Letter From Jay Haladay CEO Of Viewpoint Construction Software

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VIEWPOINT FORMALLY MAXWELL SYSTEMS 2014 ANNUAL CONFERENCERegister at www.maxwellsystems.com/eventAPRIL 7-9, 2014 CARIBE ROYALE ORLANDO, FL

VIEWPOINT2014 ANNUAL CONFERENCEFORMERLY MAXWELL SYSTEMSBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaLetter from Jay HaladayCEO of Viewpoint Construction SoftwareAs CEO of Viewpoint Construction Software, I’mpleased to announce that Viewpoint has acquiredMaxwell Systems, a long time provider of constructionsoftware solutions built for contractors including takeoff andestimating, project management and accounting solutions.This acquisition provides Viewpoint the opportunity toextend and increase our ability to provide contemporaryand mission-critical software solutions, includingestimating, to a broader construction market audience.I’m happy to be welcoming more than 200 Maxwellteam members to provide their talents as part of theViewpoint family and continue the development andsupport of core Maxwell products. With this acquisition,our organization will now employ nearly 700 people andwill serve more than 8,000 customers worldwide. Over theyears, Viewpoint has been very successful in serving theneeds of construction organizations that require a highlyconfigurable and scalable ERP solution. With the Maxwellline of products, we can extend our focus on customercare to a large portion of the market — contractors whoare looking for an integrated and easy to use solution that’sbetter focused on their business model.Beyond meeting the needs of a much broader market,I’m excited to lead Viewpoint as the company becomesone of the most comprehensive construction-specificsoftware publishers in the world, providing solutionsthat address all points of the construction life cycle fromestimating and preconstruction to post-project completionand service maintenance.In closing, I know I can speak for everyone at Viewpointby saying we value your business, your input, and theopportunity to be part of your best success and moving theconstruction industry forward.I look forward to meeting you at this milestone conference!Sincerely,Jay HaladayCEO, Viewpoint Construction SoftwareRegister today at www.maxwellsystems.com/event2

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaContentsWhy You Should Attend. . . . . . . . . . . . 4About the Conference. . . . . . . . . . . . . 5Keynotes. . . . . . . . . . . . . . . . . . . . . . . 7‘‘Our firstconference was.GREAT! Thank youfor a well executed,professional,fun, friendly, andvery productiveconference.’’ — Sally O’BrienBrowningContractors Inc.Featured Speakers. . . . . . . . . . . . . . . 9CPE Credits. . . . . . . . . . . . . . . . . . . . 11Schedule-at-a-Glance. . . . . . . . . . . . 12Breakout Session Planner. . . . . . . . . 13Breakout Session Descriptions. . . . . 16The Maxwell Zone. . . . . . . . . . . . . . . 41Hotel & Travel Information. . . . . . . . . 42Registration Form. . . . . . . . . . . . . . . 43If you have any questions aboutthe conference, please emailevents@maxwellsystems.comor call 800.688.8226 and ask forthe events manager.Who ShouldAttend?The annual conference is designed to offervaluable content for anyone using any of oursoftware, including your company’s: Owners Executives Managers Accounting Staff Estimators Project Managers IT Managers ConsultantsHaving trouble deciding who should attend?Send everyone!Group Discount details on theregistration form. 2014 Viewpoint. All Rights Reserved. The information contained in this document is subject to change without notice.Register today at www.maxwellsystems.com/event3

