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Essential Texts forMBA Students2015-2016sagepub.co.uk

Essential Texts for MBA StudentsWelcome.Welcome to the 2015-2016 MBA catalogue. As we reach our 50th anniversary this year, we’relooking forward to celebrating with all of you whom we have known and worked with over theyears and who have been pivotal in our growth as an independent, international, academic socialscience publisher of textbooks. As we look back on our success so far, and forward to a dynamicand innovative publishing future, we would like to take this opportunity to thank you for choosingSAGE and for being part of our journey.This catalogue showcases SAGE’s most suitable texts and resources for use on an MBAprogramme of study. Whether you are looking for texts on key business topics such as leadership,strategy, marketing and organization studies, or texts to support your study skills and research,we are confident you will find something on these pages to meet your and your students’ needs.Our titles are now available in eBook format for individual purchase. Key titles come with accessto companion websites which may contain slides, teaching notes, access to SAGE journalarticles, MCQ’s and podcasts. Please visit www.sagepub.co.uk for our complete backlistof titles or contact your local sales representative for further guidance and to discuss custompublishing solutions.The SAGE Business & Management TeamNew and Bestselling TitlesP4P13P5

Essential Texts for MBA StudentsContact usContents1 Oliver’s Yard, 55 City Road,London, EC1Y 1SPCorporate Communication & PR. 4 44 (0)20 7324 8500Entrepreneurship . 5 44 (0)20 7324 8600International Business . 5www.sagepub.co.ukCorporate Governance &Business Ethics .4-5Human Resource Management andDevelopment .6-8Leadership . 9-10Management .11Key ContactsKirsty Smy – Senior Commissioning Editorkirsty.smy@sagepub.co.ukMatthew Waters – Commissioning Editormatthew.waters@sagepub.co.ukAlison Borg – Senior Marketing Manageralison.borg@sagepub.co.ukKeep up-to-dateTell us which subject areas you areinterested in hearing about and we’llkeep you up-to-date with relevantproducts and special offers.Prefer to go paperless? You canswitch off print communications byupdating your settings at:Marketing . 12-15Organizational Behaviour & OrganizationStudies . 16-18Research Methods . 19-23Ordering Information . 23Index. 24SAGE eBooksAll of our books are now available as eBooks in awide variety of formats. For full details visit:www.sagepub.co.uk/ebooksInspection CopiesRequest and manage yourinspection copies quickly and /inspectioncopy

Corporate Communication & PR / Corporate Governance & Business EthicsCORPORATE COMMUNICATIONA Guide to Theory and PracticeFourth EditionJoep Cornelissen VU University AmsterdamJoep Cornelissen has done that most difficult of balancing acts:combining compelling theory with practical implementation in acomprehensive, yet very readable, exploration of the topic- Professor Anne Gregory, Director, Centre for PublicRelations Studies, Leeds Business School2014 320 pagesCloth (9781446274941) 116.00Paper (9781446274958) 37.99ORGANIZATIONAL CRISIS COMMUNICATIONA Multivocal ApproachFinn Frandsen and Winni Johansen both at Aarhus UniversityThis book offers a new and original perspective on crisis communication based on the theory of theRhetorical Arena and the so-called multivocal approach.August 2016 392 pagesCloth (9781446297056) 120.00Paper (9781446297063) 39.99CORPORATE SOCIAL RESPONSIBILITYEdited by Esben Rahbek Gjerdrum PedersenCopenhagen Business SchoolBuilding on their rich research and experience, the authors offertheoretical and practical advice. Anyone interested in gaininga foothold on the mountain of literature on corporate socialresponsibility will find this well-timed book a rich source of ideasand inspiration- Adam Lindgreen, Cardiff UniversityJanuary 2015 312 pagesCloth (9780857022448) 100.00Paper (9780857022455) 34.994ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

