ST. Joseph’s College (Autonomous) Irinjalakuda
ST. Joseph’s College (Autonomous) IrinjalakudaMasters Degree Programme inMass Communication and Journalism (MCJ) Syllabus 2016-2017 Admissions1. Title of ProgrammeMaster Degree course in Mass Communication and Journalism2. Duration of the ProgrammeFour semesters with each semester consisting of a minimum of 90 working days distributed overa minimum of 18 weeks, each of 5 working days3. EligibilityCandidates who have passed a Bachelor Degree course of the University of Calicut or any otheruniversity recognized by the University of Calicut as equivalent thereto and have secured aminimum of 45% marks in aggregate are eligible to apply. However professional graduates willbe considered for MCJ admission, provided they secure minimum of first class (60%) in overallsubjects. Backward communities and SC/ST candidates will get relaxation in marks as perUniversity rules.4. AdmissionAdmission to the course shall be made in the order of merit of performance ofeligible candidatesat the entrance examination. The 3 hour entrance examination will assess the language ablity,general knowledge and aptitude of the candidate. Candidates securing 50% at the entranceexamination alone will be considered for admission. Candidates belonging to Backwardcommunities would be eligible for admission if they secure 47% at the entrance exam.5. Weightage1) Holders of PG diploma in journalism 5 marks2) Working journalist with two years of experience in ABC accredited newspapers 5 marks3) Graduates with journalism sub 5 marks
4) Three year degree holders with journalism main 7 marks5) Bachelor’s Degree holders in Multimedia 5 marksCommunication /Visual Communication/ Film Production/Video Production.Candidates will begiven weight age in only one of the categories whichever is higher. Weightage will be given onlyon production of authentic certificates.6. Intake:The intake shall be restricted to number sanctioned by the University from time to time for eachbatch. Reservation of seats for SC/ST and other backward community will be as per thereservation rules of the University.7. Fee :Fee for the programme will be as per the directions issued by the University of Calicut in linewith the policy of the Government.8. Infrastructure requirements for conducting the ProgrammeApart from the statutory requirements for the programmes in general, the colleges shall ensurethe following infrastructure for conducting the MCJ programme:1) Well equipped media laboratory with computers, softwares, recording and editing facilities,internet connections, printers, scanners, still cameras, video cameras, news services, projectors2) Audio Visual Rooms equipped with film screening facilities3) Lab Studio for students’ audio visual production and news programming practice.4) Adequate number of text and reference books covering each course of the programme. Beforeaffiliating the programme, or granting continuation of provisional affiliation for the programme,the inspection commissions/committees appointed by the University shall ensure the availabilityof the above mentioned facilities.
Programme StructureCode No.FIRST SEMESTERCreditsCore CourseIntroduction to MassMCJ IC 014CommunicationMCJ IC 02Mass Media History4MCJ IC 03News Editing4MCJ C 04News Reporting4MCJ IC 05Lab Journal Production I1SECOND SEMESTERCode No.CreditsCore CourseThemes, Theories & Issues inMCJ 2C 064CommunicationMCJ 2C 07Public Relations4MCJ 2C 08Advertising4MCJ 2C 09Media Laws4MCJ 2C 10Lab Journal Production – II1THIRD SEMESTERCode No.CreditsCore CourseMCJ 3C 11Development Communication4Radio, Television and FilmMCJ 3C 124ProductionMCJ 3C 13Communication Research4MCJ 3C 14Lab Journal Production – III1Code NoElective CourseCreditsMCJ 3E 01Web Journalism4MCJ 3E 02Introduction to Multimedia4MCJ 3E 03International Communication4Department have to offer at least one the above electives in the third semester.FOURTH SEMESTERCode No.CreditsCore CourseFeature writing and MagazineMCJ 4C 154EditingMCJ 4C 16Film studies4Dissertation/Viva MCJ 4C 178Voce/InternshipMCJ 4C 18Lab Journal Production -IV1Code No.Elective CourseCreditsMCJ 4E 04Business Journalism4MCJ 4E 05Visual Media Production4Technical writing andMCJ 4E 064documentationDepartment has to offer at least one of the above electives in the Fourth Semester.Total Credits: 72