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaWhy You Don’t Want to Miss This ConferenceIf you want to experience what a new level of success feels like, then this event is for you. Learn new ways to work moreefficiently, discover how you can share real-time information with others, figure out a solution to that unique problem that’sbeen your latest headache, and become a more savvy professional with greater potential than ever.The Viewpoint (formerly Maxwell Systems) 2014 Annual Conference delivers many worthwhile educational, networking, andconsulting opportunities in three days. You can learn new methods about leveraging innovative solutions that can help youwork more efficiently and effectively to reach your greatest potential and success.At the Viewpoint (formerly Maxwell Systems)Annual Conference you will be able to experience: Best practices – There will be educational sessionson topics of critical importance within the constructionindustry. These best practices tracks will provide you withimmediate benefit and provide materials to share with therest of the company when you return to the office.The Viewpoint(formerly MaxwellSystems) AnnualConference is apowerful way toconnect your company’sknowledge needs andrequirements with thetraining, guidance, andresources to fulfill them. Training sessions – Choose from assorted product tracksand hands-on labs, with new or advanced user options, andlearn a special skill needed for a particular process and/orto help your team overcome current or future challenges. Consulting appointments – Schedule a private oneon-one appointment with a Maxwell Systems expertto answer your questions, offer guidance, and presentrecommendations to your particular needs. Peer networking – Gather valuable resources and advicefrom your peers in the construction industry and shareyour own experiences, challenges, and words of wisdom. Meet with experts – Speak with industry partnersexhibiting their offerings valuable to construction companiesor meet one-on-one with Maxwell Systems technologyexperts, including support representatives, consultants,executives, product managers, and sales professionals.Designed exclusively for Viewpoint (formerlyMaxwell Systems) customers, the AnnualConference provides tailored program content soyou can gain valuable learning and new insightsabout running a more profitable business. Learn about what’s happening in the industry, around thecountry, with technology, regarding processes, and more Create a forum for your team to discuss improvementsand how to apply them to improve workflow,communications, efficiencies, etc. Connect with other construction industry professionalsand grow your relationship with your Maxwell Systemssupport and consulting teams, via networking occasions toshare ideas, experiences, and resourcesJoin us at the conference and you’ll see how costto attend turns to a worthwhile investment. Andbe sure to check out our various registration ratesto see if you can take advantage of any discountsand savings!Register today at www.maxwellsystems.com/event4

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaAbout the ConferenceThe construction game has changed. Turnarounds are faster. Margins are tighter. Competition’s tougher. And Viewpointis helping our customers everywhere to transform the ways they do business to take advantage in today’s evolvedconstruction landscape. This April, join Viewpoint at our 2014 Annual Conference for the best practices to empower yourcompany to be more efficient and productive from end to end — and power profitable growth.Attending construction professionals experience the impactof participating in training sessions, business discussions,and social activities and ultimately are better equipped withknowledge of software capabilities and proven methods toconsider and implement, and so are able to move forward with arenewed energy for success. We hope you join us to maximizethe investment made in your solution.Educational Opportunities‘‘This conference hasbeen very informativeand as a new userhas made me feelmore comfortable withusing my solution.Thank You!’’ — Karen Watts, JDK LLC Breakout Sessions: Learn how to use your softwaresolution to its fullest potential and gain valuable insight foryour business. Stay within your specific product track orcross-over to one of the other tracks to learn other ways yourbusiness could benefit from what Viewpoint has to offer.Improve your overall business with industry insights, learnaccounting principles and estimating techniques, see what’snew with project management, hear about constructiontechnology tips and trends, and more. Best Practices: You don’t want to miss the BestPractices sessions! Presented by knowledge experts fromViewpoint and acclaimed authorities on various businessmanagement issues, these sessions will deliver a wealthof information. Attendees can improve awareness andunderstanding of accounting principles, estimating skills,and project management methods, as well as overallbusiness management systems. Presenters will illustratewhat you can be doing today and how to plan for thefuture in order to transform your business and work moreknowledgably and productively to increase profitability.Look for thesymbol in the session planner.Register today at www.maxwellsystems.com/event Keynote Sessions: Everyone should attend these dailygeneral sessions. Monday morning’s session is the officialwelcome to the Viewpoint (formerly Maxwell Systems)2014 Annual Conference. (see page 7-8 for details). Consulting by Appointment: Meet one-on-onewith a highly trained Viewpoint professional who cananswer your specific questions and offer guidance andrecommendations that address your unique needs.Appointments must be scheduled; conference attendeesmay sign up for a private appointment by visiting thedesignated registration desk at the conference. The Maxwell Zone: Open daily, the Maxwell Zoneprovides many opportunities to learn about MaxwellSystems software solutions and services and exploreofferings of our industry partners. Stop in and meetface to face with technology experts – including supportrepresentatives, consultants, executives, and salesprofessionals – to find out about ProContractor, AmericanContractor, Management Suite, StreetSmarts, Estimation,and V6. Hands-On Labs: Gain hands-on experience by usingthe software for recently-launched capabilities, topractice new skills or methods learned, or to delveinto features you aim to utilize when returning to youroffice. Admittance is on a first-come, first-served basis.Attendees must pre-register for the lab of their choicewhen registering for the conference. Space is limitedand 2 seats per station. Look for thesymbol in thesession planner to designate labs.5

