CORPORATE COMMUNICATION AND PUBLIC RELATION

a) Managementb) Employeesc) Technologyd) Media68. A company that is “responsibly addressing of key publics and communities”increases the public admiration of the organization.a) Technological concernsb) Profit sharingc) Environmental concernsd) Information sharing69. The corporate communication is tightly connected to .a) Strategy implementation and strategy formulationb) Image reputationc) Image enhancementd) Communication issues70. Corporate reputation is .a) Not an image building exerciseb) Only about crisis managementc) All about retaining best talentd) Equal to social responsibility71. The media shapes or .a) Attitudeb) Opinionc) Planed) behaviour72. In communication was essentially one-way.a) Two-way asymmetricalb) Two-way symmetricalc) One-way symmetricald) Public information73. is the advantage of electronic meeting systems?a) Better group dynamics as it encourages egalitarian participationb) Improve decision making as very few people participatec) More willingness to contribute as only higher end employees participated) Bolder discussion as participants are anonymous and are not seen74. is NOT an informal source of internal communications.a) Interaction among the co-workersb) Instructing workers orally about organization goalc) Discussing company’s visions with subordinated) Workplace blogs and newsletters75. Sponsoring educational and literacy programs, staging open houses and conductingplant tours improve .a) Financial relationsb) Community relationsc) Government relationsd) Media relations76. are the two most important public relations tools for maintaining goodstockholder relations.a) Annual reports and stockholder meetingb) Annual reports and press release9

c) House journals and stockholder meetingd) Newsletters and house journal77. If the statement is made in writing and published, the defamation is called .a) Slanderb) Copyrightc) Libeld) Invasion of privacy78. is a major function of image blog.a) Corporate social responsibilityb) Advertisingc) News related to its productsd) Filtering out all external criticis79. In India defamation can be offence.a) Civil Wrongb) Criminalc) Nod) Civil Wrong and a Criminal80. is the visual manifestation of the company’ reality.a) Corporate logob) Corporate identityc) Corporate designd) Corporate reputation81. The first step in building effective media relations is .a) Researching the angleb) Writing the pitchc) Contacting mediad) Introducing the brand82. is the overall estimation in which an organization is held by its internal andexternal stakeholders based on its past actions and probability of its future behavior.a) Corporate reputationb) Corporate imagec) Corporate identityd) Corporate personality83. is tightly connected to strategy implementation and strategy formulation.a) Business communicationb) Mass communicationc) Critical communicationd) Corporate communication84. does NOT come under media relations.a) Increasing public awarenessb) Promoting organizationc) Generating fundsd) None of the above85. The is the best suited for tackling the issue involved in employeecommunication from inside.a) In-house campaignb) Press conferencec) Social mediad) Bill boards86. demands an integrated approach to managing communication.10

a) Business communicationb) Corporate communicationc) Mass communicationd) Critical communication87. is semi-professional blog of the companya) Image blogb) Product blogc) Blog hubd) Executive blog88. are widely considered a prominent metric to determine the popularity of ablog.a) Websiteb) RSSc) Twitter accountd) Email Id89. Corporate blog is NOT a suitable channel for .a) Observing attitude and stance amongst stakeholderb) Understanding the world-view of diverse individuals and publicsc) Listening out to what people are sayingd) Voicing political and controversial issues90. is usually distributed by satellite.a) VNRb) Telephonec) Lettersd) Fax91. PR management function does not encompasses .a) Anticipating public opinionb) Settings objectivesc) Researching and evaluating actionsd) Exaggerating policies92. Corporations often use to promote their products or services, using wellknown performer or other “name” figure as a spokesperson.a) Press conferenceb) Web conferencingc) Satellite media toursd) Blogging93. Financial relations involve .a) Staging special events such as picnicb) Communicating with company’s stockholdersc) Creating awareness about environmentd) Releasing booklets and brochures94. Skype can be better used for .a) Telemarketingb) Corporate websitesc) Web conferencingd) Blogging95. is a form of broadcasting production that incorporate streaming video andaudio on the internet to deliver a live press conference or event?a) Webcastingb) Electronic media kit11

