciation, Voice Modulation and DictionBlock -3:Radio PracticalUnit -1 Reporting of Events and Sound BitesUnit -2 Writing and Editing News Reports Voice CastUnit -3 Production of BulletinBlock -4:Unit -1Unit -2Unit -3Unit -4Block -5:Television PracticalWriting, Presenting and Recording PTCsCopy Editing, Video Editing and NewsStory Packaging, Production of BulletinsAnchoringScript Writing (Practical)Unit -1 Script for Radio and TelevisionUnit -2 Creative Writing in Radio and TelevisionJMC-05:Emerging and Social Media JournalismBlock -1:Emerging MediaUnit -1Unit -2Unit- 3Unit- 4Block -2:Unit -1Unit -2Unit -3Unit-4Unit-54 CreditDefinition Types of Emerging MediaCharacteristics of Emerging Media and StatusEmerging Media and Mainstream MediaHow Journalists Use Emerging MediaSocial MediaDefinition of Social Media, History of Social MediaTypes of Social Media, Facebook, Twitter, WhatsApp, YouTube Etc.Characteristics of Social MediaSynergy Between Social and Mainstream MediaCitizen JournalismOdisha State Open University, SambalpurPage 5 of 10

Block -3:Unit -1Unit -2Unit -3Unit-4Legal and Ethical Aspects of Social MediaIT Act 2000Privacy IssuesSecurity IssuesGrowth StrategiesBlock -4:Web Designing (Practical)Unit -1 Creating and Designing BlogsUnit -2 Developing Web DesignsBlock -5:Social Media (Practical)Unit -1 E-mail writing – 2 nos.Social Media Posts – 2 nos.Unit -2 Blog Posts – 2 nos., Uploading photo & captions – 2 nos.JMC-06:Public Relations, Advertising &Media ManagementBlock -1:Public Relation6 CreditUnit -1 Concept and Definition, Roles and ObjectivesUnit -2 PR as a Source of News for Media PR Tools and Strategies, Media RelationsEthical and Legal Issues (Paid News, Envelop Journalism, Paid appearances, SpecialSupplements)Understanding The Corporate Sector Principles and Concepts of CorporateUnit-4 Communication Crisis Communication vis-a-vis Media Reporting Corporate SocialResponsibility (CSR) and Source for Soft NewsUnit-3Block -2:AdvertisingUnit -1 Definition and PrinciplesUnit -2 Theories of AdvertisementUnit -3 Various types of AdvertisementsUnit -4 Account ServiceBlock -3:Media ManagementUnit -1 Ownership of MediaUnit -2 Media as BusinessUnit -3 Media EconomicsUnit -4 Income sources of Different MediaUnit -5 Government Policies for Media OwnershipBlock -4:Public Relation (Practical)Unit -1 Writing Press releases for Private and Public SectorUnit -2 Posters/Brochures/LeafletsUnit -3 CSR Campaign StrategyBlock -5:Unit -1Unit -2Advertisement (Practical)Design Print advertisement for Service Design Print advertisement for Product DesignPrint advertisement for ConceptDesign Print advertisement an Event Design Print advertisement on Social AwarenessOdisha State Open University, SambalpurPage 6 of 10

