Bachelor Of Commerce SEMESTER V - Uni-mysore.in

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Bachelor of CommerceSEMESTER V1.2.3.4.5.6.Business LawBusiness EthicsManagement AccountingBusiness MathematicsElective I- Financial ManagementElective II- Advertising and Salesmanship

BUSINESS ETHICSUnit 1: Nature of Business Ethics – Introduction – Meaning- Religion and Ethics – Morals andEthics –Ethics in Management – Ethics in Business – Importance of Ethics in Business.Unit 2: Value Systems – Introduction – Values – Moral Standards – Source of Ethics – Natureand objectives of Ethics – A Holistic view of values and Ethics – Categorization ofvalues – Moral values.Unit 3: Values for Indian Managers – Need for business Ethics – Universal criteria –Indianvalue system and Business Ethics- Ethical problems faced by the managers – Impact ofethics on managerial performance – Value Driven stakeholder management.Unit 4: Professional Ethics for Functional Managers – Comparative Ethical behavior ofManagers – Code of Ethics – Competitiveness and Ethics – Organizational Size andEthics – Cost of Ethics.Unit 5: Modern business Ethics and Dilemmas – Right in theory, Does Ethics work in business?– Legal vis- a -vis Ethical –Corporate social responsibility and Ethics - CorporateGovernance and EthicsSkill Development:1. Collect corporate ethical code of any one organization2. List the steps in resolving ethical dilemma in the office you visited.3. List the ethical problems faced by the manager in an organization4. Collect Corporate Social Responsibility policy of any one company and write a report onit5. Write a report on the role of Chamber of Commerce in developing Business Ethics.6. Organizing a talk on “Ethical Values/Code” and Writing a report on it.

Books for Reference:2.Business Ethics, Ravindranath V. Badi & Narayanasa V.Badi Vrinda Publications.3. The Ethics of Management. Larue Tone Hosmer and Richard D Irwin Inc.4. Business Ethics: W H Shaw

BUSINESS LAWSUnit-1: Introduction to Indian Contract Act 1872-Definition of Contract – Essentials of a validcontract-Classification of contract-Quasi contractual obligations.

Unit-2: Offer and Acceptance-Rules of valid offer and acceptance- Communication andrevocation of offer and acceptances- Contractual capacity- Free consent; Coercion-undueinfluence-Fraud- misrepresentation-mistake.Unit-3: Consideration-Rules of valid consideration-contracts without consideration-stranger tocontract -Legality of object and consideration - Contracts opposed to public policy-VoidagreementsUnit-4: Discharge of contract- Remedies for breach of contractUnit 5: Laws of contract of indemnity and guarantee, Bailment and pledge, AgencySkill Development:1. Any two case studies relating to any legal judgment on any provisions of contracts Act.2. Students may be asked to visit a court and prepare a report on their visit.3. Arrange a professional lecture by inviting a Practicing lawyer and students to write a report onthe topic of the lecture.4. Draft a chart showing different kinds of agencies5. Draft any one agreement (Ex : Sale deed, Gift Deed, Rent deed/ Indemnity Bond).Books for Reference:1. Business Law: Tulsian Tata McGraw Hill, New Delhi.2. Business Law: Aswathappa. K & Ramachandra, HPH, Mumbai.3. Business Law: Kapoor N.D. - Sultan Chand and Co.4. Bare Acts.5. Business Law: Nabhi - Indian Law House, Mumbai.6. Business Law-. Garg, Sareen, Sharma and Chawla 7. Business Law: M.C. Kuchhal

BUSINESS MATHEMETICSUnit 1: Indices and Logarithms:Meaning- Basic Laws of Indices and their application for simplification. Laws ofLogarithms –Common Logarithm, Application of Log Table for Simplification.Unit 2: Progressions:Meaning of Sequence, progression; Types of Progressions; Arithmetic progression andGeometric Progression – General terms & Sum of n terms of Arithmetic Progression andGeometric Progression – Application problems on Arithmetic Progression and GeometricProgression.-