MCJ SyllabusFIRST SEMESTERMCJ 1C 01: INTRODUCTION TO MASS COMMUNICATIONModule ICommunication-definitions and elements; types of communication- interpersonal, group andmass communication; models of communication - Aristotle, Lasswell, Shannon and Weaver,Dance, Berlo, Barnlund, Gerbner.Module IIConcept of ‘mass’. Evolution of mass communication; mass communication process and modelsWesley & McLean, Schramm, Riley and Riley, nature and characteristics of mass media - print,electronic and new media; mass communication functions and dysfunctions, normative theoriesof the Press.Module IIIStimulus response theory, magic bullet theory, two-step flow and multi-step flow of information.Concept of selectivity- Individual differences perspective, social categories perspective, socialrelations perspective.Module IVTypes of media effects, brief history of media effect study; theories of effects-Comstockpsychological model, Ball-Rokeach and DeFluer's media system dependency model, McCombsand Shaw's agenda-setting, Noelle-Nuemann's spiral of silence theory, uses and gratificationapproach.Module VConcept of gatekeeping; models of gatekeeping - White, Galtung and Ruge, News flow and itsmodels-McNelly, Bass and Mowlana.Module VIContemporary communication issues at national and international level, problems and prospectsof computer-mediated communication (CMC). A critique of mass media in India.Books for referenceMc Quail, Dennis : Theories of Mass CommunicationDevito, Joseph A : Communicology: An introduction of the study of CommunicationDevito, Joseph A : The Communication HandbookVivian, John : Survey of Mass CommunicationDe Fluer, Melvin and Rokeach, Ball : Theories of communicationBerlo, David : The process of communicationAndersch et al : Communication in everyday lifeScott : Interpersonal communicationMc Luhan, Marshal : Understanding MediaPerse, M. Elizabeth : Media Effects and SocietyBryant and Thompson : Fundamentals of Media EffectsAgee, Ault and Emery : Introduction to Mass CommunicationAgee, Ault and Emery : Main currents in Mass CommunicationKatz E and Lazarsfled : Personal Influence
Hamid, Moulana : International Information flowFederick Williames : The Communication RevolutionWilbur Schramm : Big media, Littile mediaCullin & Curran(Eds) : Media Culture & SocietyMcQuail & Windhal : Communication modelsMCJ 1C 02: MASS MEDIA HISTORYModule IA brief history of the press in UK and US. Evolution of journalism in India. Early newspapers.Contribution of Christian missionaries in Serampore. The First war of Independence and thePress. Resurgence in Indian nationalism. Contribution of James Silk Buckingham, Raja RamMohan Roy,Module IIFreedom movement and the Press, The birth of Times of India, Amrit Bazar Patrika,MadrasMail, The Hindu, The Statesman. Journalistic efforts of Bala Gangadhara Tilak, MahatmaGandhi and other national leaders. A brief historical perspective of mass media laws in preindependent India.Module IIIDevelopment of Press in the independent India. Declaration of Emergency in 1975 and its impacton Indian Press. Contemporary problems and issues in the Indian Press. An overview of Press inKerala from 1847. Recent trends in Malayalam journalismModule IVGrowth patterns of Indian Press. Newspaper ownership, management, organization andeconomics. News Agencies – PTI, UNI, Reuters, AFP, AP. Professional media organizations;IFWJ, INS, Editors’ Guild of India, ABC. First and Second Press Commission Reports, PressCouncil of India.Module VBrief history of broadcasting in India - AIR, Doordarshan, SITE, AKChanda Committee, BGVarghese Committee, Joshi Committee Report Development and growth of Cable TV in Indiaand its impact on society.Module VIAn overview of Indian CinemaBooks for referenceArvind Kumar : Trends in Modern Journalism.Bob Franklin, Martin Hamer,Mark Hanna, Marie Kinsey & John E : Key Concepts in Journalism StudiesChris Newbold, Oliver Boyd-Barret &Hilde Van Den Bluck : The Media BookD.S. Mehta : Mass Communication and Journalism in IndiaDhawan, Rajeev : Only the Good NewsDr. J.V. Vilanilam : ParasyamDr. N. Sam : Malayala Patra PravarthanamPathompatham NoottandilG. Krishnaswamy : Seventy Five Years of Indian CinemaG.C. Awasthy : Broadcasting in India