c) RSSd) Satellite media tours96. offer interactive and dialogical communication.a) Television lifeb) Blogsc) Lettersd) Fax97. are a vast untapped resource of potential customers and grassroots support onfinancial issues.a) Government personnelsb) Journalistsc) Managersd) Stockholders98. The challenge before financial communication experts is how to promote financial.a) Inclusionb) Riskc) Gaind) Disparity99. theories gives us more specific information about ‘publics’ communicationneed.a) Systems theoryb) Situation theoryc) Social exchange theoryd) Diffusion theory100.The uncertainty of a crisis produces more stress for .a) Journalistsb) Mediac) Stakeholdersd) Government101.Loss of is the most severe outcomes of organization crises.a) Human lifeb) Financec) Reputationd) Image102.The serve as interactive platforms where employees without making ittedious.a) Telegramb) Faxc) Intranetsd) Press release103.communication is usually arbitrarily and incompletely planned or ifplanned only in reaction to specific events.a) Employeeb) Mediac) Externald) Managerial104.The basic purpose of arranging a is to obtain publicity in connection withthe important news.a) Press release12

b) Meetingc) Press Conferenced) News paper105.Building effective is important for a company as it meets the purposeof disseminating knowledge.a) Media relationsb) Government relationsc) Financial relationsd) Employee relations106.is a feature of new media.a) Slow feedbackb) Predictable in format, time and placec) Corporate ownershipd) Customized and individually tailored.107.is one of the most powerful tools in reaching the masses, especiallywhen problems arise.a) Public relations officerb) Mediac) Managementd) Public108.PRSI stands for .a) Public Relations Symposium of Indiab) Republic Relations Society of Indiac) Public Relations System of Indiad) Public Relations Society of Indonesia109.uses the economic metaphor of costs and benefits to predict behavior.a) System theoryb) Situation theoryc) Diffusion theoryd) Social exchange theory110.has broken down traditional divisions of stakeholders includingemployees, customer, shareholders etc.a) Social mediab) Public informationc) Press agentryd) Deregulation111.is the oldest form of public relations.a) Two-way asymmetricalb) Two-way symmetricalc) Press agentryd) Public information112.theory is another way to look at how pwoplw process and acceptinformation.a) Diffusionb) Systemc) Situationald) Social exchange113.Public relations is a deliberate, planned and sustained effort to establish andmaintain mutual understanding between an organization and its .a) Media13

b) Publicsc) Economyd) Society114.Copyright protects .a) Raw Factsb) Original work until 70 year after the creator’s deathc) General ideasd) Original work until 100 years after creator’s death115.If a statement that hurts someone’s reputation is spoken , the statement is.a) Libelb) Slanderc) Copyrightd) Invasion of privacy116.In corporate identity concerns the use of logos, housestyles, staffoutfits and other visual clues.a) Symbolismb) Communicationc) Behaviourd) Design117.is all kind of impressions that the community makes about acorporation.a) Corporate identityb) Corporate brandc) Corporate imaged) Corporate personality118.is an all-encompassing term that covers any statement that hurtssomeone’s Reputation.a) Appropriationb) Defamationc) Piracyd) Intrusion119.Corporate identity is conceived as the totality of a company’s behaviour,communication and .a) Paymentb) Packingc) Carriaged) Symbolism120.messages help make lasting impact and favourable impression of anorganization and its product on the stakeholders.a) Consistentb) Inconsistentc) Incoherentd) Irrational121.theory uses the economy metaphor of cost and benefit to predictbehaviour.a) Situationalb) Systemc) Social exchanged) social14

122.are concerned with how the public or specific communities part of thelarger public but external to the company perceive the organization.a) Product blogsb) Image blogsc) Employee blogsd) Executive blogs123.is a form of broadcasting production that incorporates streaming videoand audio on the internet.a) Audio-castingb) Broadcastingc) Webcastingd) Telecasting124.is any electronic (visual and audio) instrument that is produced anddistribute in electronic from such as radio television for commercial and socialpurpose.a) Weekliesb) Broadcast mediac) Print mediad) New media125.play an important role in creating strategies for India’s growthforward.a) Five year plansb) Communicationc) Managementsd) Employees126.An organization with a more favorable prior reputation will still have astronger postcrisis reputation because it has more to spend than onorganization with an unfavorable or neutral prior reputation.a) Reputational capitalb) Capitalc) Resourcesd) Money127.The scope of responsibilities and functions of a financial communicationexperts does NOT includesa) Liaison with executive managementb) Stakeholders correspondencec) Planning meeting with employees’ familyd) Working with security analysts128.A is not a general statement of something that need to be done, butrather a specific action that someone can take to achieve a particular aim.a) Policyb) Tacticc) Ruled) Directive129.Decisions at the higher levels of the organization system almost invariablyinclude .a) An ethical componentb) Risk componentc) Exploitative componentd) Advocacy component15