Corporate Governance & Business Ethics / Entrepreneurship / InternationalETHICS THEORY AND BUSINESS PRACTICEMick FryerWith a unique focus on the theoretical side of business ethics, this text willgive students a key grounded introduction to business ethics and the toolsneeded to make ethical decisions in practical business contexts.November 2014 472 pagesCloth (9781446274149) 110.00Paper (9781446274156) 36.99INTERNATIONAL ENTREPRENEURSHIPStarting, Developing, and Managing a Global VentureThird EditionRobert D Hisrich Kent State UniversityCombining robust narrative with a wide variety of interesting cases, this bookfocuses on the need for every entrepreneur to consider the global market.September 2015 440 pagesPaper (9781483344393) 53.00GLOBAL SHIFTMapping the Changing Contours of the World EconomySeventh EditionPeter Dicken University of ManchesterWith over 120,000 copies sold worldwide, Peter Dicken’s Global Shift hasbeen the definitive work on economic globalization for almost 30 years now.A tried, trusted and unrivalled resource for undergraduates, postgraduatesand researchers across the social sciences, this is a seminal text from aninternationally renowned author.December 2014 648 pagesCloth (9781446282090) 120.00Paper (9781446282106) 41.99Available as an inspection copy5

Human Resource Management and DevelopmentAN INTRODUCTION TO HUMANRESOURCE MANAGEMENTSecond EditionNick Wilton University of the West of EnglandA first class text. It is scholarly and yet very accessible- Louise Preget, BournemouthUniversity Business School2013 480 pagesCloth (9781446255834) 90.00Paper (9781446255841) 36.99HUMAN RESOURCE MANAGEMENTStrategic and International PerspectivesEdited by Jonathan Crawshaw, Pawan Budhwar andAnn Davis all at Aston UniversityThe authors bring an important mix of new topics to the field of HRMand capture key contemporary debates in a very accessible way- Paul Sparrow, Professor of International HRM,Lancaster University Management SchoolApril 2014 400 pagesCloth (9781446270783) 90.00Paper (9781446270790) 37.99STRATEGIC HUMAN RESOURCE MANAGEMENTAn International PerspectiveEdited by Gary Rees Portsmouth University andPaul Smith University of HertfordshireThis book provides a timely examination of the notion ofstrategic HRM. It reminds us that changes in the nature of theeconomy, organizations, and business models mean that wemust fundamentally re-examine our ideas about HRM and howit adds value- Paul Sparrow, Lancaster University Management School2014 576 pagesCloth (9781446255858) 110.00Paper (9781446255865) 36.996ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

Human Resource Management and DevelopmentINTERNATIONAL HUMANRESOURCE MANAGEMENTFourth EditionEdited by Anne-Wil Harzing ESCP Europe Business School, LondonCampus and Ashly Pinnington The British University in DubaiAnne-Wil Harzing and Ashly Pinnington’s bestselling textbook has guidedthousands of students through their International Human ResourceManagement studies. Its rigour, breadth and critical edge remainunparalleled in the field.October 2014 568 pagesCloth (9781446267301) 120.00Paper (9781446267318) 39.99MANAGING DIVERSITY AND INCLUSIONAn International PerspectiveEdited by Jawad Syed Huddersfield University andMustafa Ozbilgin Brunel UniversitySetting UK and European policies and practices firmly within the globalcontext reflecting the globalization of the workplace, the chapters of thebook contain international and cross-cultural case studies, examples andcomparisons from a range of countries including the emerging economies.April 2015 376 pagesCloth (9781446294635) 110.00Paper (9781446294642) 36.99GROUP DYNAMICS FOR TEAMSFourth EditionDaniel Levi California Polytechnic State University, San Luis ObispoThis clear and engaging book explains the basic psychological conceptsof group dynamics with a focus on their application with teams in theworkplace. Grounded in psychology research but with a practical focus onorganizational behaviour issues, this book helps readers understand andparticipate in teams more effectively in day-to-day work.2013 424 pagesPaper (9781412999533) 54.00Available as an inspection copy7

