Syllabus MBA (Marketing) Two Years Full Time Programme
Faculty of ManagementDepartment of Business AdministrationM.J.P. Rohilkhand UniversityBareilly – 243 001 (U.P.)SyllabusMBA (Marketing) Two YearsFull Time ProgrammeMBA(Mktg.) -I SemesterManagement ConceptsPAPER CODE : MM-101Objectives : The objective of this course is to develop a basic understanding about the management concepts as wellas of human in various managerial processes in organisation .UNIT-IManagement : Definition, nature, process , functions & skills . Evolution of management thoughts - F.W. Taylor, HenriFayol, Max Weber , Elton Mayo . Management Approachs- System approach , Contingency approach . BusinessOrganisation - Types of ownership .UNIT-IIPlanning : Concept and purpose , Planning Process , Management by Objectives(MBO), Decision Making .Organisation : Concept and purpose of organisation , Types of organisation , Line, Line & Staff , Matrix , VirtualOrganisation structures . Basis of Departmentation , Concept of Authority, Functional Authority, Delegation of Authority, Centralisation and Decentralisation of Authority. Coordination . Staffing .UNIT-IIIDirecting : Leadership - Concept , Traits, Styles . Communication : Concept, Types , process, barriers, makingCommunication effective .Controlling : Concept, process, Requirement for Adequate control , Budgetory Control , Non-Budgetory Control .UNIT-IVBusiness Process Re-engineering - Concept , Process, Redesign, BPR experiences in Indian Industry .Total Quality Management(TQM) - Concept , Systems model of Quality, Deming's approach, TQM as a businessStrategy .Knowledge Management (KM)- What , why, how, of Knowledge Management , KM process , approach, strategies,tools.E-commerce- Ideology, methodology, classification by application /nature of transactions , Driving Forces of EC, Impactof EC, Scope .
UNIT-VFunctional area of Management - Concept, objectives, scope and principle of Marketing Management, ProductionManagement, HRM , Finance, Material managementSuggested Readings :1.2.3.4.5.6.7.8.9.10.11.Stoner, Freeman , Gilbert Jr. : Management (Pearson education)Kootz,O'Donnell , Weighrich : Essentials of ManagementMichael , J. Stahl : Management -Total Quality in a global environment ( Blackwell Business)Newman , Warren and Summer : The Process of Management , Concept, Behaviour & Practice .Brech , E.F.L. : Principles and Practice of ManagementDrucker , P.F. : Managements , Tasks , Responsibilities , PracticesAsha Kaul : Effective Business Communication (PHI)RonLudlow, Fergus Panton : The Essence of Effective Communication(PHI)Efrain , jae, david , H. Micheal : Electronic Commerce : A Managerial Perspective (Pearson Education)Carr D.K. and Johansson H.J. - Best Practices in Re-engineering (MGH)Jayaraman M.S.: Business Process Re-engineering (TMG)MBA(Mkt.)- I SemesterBusiness EnvironmentPAPER CODE :MM-102Objectives :The course aims to educate the student with the different environmental factors which effect business .This course aims to develop ability to understand and scan business environment in order to analyse the opportunities andtake decisions under the uncertainty .UNIT-IConcept, Significance and nature of Business Environment ; Elements of environment - internal and external ;Different roles of government in relation to business ; Social Responsibilities of Business .UNIT-IIBroad profile of Indian Economy , Industrial Policy - its historical perspectice(inbrief) , Industrial PolicyLiberalisation .Economic Planning in India ; Rationale of economic planning , latest five year plan .UNIT-IIIPublic sector -its objectives and working , major problems of public sector enterprises ; Privatisation of publicsector enterprises - the issue involved .Role of Private and Joint Sectors.Securities Excahnge Board of India - Organisation and Role , Regulation of Mergers and Acquisitions.UNIT-IVCompetition Act ; Industries Development and Regulation Act ; Consumer Protection Act -its main provisions.UNIT-VLatest Export -Import Policy ; Foreign Exchange Management Act ; Globalisation and Business practices,,WTO- objectives and Role in International trade .Suggested Readings :1. Francis Cherunilam : Business Environment
