Herbalife Independent Distributor Style Guide

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HerbalifeIndependentDistributorStyle Guide version 1.0 December 2010 2010 Herbalife International of America, Inc. All rights reserved. USA.WW6352 1/11

HIDS STYLE GUIDETable of ContentsIntroduction3General Guidelines4Rules of Authorization5Logo Lockup Usage6Horizontal Logo Lockup7Horizontal Logo Use – Proper Usage8Stacked Logo Use – Proper Usage9Font Usage10Color Palettes – Product Categories112 2010 Herbalife International of America, Inc. All rights reserved. USA

HIDS STYLE GUIDEIntroductionHerbalife is a global nutrition company that has helped people pursue a healthy,active life since 1980. Herbalife products are available exclusively through ourmore than 2 million independent Distributors in over 70 countries.You ARE the brand. You represent Herbalife’s brand, and your words, actionsand appearance have a powerful impact. As an independent Distributor, youalso have the unique advantage of using the power of our global brand in yourmarketing efforts.There are many benefits to following these style guidelines: You are leveraging the power of this respected global brand to give your marketingefforts more impact and relevancy. You are establishing credibility through consistent brand messaging. You are helping to support the brand and contribute to its stature as a highly regarded,international brand through the world-class graphic appeal of your marketing materials.This guide provides: Style parameters for the logos, fonts, colors and image usage. General rules and direction you will need to create your own materials to leveragethe Herbalife brand for your independent business and to ensure Herbalifebrand consistency.Please take the time to look through the entire guide and refer to it whenever youdevelop branded materials.3

HIDS STYLE GUIDEGeneral GuidelinesOur logo is the most identifiable element of the Herbalife brand. The HerbalifeIndependent Distributor logo that we provide to you is the primary means for youto communicate your identity as an independent Distributor to the public.Our rules for usage of the logo are very specific: No adaptations or versions of the Herbalife Independent Distributor logos other thanwhat the company has provided to you may be used. This includes any and all previousversions of the Herbalife logo. You must follow all the usage guidelines, without exception, in order to maintain theintegrity of the Herbalife brand. A logo is a unit, and all elements within a logo must be scaled or resized, proportionatelyas a group. This applies to all logos.When a logo and additional design elements (e.g., a tagline, graphic, etc.) areused together to make up a single design element or unit, the grouping is knownas a logo lockup.4

HIDS STYLE GUIDERules of AuthorizationCircle Leaf Logos and AssetsAs independent businesspersons, you cannot use the company’s logos,including the circle leaf logos, without also identifying yourselves as HerbalifeIndependent Distributors. Failure to properly identify yourselves causes confusionin the marketplace.Traditionally, the company has required that its independent Distributors seekpermission, in writing and in advance, to use any Herbalife names or logos. Inthe case of assets provided through MyHerbalife.com and through DistributorRelations department, you do not need to seek permission; it is granted to youautomatically, subject to the following conditions: You may obtain the logos by download or in hard copy from the company, but you maynot obtain them from any other source. You may not alter the logos in any way, except to resize them as necessary to fit thespecific tools and materials you create. Removal of the “Independent Distributor”wording is absolutely prohibited – no exceptions! You are permitted to personalize assets that include a designated white space for youto insert your name, phone number, e-mail and/or Web address. No other information,slogans, taglines or text can be added. You must always use the logos in a mannerthat is compliant with the law and all Herbalife Rules, including the Rules of Conductand Distributor Policies, the Supplemental Rules of Conduct, and the NutritionClub Rules. Herbalife Independent Distributors may use approved assets for business cards,letterhead, PowerPoint *presentations, invoices, sampling assets and transportationassets. However, use of provided assets on T-shirts, hats or any other wearable items isstrictly forbidden. Herbalife-branded apparel approved for use is available for purchaseon HerbalifeApparel.com Use of Herbalife logos in connection with Distributor – sponsored athletes and otherorganizations is always subject to prior review and approval by Herbalife.Transportation AssetsTransportation assets include vehicle wraps, door panels and back windowdecals. Each is a specific application of the “Herbalife Independent Distributor,”horizontal use or stacked use logos. The same general conditions apply (page 4),as well as the following: You may not use your wrapped vehicle as a billboard or any other form of non-mobilesignage. (For example, by parking it in your driveway or on the street for extendedperiods of time.) You may not use your wrapped vehicle as a retail store. (For example, by placing a largenumber of products on the inside and clearly visible to pedestrians and motorists.) Because the wraps cover vehicles in their entirety and no alterations are permitted,you may not co-brand by featuring other logos on your vehicle, whether or notthey are related to Herbalife. (Of course, this excludes the logos belonging to thevehicle’s manufacturer.) You are permitted to personalize transportation assets that include a designated whitespace for you to insert your name, phone number, e-mail and/or Web address. No otherinformation, slogans, taglines or text can be added5*PowerPoint is a registered trademark of Microsoft Corporation.

