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ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORONE PLANET VISION FORA RESPONSIBLE RECOVERY OFTHE TOURISM SECTOR
ACKNOWLEDGEMENTSWe would like to thank the members of the One Planet Sustainable Tourism Programme for their contributions to thepreparation of this position paper as well as the One Planet Secretariat at UNEP.Special gratitude goes to Clare Jenkinson (ABTA), Delphine Stroh (Accor), José Miguel Rovira González and KennedyPemberton (Association of Caribbean States), Christina Beckmann (Adventure Travel Trade Association), Xenia ZuHohenlohe (Considerate Group), Nicole Ouimet-Herter and Simone Targetti Ferri (Disneyland Paris), Karin ElginNijhuis (Elgin&Co), Ignacio de las Cuevas (Eurecat), Ramune Genzbigelyte-Venturi (European Commission) EugenioYunis (FEDETUR), Claudia Andreis (Fundación F.E.I.De.S.), Dr. Stephanie Pfahl (Federal Ministry for the Environment,Nature Conservation and Nuclear Safety, Germany), Glenn Jampol (Global Ecotourism Network), Dr. Megan Morikawa(Iberostar Group), Valerina Daniel (Ministry of Tourism and Creative Economy, Indonesia), Jean-Luc Michaud (InstitutFrançais du Tourisme), Nicole Powell and Mikey Sadowski (Intrepid Travel), Dr. Anna Spenceley (IUCN TAPAS), Dr.Christopher Warren (My Green Butler), Graham Harper (PATA), Paloma Zapata (Sustainable Travel International), Dr.Anne-Kathrin Zschiegner (The Long Run), Jeremy Smith (Tourism Declares), Graeme Jackson and Jeremy Sampson(Travel Foundation), Luisa Bernal, Tim Scott and Alexandra Soezer (UNDP), Svitlana Mikhalyeva, Pablo Montes andHelena Rey (UNEP), Associate Professor Anne Hardy (University of Tasmania), Marina Diotallevi, Merjen Meretgulyyevaand Marianna Stori (UNWTO), Erika Harms (World Resources Institute) and Clare Kneller (WRAP), for the time investedin discussions and joint reflection, as well as for their feedback.The One Planet Vision for a Responsible Recovery of the Tourism Sector was drafted by Virginia Fernández-Trapa underthe supervision of Dr. Dirk Glaesser, Director, Sustainable Development of Tourism, UNWTO. The layout of the reportwas carried out by Javier P. Spuch.CITATIONOne Planet Sustainable Tourism Programme (2020) - One Planet Vision for a Responsible Recovery of the TourismSector
ONE PLANET VISION FOR ARESPONSIBLE RECOVERY OFTHE TOURISM TOURISMCover photo: Sara Winter - Dreamstime.com
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORONE PLANET VISION FOR A RESPONSIBLERECOVERY OF THE TOURISM SECTORThe One Planet Vision for a ResponsibleRecovery of the Tourism Sector builds onthe UNWTO Global Guidelines to RestartTourism1 released by the Global Tourism CrisisCommittee on 28 May 2020 with the objectiveto support tourism to emerge stronger andmore sustainable from the COVID-19 crisis.The vision is shared by the members of theOne Planet Sustainable Tourism Programmeand partner organizations.It calls for a responsible recovery of thetourism sector from the COVID-19 crisis. Arecovery which is founded on sustainability,to build back better, and which thereforecan underpin the resilience of the tourismsector.The COVID-19 global pandemic has causedunprecedented socio-economic impactsand, at the same time, raised our awarenessof the role sustainability needs to play inour everyday life and economic activities.Tourism, one of the hardest hit economicsectors, might face a decline of 58% and 78%in international tourist arrivals during 2020and has 100 to 120 million direct tourismjobs at risk.2 There are additional impacts,which are still difficult to quantify, such as123pollution or threats to the conservation ofwildlife and biodiversity, all directly linked totourism.As of 18 May 2020, all destinationsworldwide are observing travel restrictionsfor international tourism. Out of all 217destinations, 163 (75%) have placed acomplete stop on international tourism and,for the time being, only seven destinationshave started to ease travel restrictions.3 Thissituation makes it difficult to foresee whentourism operations will fully resume. It isnevertheless predictable that changes to theway tourism operated will be needed to exita crisis of this magnitude.In line with the priorities outlined in theUNWTO Global Guidelines to RestartTourism, this vision aims to support thedevelopment and implementation ofrecovery plans which contribute to theSustainable Development Goals (SDGs)and the Paris Agreement.As such, the vision recommends six linesof action to guide a responsible tourismrecovery for people, planet and prosperity,namely public health, social strictionsONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTOR Malcolmthe - Dreamstime.combiodiversity conservation, climate action,circular economy and governance andfinance.A #ResponsibleRecovery is needed to#BuildBackBetter tourismThe COVID-19 crisis has emphasised theneed to strengthen the resilience of thetourism sector and awakened a sense of unityand interconnectedness among tourismstakeholders. This crisis has highlightedboth the fragility of the natural environmentand the need to protect it, as well as theintersections of tourism economics, societyand the environment like nothing beforein history. It represents an opportunity