Human Resource Management and DevelopmentEMPLOYMENT RELATIONSFairness and Trust in the WorkplaceCecilie Bingham Westminster UniversityEmployment Relations reflects critically on current research and futuredirections in the field, with a unique focus on fairness and trust.December 2015 384 pagesCloth (9781446272589) 100.00Paper (9781446272596) 39.99INTERNATIONAL AND COMPARATIVE EMPLOYMENT RELATIONSGlobalisation, Regulation and ChangeSixth EditionEdited by Greg J Bamber Monash University, Melbourne, Russell D Lansbury, Nick Wailes andChris Wright all at University of SydneyBy far the best and most widely used contemporary comparativeindustrial relations book- Sarosh Kuruvilla,Cornell UniversityThis book has become the standard reference for a worldwide readership of students, scholars andpractitioners in international agencies, governments, companies and unions.November 2015 432 pagesCloth (9781473911543) 120.00Paper (9781473911550) 41.99A VERY SHORT, FAIRLY INTERESTING ANDREASONABLY CHEAP BOOK ABOUTKNOWLEDGE MANAGEMENTJoanne Roberts University of SouthamptonThis affordable and accessible introduction to knowledge management offersa critical look at the history, nature and future of the field, providing essentialreading for those questioning contemporary management practices.VERY SHORT, FAIRLY INTERESTING & CHEAP BOOKSJune 2015 168 pagesCloth (9780857022462) 50.00Paper (9780857022479) 14.998ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

LeadershipDEVELOPING LEADERSHIPQuestions Business Schools Don’t AskEdited by Christopher Mabey Middlesex University Business Schooland Wolfgang Mayrhofer Wirtschaftsuniversität WienA provocative debate on the role of business schools in developing futureleaders, and how to foster responsible and ethical leadership.June 2015 320 pagesCloth (9781446296103) 90.00Paper (9781446296110) 30.99Visit the author’s website atethicalleadership.org.ukSTUDYING LEADERSHIPTraditional and Critical ApproachesDoris Schedlitzki and Gareth Edwardsboth at University of the West of EnglandThis book is well constructed and very well researched. It has aclearly thought out logical flow with enough material to inform andchallenge both undergraduate and postgraduate students- Lise Georgeson, St Mary’s University College2014 368 pagesCloth (9781446207963) 90.00Paper (9781446207970) 34.99LEADERSHIPContemporary Critical PerspectivesEdited by Brigid Carroll University of Auckland, Jackie FordUniversity of Bradford and Scott Taylor University of BirminghamWritten from a global and critical perspective with a diverse range of casesand examples throughout, Leadership is an essential read for developingleaders operating within global and multicultural work settings.April 2015 328 pagesCloth (9781446294376) 110.00Paper (9781446294383) 36.99Available as an inspection copy9

LeadershipLEADERSHIPTheory and PracticeSeventh EditionPeter G Northouse Western Michigan UniversityOver 1,000 colleges, universities, and institutions worldwide have adopteda Northouse text already. Guide future leaders with Northouse and continueto grow this number!April 2015 520 pagesPaper (9781483317533) 55.00NAPOLEONIC LEADERSHIPA Study in PowerStephanie Jones Maastricht School of Management andJonathan Gosling University of ExeterMarking the anniversary of Napoleon’s defeat at the Battle of Waterloo, theauthors explore the relationship between power and leadership throughpower modes based on Napoleon’s career.March 2015 160 pagesCloth (9781446294420) 65.00Paper (9781446294437) 22.99Visit the author’s website atnapoleonic-leadership.comLEADING ORGANIZATIONSPerspectives for a New EraThird EditionGill Robinson Hickman University of RichmondFeaturing readings from 44 prominent U.S. and international scholars ina variety of disciplines, Leading Organizations, Third Edition aims toincrease the reader’s understanding of shared responsibility for leadership.May 2015 808 pagesPaper (9781483346694) 67.0010ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