Jane Dorner : Writing for the InternetJohn H MacManus : Market driven journalism, Let the citizen bewareK. Ramakrishna Pillai : Vrithantha Patra PravarthanamP.C.Chatterji : Broadcasting in IndiaGNS Raghavan : The PTI storyT.Rajasekharan : Cinema Midhyayum SathyavumSatyajith Ray : Our films their filmsAruna Vasudev : Liberty & Licenese in Indian CinemaK.P.Vijayan : Pathrangal VichitrangalKerala Bhaasha Institute : Madhyamagalum Malayala SahityavumMCJ 1C 03: NEWS EDITINGModule IOrganizational structure of editorial department; Role and responsibilities of editorial staff,General principles and functions of editing.Module IINewsman’s language; sentences and their structure; Tense in news writing; Negative and doublenegative expressions; Adjectives, modifiers; Split infinitives, Subject and verb agreement;Attributions and identification of sources; punctuations, paraphrasing and transition devises innews writing.Module IIIAnalyzing the elements of a news story. Checking facts and figures. Correcting language, andgrammar, rewriting leads, condensing stories, slanting of news localizing news. Handling wire,correspondent’s copy, revising hand-outs. Proof reading and Stylebook., Electronic editing,Glossary of editing, Style book.Module IVHeadline writing, functions and types of headlines, Basic elements of a news photograph.Photojournalism-selection and editing of pictures, writing captions and cut lines for photographs.Graphics, illustrationsModule VIntroduction to photo editing software. Selection, cropping, importing and toning a photograph.Module VIFundamentals of typography, types and type setting process. Page makeup and design, traditionaland contemporary design, dummy preparation; space saving techniques. Introduction to pagemaking software.Books for referenceAllan Bell : The Language of the NewsHarold Evans : Newsman’s EnglishHarold Evans : Handling Newspaper TextHarold Evans : News HeadlinesHarold Evans : Picture editingHarold Evans : Newspaper designGeorge A Hough : News writingBruce Westly : News EditingBaskette et al : Art of Editing
Lestlie Sellers : The simple Subs BookMichel Hides : The Sub-editors’ CompanionWilliam E. Francois : Beginning News Writing : A Programmed textMartin L Gibson : Editing in the Electronic EraAllen Hull and Bob John : Newspaper Design TodayRobert L. Kerns : Photo JournalismKen Metzler : News Writing ExerciseMCJ 1C 04: NEWS REPORTINGModule INews definitions and elements, Types of news, News gathering and transmission process.Reporting - Definitions and elements, hard news and soft news. Newsworthiness – factorsaffecting newsworthiness. News gathering and reporting process. Journalistic codes and ethics.Truth , Accuracy, ObjectivityModule IINews story structure – Lead – types of lead, body and conclusion. Organizing and writing aninverted pyramid style and hour glass style stories.Module IIIReporting Beats : City beats, police, courts, on-the-scene coverage. reporting criminal and civilcases. Sports – writing styles and reporting sport stories.Module IVReporting Speeches/Conferences/Events Reporting speeches, seminars, conferences/briefings.Accident, disaster, and parliamentary affairs, follow-up stories.Module VReporting development Issues, agriculture, health, environment, education and industry. Humaninterest stories,. Socio-political and religious issues, writing obituary and weather report.Module VIInvestigative and interpretative and in-depth reporting, precision journalism-writing reportsbased on scientific dataBooks for referenceAndrews, Phil : Sports JournalismBoyle, Raymond : Sports JournalismBull, Andy : Essential Guide to Careers in JournalismBurns, Lynette Sheridan : Understanding JournalismCampell and Wolsely : How to report and write NewsChakravarthy, Jagdish : Changing Society, Emerging TrendsCritchfield, Richard : The Indian Reporter’s GuideCrump,Spencer : Fundamentals of JournalismJones, John Paul : Modern Reporter’s HandbookJohn Hohenberg : Professional JournalistKamath M V : The Journalist’s HandbookMudgal, Rahul : Emerging trends in JournalismPape, Susan : Newspaper JournalismParthasarathy, Rangaswamy : Basic JournalismPavlik V John : Journalism and New Media