130.Public relations synonymous with promotions and publicity .a) Press agencyb) Two-way asymmetricalc) Two-way symmetricald) Public agentry131.from the public on new services as well as improved services canhelp an organization improve the quality of its service.a) Knowledgeb) No reactionc) No feedbackd) Feedback132.A prominent feature of corporate communication is that it is .a) Simple in natureb) Complex in naturec) Exclusively about managing communicationd) Not a part of the management function133.Public relations is .a) Spinb) Rhetoricc) Stuntd) Mutual understanding134.is an audience for financial communication.a) Individual stakeholdersb) Teachersc) Workers’ familyd) Psychologists135.The beginning of public relations date back to the early 1990s whichwitnessed the big change in .a) Russiab) Americac) Chinad) Japan136.is NOT usually impacted by crisis.a) Human lifeb) Stakeholdersc) Unfavorable reputationd) Employees137.should NOT be done in handling crisis.a) Trying to stop a journalists from writing a storyb) Providing written informationc) Correcting misinformationd) Showing empathy for those affected by the crisis138.The first step in organizing employee communication is ’a) Taking a close look at the organizations and its structureb) Identifying tools and tacticsc) Developing and implementations pland) Measuring the effectiveness of the communication plan139.theories provide a framework through which to view organizationsand their relationships with the environment.a) System theory16

b) Situation theoryc) Social exchange theoryd) Diffusion theory140.is the overall estimation in which an organization is held by itsinternal and external stakeholders based on its past actions and probability of itsfuture behavior.a) Corporate reputationb) Corporate Identityc) Corporate Imaged) Corporate Impression141.Today most social conflicts are caused by changing values and higherexpectations from the .a) Subordinatesb) Ownersc) Employeesd) superiors142.When there are objectives, results can be measured against then, makingPR .a) A tangible activityb) An intangible activityc) An abstract activityd) An unidentifiable activity143.theories asserts that people factor in the consequences of theirbehaviour before acting.a) Systems theoryb) Situation theoryc) Social exchange theoryd) Diffusion theory144.The organization should look upon reporters as .a) Alliesb) Intrudersc) Enemiesd) Adversaries145.is NOT the benefit of the employee communication.a) Clarity of purposeb) Better employee motivationc) Rise in the numbers of investorsd) Goodwill146.stressed more on mutual understanding compromise and creatingwin-win situations for organizations and their affected public and stakeholdersa) Press agencyb) Two-way asymmetricalc) Two-way symmetricald) Public agentry147.In order to survive in long-run it is expected that business is carried on withPrinciples.a) Ethicalb) Profit motivec) Profit maximizationd) None of the above17

148.Corporate public relations seek to project the image and identity of the.a) Customersb) Publicc) Organizationd) Employees149.Today public relations have emerged, as a communication network.a) Nationalb) Globalc) Multinationald) Local150.has become a standard form of business communication, essentiallyfor short messages that require actin.a) Cell phonesb) Emailc) Computersd) Social media151.is the oldest form of public relations.a) Two way- asymmetricalb) Two way symmetricalc) Press agencyd) Public Information152.used for Propaganda tacticsa) Two way- asymmetricalb) Two way symmetricalc) Press agencyd) Public Information153.In communication was essentially one waya) Two way- asymmetricalb) Two way symmetricalc) Press agencyd) Public Information154.Communicatingwith .publicisknown asfinancial communicationa) Consumerb) Financialc) Governmentd) External155.Majority of corporate crisis arises due to problemsa) Externalb) Internalc) Sociald) Public156.Now PR is used for Increasing a) Community Relationsb) Strategic Communicationc) Non-Government Organizationd) Media Relationsa) Public relations is a deliberate, planned, and sustained effort to establish and maintainmutual understanding between an organization and its18