ManagementA VERY SHORT, FAIRLY INTERESTINGAND REASONABLY CHEAP BOOKABOUT MANAGEMENTSecond EditionAnn L Cunliffe Leeds University Business School[A] quite brilliant critical introduction to the study of management.This lucid, innovative and thought-provoking book takes amuch-needed look at the ethical and philosophical issues facingmanagers in contemporary organizations- John Hassard, University of ManchesterVERY SHORT, FAIRLY INTERESTING & CHEAP BOOKS2014 184 pagesCloth (9781446273500) 50.00Paper (9781446273517) 14.99UNDERSTANDING MANAGEMENT CRITICALLYA Student TextSuzette Dyer, Maria Humphries both at University of Waikato,Dale Fitzgibbons Illinois State University and Fiona Hurd University of WaikatoExploring all of the key issues in critical management studies, this bookcalls into question prevailing ideologies in management.2014 320 pagesCloth (9780857020802) 89.00Paper (9780857020819) 30.99A GUIDE TO PROFESSIONAL DOCTORATESIN BUSINESS AND MANAGEMENTLisa Anderson University of Liverpool, Jeff Gold LeedsBeckett University, Jim Stewart Coventry Universityand Richard Thorpe University of LeedsThis practical guide is designed for students undertaking professionaldoctorates in business and management including DBAs, and addressesa number of key issues faced by supervisors and students, in particular,how they differ from a PhD and the different skills and approaches requiredto succeed.October 2015 257 pagesCloth (9781446298329) 85.00Paper (9781446298336) 27.99Available as an inspection copy11

MarketingPRINCIPLES AND PRACTICE OF MARKETINGThird EditionJim Blythe University of PlymouthThis book is excellent for those new to marketing as it is easy to readand crammed full of interesting, up-to-date and useful information,whether you are a student or marketing practitioner- Julie McKeown, Aberystwyth University2013 800 pagesCloth (9781446273999) 100.00Paper (9781446274002) 44.99MARKETINGAn IntroductionThird EditionRosalind Masterson and David Pickton De Montfort University*Winners - British Book Design Awards 2014 inthe category Best Use of Cross Media*We were impressed with the quality of the companion website tothis Higher Educational textbook. SAGE raised the bar and addedfeatures you would normally expect to find with paid resourcesand, combined with the textbook, we felt this added real value tothe student- Judges Comments, British BookDesign and Production Awards 20142014 608 pagesCloth (9781446266465) 126.00Paper & Interactive eBook (9781446296424) 41.99MARKETING THEORYA Student TextThird EditionEdited by Michael Baker University of Strathclyde and Michael Saren University of LeicesterA comprehensive and authoritative volume with contributions from many of the leading names in thefield. Each chapter is supported by further reading suggestions and references enabling further studyinto individual subject areas.April 2016 600 pagesCloth (9781473904002) 120.00Paper (9781473904019) 39.9912ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

MarketingMARKETING ETHICS & SOCIETYEdited by Lynne Eagle James Cook Universityand Stephan Dahl Hull UniversityTaking a holistic and international perspective, this book critically examinesthe ethical challenges marketing faces and explores strategies marketerscan use to respond to those challenges.September 2015 312 pagesCloth (9781446296615) 90.00Paper (9781446296622) 32.99BUSINESS-TO-BUSINESS MARKETINGThird EditionRoss Brennan Hertfordshire University, Louise CanningKEDGE Business School and Raymond McDowellUniversity of the West of EnglandThis textbook stands out from others by combining multipleapproaches to b2b marketing theory with up-to-date examplesfrom practice. The inclusion of many international examples makesit invaluable for faculty and students worldwide- Catherine Sutton-Brady, University of SydneyBusiness SchoolApril 2014 408 pagesCloth (9781446273722) 100.00Paper (9781446273739) 40.99MARKETING COMMUNICATIONSSecond EditionJohn Egan Regent’s University LondonJohn Egan has done an excellent job in the latest comprehensiveedition of Marketing Communications: he combines a compellingwriting style and excellent exemplification with stimulating casestudies and up-to-date theoretical content. This text is an excellentchoice for communication researchers and students studying aprogramme or module on marketing communications- Professor Paul Baines, Professor of PoliticalMarketing and Director, Masters in ManagementProgramme, Cranfield UniversityOctober 2014 440 pagesCloth (9781446259023) 120.00Paper (9781446259030) 39.99Available as an inspection copy13

