2018 AMA Summer Academic Conference

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2018 AMA SummerAcademic ConferenceBig Ideas and New Methods in MarketingAugust 10-12, 2018 Boston, MAPROCEEDINGSVolume 29Editors:David Gal, University of Illinois at ChicagoKelly Hewett, University of TennesseeSatish Jayachandran, University of South Carolina

2018 Summer AMA ConferenceBig Ideas and NewMethods in MarketingCo-ChairsDavid Gal, University of Illinois at ChicagoKelly Hewett, University of TennesseeSatish Jayachandran, University of South CarolinaTrack ChairsInnovation: Anna Cui, University of Illinois atSelling & Sales Management: Alex Zablah, UniverChicago & Sajna Ibrahim, University of Illinoissity of Tennessee & Adam Rapp, Ohio Universityat ChicagoUnderstanding & Managing the Customer ExperiMarketing Strategy: Frank Germann, University ofence: Clay Voorhees, Michigan State UniversityNotre Dame & Alok Saboo, Georgia State Uni& Colleen Harmeling, Florida State UniversityversityBuyer-Seller Relationships: Felipe Thomaz, OxfordMarketing Research: Chen Zhou, University of SouthUniversity & Sarang Sunder, Texas ChristianCarolina & Yu Ma, McGill UniversityUniversityPricing: Dhruv Grewal, Babson College & AbhijitGuha, University of South CarolinaGlobal Marketing: Aysegül Öszomer, Koç UniversityEthics & Socially Responsible Marketing: Meike Eilert, University of Kentucky & Jacob Brower,Queen’s UniversityServices Marketing: Thomas Dotzel, McGill University & Beibei (Bacy) Dong, Lehigh UniversityConsumer Behavior: Soo Kim, Cornell University &Monika Lisjak, Arizona State UniversityDigital and Social Marketing: Yuheng Hu, Universityof Illinois at ChicagoHigher Education & Marketing: Atefeh Yazdanparast,University of Evansville & Brian Taillon, EastCarolina UniversityVolume 29130 East Randolph Street, 22nd Floor Chicago, Illinois 60601

Copyright 2018, American Marketing AssociationPrinted in the United States of AmericaProduction Editors: Monica Gerhardt and Marilyn StoneTypesetter: Sarah BurkhartISBN: 978-0-87757-002-8All rights reserved. No part of the material protected by thiscopyright notice may be reproduced or utilized in any form orby any means, including photocopying and recording, or byany information storage and retrieval system, without thewritten permission of the American Marketing Association.

ContentsForewordList of ReviewersAwardsxviixviiiixxivBuyer-Seller RelationshipsThe Effect of Inter-Firm and Intra-Firm Network Capabilities on Firm Performance and Corporate Brand EquityRozbeh Madadi, Ivonne Torres, Marketing, Elmira Shahriari, Hamid Abbassi, Reza Fazli-SalehiLinking Buyer-Supplier Information Sharing to Financial Performance: Evidence from B2B Buyers’ PerspectivesStephan Volpers, Roland Kretzschmar, Alexander HaasFranchisees’ Perception of Control Mechanism, Organizational Identification, and SatisfactionNitin SoniRelationships Between Power, Fairness, and Governance Mechanism in Buyer-Supplier Relationships UsingResponse Surface ApproachXuan Pan, Shuwei Zang, Zuohao Hu, Qianming Sun, Ruiyang HongGovernance, Networks, and Information FlowsBR-2BR-4BR-5BR-6Do Personal Interaction and E-Commerce Constitute a Contradiction in Business-to-Business-Settings?Franziska M. Bongers, Jan H. SchumannChannel Performance and Trade Marketing Investments in the Personal Care IndustryDanny P. Claro, Rafael R. SererTurning Pledges into Outcomes: The Effect of Ongoing Support on Franchise Chain GrowthStephen K. Kim, Pushpinder GillHandling Destructive Conflict in Outsourcing RelationshipNelson Oly Ndubisi, Setiadi UmarBR-19Is Managing Partnerships a Core Capability of Firm?Soonhong Min, Subin ImInterorganizational Relationships Dynamics: A Systematic ReviewAli Shamsollahi, Simon Bell, Danielle Chmielewski-RaimondoThe Role of Cooperative Norms in Maintaining Business RelationshipsJames Boles, Rita de Cassia de Faria Pereira, Valter Afonso Vieira, Julie Johnson-Busbin, Hiram Barksdale Jr.BR-33Managing Growth Through Channels, Franchises, and OutsourcingManaging RelationshipsBR-23BR-25BR-31BR-34BR-36Consumer BehaviorCan Classics Only Be Recollected? A Study of the Dilemma of Authenticity and Originality of Sequel ProductsTa-Kai Yang, Yi-Hsiu ChangThe Path from Consumer-Based Brand Authenticity to Consumer-Based Brand Equity: The Mediating Role ofBrand IdentityRiccardo Rialti, Maria Carmen Laudano, Lamberto Zollo, Cristiano Ciappei, Doralice BruschiHow to Communicate Brand Authenticity to Consumers in Different Kinds of Sequel ProductsTa-Kai Yang, Yi-Hsiu ChangThe Authentic Consumer2018 Summer AMA ProceedingsCB-4CB-5CB-7iii