2.3.4.5.K. Ashwathapa : Business EnvironmentRudra Dutt: Indian EcnomyKuchhal S.C. : Industrial Economy of IndiaGhose P.K. : Government & IndustryMBA(Mktg.) - I SemesterManagerial EconomicsPAPER CODE : MM-103Objectives: The basic objectives of this course is to familiarise the students with the concepts and tools ofmanagerial Economics as applicable to decisions making in contemporary business environment .UNIT-INature and scope of Managerial Economics : nature and scope of Managerial Economics , its relationship withsubjects . Objective of Firm, Fundamental Economic concepts- Opportunity cost concept , Incremental concept,Principle of the perspective , Discounting principle and Equimarginal principle .UNIT-IIDemand Analysis : Concept and importance of Demand & its determinants , Income & Substitution effect,Various elasticities of demand , using elasticities in managerial decisions , revenue concepts, relevance ofdemand forecasting , methods of demand forecasting .UNIT-IIICost Concept and Production Theory : Various cost concepts & classifications, Cost output relationship - inshort run and in long run , (cost curves), Economies of scale , cost control and cost reduction , Productionfunction , managerial uses of production function , Indifferent curves.UNIT-IVPricing Decisions : Pricing methods , Price Discremenation , Price and output decisions under defferent marketstructures - Perfect competition, Monopoly and Monopolistic Competition , Oligopoly .UNIT-VProfit & Inflation : Profit, Functions of profit, profit maximisation , Break Even analysis , Inflation - Types, interms of demand pull & cost factors , effects of inflation .Suggested Readings :1. Varsney & Maheshwari :2. Mote, Paul & Gupta3. D.N. Dwivedi4. D.C. Hague5. Peterson & Lewis6. Trivedi7. D. Gopalkrishan8. Habib-Ur-RehmanManagerial EconomicsManagerial Economics: Concepts & CasesManagerial EconomicsManagerial EconomicsManagerial EconomicsManagerial EconomicsA study of Managerial EconomicsManagerial EconomicsMBA(Mktg.) - I SemesterStatistical Analysis & Operations ResearchPAPER CODE :MM-104
Objectives : The basic aim of this course is to impart knowledgeof basic statistical tools & techniques andoperartions research with emphasis on their application in Business decision process and Management.UNIT-IStatistics : Concept , Significance and Limitations . Collection of Primary and Secondary Data, Classificationand Tabulation , Frequency Distributions and their graphical representation.UNIT-IIMeasures of Central Tendency : Mean, Median and Mode . Measures of Dispersion : Range, Mean Deviation ,Standard Deviation and Quartile Deviation . Moments , Measures of Skewness and Kurtosis .UNIT-IIISampling : Methods of Sampling ; Sampling and Non-Sampling Errors ; Law of Large Numbers and CentralLimit Theorem (without proof) .Estimation , Point & Interval Estimates , Confidence Intervals .Statistical Testing - Hypothesis and Errors ; Large and Small One Sample and Two sample Tests - Z test, t -testand F-test.Chi-Square as a test of Independence and as a test of Goodness of Fit ,Analysis of Variance .UNIT-IVLinear Programming : Problem formulation, Graphic Method , Simplex Method(including Big M Method) ,Duality , Transportation and Assignment problems .UNIT-VDecision Theory & Games Theory : Decision making under uncertainty - Laplace principle , Maximin orMinimax principle , Maximax or minimin principle , Hurwicz principle and Savage principle , Drcisionsunder risk ; Decision Tree Approach and its applications . Two person zero -sum game , Pure Strategy andMixed StrategySuggested Readings :1.2.3.4.Levin , R.I. & Rubin , D.S.: Statistics for Management(PHI)Gupta , S.P. & Gupta , M.P. : Business StatisticsLevin , R.I. : Quantitative TechniquesSharma , J.K : Operations Research : Theory and ApplicationsMBA(MKT) - I SemesterFinancial and Cost AccountingPAPER CODE :MM-105Objectives : The basic purpose of this course is to develop an insight of postulates , principles andtechnique of accounting and Cost accounting as well to provide students the basic fundamentals of accounting .UNIT- IFinancial Accounting - Nature and objectives, Accounting Principles , Accounting Equations, AccountingStandards, Capital and Revenue receipts & payments , Depreciation methods and accounting .UNIT-II
Origin and Analysis of Business Transactions - Types of Accounts , Journal , Ledger and Trail Balance ,Inventory Valuation techniques and accounting .UNIT-IIIFinancial Statements of Trading Organisation - Preparation with adjustments , Final Accounts of LimitedLiability companies - P/L Account , P/L Appropration Account, Balance Sheet .UNIT-IVCost classification , Analysis and Behaviour- Classification of Cost on different basis and Technique forseparation of Costs . Product - Costing , Unit Costing ,Job Costing and Process Costing .UNIT-VFull Costing , Reconciliation and integration between financial and Cost accounting .Suggested Readings :1. Horngren , Charles etc. - Principles of Financial & Management Accounting , Eaglewood Cliffs , New Jersy, PHI.2. Needles Beleved etc. - Financial and Management Accounting , Boston , Houghton Miffin Co.3. Bhattacharya - Financial Accounting , PHI .4. Ravi M . Mohan - Financial Accounting , Taxamann , New Delhi.5. Vj. madhu - Financial and Management Accounting , Anmol Publications , New Delhi .Paper Setting GuidelinesUNIT-I - One Numerical and one theoretical .UNIT-II -- One Numerical and one theoretical .UNIT-III - One Numerical Question Compulsory .UNIT IV- Two Numerical QuestionsUNIT V - Two Numerical QuestionsMBA(Mktg.)