Rajan, Nallini : Practicing JournalismSharma K C : Journalism in IndiaShrivastava K M : News Reporting and EditingKen Metzler : News gatheringMCJ IC 05 : Lab Journal Production -1 (News paper production or any other form ofpractical work) done internally.MCJ SyllabusSECOND SEMESTERMCJ 2C:06 THEMES, THEORIES AND ISSUES IN COMMUNICATIONModule ISocio-psychological aspects of communication – Balance theory, Congruity theory; Dissonancetheory, Theories of learning, Bandura's Social learning theory, Diffusion of innovation - KAP,AIETA, AIDA; persuasion and attitudinal and behavioral changes.Module IIPolitical communication and its effects on democracies; public opinion, propaganda and war,Theory of media structure and functions.Module IIIIntercultural communication; cultural effects of mass media, entertainment effects of massmedia, cultivation theory, media and violence, gender and media, children and media.Module IVLinguistic approach to communication, media genres and texts, news narratives, semiotics,problems and prospects of visual language.Module VHistorical perspective of international communication -NWICO, McBride Commission,UNESCO Declaration, NAM, NANAPOOL. International news flow - international, nationaland internal disparities, Trans Boarder Data Flow (TDBF), international media dependency.Module VIContemporary issues in mass communication, new communication technologies translationalmedia ownership and media corporates, media imperialism, impact of technology oninternational communication, women and the mediaBooks for referenceLindzey and Aranson : Handbook of Social PsychologyMc Quail, Dennis : Theories of Mass CommunicationDevito, Joseph A : Communicology: Introduction ofthe study of communicationDevito, Joseph A : The Communication HandbookVivian, John : Survey of Mass CommunicationDe Fluer, Melvin and Rokeach, Ball : Theories o f communicationScott : Interpersonal communicationPerse, M. Elizabeth : Media Effects and SocietyBryant and Thompson : Fundamentals of Media Effects
Agee, Ault and Emery : Main currents in Mass CommunicationBettingheus, Edwin P : Persuasive CommunicationMcNair : Political CommunicationBandura, Albert : Social foundations of thought and actionsBryant and Zillmann : Media effectMoulana, Hamid : International information flowUNESCO(Mac Bride Report) : Many voices, One WorldNimmo & Sanders : Handbook of Political CommunicationKretch and Krechfield : Individual and SocietyBoyd Barett : International News AgenciesMCJ 2C 07: PUBLIC RELATIONSModule IOrigin and development of PR; Definitions of PR, propaganda, publicity, lobbying, PRfunctions, Public opinion in PR; Characteristics and qualifications of PR personnel.Module IIOrganisation set-up of PR departments/ agencies; PR in public / private sectors, Central andState PR Govt depts. Govt information services and their functions, Industrial PR.Module IIIStages of PR campaigns, Planning for PR campaigns for different publics- Industry, Institution,Govt and NGOs. Media relations, Community relations and consumer relationsModule IVPR as a management function, PR and crisis management, Functions of PR agency, PRcounselling and Consultancy, PR in support of sales promotionModule VPR tools – house journals, newsletters, handouts, conduct of press conferences, Open houseseminars, and event management, Preparation of press releases, newsletters and news bulletinsModule VILeadership and communication in PR; PR and corporate social responsibility; Professionalorganisation of PR; Code of ethics for PR practitioners; PR and social auditing.Books for referenceAllen H, Frank E Walsh : Public relations practicesAlphonse Earayil & James Vadanchery : PR at the cutting edge levelAnil Basu : Public relations: Problems and prospects withcase studiesArthur R Roal mann : Profitable PRBaskin, Aronoff, Lattimore : Public relations profession & the practiceBell Cantor : Experts in action: Inside public relationCohen : Public relation primer: thinking and writing in contextColin Thomas : Public relations is your businessDavis : Everything you should know about PRDennish Wilcox : PR : strategies & tacticsDonald Treadwell, Jill B Treadwell : PR writingDong Newsom, Bob Carrel : PR writingDS Mehta : Hand book of PR in India