Appeal of the Underdog Brand Biography and Consumption Decision on Copycat EvaluationsKomal NagarCB-8Factors Influencing Men to Purchase Male Cosmetics: An Empirical StudyHan-Chiang Ho, Brian Quarles, Somkiat MansumitrchaiRethinking Narrative Transportation for Geo-Mediated Narratives: Catching Pokémon Right Inside OurEveryday WorldJoachim Scholz, Andrew SmithWhy Do People Give Gifts? Gift-Giving Motivations Scale Development and Cross-Cultural ValidationVolkan Dogan, Richard P. Bagozzi, Cengiz YilmazConsumer Responses to Power Changes in NarrativesFatemeh Habibi, Joshua Newton, Riza Casidy, Jimmy WongCB-10Crowdsourcing Campaign Advertisements: Creating Products Versus SlogansXiaohan (Hannah) Wen, Sukriye AtakanNew Moderators of the Halo Effect: Consumer Inferences on Negative Packaging LabelsAparna Sundar, Rebecca Rabino, Frank KardesVisual Perspectives of Ad Pictures: Persuasion Effect and Underlying MechanismNai-Hwa Lien, Chien-Wei ChenEndorser-Self Distance: Conceptualization, Scale Development, and ValidationMohammad Sakif Amin, Wyatt A. SchrockCB-17Shades of Green: The Role of Emotions and Temporal Distance in Sustainable ConsumptionAylin CakanlarProposing an Integrative Framework of Green Purchase Intention: A Conceptual PaperAnh Thu NguyenBeing Granted a Moral License by “Liking” Postings from a NonprofitYoungjee Han, Hakkyun KimWhen Political Brands Violate Moral Foundations: The Role of Regulatory FocusKirsten Cowan, Atefeh YazdanparastCB-25The Narrative-Driven ConsumerThe Marketplace Consumer I: Advertising and Product DevelopmentCB-15CB-21CB-23“Yes, I Can” or “No, I Can’t”: Effect of Extraneous Affirmation and Negation-Evoking Contexts on BrandRecall Memory: The Role of Semantic ActivationsSudipta Mandal, Arvind Sahay, Sanjeev TripathiWhen Dishonesty Makes Us Apart or Close: A Reflection on Consumer-Brand RelationshipDidem Gamze Isiksal, Elif Karaosmanoglu, Sukriye AtakanRole of Brand Identification and Co-Creation in Customer Relationship ManagementMubbsher Munawar Khan, Aban Abid QaziDoes Loneliness Trigger Self-Brand Connections and Brand Love?Huey Shee Loh, Sanjaya Singh Gaur, Jian Ming TanThe Marketplace Consumer II: Brands and Consumer-Brand RelationshipsBest By, Sell By, or Use By? The Direct and Indirect Effects of Expiration Labeling on Intent to PurchaseFood ProductsChristopher Berry, Aditya U. SinghWhich Healthy Eating Nudges Work Best? A Meta-Analysis of Field ExperimentsRomain Cadario, Pierre ChandonivCB-13CB-19The Green and Moral ConsumerThe Health-Conscious -40CB-422018 Summer AMA Proceedings