- I SemesterMarketing ManagementPAPER CODE :MM-106ObjectiveThe objective of this course is to facilitate understanding of the conceptual framework of marketing and itsapplications in decision making under various environmental constraints.UNIT-IIntroduction: Concept, nature, scope and importance of marketing; Marketing concept and its evolution;Marketing mix; Strategic marketing planning – an overview.Market Analysis and Selection: Marketing environment – macro and micro components and their impacton marketing decisions; Market segmentation and positioning; Buyer behavior; consumer versusorganizational buyers; Consumer decision making process.UNIT-IIProduct Decisions: Concept of a product; Classification of products; Major product decisions; Productline and product mix; Branding; Packaging and labeling; Product life cycle – strategic implications;New product development and consumer adoption process.Pricing Decisions: Factors affecting price determination; Pricing policies and strategies; Discountsand rebates.UNIT-III
Distribution Channels and Physical Distribution Decisions: Nature, functions, and types ofdistribution channels; Distribution channel intermediaries; Channel management decisions; Retailingand wholesaling.Promotion Decisions: Communication Process; Promotion mix – advertising, personal selling,sales promotion, publicity and public relations; Determining advertising budget; Copydesigning and testing; Media selection; Advertising effectiveness; Sales promotion – toolsand techniques.UNIT-IVMarketing Research: Meaning and scope of marketing research; Marketing research process.Marketing Organisation and Control: Organising and controlling marketing operations.UNIT-VIssues and Developments in Marketing: Social, ethical and legal aspects of marketing;Marketing of services; International marketing; Green marketing; Cyber marketing;Relationship marketing and other developments of marketing.Suggested Readings :1. Kotlar, Philip, Marketing Management, Prentice Hall, New Delhi.2. Stanton, Etzel, Walker, Fundamentals of Marketing, Tata-McGraw Hill, New Delhi.3. Saxena, Rajan, Marketing Management, Tata-McGraw Hill, New Delhi.4. McCarthy, E.J., Basic Marketing: A managerial approach, Irwin, New York.MBA(Mktg.) - I SemesterFinancial ManagementPAPER CODE :MM-107Objectives:The objectives of develop a conceptual frame work of finance function and toacquaint the participants with the tools techniques and process of financial management in the realmof financial decision making .UNIT-IIntroduction - nature concept of finance function . Distiction between Accounting and Financefunction . Objectives of Financial Management - Profitability vs wealth Maximisation .Organisation for Finance Function . Time value of money valuation concept , compound valueconcept , Present value concept . Financial Planning and Financial Forecasting.UNIT-IICapital Structure Planning- Patterns of financial requirement , Objectives of an optimum capitalstructure, Security Mix, Capitalisation concept . Causes. Consequences and Remidies of overcapitalisation and under capitalisation . Capital structure theories (with numerical problems) . Sourcesof ling term finance-shares and Debentures . New financial Instruments and Institutions LeverageAnalysis.UNIT-IIIManagement of Fixed Capital - Concept, relevance and compution of cost of capital nature andScope of Capital Budgeting , Capital Budgeting , Analysis of risk and Uncertainty (with numericalproblems).UNIT-IVManagement of Working Capital - Concepts of working capital, Nature and Scope of WorkingCapital Management, Approaches to the Financing of Current Assets determining the financing mix ,Financing of working capital in India . Estimation of working capital (with numerical problem) .UNIT-VManagement of Earnings- Nature and scope of management of earnings , Dividend Policy andDividend Models , Waltor's Model , Gordon's Model , MM Hypothesis, Pattern of dividendpolicies (with numerical problems). Determinants of Dividend Policy .