6 CreditJMC-07:Communication TheoryBlock -1:Concept of Communication Theory-1Importance of communication theory, two step flop & multistep flow theory,individual deference theorySelectivity & gate keeping theory, Diffusion of innovation theory, personalUnit -2influence theoryUnit -1Unit-3 Authoritarian, libertarian, Communist media, social responsibility theoryUnit-4Block -2:Unit -1Unit -2Unit -3Unit -4Block rticipationtheory,communicationConcept of Communication Theory-2Concept of communication model, linear & non linear model, symbolicmodel, physical model, Verbal models, iconic models, analog models,mathematical modelAristotle model, lasswell model, Osgood model, schramm model, GerbnermodelBerlo model, Shanon Weaver model, DeFleur model, Katz & Lazarfeld twostep flow modelNew comb model, Westley & McLean model, Kincaid model, Dance modelDevelopment Communication and International ModelsIntroduction to Development Communication, Three Major Paradigms, ApproachesUnit -1 of Media for Communication and DevelopmentUnit -2 Learner Model of Development, Rogers Basic Diffusion ModelUnit -3 World- systems Theory, Basic Needs ApproachThe Participatory Model for Development Communication, Information andUnit -4 Communication Technologies for Development CommunicationBlock -4:Communication Effects TheoryUnit -1 Magic Bullet Theory, Uses and Gratification theoryUnit -2 Spiral of Silence, Cognitive Dissonance TheoryUnit -3 Agenda Setting Theory, Communist theory and related theories.Unit-4 Cultivation AnalysisJMC-08:Communication ResearchBlock -1:Introduction to Communication Research & Research EthicsUnit -1Unit -2Unit-3Unit-4Block -2:6 CreditMeaning of research, Definition of research, Objectives of research,Importance of research, Types of Research :Various Types of Research,Quantitative and Qualitative ResearchResearch Methods, Research Process, Meaning of communication research,Types of communication researchImportance of research in mass media, Elements of communication research,Quantitative & Qualitative ResearchResearch Ethics: Research process and Ethics, Responsibility as a Researcher, Ethicalissues pertaining to communication research – honesty, confidentiality, acknowledgingothers, use of appropriate language, plagiarism, Ethics and online researchResearch Methods, Methodology and Research plan, designOdisha State Open University, SambalpurPage 7 of 10

Importance of media research, Survey research, Types of surveys, Advantageand disadvantages of survey, Public opinion survey, Pre election and Exit pollContent analysis, Meaning and definition of content analysis, Methods ofUnit -2 content analysis, Limitations of content analysis, Difference between Methodand Methodology, How to devise a robust methodology?Research problem, Defining research problem, Formulation of objectivesUnit -3Meaning of HypothesisMeaning of research design, Need for research design, Features of a gooddesign, concepts related to research design- Dependent and IndependentUnit -4Variables, Extraneous variable, Control, Experimental and control groups,Treatments, ExperimentUnit -1Block -3:Unit -1Unit -2Unit -3Unit -4Block -4:Unit -1Unit -2Unit -3Unit-4Research tools, Sampling, Data Analysis and ManagementData and its types, Methods of Primary Data Collection, Observation,InterviewQuestionnaire and schedules, Other Methods of data collection, Secondarydata collectionCensus and sample, Importance of Sampling, Sample designs, Sample size,Different Types of Sampling and its methods, Application of Sampling inResearchData evaluation techniques, tabulation and classification of dataTabulation of data, Diagrammatic and graphic presentation, Hypothesistesting, Data interpretationsLevels of measurement – Nominal, Ordinal, Interval and RatioStatistical Analysis, Thesis writing, Areas of Communication ResearchMeasures of Central Tendency – Mean, Median, Mode, Measures ofDispersion – Minimum, Maximum, Range, Variance, Standard Deviation,SPSS and its application in ResearchStructure of a research report, language, Citation and ReferencingPrint media research, Electronic media research, Advertising research, Publicrelation researchApplications of Mass Media Research-Research in Print Media, ElectronicMedia, Advertising and Public Relations, Mass Media research and theInternetOdisha State Open University, SambalpurPage 8 of 10