Online Health Information Seeking Behavior and Its Consequences on Health Seekers’ Post Search BehaviorCheng Boon Liat, Sanjaya Singh Gaur, Vincent Ng Chun Wei, ShiKui GaoCB-44Sponsorship and Goodwill: Mega Versus Local EventsJakeun KooBrand Personality and Organizational Personality: Do Consumers Differentiate Between Them?Marc H. Anderson, Sekar Raju, Melika KordrostamiAntecedents of Loyalty and Propensity to Switch in the High Volume: Low Value Service ContextCheng Boon Liat, Sanjaya Singh Gaur, Rezuan Abdul RahimCustomer Response to Service Encounter LinguisticsFuad Hasan, Mohammadali Zolfagharian, Pramod IyerCB-46The Theory of Principle-Based Marketing: Empirical Investigation and Model ValidationRohan de Pallant, Nicole Hartley, Michael IrelandDeterminants of Cause-Related Marketing Participation IntentionSujo Thomas, Bharati PathakUtility of Religious GoodsThuy D. Nguyen, Ashley BairdCB-56Conspicuous and Inconspicuous Luxury Products: How Do Consumers Choose?Ling Jiang, Huachao Gao, Linda Hui ShiConceptual and Empirical Analysis of New Era Signals in Markets with Unobservable Quality: A CrossDisciplinary Study of Signaling, Agency, and Power TheoryJennifer J. Lee, Sirajul Arefin ShiblyThe Role of Social Comparison and Consumer’s Need for Uniqueness in Explaining the Purchase Intention ofLuxury BrandsNikita Sharda, Anil K. BhatUnderstanding the Antecedents to Luxury Brand Consumer BehaviorChristine M. Kowalczyk, Natalie MitchellCB-63Value Creation in Peer-to-Peer Asset-SharingJan F. Klein, Mark-Philipp Wilhelms, Katrin Merfeld, Sven HenkelA Shared Understanding: Redefining “Sharing” from a Consumer PerspectiveBrandon Jeremy Reich, Hong YuanOpinion Leadership and Susceptibility to Social Influence in New Product Adoption: The Moderating Role ofDensityHonghong Zhang, Tiong-Thye Goh, Ge SunWhen Marketing Factors Meet Social Factors in Consumer ResearchHelen Chen, Xiaochuang Wu, Xiaohong LiCB-72The Marketplace Consumer III: Organizations and ServicesThe Meaning-Searching ConsumerThe Conspicuous ConsumerThe Social ConsumerReciprocal Effects Within Core Retail Channels and Their Impact on Omni-, Offline, and Online Channel LoyaltyAmelie Winters, Bernhard SwobodaQualitative Insights into the Dark Side of Consumer–Technology InteractionsMohammadali Zolfagharian, Atefeh YazdanparastThe Online and Technological Consumer2018 Summer AMA 1CB-74CB-80CB-82CB-83CB-85v

Electric Vehicle Adoption Behavior: Synthesizing the Technology Readiness Index with EnvironmentalismValues and Instrumental AttributesNasir Salari, Sian MabeyPostmodern and Post-Postmodern Characteristics in a Contemporary Consumer Tribe: Netnography of DragRace FansBrendan CanavanAffect in Vendor Evaluation: An Experiential Value Framework to Explain Executive Behavioral Intent inOrganizational BuyingSantosh Kumar Pandey, Amit MookerjeeExperiences Are for Me: Self-Construal and Experiential PurchasesGanga Urumutta Hewage, Xin HeNeed for Smell: Individual Differences in Odor Information ProcessingUsha L. Pappu, Neal M. Ashkanasy, Alastair G. TombsThe Experiential ConsumerBrand Placement Effectiveness in Bollywood Movies and TV Reality Shows: A Country of Origin PerspectiveMurtaza Hassan Itoo, Komal NagarConsumption Experiences of Third Generation British Sikhs: Insights from a Matrimonial WebsiteAmandeep Takhar, David ChitakunyeImage Congruence, Emotions and Brand Loyalty: Insights from Multi-Ethnic Emerging MarketAmanda Wai Yan Choong, Chai Wen Teoh, Sanjaya Singh GaurUnderstanding Consumer Sensory Preferences: An Ethnographic Investigation of Sensory Flamboyance andSubtlety in IndiaTanuka Ghoshal, Russell W. BelkThe Worldly 4CB-106Digital and Social MarketingBeyond the Brandfest: Face-to-Face Encounters in a Transformative Consumption CommunityChristine AscencioWebcare and Brand Evaluations: Optimizing Webcare Strategies for Service BrandsKrishnan Jeesha, Keyoor PuraniImpact of Social Media Activity Quality on Brand Performance: A Longitudinal AnalysisJeen-Su Lim, John H. Heinrichs, Phuoc PhamThe Relationship Between the Newness of Released Products and the Volume of WOM in the Online BrandCommunityKianoosh Sattari, Scott Thompson, Woojong SimBrands on Social MediaStore Accessibility and Multichannel PerformanceJeeyeon Kim, Sue Ryung Chang, Jeonghye Choi, Minakshi TrivediFinancial Consumption Behavior Among Vulnerable Consumers: Case of Pacific Island Young Adults inNew ZealandSanjaya Singh Gaur, Sivakumari Supramaniam, Sheau Fen Yap, Mele FoliakiInformal Business Entrepreneurs’ Mobile Marketing Acceptance: An Expectation Confirmation TheoryPerspectiveValencia Melissa ZuluContent Marketing: Toward Implementing an Evolving Communication DisciplineMatthias B. Schulten, Philipp A. Rauschnabel, Reto Felix, Chris HinschConsumer Behavior and Digital 8 Summer AMA Proceedings