MarketingSOCIAL MEDIA MARKETINGSecond EditionTracy L Tuten East Carolina University, Greenville andMichael R Solomon Saint Joseph’s University, PhiladelphiaHands down, this is the single best textbook about social mediamarketing out there. This radically revised and fully updatededition is even more comprehensive, strategic, organized, visual,results-oriented and innovative than the first. If you teach or studysocial media marketing or digital marketing, then you need this book!- Robert V Kozinets, Professor of Marketing,Schulich School of Business, York University, TorontoDecember 2014 352 pagesCloth (9781473913004) 120.00Paper (9781473913011) 44.99STRATEGIC SOCIAL MARKETINGJeff French Strategic Social Marketing Ltd andRoss Gordon Macquarie University, SydneyTaking an international approach, this text illustrates the value of applyingmarketing to solve social problems, exploring the ‘what’ and ‘why’ as wellas the ‘how to’ of social marketing.April 2015 448 pagesCloth (9781446248614) 100.00Paper (9781446248621) 34.99MARKETING COMMUNICATIONS MANAGEMENTAnalysis, Planning, ImplementationSecond EditionPaul Copley Northumbria UniversityPraise for the First Edition:First rate and comprehensive. This book has got it just right: a richblend of academic underpinning and practical examples in a veryreadable style- Martin Evans, Senior Fellow, Cardiff Business SchoolSeptember 2014 480 pagesCloth (9780857027863) 120.00Paper (9780857027870) 41.9914ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

MarketingADVERTISING AND PROMOTIONThird EditionChris Hackley Royal Holloway, University of London andRungpaka Amy Hackley Queen Mary College, University of LondonAdvertising and Promotion offers first-hand examples gathered fromleading international advertising agencies and is told from the perspectiveof the agency to help give students a fun and creative insider view and thinkbeyond the client position.November 2014 360 pagesCloth (9781446280713) 120.00Paper (9781446280720) 37.99CONSUMER BEHAVIOURSecond EditionJim Blythe University of PlymouthBlythe writes as he speaks - a no-nonsense approach to engagingstudents and conveying key information on consumer behaviour.An excellent text, in true Jim Blythe style!- Zubin Sethna, University of Bedfordshire Business School2013 472 pagesCloth (9781446266441) 100.00Paper (9781446266458) 41.99CONSUMER BEHAVIOURApplications in MarketingSecond EditionRobert East Kingston University, Malcolm Wright MasseyUniversity and Marc Vanhuele HEC School of ManagementA thought-provoking text that challenges readers to considerconsumer behaviour in new and refreshing ways. The authorsnot only discuss complex, one-off decisions, but also help usto understand routine behaviours that occupy so much of dailylife - buying brands, patronising stores, watching adverts,making recommendations- Professor Mark Uncles, Deputy Dean, Australian School ofBusiness, University of New South Wales, Sydney2013 352 pagesCloth (9781446211229) 105.00Paper (9781446211236) 41.99Available as an inspection copy15

Organizational Behaviour & Organization StudiesUNDERSTANDING SOCIAL ENTERPRISETheory and PracticeSecond EditionRory Ridley-Duff Sheffield Hallam University and Mike Bull Manchester Metropolitan UniversityIn the Second Edition of Understanding Social Enterprise the authors continue to explore thegrowing popularity of social enterprise and entrepreneurship, with two new chapters, a wealth oflearning features and a new companion website.October 2015 441 pagesCloth (9781446295526) 120.00Paper (9781446295533) 34.99CHANGE MANAGEMENTA Guide to Effective ImplementationFourth EditionRobert A Paton University of Glasgow, James McCalman Windsor Leadership Trust andSabina Siebert University of GlasgowPacked with international case studies that draw on a range of organization types, environmentsand perspectives for a broad understanding of the field, this new edition has additional chapters onleading change and organizational culture.December 2015 305 pagesCloth (9781446274101) 120.00Paper (9781446274118) 39.99MANAGING CHANGE, CREATIVITYAND INNOVATIONSecond EditionPatrick Dawson University of Aberdeen Business School andConstantine Andriopoulos Cardiff Business SchoolThis book is a smorgasbord of delightful insights into approaches,experiences and controversial dimensions of change from leadingacademics in the area. If you want to go beyond cliched treatmentsof the field, then this book provides you with a wealth of dishes andmuch-needed food for thought- Richard J Badham, Macquarie University2014 448 pagesCloth (9781446267202) 120.00Paper (9781446267219) 39.9916ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