Suggested Readings :1.2.3.4.5.6.Brigham : Financial Management Theory and PracticeHorne, Wachowiez , Jr. : Fundamentals of : Financial ManagementWestorn and Brigham : Managerial FinanceVan-Horne : : Financial Management and PolicyI.M. Pandey : : Financial ManagementS.N. Maheshwari : : Financial ManagementMBA(Mktg.)- II SemesterAccounting for Managerial DecisionsPAPER CODE :MM-201ObjectiveThe objectives of the course is to give exposure to the students , about accounting techniques and theirapplication in the planning and decision making process .UNIT- IAccounting for Management - Nature and scope , Role of Management Accountant , Differences in thefinancial accounting . Strategic Management .Accounting - Major competitive forces influencing business strategy . Factors affecting strategic Decisionmaking . Strategic management Accounting and Competitive Position .UNIT -IIActivity based Costing - Kaplan & Cooper's approach to ABC - How to develop ABC system , How ABCsystem supports corporate strategy . Analysis of Financial Statements Ratio Analysis - Profitability , Turnoverand Solvency Ratios , Funds Flow and cash flow analysis.UNIT -IIIMarginal Costing and its practical applications in Managerial decisions . BEP analysis , P/V Ratio and theirapplications in solutions to business problems , Life Cycle CostingUNIT-IVBudgeting and Budgeting Control - Flexible Budget and cash Budget , Capital Budgeting - Pay Back Method ,NPV,IRR and ARR techniques and their practical applications in decision making process .UNIT -VVariance Analysis - material and labour variances . Marketing and Distribution cost Analysis - Techniques ofManagement Accounting in Marketing and Physical Distribution Market Segmentation. Transfer PricingTechniques - Multinational transfer Pricing etc.Suggested Readings :1.2.3.4.5.6.Anthony R N and Reece JS. Accounting Principles , Hoomwood illinos , Richard D. IrvinBhattacharya SK and Dearden J. - Accounting for Management . Text and Cases , New Delhi.Hingorani NL and ramanthan AR - Management Accounting , New DelhiRavi M. Kishore , Advanced management Accounting , Taxmann , NewDelhiMaheshwari SN - Management and Cost Accounting , Sultan Chand , New DelhiGupta , SP - Management Accounting , Sahitya Bhawan , Agra .Paper Setting GuidelinesUNIT-I - Two theoretical questions .UNIT-II -- Two Numerical Questions .UNIT-III Two Numerical QuestionsUNIT IV- Two Numerical QuestionsUNIT V - One Numerical and one theoretical Question
MBA(Mktg.)- II SemesterComputer Application -IPAPER CODE :MM-202ObjectiveThe objectives of this course is to provide an understanding Computers , Computer operating system andapplication of relevant softwares in managerial decisions making.UNIT-IIntroduction of Computers : Organisation, Characteristics, Types of Computers , Types of memories ,Number systems ( Binary, Octel, Hexadecimal) . Hardware & Software concepts,UNIT-IIOperating System : Introduction of OS, Types of OS, Functions of OS, MSDOS Internal Commands : chdir,cls, path, prompt, label , ver, vol, echo, set . External Commands : scandisk, discopy , diskcomp , format,backup, restore . Windows - Windows explorer, print manager, control panel, paint brush . Dialog box: textbox, check box, slide boxes, Desktop .UNIT-IIIMS-Office(Word & Excel) : Introduction of Word Processing, MSWord: Creating, Editing , printing, pageformating , sorting and tables , Mail Merge . MSExcel: Introduction to spreadsheet, creating, formating,printing , Graphs of worksheets.UNIT-IVProgramming Logic & Techniques : Algorithm , Flow Charting : Flow Chart Symbols, Advantages &disadvantages of Flow Chart . Pseudocode , Program, Designing a Program , Computer languages.UNIT-VData Communication & Networks: data Communication Concept, Medias, Modes . Multiplexers,Networtking : Needs, types of network. Distributed Processing, Client - Server Concepts , OSI Models.Suggested Readings :1.2.1.2.3.Summer ,M. : Computers Concepts and Uses , Englewood Cliffs, New Jersey , PHIV. Rajaraman : Fundamental of ComputersPeter Norton : Introduction to MS-DOSO.Brian, J.A. : MIS , TMHComputer Networks : TannenbaumMBA(Mktg.)