Combining Visual and Textual User-Generated Content to Capture Brand PerceptionsJ. Klostermann, A. Plumeyer, D. Böger, R. DeckerPath to Effective Mobile Advertising in Asian Markets: Credibility, Entertainment, and Peer InfluenceYing WangConsumer Brand Engagement with Social Media-Based Luxury BrandsSaleh Bazi, Raffaele Filieri, Matthew GortonModeling the Impact of Personal Factors in Social Media Adoption by B2B SalespeopleRatan Kumar, Vibhava SrivastavaSales and Social MediaHow Social Spatial Imagery Influences Xenocentrism and Word-of-Mouth? Analyzing the Moderating Role ofCulture in Online Social NetworksAnshu Arora, Amit Arora, Vas TarasUser Engagement on Social Media: A Contrarian AnalysisRania S. Hussein, Salah Hassan, David AshleyLanguage and Brand Personality on Social Media: An Exploration of Brand Communication on FacebookRyan E. Cruz, James M. Leonhardt, Nina KreySocial Networking and Event Attendance: Identifying the Underlying FactorsChristopher Stephenson, Zhenning (Jimmy) Xu, Jing Chen, Amarpreet Kohli, Erica Sedler, Kurt JohnsonImpact of Social Media on MarketingDoes Valence Matter? The Effects of Online Product Reviews on Luxury and Commodity ProductsRan LiuAn Exploratory Study of Product Questions as Active Information Seeking: Evidence From an Online RetailerJaebong Son, Youngsu Lee, Kijeong JeonSocial Capital Management: Determinate of Social Media Marketing EngagementCorky J. MitchellExamining the Impact of Brand Selfie on Brand Attitude on TwitterXia LiuSocial Media MarketingPersonal Data Sharing and Collection: Consumer Acceptance and Fairness of Exchanges in DigitalEnvironmentsDonna M. Iucolano, Rakesh Niraj, Kalle LyytinenSiri, Alexa, and Other Digital Assistants: A Study of Customer Satisfaction with Artificial IntelligenceApplicationsThomas M. Brill, Laura Munoz, Richard J. MillerShould I Stay Or Should I Go? The Impact of Brand Betrayal on the Likelihood of Brand Community ExitYunmei Kuang, Scott ThompsonConsumer Clicks on Multiple Keywords in a Hierarchical Structure and Online Retailers’ Bidding StrategyAlex Jiyoung Kim, Sungha Jang, Hyun S. ShinConsumer Behavior on Social MediaCan Interactive Music Drive Your Online Shopping Cart? An Experimental Study of Consumer Engagement andBehavioral IntentionHsing-Chi Hwang, Jeeyun OhOnline Shopping with Virtual Reality Versus 2D Display: The Mediating Role of Sense of Presence on Pleasureand Perceived Product RiskFrank Huber, Mara F. Hohlbaum, Tanja C. Baumann, Katharina SchürmannHow Consumers Respond to AR-Based Virtual Try-On When They Are Not Happy About ThemselvesMark Yi-Cheon Yim, Sun-Young Park, Chan Y. YooVirtual Reality2018 Summer AMA 2DS-54vii