toaccelerate sustainable consumption andproduction patterns and build back bettertourism.of destinations, consumption of naturalresources and impacts on climate change.Addressing all these issues must be atthe heart of a responsible recovery of thetourism sector, as the resilience of tourismwill depend on the sector’s ability tobalance the needs of people, planet andprosperity.Generating the necessary evidence tosupport decision making and effective actiontowards sustainability in tourism is now morepressing than ever.As governments and the private sectorare now embarking on a path for recovery,there is no better timing for placingfuture generations at the centre of theaction. This implies long-term and holisticthinking with regards to the challengesof our world and thus connects with theneed to transition to a more sustainabletourism model based on social inclusionand the restoration and protection of theenvironment. Our health and wellbeingdepend on it.The tourism sector registered continuousgrowth in the past decade, creatingsignificant benefits in terms of socioeconomic development and employment,which are now at stake. At the sametime, such growth represented importantchallenges related to the carrying capacityONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORLINES OF ACTION TO SUPPORT A #RESPONSIBLERECOVERYTO #BUILDBACKBETTER TOURISMTo support the implementation of theUNWTO Guidelines to Restart Tourism, thisvision recommends six lines of action, whichrepresent several key elements capableof guiding a responsible tourism recoveryfor people, planet and prosperity; namely:public health, social inclusion, biodiversityconservation, climate action, circulareconomy and governance and finance.This vision invites governments to integratesuch lines of action in COVID-19 recoveryplans for tourism to build back better. Thevision also encourages tourism businesses torevisit operational processes along the linesof action below to enhance competitiveness.NGOs, International Organizations, academiaand the civil society can support and assistboth governments and the private sector bysharing their knowledge, tools and supportingthe development of best practices.#ResponsibleRecovery for PeoplePublic health:The COVID-19 pandemic has shown thestrong connection between tourism andpublic health. The tourism sector hasproven to be of assistance by putting itsinfrastructure, supply chains and staff at theservice of public health and humanitarianaid. Creating long lasting synergies betweenpublic health and tourism is an investment inpreparedness in relation to future crises andcontributes to confidence and trust. Integrate epidemiological indicatorsin tourism: Epidemiological indicatorsare in the process of being connectedwith tourism monitoring mechanisms.Strengthening monitoring mechanismsin this direction has potential to lead theway for tourism to recover as an economicactivity, ensuring that the easing oftravel restrictions or introduction ofnew measures and policies is based onevidence. If well planned and managed,tourism can make a responsiblecontribution to the health and wellbeingof those working in the sector and localpeople. Connect hygiene with sustainability:Tailored guidance and protocols fortourism operations to resume timelyand safely shall reflect the outcomesof collaboration between tourismstakeholders, the scientific communityand health authorities. It is essential thatsuch protocols integrate sustainabilityprinciples as much as possible, toprevent decision-making and changesin processes in connection to hygienewhich could have harmful effects on theenvironment without measurable gainswith regards to health. Introducing newsocial distancing measures and safetyprotocols should not suppose newONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTOR Dmitry Molchanov - Dreamstime.combarriers4 for people with disabilities andseniors. Restore trust through communication:To address the public health concerns oftourists, employees and host communitiesand restore trust, transparent andproactive communication on the measuresput in place and current developmentswithin businesses or destinations iskey. Destinations shall send clear andconsolidated messages to their sourcemarkets and adjust to their perceptionsand needs to regain visitor confidence,given the importance and currentsensitivities towards public health.local communities and the livelihoodsof youth, women, rural population,indigenous and other vulnerable groups,including those in the informal economy.Therefore, targeted support whichcaters for their needs should allow amore inclusive recovery.7 The principlesof decent work8 and safety at a workplace should guide measures aiming atenhancing job security in tourism and atproviding formal employment. Channel long-term support to smalland medium enterprises: Targetedsupport beyond initial relief measureswill be needed for small and mediumenterprises to continue operating9 andto ensure that destinations maintain adiverse and attractive offer. Embracingdigital technologies can contribute tobusiness continuity. In those destinationswhere tourism has become almostthe sole economic activity, supportingbusinesses to diversify their customerbase and revenue