- II SemesterSales ManagementPAPER CODE :MM-203ObjectiveThe objectives of this course is to provide an extensive picture with regards to theory and practice of managingsales and to inculcate personal selling skills.Unit- ISales Management and Organisation :Objectives and sales management , sales executive as a coordinator , sales management and control , salesorganisation - it's purpose , setting up a sales organisation , types of sales organisation .Unit -IIPersonal Selling :
Objectives and theories of personal selling , analysing market potential, sales potential and sales forecastingmethod & evaluation , determining sales related marketing policies - product policies, distribution policies &pricing policies .Unit- IIISales Operations:Sales budget , sales territories , sales Quata's , control of sales , sales meeting and sales contest, organisingdisplay , showroom and exihibitions.Unit- IVSalesmanship:Sales manager- Qualities and functions , types of salesman , prospecting , pre-approach & approach , sellingsequence , psychology of customers .Unit-VSales force Management:Recruitment & selection , training , formulation & conduction of sales training programme, motivation of salespersonnel , compensation of sales personnel , evaluation and supervision of sales personnel .Suggested Readings :1.2.3.4.5.Still , Cundiff & GovaniMcMurry & ArnoldPradhan , Jakate & MaliAnderson RF.L. LoboSales management & CasesHow to build a dynamic Sales OrganisationElements of Salesmanship and PublicityProfessional Sales ManagementSuccessful SellingMBA(Mktg.)- II SemesterConsumer BehaviourPAPER CODE :MM-204Objective:The basic objective of this course is to develop an understanding about the consumer decisionmaking process and its applications in marketing function of firms.Unit-IIntroduction to Consumer Behaviour(CB): Nature and Importance of CB, application of CB in Marketing ,Consumer Research process.Unit-IIIndividual Determinants of CB:· Perception: process, Consumer Imagery, perceived risk· Learning: principles, theories· Personality: nature, theories, self concept, psychographic and life style· Attitude: Structural model of attitude, attitude formation & change· Motivation: needs/motives & goals, dynamic nature of motivation, Arousal of motives, theoriesUnit-IIIGroup Determinants of CB:· Reference group influence: types of consumer relevant groups, factors affecting group influence,application of reference group concept.· Family: functions of family, family decision making, family life cycle(FLC)· Opinion Leadership and Personal influence· Diffusion of Innovation: Adoption process., Diffusion processUnit- IVEnvironmental Influences on CB:· Social class, Life style Profile of Social class, application to CB· Culture: characteristics, cross cultural understanding
Unit-VConsumer Decision making Process:· Problem recognition· Information Search Process and Evaluation· Purchasing process· Post purchase behaviour· Models of CB- Nicosia, Howard & Sheth, Engel-Kollat BlackwellSuggested Readings :1.Loudan, David L and Bitta, A.J. Della2. Schiffman LG and Kanuk LL3. Nair, Suja R,4. Bennet and Kasarjian5. Mowen, JohnConsumer BehaviourConsumer BehaviourConsumer Behaviour in Indian PerspectiveConsumer BehaviourConsumer BehaviourMBA(Mktg.)