Exploring the Imagination Gap and Beyond: How Consumers Gain Confidence Via Augmented Reality VersusSocial Media InfluencersJoachim Scholz, Katherine Duffy, Rachel Gasparini, Sam RackwitzUnderstanding Key Factors Affecting Brand Love: A Study of Personalized Ads in Social MediaTrang P. Tran, Khanh Ngoc Bich HoThe Impact of Social Endorsement on Joining a Brand’s Social Network: Does “Liking” Lead to Buying?Trung Dam-Huy Thai, Tien WangImpact of Consumers’ Motivations and Trust on Attitudes Towards Social Media Marketing and PurchaseIntentionsMadeeha IrshadStand by Me: Escaping the Webrooming Dilemma Through Integrating Product Presentation Tools and ProductReviewsNadine Ahrend, Welf H. Weiger, Maik Hammerschmidt, Waldemar ToporowskiSocial Media, BrandsDS-56DS-58DS-60DS-62DS-71Ethics and Socially Responsible MarketingGreen Products and Eco-Friendliness: The Effect of Product Color on Consumer EvaluationsNaz Onel, Timucin OzcanContagion and Product Physicality: A Study of Consumer Response to Recycled-Content ProductsQizhou Wang, David A. Norton, Robin A. Coulter, William T. Ross, Jr.The Organic Acquisition: The Moderating Role of Brand Positioning on the Effects of Organic Food LabelsAmaradri Mukherjee, Christopher BerryES-2Issues, Attitudes, and Social Distance: Shaping a Policy Perception FrameworkEric Van Steenburg, Robert A. Van SteenburgAn Empirical Examination of WIC Participants’ Time Pressure Redemption BehaviorJunzhou Zhang, Chuanyi Tang, Qi ZhangEnvironmental Sustainability and Public Policy Compliance: A Study of the UK’s Single-Use Bag Charge PolicyDanae Manika, Savvas Papagiannidis, Michael BourlakisOffensive Advertising and Its Regulatory Processes in the UKKristina Auxtova, Mary BrennanES-7Good for Me, Good for You: Social Responsibility in ConsumersA Sustainable Foundation: Social Responsibility in PolicyES-4ES-6ES-8ES-9ES-11Firm Sustainability Orientation: Implications of Enviropreneurial and Sociopreneurial MarketingJohanna Frösén, Johanna Gummerus, Henrikki TikkanenProduct Recall as a Way of Responsible Behavior of a Firm: The Roles of Cumulated CSR Efforts and BoardCharacteristicsJohn Bae, Ji-Hung (Ryan) Choi, Sang-Joon Kim, Hannah OhGoing Green to Sell Brown? Quantifying the Spillover of Green Products on Consumer Attitudes and UmbrellaBrand SalesBasar Ozcan, Koen PauwelsMorality, Celebrities, and Brand Endorsements from an Ethical Ideology PerspectiveEric Van Steenburg, Arezoo Davari, Charlene DadzieES-12Attitudes of Gen Y to Advertising Regulation in AustraliaDavid S. WallerES-20More Than Profit: Social Responsibility in the MarketplaceDifferent Shades of Green: Social Responsibility in Different ContextsviiiES-14ES-16ES-182018 Summer AMA Proceedings

Green to Be Seen: The Ecologically Conscious Consumer Behavior of MillennialsJacqueline K. Eastman, Rajesh IyerThe Influence of Gender Effect on the Determinants of Environmentalism and Sustainability of the Purchase ofNon-Meat AlternativesSiphiwe Dlamini, Andrea Immenga, Sian Owen, Buhle MlingwanaCultural Branding of an Industry: The Social-Cause Industry of MicrofinanceDomen Bajde, Arjen van Dalen, Jessica ChelekisES-23ES-25ES-31Global MarketingLoosening the Knot: The Interplay Between Market, Innovativeness, Learning, and Entrepreneurial (MILE)Strategic Orientations and Export Performance: A Configurational Perspective Using fsQCADalia Velan, Aviv ShohamA Study on the Relationship Between BOP Orientation and Firm PerformanceFengxia Zhu, Zelong Wei, Yongchuan BaoThe Influences of Country-of-Origin Retail Display and Product Attributes on Unit SalesK.C. Anderson, D.F. Duhan, S.P. ThomasMultiple Orientations, Exporting, and Firm PerformanceExamining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A CrossNational AnalysisNadine Batton, Bernhard SwobodaArchitectural Branding in a Glocal ContextSophie Charlotte Schüller, Johanna Franziska Gollnhofer, Alice MorathGlobal Versus Local Cause-Related Marketing: Moderating Effects of Country-of-Origin and IndividualCultural OrientationShuqin Wei, Tyson Ang, Ru-Shiun LiouGlobal-Local Interplay in Retail Settings and Corporate ReputationGM-2GM-3GM-4GM-5GM-7GM-8Higher Education and MarketingActive Learning Adoption in a Marketing MBA CourseAlexandre Borba Salvador, Ana Akemi IkedaGuiding Principles Model: A Call to Integrate the 4 P’s into a Strategic ConstructPhilip E. Heckman, Jr., Alice Jacobs Vestergaard, Kathleen M. SoleTransforming a Marketing Research Course in a Flipped ClassroomEnping (Shirley) Mai, William SwartInnovation in Marketing EducationDoes the Social Media Engagement on a College Facebook and Instagram Page Show What Types ofMarketing Content is Engaging to Students? A Pilot Study of Public and Private Good Marketing MessagesS. Paige Gardiner, Jennifer L. Schultz, Konya R. WeberBuilding the Ideal Event-Portfolio for Universities: Results of a Choice Based Conjoint ExperimentFlorian Neus, Hanna Schramm-Klein, Robér Rollin, Frederic NimmermannVampire Grades: Can Simulations Support Learning Without Reflection?Dave Smith, Nasir SalariStaying Ahead of the Competition in Higher Education2018 Summer AMA ProceedingsHM-2HM-8HM-15HM-16HM-18HM-20ix