streams will enhancetheir resilience. Repurpose tourism as a supporter forthe community: Capitalising on thenew services that tourism businessesand creative industries10 have beenproviding to destinations in times ofcrisis brings an opportunity to createSocial inclusion:The COVID-19 crisis is having sweepingconsequences on tourism jobs andenterprises, notably on small and mediumenterprises, which account for around 80%of tourism businesses globally.5 Many tourismemployers are nevertheless taking the leadin supporting their workers and helpingthe communities in which they operate.6Capitalising on these practices can repurposetourism as a supporter for the community. Channel targeted support towardsvulnerable groups: Many tourism jobsrepresent the main source of income ublic/---ed cms l-tourism-covid-19ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORstronger ties with local communities,integrate local wisdom and enhance localsatisfaction with tourism. Communitiesmay need business mentorship fortheir local entrepreneurship venturesto improve their supply chain inclusion.Furthermore, stronger local value chainsbring social and economic benefits tolocal communities, reduce dependenceon foreign suppliers while supporting thecircularity of tourism operations.monitoring mechanisms that wouldregularly capture such contribution andthe value of ecosystem services throughtourism at destination level would enablethe tourism sector to capitalize on itsconservation efforts. Support conservation efforts throughtourism: In destinations where humanwildlife conflicts are increasing astourism is on hold, the risk of poaching,encroachment or overexploitation arealso growing, directly threatening the veryassets upon which the tourism sector needsto be rebuilt. The role of tourism to sustainconservation and fight illegal wildlife tradeshould therefore be acknowledged inrecovery plans and support made availablefor conservation efforts by tourismstakeholders to continue. Tourism alsocontributes to the preservation of culturaland historical sites. Invest in nature-based solutions forsustainabletourism:Nature-basedsolutions have potential to drive innovationin tourism towards sustainability and,besides mitigating the environmentalimpacts of tourism activity, result in bettermanagement of scarce natural resourcessuch as water, coral reefs, wetlands,mangroves, coastlines and foster disasterresilience both in urban and naturalenvironments12. Investments in naturebased solutions also respond well to theexpectations of a growing demand forexperiences in nature.#ResponsibleRecovery for PlanetBiodiversity conservation:The COVID-19 pandemic has raised awareness of the importance of a healthy environment as a natural barrier for futurepandemics, notably in the case of zoonoticdiseases. A healthy environment is also directly connected with the competitiveness ofthe tourism sector and in many destinationsconservation efforts largely depend on tourism revenue. Supporting such conservationefforts can enable a greener recovery.11 Capture the value of conservationthrough tourism: While the reduction ofeconomic activity during COVID-19 has tosome extent reduced the pressures on theenvironment, there are many destinationswhere the conservation of marine andterrestrial ecosystems, protected areasand species largely depends on tourismrevenue and operators. uploads/2020/06/Hockings-et-al-10.2305-IUCN.CH .2020.PARKS-26-1MH.en s/thinknature handbook final print 0.pdfONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTOR OndRej Prosický - Dreamstime.comClimate action:During the COVID-19 crisis, reduced emissions and improvements in air quality havebeen reported and it is estimated that globalCO2 emissions for 2020 will decline by 8%.13According to UNWTO/ITF research releasedin December 2019, the tourism sector is setto increase its CO2 emissions by at least 25%by 203014 and therefore the need to transformtourism operations for climate action continues to be of utmost importance for the sector to remain in line with international goals. Monitor and report CO2 emissionsfrom tourism operations: Strengtheningthe measurement and disclosure of CO2emissions from tourism and promotingthe introduction of science-based targetsis necessary for the sector to effectivelycontribute to the implementation ofNationally Determined Contributionsto the Paris Agreement. Developingmonitoring mechanisms that would allowdestinations to understand CO2 emissionsacross the value chain and the CO2implications of investments has potentialto trigger a shift towards climate-awaretourism development. Accelerate the decarbonization oftourism operations: Enhancing mitigationefforts in the tourism sector, includingthrough investments to develop lowcarbon transportation options and greenerinfrastructure, is key to resilience. It e-2019/https://www.ipcc.ch/sr15/also be seen a competitive advantage asthe cost of inaction with regards to climatewill be in the long run larger than the costof any other crisis. Additionally, a growingnumber of consumers are demanding thatthe tourism sector takes responsibility forits CO2 emissions and would like to takepart of these efforts.15 Small and mediumsized businesses would need technicaland financial support to accomplish suchtransition. Engage the tourism sector in carbonremoval: Supporting the engagementof the tourism sector in adaptation toclimate change and carbon removal,through both natural and technologicalmethods is necessary. The use of naturalsystems for carbon removal throughthe restoration of high carbon densityecosystems as well as engaging withcarbon removal technologies would benecessary if the sector is to cut emissionsby 50% by 2030 to remain in line with theIPCC’s most recent recommendations16,and to achieve carbon neutrality by 2050.ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTOR#ResponsibleRecovery for Prosperity(including healthy and plant-rich dishes)and food waste and loss reduction andmanagement. Mainstreaming food lossand waste reduction in tourism haspotential to support the recovery of smalland large businesses as it presents anopportunity to reduce costs and improveefficiency while curbing CO2 emissions.Circular economy:The COVID-19 crisis has raised awareness ofthe importance of local supply chains and theneed to rethink how goods and services areproduced and consumed, both key elementsof a circular economy. Integrating circularityand further advancing resource efficiency inthe tourism value chain represent an opportunity for the tourism sector to embrace a sustainable and resilient growth pathway. Invest in transforming tourism valuechains: Circular economy processessuch as reducing and reusing (userto user), repairing, refurbishing andremanufacturing (user to business) andrecycling and repurposing (business tobusiness) can reduce economic leakagesin the tourism value chain as well as wasteand pollution.17 Supporting the integrationof circular economy processes in tourismcan promote innovation, the creation ofnew sustainable business models, addedvalue for customers and local economicdevelopment. The efficient use of energyand water are essential measures. Shift towards a circularity of plastics intourism: Addressing plastic waste andpollution can be a catalyser of circularityin tourism through the elimination ofunnecessary plastics, integrating reusemodels safely, engaging the value chainto advance the use of recyclable andcompostable plastics and collaboratingto increase recycling rates for plastics.18Supporting the shift towards a circularity ofplastics can reduce marine litter and plasticpollution, preserve the attractiveness ofdestinations and trigger multi-stakeholderprecompetitive collaboration on topicssuch as waste management at destinationlevel, which in turn can have a positiveeffect on health.Governance and finance:During the COVID-19 crisis, the exchange ofinformation across levels of government, theprivate sector and internationally has beencrucial for decision making and managingthe pandemic. Capitalising on lessons learned will be key to implement recovery plansefficiently and enhance global resilience.More inclusive and smart destination mana- Prioritize sustainable food approachesfor circularity: Food represents an entrypoint for circularity in tourism valuechains through sustainable procurement(local and organic sourcing, sourcingfrom market surplus or ativeONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTOR Wavebreakmedia Ltd - Dreamstime.comgement and partnerships can lead the wayfor sustainability to play a pivotal role in therecovery of tourism. Measure beyond economic impacts:Generating regular and timely datato support decision making towardssustainability in tourism is crucial for therecovery to be aligned with ambitionson resource efficiency, climate changeand biodiversity as well as to ensurethat the needs of host communities,including public health, are wellintegrated in destination management.Digital technologies can assist theseefforts. Measuring beyond the economicperformance of tourism is essential tomobilise green stimulus, financial supportand investments.Steer recovery funds towards bettertourism: Financing for the recovery oftourism should strive to balance theurgent support needed for businesssurvival, job retention and the restartof tourism operations with longerterm goals such as the protection ofecosystems and climate change whichnot only underpin the global economybut also offer opportunities for creatinggreen and decent jobs. Innovativefinancing solutions and blended publicprivate approaches would be needed. llytransitioning to a more sustainable andresilient tourism model will largely dependon public private collaboration andpartnerships. Enhancing collaborationbetween key stakeholders along thetourism value chain, internationally andat destination level as well as prioritizinginclusiveparticipatoryapproachesis crucial to ensure an efficientimplementation of recovery plans.INITIATIVES TO SUPPORT A #RESPONSIBLERECOVERY TO#BUILDBACKBETTER sm-covid-19 to learn about initiativesfrom partners that can support a responsiblerecovery for people, planet and prosperity.ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
ONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORONE PLANET VISION FOR A RESPONSIBLE RECOVERY OF THE TOURISM SECTORCOPYRIGHT: 2020, WORLD TOURISM ORGANIZATION (UNWTO)
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