- II SemesterAgricultural and Rural MarketingPAPER CODE: MM-205ObjectiveThe objective of this course is to explore the students to the Agriculture and Rural Marketing environment sothat they can understand consumer's and marketing characteristics of the same for understanding andcontributing to the emerging challenges in the upcoming global economic scenario.Unit-IConcept & scope of rural market, Rural development as a core area, Efforts put for Rural development in Fiveyears plans. Rural markets’ Characteristics, Rural markets. Environmental factors.Unit-IIRural Consumer Behaviour, Rural Consumer Vs Urban Consumers – a comparison, Relevance of Marketingmix for Rural market/Consumers. Problems in rural marketUnit-IIISegmentation, Targeting & Positioning for rural market, Market forces, components of different ProductStrategies, Pricing Strategies, Promotional Strategies & Distribution Strategies for Rural consumers.Unit-IVUnderstanding Agricultural Markets, Nature & scope, Objectives of Agriculture Marketing, Challenges inAgriculture Marketing, Agriculture Marketing & its Economic importance, Agricultural Produces and theirmarket.Unit-VExport potential for agri-products, Major of Government and Non-Govt. Agencies in the development of Ruraland Agricultural, Sector Marketing Strategies for Seed; Fertilizers; Pesticides; Farm equipment. Role.Suggested Readings:1. Badi & Badi2. Mamoria, C.B. & Badri Vishal3. Arora, R.C.4. Rajgopal5. Gopalaswamy, T.P.6. Agriculture Today Magazine:::::Rural MarketingAgriculture problems in IndiaIntegrated Rural DevelopmentManaging Rural BusinessRural MarketingMBA(Mktg.)- II SemesterMarketing ResearchPAPER CODE :MM-206
ObjectiveThe course is designed to inculcate the analytical abilities and research skills among the students.Unit-IMarketing Research: Introduction, Management uses of marketing research, Problem Formulation & steps indecision Making Process.Unit-IIResearch Design: Introduction, Exploratory Research, Descriptive research, Causal/ Experimental ResearchDesign, Relationship in between different types of designs.Unit-IIIData Collection Methods, Primary & Secondary Data, Observation & Questionnaire Techniques, Analysis &interpretation of Data, Development of questionnaire.Unit-IVSample Design, Sample Plan, Probability & Non- Probability Sampling, Sample Size, etc., AttitudeMeasurement through different types of scales.Unit-VProduct Research, Advertising Research – Copy Testing – Test Marketing, Media Selection, Research ReportSuggested Readings:1.Research for Marketing DecisionsPaul E. Green, Donald S. Tull2.Marketing Research- Text and CasesHarper W. Boyd Jr. , Ralph WestfallMBA(Mktg.)- II SemesterAdvertising ManagementPAPER CODE :MM-207ObjectiveThe aim of the paper is to acquaint the students with concepts, techniques and give experience in the applicationof concepts for developing an effective advertising programme.Unit-IAdvertising, Its role in the marketing process; Legal, Ethical and Social aspects of advertising.Communication - processes of communication; integrated marketing communications, Its evolution, reasons forits growth and its role in branding.Unit-IIThe promotional mix; segmentation, Targetting and positioning and their role in promotion.Promotional objectives, determination, types and approaches, DAGMAR approach, problems in settingobjectives; Advertising budget, establishment and allocation, budgeting approaches.Unit-IIIAdvertisement copy, Its components and types; The importance of creativity in advertising, creative strategyand process, implementation and evaluation.Unit-IV