Organizational Behaviour & Organization StudiesSUSTAINING CHANGE IN ORGANIZATIONSJulie Hodges and Roger Gill both at Durham UniversityThis is a timely text and a must for any module or programme lookingat change in organizations. It is a well-structured, comprehensiveand innovative book that is both practically engaging andacademically grounded- Gareth Edwards, Associate Professor ofLeadership Development at Bristol BusinessSchool, University of the West of EnglandDecember 2014 520 pagesCloth (9781446207789) 110.00Paper (9781446207796) 36.99MANAGING AND ORGANIZATIONSAn Introduction to Theory and PracticeFourth EditionStewart R Clegg University of Technology, Sydney, Martin Kornberger Copenhagen BusinessSchool and Tyrone Pitsis Newcastle University; University of Technology, SydneyA realist’s guide to management capturing the complex life of organizations. It delivers the key themesand debates through interactive, instructive (and fun) learning aids and features.November 2015 600 pagesCloth (9781446298367) 120.00Paper (9781446298374) 48.99ORGANIZATIONS AND MANAGEMENTIN CROSS-CULTURAL CONTEXTZeynep Aycan Koc University, Rabindra N Kanungo andManuel Mendonca both at McGill University*Winner in the Management and Leadership Textbook Categoryat CMI Management Book of the Year Awards 2015*Presents the much-needed integration of three separate butinter-related fields of cross-cultural management, HRM and OB- Pawan Budhwar,Aston Business School2014 392 pagesCloth (9781412928731) 70.00Paper (9781412928748) 34.99Available as an inspection copy17

Organizational Behaviour & Organization StudiesA VERY SHORT, FAIRLY INTERESTINGAND REASONABLY CHEAP BOOK ABOUTSTUDYING ORGANIZATIONSThird EditionChris Grey Royal Holloway, University of LondonChris Grey shies away from the sterility of conventional textbooks, offeringstudents an accessible and palatable overview of the field of organizationstudies that questions and challenges the traditional literature.VERY SHORT, FAIRLY INTERESTING & CHEAP BOOKS2012 184 pagesCloth (9781446207369) 46.00Paper (9781446207376) 15.99IMAGES OF ORGANIZATIONGareth Morgan York UniversityProviding a rich and comprehensive resource for exploring the complexityof modern organizations internationally and translating leading-edge theoryinto leading-edge practice, this new updated edition preserves Morgan’srenowned creative images and metaphors while refreshing the referencesand tables.2006 520 pagesPaper (9781412939799) 66.00Request one of our newcatalogues online atwww.sagepub.co.ukor phone us on 44 (0)20 7324 850018ORDER TODAY 44 (0)20 7324 8703 44 (0)20 7324 8700www.sagepub.co.uk

Research MethodsMANAGEMENT AND BUSINESS RESEARCHFifth EditionMark Easterby-Smith University of Lancaster, Richard ThorpeUniversity of Leeds and Paul R Jackson University of ManchesterNow in its Fifth Edition, this much-loved text covers the entire researchprocess in an accessible way and provides critical, thoughtful treatment ofimportant issues like ethics and politics, making it an invaluable companionfor any business and management student.April 2015 400 pagesCloth (9781446296578) 110.00Paper (9781446296585) 36.99DOING YOUR BUSINESS RESEARCH PROJECTJohn Beech University of CoventryThis book guides business students through each step of the researchprocess with detailed, friendly and engaging support.November 2014 192 pagesCloth (9781849200219) 75.00Paper (9781849200226) 24.99ESSENTIALS OF BUSINESS RESEARCHA Guide to Doing Your Research ProjectSecond EditionJonathan Wilson Anglia Ruskin UniversityConcise, authoritative and jargon-free, the new edition of Jonathan Wilson’sbest-selling introduction to business research is the perfect guide tocompleting a successful research project.2014 376 pagesCloth (9781446257326) 90.00Paper (9781446257333) 32.99Available as an inspection copy19