Frank Jefkin : Planned press & PRFrank Walsh : PR writer in a computer ageH Frazier Moore & Bertrand Canfield : PR: cases and problemsJohn V Pavlik : PR: What research tells usJudith Ridgway : Hand book of media & PRPhilip Lesley : Hand book of PR & CommunicationRobert T Reilly : PR in actionSam Black : Practical public relationsScott M Cutlip : Effective public relationsShirley Harrison : Public relations an introductionMCJ 2C 08: ADVERTISINGModule IHistory & Evolution of Advertising – UK,USA and India Functions of advertising;socioeconomic aspects of advertising. Advertising in the marketing process. Marketing mix.Module IIAdvertising agency – structure and functions, advertising and marketing activities, advertisingresearch, evaluating advertising.Module IIIElements of Advertising-Headline, slogan, body copy, illustrations, logo, trademark, themes andappeals. Fundamentals of layout. Kinds of advertisements – product, service, institutional,industrial, public service and public awareness advertisements.Module IVDesigning process – making a model of the advertisement, testing the model, making thefinished advertisement Advertising campaigns - planning, programming & evaluation.Module VAdvertising Media -Press, Radio, Television, Film, Multimedia in-shop and Outdoor advertising.Media selection and media mix.Module VIKey factors in budget –setting. Legal and ethical problems in advertising. Professionalorganisations- ASCI .Criticism on advertising.Books for referenceDavis P Martyn : The effective use of AdvertisingHackley, Chris : Advertising and PromotionJones, John Philip : How Advertising WorksKlepner, Otto : Advertising ProceduresLongman A Kenneth : AdvertisingLovell, Mark : Assessing the effectiveness of AdvertisingMahmud, Jafar : Advertising ManagementQuera, Leon : Advertising CampaignsRay L Michael : Advertising & Communication ManagementRoman, Kenneth : How to AdvertiseRust T Roland : Advertising media modelsSchudson, Michael : Advertising, the uneasy persuasionSutherland, Max : Advertising and the mind of the Consumer
Valladares A June : The Craft of CopywritingVilanilam V J : Advertising BasicsMCJ 2C 09 : MEDIA LAWSModule IHistorical perspective of mass media laws in India. Salient features of Indian Constitution.Preamble of Indian Constitution. Fundamental rights and directive principles.Module IIConstitutional provisions for Freedom of Speech and Expressions- Article 19(1) a,Article 19(1) g. Reasonable restrictions- Article 19(2),Article 19(6), Article 352-360(part XVIII)Module IIILaws of Defamation: Civil and Criminal; libel, slander and fair comment; right to privacy.Contempt of Court Act 1971. Privileges of Parliament and Legislative. Article 361 Apublications of reports of legislative proceedingsModule IVPress and Registration of Books Act 1867. Delivery of Books and Newspapers ( PublicLibraries) Act, 1954, Press Council Act,1978 and amendments 1992, Working Journalists Act,1955, Working Journalists ( Fixation of rates and wages) Act, 1958, Wage Boards.Module VProvisions to restrict media under in Indian Penal Code, Drugs and Magic Remedies(Objectionable advertisements) Act 1954, Indecent Representation of Women (Prohibition) Act1986 and Young Persons (Harmful Publication) Act 1964. Official Secrets Act 1923, Freedom ofInformation Bill, Right To Information Act, 2005Module VIBroadcast media laws – AIR and DD codes for commercial advertising, CinematographAct,1952(Amendments 1884) Cinematograph (Certification) Rules 1983. Intellectual propertyrights- Copyrights Act,1957 Amendments in 1984 Video Piracy. Professional code of conductfor media persons.Books for referenceM.C Jain : Constitution of India Voi.1&IIBasu, Durga Das : Law of the PressP.C Sarkar : Laws relating to Publisher and PrinterK.S Venkateshwaran(AMIC) :Mass Media Laws and Regulation in IndiaPress Institute of India : The Press and the LawB.V Gopal : Video Piracy and the LawJ.P.Madhulkar : Press LawsMCJ IC 05 : Lab Journal Production –II (News paper production or any other form ofpractical work) done internally
MCJ SyllabusTHIRD semesterMCJ 3C:11 DEVELOPMENT COMMUNICATIONModule IDevelopment: concept and definitions, Reason for underdevelopment, Approaches todevelopment, Problems and issues in development, Characteristics of developing countries,Indicators of developmentModule IIModels of development – Adam Smith, Ricardo, Maltheus, Rostow, Marx, Mahatma Gandhi,Dominant paradigm of development and its criticismModule IIIDevelopment communication: Concept, definition – process – role of communication media indevelopment – social, cultural and economic barriers. Development communication models ofLerner, Schramm, Rogers. Rural development in IndiaModule IVDevelopment communication policy in India – action plan – democratic decentralisation,Panchayat Raj, Planning at