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaNetworking Opportunities Before the conference: Join Viewpoint on Facebookto receive updates on conference activity; network withother contractors attending the conference; have openexchange with your industry peers about experiences,successes, obstacles, and more.‘‘The conferencewas very well done.The sessions werevery informativeand educational.Maxwell Systemsemployees are veryknowledgeable andhelpful. Networkingwith users waspriceless.’’ During the conference: We encourage attendees tonetwork throughout conference activities to discovervaluable capabilities of your software solution. Learnabout new tools and practices that can help you enhanceyour estimating, accounting, project management, andbusiness leadership efforts. You’ll have many opportunitiesto meet with your construction peers to discuss industrytrends and best practices, as well as gain insight into howcompanies like yours are using a Viewpoint (formerlyMaxwell Systems) software solution. Welcome Reception: The conference social scenekicks off with a welcome reception from 3:30 – 5:00 PMon Monday, April 7. Browse the exhibits in the MaxwellZone, mingle with your colleagues, consult the experts,and network with fellow attendees. Attendance iscomplimentary with your conference registration. Networking Social Event: Change your latitude & changeyour attitude; an evening at Jimmy Buffett’s Margaritaville is not just an event — it’s a vacation. Even non-parrot-headscan’t resist the relaxed atmosphere and Buffett inspireddesign features that will transport us to the shores ofMargaritaville. Always a conference highlight, Viewpointhosts this social event that’s not to be missed! Dinner anddrinks will be held on Tuesday, April 8 from 7:00 – 10:00PM (times subject to change). Guest passes are availablefor 100 per person. — Mike StewartTechnical BuildingServicesRegister today at www.maxwellsystems.com/event6

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaConference KeynotesOpening General SessionMonday, April 7: 9:00am – 10:30amA Word from Viewpoint CEOJay Haladay‘‘Greatly exceededexpectations! Learnedmore in the lastthree days about thesoftware I use dailythan I have in the pastfive years.’’ — James Camarre,Mollenberg BetzJay Haladay welcomes conference attendees on Monday morning with exciting news of Viewpoint’sacquisition of Maxwell Systems and how customers are now served by a technology partner witheven broader depth and comprehensive solution offerings. He will share the company’s vision,commitment to collaboration, paths for product innovation, and how the industry can advance byleveraging powerful technology, partnerships, and best practices. Attendees can anticipate learningabout software development efforts, as well as solutions in support and services.The Trouble With The Future Is It’s Not What It Used To Be!Transform And Change For Profitable GrowthMurray BanksIt’s Game On for Viewpoint (formerly Maxwell Systems) in 2014 so we invite you to take a fewminutes to recharge and refocus! Our opening keynote speaker Murray Banks has created adynamic keynote that will energize and inspire us for the changing world we face.Murray is the perfect fit for our hard-working, fun-loving Viewpoint Team! He understands thechallenges we face and how to convert those challenges to opportunities. He will inspire us with his10/90 Rule for solving problems, his Lava Lamp Philosophy for continually adapting to change andcreating a focus on what we want, not the obstacles we encounter. Murray will humorously drivehome the point that “who you are may be more important than what you know” in this business if weexpect to be world class in the future.And Murray knows something about world-class performance. he is an honored educator andworld champion athlete. His presentation is the perfect blend of the skills, focus and motivationthat earned him Teacher of the Year in Vermont and Gold in the Skiing World Championships. Hishilarious images, imaginative videos and poignant stories will challenge and inspire us to continuallytransform to gain a competitive advantage for 2014!Transformation and Powering are right up Murray’s alley! As a coach, he turned long time losingprograms into perennial State Champions. As an educator, his imaginative and innovative teachingtechniques earned him the Vermont Teacher of the Year and national Outstanding Educator awards.As an athlete, he has been one of the top finishers in the Ironman Triathlon World Championship inHawaii, and is a 3-time masters Skiing World Champion.Register today at www.maxwellsystems.com/event7