InnovationEnhancing Innovation Capability of State-Owned Firms in China: The Role of High-Commitment HR Practicesand Its ContingenciesYu Chang, Xinchun WangQuality Over Quantity: Innovation and Family InvolvementStefan Endriß, David Bendig, Malte BrettelHow Does Brand Innovativeness Affect Brand Loyalty? A Test of Competing ModelsIsador C.Y. Lim, Alastair Tombs, Ravi PappuIndustry Informality and New Product Effects on Sales Performance in Emerging Markets: A Multilevel ModelingSadrac Cénophat, Tomás BayónInnovation and Firm PerformanceLeveraging Customer Participation for Product Innovation in MNE SubsidiariesTracy J.F. Zhang, Danny T. Wang, Sin Yan TseDear or Dare? A Qualitative Study to Elicit Consumers’ Motives Associated with Autonomous DrivingKatrin Merfeld, Mark-Philipp Wilhelms, Sven HenkelGreen Crowdfunding: Extending Consumers’ Role in Driving Sustainable InnovationsNatalia Maehle, Ingeborg A. Kleppe, Natalia DrozdovaThe Influence of Parasocial Interaction in Crowdfunding: The Moderating Role of Funder InnovativenessMd. Nazmus Sakib, Nan XiaoCustomer Participation in InnovationAssessing the Impact of Innovative Marketing Medium Implementation: The Role of Virtual Reality Content inRefreshing Digital Marketing StrategiesKelley C. Anderson, Kerry T. ManisExploring the Potential of Proactive AI-Enabled TechnologiesNicola Schweitzer, Johanna Franziska Gollnhofer, Emanuel de BellisLimits to the Battle on a Dominant Product StandardJan Hendrik Fisch, Valerie HerzogHeuristics and Complexity in the Age of Big Data: Analyzing Knowledge and Innovation Configurations UsingFuzzy Set QCA and Correspondence AnalysisZhenning (Jimmy) Xu, Edward Ramirez, Gary L. FrankwickRole of Technology in InnovationEffect of Alliance Orientation on Competitive Advantage in NPDYen-Chun Chen, Todd J. ArnoldTwo Routes to Market-Sensing and New Product Development PerformanceJifeng MuBig Ideas and New Methods in Marketing: Dynamic Marketing Capabilities Concept Application to the NewProduct Creation and Innovation Process in the Swiss Luxury Watchmaking IndustryMaria Bashutkina, François CourvoisierKnowledge Sharing and Innovation Performance in B2B IndustriesYihui (Elina) Tang, Detelina MarinovaNPD 17IN-18IN-20IN-25IN-27IN-28IN-29IN-332018 Summer AMA Proceedings

Marketing ResearchA Structural Analysis of Correlated Learning: The Case of Anti-Cholesterol DrugsHyunwoo Lim, Andrew T. ChingModeling Consumer’s Contractual Decision in a Continuous Innovation B2B Market with a Forward-LookingDynamic ApproachYingge Qu, V. Kumar, Yi ZhaoIndividual-Level Carryover Parameters in Reference-Price ModelsOssama Elshiewy, Daniel GuhlMR-2The Freshman Fifteen: Modeling Millennials’ Cooking MotivationAidin Namin, Brian T. Ratchford, Julian K. Saint Clair, My (Myla) Bui, Mitchell L. HamiltonConsumer Odor Hedonics: Conceptualization and MeasurementUsha L. Pappu, Neal M. Ashkanasy, Alastair G. TombsBelief or Biology Account of Consumer Response to Food and Food Marketing?Alice Labban, Laurette Dube, Yu MaPromotion and Grocery Store Performance: The Role of Promotion ScopeRuohao Sun, Fred Selnes, Auke HunnemanMR-6Cutting-Edge Empirical MethodsFood Marketing ResearchExamining the Combined Effects of Questionnaire-Design Factors That Influence the Voluntary Disclosure ofInformation by Consumers to Commercial OrganizationsChristos Themistocleous, Anastasios Pagiaslis, Andrew Smith, Christian WagnerNext Level Media Engagement: Measuring Cross-Platform Video Consumption Processes with WearableSensor DataLisa Wolter, Sylvia Chan-Olmsted, Daniel McDuff, Dinah LutzA Value-Based Decision Model in Airline BusinessKuei-Feng Chang, Maxwell HsuMixed-Methods ResearchCSR Practices of Islamic Banking Towards Upliftment of Living Standards of Disabled People: BangladeshPerspectivesSyed Muhammad Nizam UddinCapturing Heterogeneity, Generalizing to Populations, and Ending Bad Science Practices Still Pervasive inMarketingArch G. Woodside, Carol M. Megehee, Gabor Nagy, Catherine PrenticeDo Great Ads Break the Rules? Assessing Classic TV Commercials Based on Their Conformity with PersuasionPrinciplesRui Du, Sandeep Patnaik, J. Scott ArmstrongOn the Evolution of Modeling in Academic Marketing ResearchDonna F. Davis, Mark Bender, Veronika Ponomarenko, Hao Wang, Khalia C. JenkinsScience Practice and Ethics in Marketing R-23MR-25MR-26Marketing StrategyStrategic Orientations, Marketing Capability, and Firm Performance: A Meta-Analytic Structural EquationModeling StudyMesay Sata, Håvard Ness, Kåre SandvikStrategic Orientation and Firm Performance2018 Summer AMA ProceedingsMS-3xi