national, state, regional, district, block and village levelsDevelopment support communication: case studies in agriculture, health, education, populationModule VAlternative paradigms of development, integrated development, Participatory form ofdevelopment, Information and communication technologies in development, An overview of folkand traditional media and their use in development.Module VIAn ethical perspective of development, Empowerment – concept – definitions – dimensions.Sustainable development, Women in development (WID), Gender and development (GAD)Books for referenceAgrawal and Malik : Television in KhedaBanerjee : Family Planning CommunicationCheng : Media Policies and national Development :Characteristics of sixteen Asian CountriesDesai : Communication Policies in India: SITE ReportsDube, S.C.: India's Changing Villages, Human Factors inCommunity DevelopmentEdgar and Rahim : Communication Policies in Development CountriesLerner : The Passing of Traditional Society;Modenaizing the Middle EastMajid Tehranian : Communication Policy for National DevelopmentSchramm : Mass Media and National DevelopmentShyam parmar : Traditional Folk MediaSrinivas M N. : Remembered VillageKuppuswamy : Social Change in IndiaSrinivas R Melkote, H Leslie Steeves : Communication for development in the third world
Srinivas R Melkote, Sandhya Rao : Critical issues in communicationUma Naruda : Development communication Theory and practiceY. V. L. Rao : Communication and DevelopmentMCJ 3C 12: RADIO, TELEVISION AND FILM PRODUCTIONModule IOrigin and growth of Radio broadcasting. All India Radio. FM Radio stations, bands, Radiojockeys, Sound editing suit. Programs and policies. News talks, interviews, documentaries andadvertisements. Radio program productions- studio, recording, editing.Module IITelevision in India, growth and developments. Doordarshan, cable TV, Dish TV. Televisionprogram production. Programs- structure and format in the new era. News, Documentaries, Telefilms, Advertisements and Interviews. Indoor and outdoor reporting.Module IIIFilm potentials and limitations. International and Indian Films. Regional films. Types of films,treatment of film as a medium of communication. Stages of production. Pre- production,Production and Post production. Planning and budget allocation in filmmaking.Module IVDigital revolution in video and audio. Non- linear methods of video production. Types of digitalcameras, editing software. Home videos, Newsreels. Tools of editing - video production effects,transition.Module VSoftware for recording. Sound dubbing, recording. Types of mikes, Amplifier, Mixer. Input,Output, Sound track.Module VIScripting and shot dividing for television programs. Three stages of production. Non- linearproduction. Production of a Documentary- Short film- Newsreels.Books for referenceAlder and Cater : TV as a cultural forceAlder and Cater : TV as a social forceBrowssard and Holgate : Broadcast NewsCremer, Krierstrad & Yoaknam : Television newsDominick, Sherman & Messere : Broadcast, cable, the internet and beyondFletcher : Professional broadcastingGerald Millerson : Effective TV productionHarltley : Television truthsHung Baddeley : The techniques of Documentary Film productionIbrahim : Newness guide to television and video TechnologyJill : An introduction to film studiesK TIM WULFEMEYER : Beginning to radio and television news writingLaurie Ouellette& James Hay : Better living through reality TelevisionMallik : Tangled TapesMamer : Film production techniqueMike Wolverten : How to make Documentaries for Video/ Radio/ FilmMiller : Television and New media
Mohanty : Educational broadcasting radio and TV in IndiaP C Chatterji : Broadcasting in IndiaPafna Lemish : Children and Television a global perspectivePaul; Grainge, Mark & Sharon : Film histories,Peter orlik, Steven Anderson,Louis day & Lawrence : Exploring electronic mediaRam Awatar Agnihotri : Modern Indian films on rural backgroundSTAM : Literature through filmUNESCO : Broadcasting training techniquesMCJ 3C 13: COMMUNICATION RESEARCHModule INature and scope of communication research; development of mass media research, aspects ofresearch, characteristics of research; evaluation of communication research in India.Module IITopic selection - Relevance of the topic, literature review, setting hypothesis and researchquestions, analysis and