a) Mediab) Publicc) Societyd) Economy157.helps in building a good image of the company.a) Publicityb) Propagandac) Communicationsd) Public Relations158.are the two most important public relations tools formaintaining good stockholder relations.a) Annual reports and stockholder meetingsb) Annual reports and press releasec) House journals and stockholder meetingsd) Newsletters and House journals159.Financial relations involve communicating essentially withcompany'sa) Stockholdersb) Employeesc) Mediad) Management160.Sponsoring educational and literacy programs, staging open houses andconducting plant tours improvea) financial relationsb) community relationsc) government relationsd) media relations161.Public relations have emerged as a communication networka) Nationalb) Globalc) Multinationald) None of these162.is the visual manifestation of the company's reality.a) Corporate logob) Corporate identityc) Corporate Designd) Corporate Reputation163.Corporate identity is conceived as a totality of a company's behavior,communication and .a) paymentb) packingc) carriaged) symbolism164.In corporate identity, concerns the use of logos, house styles, staffoutfits and other visual cues.a) Symbolismb) communicationc) Behaviord) design19

165.is the all kinds of impressions that the community makes about acorporation.a) Corporate identityb) Corporate brandc) Corporate imaged) Corporate personality166.is the overall estimation in which an organization is held by its internaland external stakeholders based on its past actions and probability of its futurebehavior.a) Corporate logob) Corporate identityc) Corporate Designd) Corporate Reputation167.Vision and mission statements influencea) Corporate Imageb) Corporate Identityc) Corporate Reputationd) Corporate Personality168.In , behavior denotes the ways that firms convey personalitiesthrough actions as well as through non-verbal behaviour.a) Corporate Imageb) Corporate Identityc) Corporate Reputationd) Corporate Personality169.Corporate Image is abouta) Imageb) Emotionsc) Reputationd) Symbols170.is an all-encompassing term that covers any statement that hurtssomeone reputationa) Appropriationb) Defamationc) Piracyd) Intrusion171.If the statement is written and published, the defamation is calleda) Libelb) Slanderc) Copyrightd) Piracy172.If a statement that hurts someone’s reputation is spoken, the statement iscalleda) Libelb) Slanderc) Copyrightd) Piracy173.In India, defamation can be offencea) Civil wrongb) Crimec) Not a civil wrong20

d) Not a crime174.is an invasion of privacya) Appropriationb) Defamationc) Piracyd) Intrusion175.- acts as watchdog for societya) Managementb) Employeesc) Technologyd) Media176.With existing industry competitors face turbulencea) Regulationb) Deregulationc) Press Agencyd) Public information177.has broken down traditional divisions of stakeholdersa) Social mediab) Public Informationc) Press agencyd) Deregulation178.is a commanding force in managing the attitudes of the generalpublic toward organizations.a) Managementb) Employeesc) Technologyd) Media179.Through, we think of public relations people as boundaryspanners, straddling the edge of an organization looking inside and outside of anorganization.a) systems theoryb) situational theoryc) diffusion theoryd) social exchange theory180.A of publics give us more specific information about publics'communication needs.a) systems theoryb) situational theoryc) diffusion theoryd) social exchange theory181.uses the economic metaphor of costs and benefits to predictbehavior.a) Systems theoryb) Situational theoryc) Diffusion theoryd) Social exchange theory.182.are part of a greater environment made up of many systemsa) Worldb) Organizationsc) Work culture21

d) None of the above183.is one of the most powerful tools in reaching the masses,especially when problems arise.a) Public relations officerb) Mediac) Managementd) Public184.Building effective is important for a company as it meets thepurpose of disseminating knowledge.a) media relationsb) government relationsc) financial relationsd) employee relations185.Media coverage is cons

d) Public Relations 26. Now public relations are used increasingly for _. a) Relations b) Strategic communication c) Non-government organization Community relations d) Media relation 27. _ is a commanding force in managing the attitudes of the general public toward organi