Digital Maturity and Marketing Orientation: Theoretical Foundation and Measurement ModelsAlexander RossmannA Comparative-Design, Longitudinal Assessment of the Effects of Entrepreneurial Orientation on CompetitiveAdvantage and Firm PerformanceYen-Chun Chen, Todd J. Arnold, Ping-Yu Liu, Chun-Yao HuangThe Role of Future Orientation in Green Product Adoption and Marketing: A Study of Hybrid and ConventionalCar OwnershipDidem Kurt, R. Venkatesh, Robert J. GilbertOptimal Assortment and Pricing Decisions of a Physical Retailer Competing with Third-Party Sellers fromAmazon MarketplaceShan-Yu Chou, Chyi-Mei ChenHow Do Bricks Add to Clicks? Understanding the Impact of Showrooming on Online Purchase BehaviorsJason Chan, Xi Chen, Kaiquan Xu, Yaqiong WangThe Antecedents of a Reverse Channel Strategic Choice in Ecommerce PlatformsZheng Wang, Rui Wang, Yongjune KimThe Short- and Long-Term Impact of Adding Online-to-Offline Channels on Firms’ Offline and Total Sales andProfitsSha Zhang, Koen Pauwels, Chenming PengBricks and Clicks: Balancing Digital and PhysicalThe “Face” of Marketing: Using Facial Width-to-Height Ratio to Predict CMO Strategic Decision-MakingCameron Duncan Nicol, Saim Kashmiri, Prachi GalaInformation Sharing, Channel Coordination and Manufacturer’s Optimal Promotion Mix When CMOs CareAbout Stock TradingChyi-Mei Chen, Shan-Yu ChouBalancing Act: Effect of Female Power in the Top Management Team on Investments in MarketingChandra Srivastava, Saim Kashmiri, Vijay MahajanHow Simon’s Scissors Cuts Perplexity in Marketing Strategy Theory, Research, and PracticeGábor Nagy, Carol M. Megehee, Arch G. WoodsideMarketing in the C-SuiteThe Effect of Performance Ambiguity on Firms’ Unexpected Marketing InvestmentsXinchun Wang, University of North DakotaInteractive Effects of FGC Content Type with FGC Content Characteristics and UGC Content Valence on FirmPerformanceJifeng Mu, Tejvir Sekhon, Abhishek Borah, Jiayin QiSatisfying Stakeholders at all Costs: Myopic Marketing Management and Corporate Social ResponsibilityReportingMarkus Kröckel, David Bendig, Malte BrettelMarketing Intensity and Profitability: Contrasting Conclusions Based on Different Measures of Total MarketingExpenditureDmitri Markovitch, Dongling Huang, Pengfei YeMarketing Resource Allocation StrategiesGood News, Bad News: Advertising Spending’s Differential Impact on the Relationship Between ProductRecall Severity and Brand SalesJianping “Coco” Huang, Gavin Jiayun WuThe Introduction of Co-Branded Offerings in the USA: Any Effect on Parent Companies’ Stock Return?Murong MiaoInvestigating Market-Based 5MS-27MS-29MS-31MS-32MS-34MS-43MS-45MS-462018 Summer AMA Proceedings