interpretation, summary; Questions and problems for furtherinvestigation.Module IIIQualitative research method – field observations, focus groups, interviews, case studies; Contentanalysis – Definitions, steps in content analysis, reliability and validity. Survey researchDescriptive and analytical surveys. Quantitative method – Definitions and components.Combined qualitative and quantitative designs. Sampling methods.Module IVIntroduction to Statistics – Basic statistical procedure; techniques for communication research –Measures of central tendencies, frequency distribution, tests of significance, reliability, validityand correlations.Module VResearch in print media, electronic media, advertising and public relations and internet.Module VIWriting with style, avoiding common writing errors, readability of themanuscript, writing a research report, concluding the research report.Books for referenceBerger : Media Analysis TechniquesBerger, Arthur Asa : Media Research TechniquesCreswell W. John : Research DesignFestinger Katz : Research Methods in Behavioural ResearchKerlinger : Foundations of Behavioural researchLowery & De fluer : Main currents in Mass Communication ResearchPool : Questionnaire Design and Attitude measurementStempel and Westley : Research Methods in Mass CommunicationWimmer D Roger : Mass Media ResearchMCJ 3C 14 : Lab Journal Production –III (Newspaper production or any other form ofpractical work) done internally
ELECTIVESMCJ 3E 01 - WEB JOURNALISMModule IBasic concepts, scope and limitations of communication technology, computer mediatedcommunity formation, implications on society - digital divide and democratization ofinformation. Emergence of new media and their differences from old media.Module IIWeb Journalism– definition, origin, development and contemporary relevance; characteristics ofweb journalism- immediacy, interactivity, multiple pagination, personalization, privacy,digitization, sociability,convergence, multimedia, flexibility,archiving, linkage, non-linearity anduniversal access; websites and web portals- types of portals-horizontal, vertical, e-commerceportals,knowledge portals, blogs, vlog, podcast, search engines, dynamic websites and userinterfaceModule IIILAN, MAN, WAN, E-mail, Web, ownership and administration of Internet, types of Internetconnection, internet protocols, Introduction to HTTP, HTML, XML, java script, browsing andbrowsers, bookmarks, searching through directory, search engines, Website development andmaintenance- Inserting, authoring, linking, editing, promoting and maintaining website. Webpage design principles.Module VOnline editions of newspapers, Online reporting- tools for newsgathering. Writing for the Web –principles, limitations and new trends;video file formats;streaming; Editing of webcontent;Management and economics of online editions, online advertisementsModule VISecurity issues on the Internet- social, political, legal and ethical issues related IT and CT. Cyberlaws and ethics. New trends- blogging, citizen journalism on the Web, virtual communityformation. Future of Web Journalism.Books for ReferenceSteven G Jones Cyber societyBryn Honmes and John Gardner E- Learning : Concepts and practicePaliwal Contemporary IT scenarioDedeja IT in new millenniumVed Prakash Gandhi Electronic media communication andmanagementGodflray Harris Advertising in InternetRahul Singhai Computer Applications for JournalismAnne Granny Multimedia: Text and ContextShakil Ahmed Syed A Guide to IT: Cyber Laws and E CommercePavlik, John Journalism and New MediaZorkoczy, Peter Information Technology, An IntroductionMcQuil Mass Communication TheorySunil Saxena, Breaking news: Craft and Technology of Online Journalism
MCJ 3E 02: INTRODUCTION TO MULTIM
Reporting development Issues, agriculture, health, environment, education and industry. Human interest stories,. Socio-political and religious issues, writing obituary and weather report. Module VI Investigative and interpretative and in-depth reporting, precision journalism-wri
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Fraunhofer CML Autonomous Vehicles’ Impact on Port Infrastructure Requirements Hamburg Port Authority AöR 10 78 Management Summary 1 Management Summary Autonomous solutions are developed for road, rail and waterborne transport. Autonomous driving describes the independent locomotion of vehicles and is a