Research MethodsMASTERING BUSINESS RESEARCH METHODSThere has been a great increase in the numbers of students reading masters level degrees across thebusiness and management disciplines. A large number of these students have to prepare a dissertationtowards the end of their degree programme, which is an independent piece of work. As universityprofessors with a deep interest in research methods, we have provided this series to help studentscarry out their project. The books are written by highly respected authors who have considerableexperience of teaching and writing about research methods. Concise and accessible, they providein-depth and practical guidance to support students in their self-guided research.About the Series EditorsBill Lee, PhD is Professor of Accounting and Head of the Accounting and Financial ManagementDivision at the University of Sheffield, UK.Mark NK Saunders BA MSc PGCE PhD FCIPD is Professor of Business Research Methods in theBusiness School at the University of Surrey, UK.VK Narayanan is the Associate Dean for Research, Director of the Center for Research Excellence, and theDeloitte Touché Stubbs Professor of Strategy and Entrepreneurship in Drexel University, Philadelphia, PA.ContentsEditors' Introduction / About the Series Editors / About the Author / Introduction / Understanding /Basic Components / Conducting / Examples / Conclusions / Glossary / IndexCONDUCTING RESEARCH INTERVIEWS FORBUSINESS AND MANAGEMENT STUDENTSCatherine Cassell University of ManchesterANALYSING QUANTITATIVE DATA USINGCLASSICAL TEST THEORY FOR BUSINESSAND MANAGEMENT STUDENTSMASTERING BUSINESS RESEARCH METHODSJeremy Dawson University of SheffieldFebruary 2015 120 pagesCloth (9781446273548) 65.00Paper (9781446273555) 21.99DESIGNING RESEARCH QUESTIONNAIRES FORBUSINESS AND MANAGEMENT STUDENTSYuksel Ekinci Reading UniversityMASTERING BUSINESS RESEARCH METHODSFebruary 2015 184 pagesCloth (9781446273562) 65.00Paper (9781446273579) 21.99ANALYSING QUANTITATIVE DATA FORBUSINESS AND MANAGEMENT STUDENTSCharles Scherbaum and KristenShockley both at Baruch College,City University of New YorkMASTERING BUSINESS RESEARCH METHODSFebruary 2015 184 pagesCloth (9781446273524) 65.00Paper (9781446273531) 21.9920ORDER TODAY 44 (0)20 7324 8703MASTERING BUSINESS RESEARCH METHODSJanuary 2016 176 pagesCloth (9781473907508) 65.00Paper (9781473907515) 21.99DOING CASE STUDY RESEARCH FORBUSINESS AND MANAGEMENT STUDENTSBill Lee University of Sheffield andMark Saunders Oxford Brookes UniversityMASTERING BUSINESS RESEARCH METHODSJanuary 2016 152 pagesCloth (9781446274163) 65.00Paper (9781446274170) 21.99TEMPLATE ANALYSIS FOR BUSINESSAND MANAGEMENT STUDENTSNigel King and Joanna M Brooksboth at University of HuddersfieldMASTERING BUSINESS RESEARCH METHODSJanuary 2016 152 pagesCloth (9781473911567) 65.00Paper (9781473911574) 21.99 44 (0)20 7324 8700www.sagepub.co.uk

Research Methodswww.sagepub.co.uk/businessresearchAvailable as an inspection copy21

Research MethodsBUSINESS STATISTICS USING EXCEL AND SPSSNick Lee Loughborough University and Aston University and Mike Peters Aston UniversityThis accessible guide shows how and why techniques in quantitativeanalysis are useful in business contexts. It comes with access to datasets and answers to student exercises, as well as a downloadableworkbook containing a series of exercises to help students learn.December 2015 673 pagesCloth (9781848602199) 120.00Paper (9781848602205) 43.99RESEARCH DESIGN FORBUSINESS & MANAGEMENTSiah Hwee Ang Victoria University of WellingtonThis practical book provides a clear understanding of the commonly usedmethods in Business & Manag

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