Unit 3. Ratio, Proportion, Variation and percentages and their application.Unit 4: Simple Interest and Compound Interest –Bills discounting – Meaning – Concepts;Bankers discount, True discount, Bankers gain and present worth of Bill.Unit 5: Calculus:Meaning of Functions and Calculus, Application of Calculus to compute Cost, Revenueand Profit functions.Skill Development:1. Using log table, find out rate and time in compound interest problem.2. Application of AP&GP to solve business problems.3. Application problems on Ratio and Proportion.4. Computing monthly/quarterly/half yearly compound interest on FD or loan amount.5. Finding BD, TD, BG, DV, & PV on Bills Discounting.6. Application problems by using differential calculus.Books for Reference:1. Business Mathematics: Sanchethi & Kapoor:2. Business Mathematics: P.R.Vittal:3.Business Mathematics : Dr. B.H. Suresh4.Business Mathematics: Madappa and Sreedhararao5.Business Mathematics: S.P.Gupta6. Business Mathematics : Dorairaj:7. ICAI –Quantitative Optitude.8.Quantitative Technique: Digambar patri & DN Patri9.Business Mathematics: R. Jayaprakash Reddy & Mallikarjuna Reddy10. Quantitave Technique: Sathish Chandra Srivastav

ELECTIVE -1FINANCIAL MANAGEMENTUnit 1: Corporate Finance – Meaning – Scope – Objectives – Sources of Corporate Finance.Unit 2: Working Capital Management - Meaning - Components - Nature and Kinds Determinants of Working Capital - Estimation of Working Capital Requirements.Unit 3: Cash Management - Meaning - Objectives - Need for Cash - Motives for Holding Cash Cash Planning - Cash Forecasting - Preparation of Cash Budget.Unit 4: Cash Flow Statement [ as per AS-3]Unit 5: Fund Flow Statement.Unit 6: Capital Budgeting - Meaning - Process of Capital Budgeting - Techniques of CapitalBudgeting - Problems on ARR - Pay Back Period - Discounted Pay Back Period - Net PresentValue Technique.Skill Development:1. Identify the decision areas in which a Financial Manager has a role to Play.2. Estimate working capital requirements for a business enterprise with imaginary figures.3. List out Fund and Non-Fund items.4. Prepare a Cash Budget for a company with imaginary figures5. Write an imaginary optimum capital structure of a company6. Collecting a Balance Sheet of a Company and preparing a statement showing changes inWorking Capital.Books for Reference:

1. Financial ManagementI.M.Pandey.2. Financial ManagementKulkarni3. Financial ManagementRavi Kumar4. Financial ManagementDr.V.R.Palanivelu

MANAGEMENT ACCOUNTINGUnit 1: Introduction – Meaning and Definition of Management Accounting –Scope andObjectives of Management Accounting– Differences between Management Accounting andFinancial Accounting – Management Accounting and Cost Accounting- Limitations ofManagement Accounting.Unit 2: Analysis of Financial Statements – Ratio Analysis: Meaning and Objectives – Types ofRatios – (A) Profitability Ratios – Gross Profit Ratio/ Net Profit Ratio/ OperatingRatio/Operating Profit Ratio/Return on Capital Employed Ratio/ Earning Per Share (B) TurnoverRatios - Working Capital Turnover Ratio/Stock Turnover Ratio/Fixed Assets TurnoverRatio/Debtors Turnover Ratio/ Creditors Turnover Ratio (C) Financial Ratios – Current Ratio/Liquidity Ratio/ Debt –Equity Ratio/ Proprietary Ratio/Capital Gearing Ratio – Advantages andLimitations of Financial Ratios.Unit 3: Marginal Costing – Definition – Basic Concepts – Assumptions – Marginal CostStatement – Contribution – Break Even Analysis – P/V Ratio – Margin of Safety – DecisionAreas – Make or Buy and Pricing.Unit 4 : Budget and Budgetary Control – Definition – Basic Concepts – Budget Manual – KeyFactor – Classification of Budgets – Problems on Sales Budget and Flexible Budget – Zero BaseBudget ( Theory Only).Unit 5: Standard Costing – Definition – Difference between Standard Costing and BudgetaryControl – Variance Analysis – Problems on Material and Labour Variances (Excluding Mix andYield Variances)Skill Development:

1. Collection of Financial Statements of an Organization for two years and calculatingGPR/NPR/Current Ratio/Liquidity Ratio/Debt-Equity Ratio.2. Identifying Fixed and Variable Cost components from the Financial StatementsCollected.3. Calculation of Contribution / P/V Ratio /BEP based on the collected FinancialStatements.4. Calculation of Material Cost Variances and Labour Cost Variances using imaginaryfigures.5. Preparation of Sales Budget for THREE divisions with imaginary figures.6. Preparation of Flexible Budget with imaginary figures.Books for Reference:1. Management Accounting- Sharma and Gupta2. Management Accounting-S.N.Maheshwari3. Management Accounting-Saxena4. Management Accounting- Goyal and Manmohan5. Management Accounting-Pillai and Bhagavathi-

ELECTIVE - IADVERTISING & SALESMANSHIPUnit 1: Advertising - Definition, Nature, Objectives, Scope& Importance Types of Advertising –Economic & Social Implications – Ethics in Advertisement.Unit 2: Advertising Agencies –Role & Importance - Types and Functions - AdvertisementBudget -Copy Writing – Steps in Copy Writing – Advertisement Layout.Unit 3: Advertising Media – Role of Media – Factors to be considered in the selection of Media– Various Types - Media Research and Advertising Decision.Unit 4: Salesmanship –Meaning, Features &Importance–Types of Salesmen – Qualities of aGood Salesman - Theories of Motivation and Principles of Persuasion- Legal/EthicalAspects and Social Responsibilities.Unit 5: Personal Selling –Components of Personal Selling - Personal Selling Process –LocatingPotential Buyers - Selling Theories- Direct Marketing.Unit 6: Recruitment & Selection of Salesmen: Sources of Selection - Training and SupervisingSalesmen - Motivating & Compensating Salesmen : Salary, Perks, Commission,Incentives, Remuneration, Awards and Rewards – Performance Evaluation of Saleforce - Difference between Advertising & Salesmanship.

Skill Development:1. Make a comparative study of advertisements of atleast four companies, describing how theyoverlook Ethics in Advertising2. Rank the top ten Advertising agencies in India and explain what makes each of them top ranking.3. Using atleast five live examples, describe how the same product can be advertised indifferent media.4. Discuss the real life success stories of atleast two world famous salesmen. Explain whatmade them successful.5. Describe the success story of atleast one International ‘Multi Level Marketing Company’.Explain how the company has effectively carried out its direct marketing activity.6. Briefly describe the compensation package of a salesman, taking the live example of acompany of repute in India.7. Organizing an exhibition of various Advertisements.8. Organizing a special talk on “Advertising “ by inviting a person from Advertising Agencyand writing a report on it.Books for Reference:Sales Management - Cundiff, Still and GovoniSelling: Principles and Practices- Richard Buskirkand Bruce BuskirkSalesmanship and Advertisement - Dawar S.RAdvertising Management – P. K. AgarwalAdvertising Management – RathoreTheory and Practice of Advertising Management – ChunawalaAdvertising Management and Sales promotion – M. N. MishraContemporary Advertisement – Willams F and Arenus

Salesmanship and Advertisement - Dawar S.R Advertising Management – P. K. Agarwal Advertising Management – Rathore Theory and Practice of Advertising Management – Chunawala Advertising Management and Sales promotion – M. N.

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