Media Planning, Establishing Media objectives, Media strategies, Media mix, Reach Vs. Frequency, Creativeaspects, budget considerations, Evaluation of Broadcast media, Print media, Support media, Internet andinteractive media etc.; computers in Media planning.Unit-VMeasuring the effectiveness of the promotional program, Advertising Research, Market testing, Testing viainternet, Pre testing, Post testing, Laboratory Tests, Field tests, PACT (Positioning Advertising Copy Testing).Suggested Readings :1.2.3.4.5.6.7.Aaker, David A. etc., Advertising Management, 4th edition , PHI, 1985Belch, George E. and Belch, Michael A.; Advertising and promotion, Tata McGraw Hill, New DelhiOgilvy David, Ogilvy on Advertising, London, Longman.Jones, John Philip, What’s in a brand, Tata McGraw Hill, New DelhiChunawalla, S.A., Advertising, Sales and Promotion Management, Himalaya Publishing House, Mumbai.Mohan, Manendra; Advertising Management, Tata McGraw Hill, New DelhiSandage and Fry burger, Advertising ManagementMBA(Mktg)-III SemesterCorporate StrategyPAPER CODE :MM-301Objectives:This course deals with corporate level Policy & Strategy formulation areas. This course aims todeveloping conceptual skills in this area as well as their application in the corporate world.UNIT-IBusiness Policy as a study ; Its Nature & Importance , Development & Classification of Business Policy; Mechanism orPolicy making.UNIT-IITop Management its Responsibilities & tasks .Objectives of Business Characteristics, Classification , types of Objectives and their overall Hierarchy , Setting ofObjectives , Key areas involved.UNIT-IIICorporate Planning ; Concept of long term planning , Strategic Planning (Planning Strtegically ) , Nature , Process &Impotance .UNIT-IVCorporate Strategy : Concept , Components , Importance.Strategy Formulation : Concept , Process & Affecting Factors.Strategy Evaluation: Process , Criteria , Environmental Analysis , Resourse Analysis .UNIT-VSynergy : Concept , Types , evaluation of Synergy.Capability Profiles , Synergy as a Component of Strategy & its Relevance .Suggested Readings :1. Peter F. Drucker2. Igor Ansoff3. Gluek & Jaunch4. StandardManagement Task & ResposibiliiesCorporate StrategyCorporate StrategyManagement Policy
5. McCarthy, MiniChiello, Curran Business Policy & StrategyMBA(Mktg.)- III SemesterRETAILINGPAPER CODE :MM-302Objectives: The course enables students to appreciate the importance of retailing and distribution in theemerging market scenario, and equips them with the tools & techniques.UNIT-IMarketing Channels & Supply Chains:Emergence , role and types of marketing channels , channel membersand their characteristics , choosing various channel options , factors affecting the choice .Supply chain management (SCM) - advantages gained, physical flow of merchandise, logistics of e-retailing.UNIT-IIRetailing:Nature and Importance of retailing, wheel of retailer, Types of retailing- ownership based, storebased, non-store based, web based. Retail management decisions, Recent Trends in retailing.UNIT-IIIStrategic Planning in Retailing:Situation analysis, objectives, identification of consumers and positioning,overall strategy , specific activities and control.Identifying & understanding consumer – Consumer demographics & life styles, consumer needs & desires,consumer shopping attitude, consumer decision process, retailers action.UNIT-IVLocation , Operation & Merchandise Management :Trading Area Analysis, site selection, store formation sizeand space allocation, store security and credit management.Merchandise plans- forecasts, innovativeness, assortment decisions, brand decisions, timing and allocation,merchandise pricing.UNIT-VRetail Promotion:Building retail store image, atmosphere, layout planning, Retail promotional mix strategy,Retail store sales promotional schemes.Suggested Readings :1. Berman , Barry and Joel Evans2. Cooper, J.3. Cox, Roger and Paul Brittain4. Levy & Weitz5. Kotter , PhilipRetail ManagementStrategy planning in Logistics andTransportationRetail ManagementRetailing ManagementMarketing ManagementMBA(Mktg.)- III SemesterEntrepreneurship DevelopmentPAPER CODE :MM-303Unit IConceptual Framework of Entrepreneurship: Entrepreneur and Entrepreneurship - Concept, Definition, Roleand Importance in Indian Economy, Theories of Entrepreneurship, Entrepreneurial Traits and Motivation ,Entrepreneurs Vs Professional Managers, Future challenges.