JMC-09:4 CreditProject WorkAudio Visual Project Work(Dissertation 3 Credits, AV Project 1 credit)To be eligible for a PGDJMC degree, every student will have to submit a dissertation and specified number of audiovisual projects in any area of mass communication detailed in the curriculum under the guidance of a Supervisor.Dissertation (3 Credits)The main aim of the dissertation is to enable a student to have an in-depth knowledge of the subject of his/her choice.It should be a research-based effort and should endeavour to create new knowledge in any area of masscommunication.Aims of the DissertationThe aims of the dissertation are to: put into practice theories and concepts learned during the programme; provide an opportunity to study a particular topic/issue in depth; show evidence of independent investigation; combine relevant theories and suggest alternatives; Show evidence of ability to plan and manage a project within a stipulated time frame. To enhance analytical skills of a learner.After completion of the dissertation students should be able to: define, design and deliver an academically rigorous piece of research; understand the relationships between the theoretical concepts taught in class and their application inspecific situations; show evidence of a critical and holistic knowledge and have a deeper understanding of their chosensubject area; appreciate practical implications and constraints of the specialist subject; Understand the process and decisions to be made in managing a project within a time frame.Dissertation SupervisionYou will be supported through the dissertation by an academic supervisor. You will be advised by your co-ordinator(Study centre) of the process by which your programme allocates academic supervisors. The academic supervisor willideally have background expertise in your area of study. However, this may not always be possible and you may beallocated a supervisor with more general subject knowledge. Regardless of the subject background of the supervisor,the academic supervisor will understand the research process. Where a ‘non-expert’ academic supervisor is appointedyou will still, under the guidance of your academic supervisor, be able to consult with a subject expert. The extent ofthat subject expert’s input will usually be limited to advice about the literature review.Role of Academic SupervisorThe academic supervisor performs many functions and is there to facilitate and not to lead, hence the responsibilityfor the quality and content of a dissertation is entirely that of yourself, the student. The supervisor role includes thefollowing: To advise the student whether or not the project appears to be feasible and the possible risks that maybe involved, for example problems in trying to access information, potential poor response rates tosurveys concerning commercially sensitive issues. To assist the student in tailoring the proposal to the time and other resource constraints. To assist the student at the outset in finding useful and relevant reading material and appropriateacademic framework within which to place the topic. To advise on the choice of suitable methodological approach(es). To monitor progress and to advise on what is required to achieve a satisfactory dissertation.Responsibilities of the Student To maintain regular contact with the academic supervisor. It is the student's responsibility to informtheir supervisor of progress and to lead the development of the dissertation. Difficulties must becommunicated at the time they are encountered.Odisha State Open University, SambalpurPage 9 of 10

To write the dissertation in a good standard of clear English using appropriate academic terms andcitation and referencing conventions. It is not the responsibility of the supervisor to ensure that thiscondition is met. To write the dissertation with guidance from the supervisor. The dissertation and research work must beyour own. The dissertation is to reflect your subject understanding and research abilities, not that ofyour supervisor.Writing the dissertationThe work on the dissertation should ideally start from the beginning of the third Semester so that it can be submittedon time. A deadline for submission will be specified by the University and the student should submit it as per theschedule.Word CountIdeally the PGDJMC dissertation should be within 8,000 to 12,000 words (not including appendices and references).A student has to ensure that the dissertation includes the following:Title PageAbstractThe dissertation should contain an abstract of up to 350 words. The abstract should ideally include aims andobjectives, methodology, results, conclusions and recommendations.Contents PageThe contents page should spell out the chapter headings, appendices, references and pages on which they can befound.IntroductionThe dissertation should be divided into chapters and sections appropriate to the topic and type of dissertation chosen.The introduction should provide details about the background of the study and the context in which the research tookplace. It should also provide a clear picture of aims and objectives that the dissertation is going to provide.Literature ReviewLiterature review is an integral part of any research project and hence it’s inclusion is a must in the dissertation. Theliterature review should present and analyse relevant literature published related to the research topic. The literaturereview should establish a link between the research that is being carried out its findings may be critically linked to thetopic at hand. The literature review should justify the aims and objectives of the dissertation.Research MethodologyIt is that part of the dissertation where the researcher gets an opportunity to justify to the reader the process by whichthe research questions, which were derived by analysis of the relevant literature, were answered.ChapterizationThe student has to divide the entire dissertation into several chapters. Like Introduction, Literature review andchapters related to the topic.Each Chapter has to be described in details.Findings / Results / Data AnalysisThe results of research carried out will be presented in this chapter.ConclusionsThe dissertation will be summed up in this part and will provide an explanation as to how the initial research plan hasbeen executed. The conclusions help the readers to have a wider understanding of the issue at hand.Audio/Visual Production (1 Credit)Each student has to deposit an audio-visual production of 2-5 minutes duration. Following things are to be kept inmind while developing the AV production.1.2.3.4.Students will chose the topic in consultation with the concerned Counsellors.They will use local topics, specifically related to the project topics.Local available resources will be given priority.Smart phone use while preparing AV production may be given priority.Odisha State Open University, SambalpurPage 10 of 10

Analytical reporting, Interpretative reporting, Descriptive reporting, Investigative reporting Unit -3 Differences in reporting for Newspapers / News agencies, TV, Radio, Web Block -2: News Set Up Unit -1 Reporting department in newspapers, magazines, agencies, radio and TV Role, function a

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