Investigating the Factors Leading to Brand Deletion Decision: A Resource PerspectiveArezoo Davari, Pramod IyerMarket-Based Capabilities of New Ventures and Fundraising PerformanceReza Rajabi, Thomas G. Brashear AlejandroMS-47MS-49PricingMultichannel Pricing: The Effects of Price Differentiation Across Channels on Price Fairness and CustomerConfusionLaura Bertrandie, Stephan ZielkeEarly-Bird or Customer Option: Which Do You Prefer?Sarang Go, Kyowon Seo, Junhee Seok, Byungdo KimHow Consumers Process Partitioned Prices: An Integrated FrameworkShuo WangExternal Reference Price and Participative Pricing: The Role of Product CategoryPilsik Choi, Fei L. Weisstein, Peter AndersenProduct and Consumer Characteristics Impacting PricingAre Low Price Guarantees and Price Match Guarantees Created Equal? Examining the Effects of DifferentTypes of Price Guarantees on Consumers’ EvaluationsSwati Verma, Abhijit Biswas, Abhijit Guha, Dhruv GrewalThe Effect of Price Promotion Patterns on Consumers’ Use of an Expected Price as a Reference PriceAtul A. Kulkarni, Kent B. MonroeUp in the Air! An Empirical Study on the Relevance of the Origin of an Airline in Behavioral PricingSebastian Schneider, Frank Huber, Stephanie StergiuzTrait and State Factors Impacting PricingPR-2PR-4PR-6PR-7PR-8PR-10PR-11Selling and Sales ManagementIs Customer Orientation More or Less Relevant When Dealing with Challenging Customers? The Influence ofCustomer Complexity and Customer Price Sensitivity on the Effectiveness of Salesperson CustomerOrientationDesirée Jost, Alexander HaasDo Salespeople Invest More or Less Effort in Selling New Products? The Importance of Motivation andCustomer RelationshipsStephan Volpers, Alexander HaasBuilding Customer Trust in Technology-Mediated Online B2B Sales EncountersTimo Kaski, Jarkko Niemi, Ellen PullinsFeeling Versus Reasoning: The Significant Interaction Between Salespeople’s Influence Tactics and Customers’Shopping GoalsYenee Kim, Richard G. McFarlandCustomer Roles and Behaviors Influencing Salesperson OutcomesDrivers of Responsible Selling: A Self-Regulation and SD-Logic PerspectiveRakesh K. Singh, Gautam SrivastavaManagerial Approaches and Sales Rep Behavior Driving Efficiency in Direct SellingDanny P. Claro, Gabriel GonzalezDeveloping a Measure of Entrepreneurial SellingDesirée Jost, Alexander HaasFundamentals and Different Approaches to Selling2018 Summer AMA ProceedingsSS-2SS-4SS-5SS-11SS-13SS-15SS-17xiii

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Aparna Sundar, Rebecca Rabino, Frank Kardes Visual Perspectives of Ad Pictures: Persuasion Effect and Underlying Mechanism CB-21 Nai-Hwa Lien, Chien-Wei Chen Endorser-Self Distance: Conceptualization, Scale Development, and Validation CB-23 Mohammad

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AMA Position Statement Australian Medical Association Limited ABN 37 008 426 793 1 Harmful substance use, dependence and behavioural addiction (Addiction) 2017 AMA Position The AMA: Believes that substance dependence and behavioural addictions (SDBA) are serious health conditions, with high mortality and disability.

Team. Development of the AMA business plan for the AU is one of the AMA's four-year action plans to operationalize the continental agency. The AMA business plan provides the rationale for the continental agency, background to the genesis of AMA, the business model and financial plan, and monitoring and evaluation. 1.1 Problem Statement

RAPS/RCFS Bahamas Conference 2019; AFFI Eurofidai Paris Meeting 2018; ISB Summer Research Conference 2018; Baltic Economics Conference 2018; CityU Finance Conference 2018, MFA 2018 (2x); . HKUST Finance Symposium 2017; FMA Asia 2016-2017 Conference organizing committees ABFER Annual Conference 2022 (Corporate Finance); Asia-Pacific Corporate .

The AMA will record all Panel meetings for reference materials and will be the only recording . Meeting Cadence and Editorial Priorities Discussion Due to the current COVID-19 pandemic, the AMA team realizes there . Newsletter Subcommittee Kickoff occurred on March 9

AMA CITATION STYLE (10TH EDITION) When using the AMA citation style, indication of and information about a cited work, piece of information or idea must appear in two places. You must insert a note within the text of your paper when you make use of a borrowed piece of information and/or idea.