Unit IIEntrepreneurial Development: Entrepreneurial Environment – Meaning, Private Enterprise and Development,Significance of Entrepreneurial Development Programmes, Meaning Evolution and Objectives of EDP,Institutional efforts to develop Entrepreneurship, Operational Problem of EDPsUnit IIIProject Management:Search for Business idea, Concepts of Projects and Classification, Project Identification,Project formulation, Project Design and Network Analysis, Project Report, Project Appraisal, Factory designand Plant Layout, Financial Analysis- Risk and ReturnUnit IVFinance and Marketing:Finance : Sources of Development Finance, Project Financing Institutions- FinancialInstitutions, Consultancy, Organisations.Marketing: Methods, Channel of Mar
M.J.P. Rohilkhand University Bareilly 243 001 (U.P.) Syllabus MBA (Marketing) Two Years Full Time Programme MBA(Mktg.) -I Semester Management Concepts PAPER CODE : MM-101 Objectives: The objective of this course is to develop a
Sales , MBA Human Resources , MBA Finance , MBA Marketing , MBA Business Strategy and MBA Recruitment degrees have proven their worldwide acceptance and reputation by being the choice of more than 987'000 MBA professionals in 143 countries. MBA is a set of open business execution, product,
Table of Contents 03 About Personal MBA Coach 04 Comprehensive Packages Overview 05 Personal MBA Coach's 6 Tips for School Selection 10 A Guide to MBA Rankings 16 Personal MBA Coach's Take on the US News Best Business Schools 2023 18 Evaluating the 2023 US News Best Part-Time MBA Programs 25 Testimonials 07 Evaluating Different Types of MBA Programs 12 US News Historical MBA: Have the Top .
HOW THE JD/MBA WORKS MBA portion of JD/MBA is 33 credits compared to 42 credits for a standalone MBA Year 1 - First year of JD studies Year 2 - Dedicated to MBA program (fall, spring, summer semesters) - 30 credits Year 3 - Second year of JD studies plus MBA Capstone courses (3 MBA credits)
Three MBA Programs: Unlimited Possibilities 7KH 0HUDJH 6FKRRO·V KLJKO\ VSHFLDOL]HG Fully Employed MBA )(0% Executive MBA (0% DQG Health Care Executive MBA &(0% SURJUDPV DUH SHUVRQDOL]HG WR SURYLGH \RX ZLWK D WDLORUHG HGXFDWLRQDO H[SHULHQFH³RQH WKDW DFFRPPRGDWHV \RXU VSHFLÀF SURIHVVLRQDO JRDOV GLUHFWLRQ DQG ORQJ WHUP FDUHHU JURZWK
Table of Contents 03 About Personal MBA Coach 04 Comprehensive Packages Overview 05 Interview with Personal MBA Coach Founder, Scott Edinburgh 11 Advice for Career Changers or Those with Jobs at Risk 15 What is an MBA Resume? 17 How to Ensure Your Letters of Recommendation Shine 20 Testimonials 08 How to Write Winning MBA Application Essays 13 How to Think About Your MBA Goals
MBA Syllabus Rajasthan Technical University, Kota 2021-22 FOURTH SEMESTER MBA TEACHING SCHEME & SYLLABUS. 2 FOURTH SEMESTER MBA TEACHING SCHEME S. No. Course Type Paper Code . Media Marketing A Results-Driven Approach, Taylor and Francis publication, (2020). 6. Max Fatouretchi, The Art of CRM: Proven strategies for modern customer
The Mini MBA in Marketing is a CPD accredited, MBA standard course. Covering the same core modules as leading MBA programmes, but in just 10 lessons, it will give you the tools you need to do your job better. As we are a registered provider with the CPD Standards Office, students completing the MW Mini MBA in Marketing will be issued
PART-TIME MBA: ONLINE MBA Enjoy maximum flexibility while you earn a Ross MBA at your own pace. PART-TIME MBA: WEEKEND MBA Earn a your MBA in just two years by taking classes every other weekend. For a full list of degree programs, see the Michigan Ross website. WE ARE BUSINESS EXPERTS. At Michigan Ross, you can pursue the degree that fits your .