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaGeneral SessionTuesday, April 8: 8:30am – 9:30amGoing Up for the ReboundAnirban BasuChairman & CEO of Sage Policy Group, Inc.This presentation will provide economic updates for the global, national, and regional economies.Special attention will be given to those aspects of economic performance that relate most directly togovernment finances, including the performance of both labor and housing markets.Anirban Basu is Chairman & CEO of Sage Policy Group, Inc., an economic and policy consultingfirm in Baltimore, Maryland. Mr. Basu is one of the Mid-Atlantic region’s most recognizableeconomists, in part because of his consulting work on behalf of numerous clients, includingprominent developers, bankers, brokerage houses, energy suppliers and law firms. On behalfof government agencies and non-profit organizations, Mr. Basu has written several high-profileeconomic development strategies, including co-authoring economic development strategies forBaltimore City and Baltimore County, Maryland. Among other things, Anirban serves as the chiefeconomist to Associated Builders and Contractors (national) and as chief economic advisor to theConstruction Financial Management Association.General SessionWednesday, April 9: 8:30am – 9:30amImproving Industry ProductivityMike BellamanPresident and CEO, Associated Builders and ContractorsWe all know we have a workforce shortage but we also have a productivity challenge. In thispresentation, Mike Bellaman, President and CEO of Associated Builders and Contractors, will definewhat that productivity challenge is on a macro and micro level and talk about the three areas we asan industry need to focus on to improve industry productivity. These include project origination andplanning, coordination and workflow, and construction crew production.Michael D. Bellaman has served as president and CEO of Associated Builders and Contractors (ABC)since Feb. 1, 2011. ABC is a national association with 72 chapters representing merit shop constructionand construction-related firms. In his role as president and CEO of ABC, Bellaman has focused onincreasing the value of ABC to its members and the construction industry. He has prioritized safety byleading an industry-wide effort with the Construction Coalition for a Drug-and-Alcohol Free Workplaceand focusing on ABC’s Safety Training and Evaluation Process (STEP). As part of his commitmentto closing the gap in the construction workforce, ABC joined forces with USA Cares, a partnershipwhich will train veterans for careers in construction. Bellaman also serves as a trustee for the TrimmerConstruction Education Foundation, which generates funds to award scholarships and grants insupport of construction education. He also has overseen legislative efforts to secure a level playingfield for all members of the construction industry — regardless of union affiliation. During his first yearof leadership, seven states enacted bans on government-mandated project labor agreements.Register today at www.maxwellsystems.com/event8

VIEWPOINTFORMERLY MAXWELL SYSTEMS2014 ANNUAL CONFERENCEBEST PRACTICES FOR POWERING PROFITABLE GROWTHApril 7-9, 2014 Caribe Royale Orlando, FloridaFeatured SpeakersViewpoint is excited to present conference attendees with an outstanding lineup of expert speakers to share their bestpractices, industry insights, strategic thinking, and inspired methods to help you run a better business.Take some time at the annual conference to hear from a renowned author and business coach, a tax attorney wise tobenefits law, a licensed general contractor and construction advisor, a university professor and Fulbright Scholar, FMIknowledge consultants, a world leader in process reliability methods, and a national association’s head of federal affairs. Awealth of wisdom will be at your disposal — take advantage of it all and take home more value for your best success.Leslie ShinerLeslie Shiner — author, speaker,and trainer — has more than twentyyears’ experience as a financialand management consultant. Sheis the owner of The ShinerGroup, aconsulting firm helping contractorsgain financial control. As a business coach, she hasworked with both small and large businesses to help thembetter understand their business practices and maximiz

In closing, I know I can speak for everyone at Viewpoint by saying we value your business, your input, and the opportunity to be part of your best success and moving the construction industry forward. I look forward to meeting you at this milestone conference! Sincerely, Jay Haladay CEO, Viewpoint Construction Software

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