HIDS STYLE GUIDEOur logo consists of three basicelements: 1) the circle leaf;2) the Herbalife name; and 3) theIndependent Distributor text.Logo Lockup UsageHerbalife nameCircle leafPMS 368cProcess:65c,0m,100y,0kWeb 7BC143RGB: 123,193,67There are two approvedconfigurations of thelogo elements.Independent Distributor textHorizontal UseThis is the preferred use to represent the brand.Stacked UseIn this use, the logo is in a stacked configuration. It is used when the piece beingdesigned has square proportions and/or does not allow for horizontal use.6Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each marketseparately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office), for the correct trademark symbols (examples: , TM, TM-MC, -MD), if any,and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

HIDS STYLE GUIDEThe Herbalife corporate logoincludes two key components:the circle tri-leaf artmark andthe wordmark in our customtypeface. The logo shouldappear in full every time.Horizontal Logo LockupTransparencyThe area inside the circle leaf and behind the Herbalife name must be transparentso any background behind the logo shows through.The horizontal logo is thepreferred configuration.One-Color OptionsWhen printing the logo in one color, use the only permissible colors shown below:PMS 368cProcess:57c,0m,100y,0kWeb 7BC143RGB: 123r,193g,67bPMS 368 logo on a white/clear backgroundWhite logo on PMS 368 backgroundPMS 364cProcess:65c,0m,100y,42kWeb 387C2BRGB: 56r,124g,44bPMS 364 logo on a white/clear backgroundBlackProcess:0c,13m,49y,98kWeb 000000RGB: 38r,28g,2bBlack logo on a white/clear backgroundBlack logo on PMS 368 backgroundWhiteProcess:0c,0m,0y,0kWeb FFFFFFRGB: 255r,255g,255bWhite logo on black background7Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each marketseparately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office), for the correct trademark symbols (examples: , TM, TM-MC, -MD), if any,and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

HIDS STYLE GUIDEFor proper usage queries, pleaseemail brandreview corp@herbalife.com and includeinformation about the reasonfor your request.Horizontal Logo Use – Proper UsageDOOn the corporate logo, the legalattribution (trademark) appearsfollowing the Herbalife name. Itprotects the brand and signifiesthe ownership of the brand.DON’TCircle leaf line too thickIndependent Distributor on topCircle leaf at an angleHerbalife International logofor corporate use onlyCircle leaf and lettersnot scaled as a unitRing around Circle leaf andLogo letters in wrong color8Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each marketseparately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office), for the correct trademark symbols (examples: , TM, TM-MC, -MD), if any,and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction. 2010 Herbalife International of America, Inc. All rights reserved. USA

HIDS STYLE GUIDEStacked Logo Use – Proper UsageDODON’THerbalife International logofor corporate use onlyCircle leaf at an angle,circle line too thickStretched logoCircle leaf and lettersnot scaled as a unitRing around Circle leaf andLogo letters in a wrong color9Note: Trademark status and regulatory disclaimer language is subject to change. For this reason, legal approval of materials is required. Trademarks are registered in each marketseparately, consult the director, Regulatory & Government Affairs & Intellectual Property (Home Office), for the correct trademark symbols (examples: , TM, TM-MC, -MD), if any,and for attribution statements when the marks belong to entities other than Herbalife companies. The usage rules in these guidelines provide global direction.

HIDS STYLE GUIDEFont UsageHelvetica Neue:Helvetica Neue is the company’s core brand font and should be used to ensureconsistency throughout all marketing communication materials.If your language is not available in these fonts, choose a similar, simple yetinformal font.Arial:The Arial font is primarily used when creating Herbalife materials for the Internetor when using a computer that does not have the fonts stated above. This is sansserif typeface.10

HIDS STYLE GUIDEColor Palettes – Product CategoriesPrimary Green PaletteThe core color palette startswith green and has beendeveloped to add morelatitude and variety in thecorporate communicationsand marketing materials.Add supporting accent colors toany project to get more interestand to help convey the message.Note: Accent colors should beused in the 9:1 green-to-orangeratio to ensure that the econdary GreenAccent 66/52FAA634colors do not dominate thedesign solution.364c65/0/100/4256/124/44387C2BOptional 33/0231/239/188E7EFBC

HIDS STYLE GUIDEColorOther Approved ColorsWeight 100/93F1645DPersonal Care Outer 8Targeted 30Energy & D3

Herbalife Independent Distributors may use approved assets for business cards, letterhead, PowerPoint *presentations, invoices, sampling assets and transportation assets. However, use of provided assets on T-shirts, hats or any other wearable items is strictly forbidden. Herbalife-b

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