A Few Things To Note

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Brand guide templateA few things to note:This is an example guideline for a made up companycalled ACME CO.Add your own images that capture the client’s personality.Update text and colors based on branding.by BATHIRemove this page.

Your checklistHave you completed everything?Cover pageAdd the logo and a title.Logo variationsAdd any additional versions(colors, symbols, taglines).Brand applicationBusiness card, letterhead,Facebook cover (if required)ContentsAboutList all the pages.Company name, description,contact information and a photo.Logo usageSpacing, min/max sizes.Your contact detailsUpdate your contact information.TypographyAdd all fonts used.End pageAdd the logo and contact details.Remove this page.Master logoAdd the primary logo.Color paletteAdd color codes.Saving your fileRemove template content,review everything, combine allpages to one PDF file. Upload!

Update the logoBrand guidelines

Brand guidelinesContentsUpdate listAbout3Color paletteMaster logo4Brand applicationLogo variations5Designer contactLogo usage6GlossaryTypography7-8910 - 121314 - 15

Brand guidelinesAboutACME CO.Describe the personality of the business.Lorem ipsum dolor sit amet, consecteturadipiscingEdit descriptionelit. Donec efficitur augue vitaequam dignissim feugiat et elementum erat.Lorem ipsum dolor sit amet, consecteturadipiscing elit. Proin tempus suscipit ipsum,nec facilisis nunc laoreet pharetra.www.acmecompany.com.au 613 911 5799info@acmecompany.com.au3Edit contact detailsAdd an image which reflects the brandRequest from your client oruse a royalty free image.

Brand guidelinesMaster logo4

Brand guidelinesLogo variationsGreyBlueUpdate5WhiteUpdateUpdate

Brand guidelinesLogo usageUpdateMinimum widthThe logo minimum width is 90px or 32mm.Update spacing symbolUpdate6Exclusion zonesMaximum widthAlways allow a minimum space around the logo.There is no maximum size defined for this logo.

Brand guidelinesTypographyArialUpdateParagraph fontRegularABCDEFGHIJKLMNOPQRSTUVWSemiotics aesthetic freegan pour-overjianbing. Artisan blog retro neutra.abcdefghijklmnopqrstuvw1234567890!@# % &*() ”:? UpdateUpdateObliqueSemiotics aesthetic freegan pour-overjianbing. Artisan blog retro neutra.UpdateBoldSemiotics aesthetic freegan pour-overjianbing. Artisan blog retro neutra.7Update

Brand guidelinesTypographyUpdateUpdate styleHeadline fontRegularUpdateUpdateBoldUpdate8

Brand guidelinesColor palettePrimary9SecondaryUpdate colorsHEX 000000HEX 2EB5B4R0 G0 B0R46 G181 B180C30 M30 Y30 K100C72 M4 Y34 K0HEX CE283DHEX FFFFFFR206 G40 B61R255 G255 B255C13 M98 Y78 K3C0 M0 Y0 K0HEX FFFFFFR255 G255B255UpdatedetailsC0 M0 Y0 K0HEX 999999HEX D2D2D2HEX F8F8F8R153 G153 B153R210 G210 B210R248 G248 B248C43 M35 Y35 K1C17 M13 Y13 K0C2 M1 Y1 K0

Brand guidelinesBrand applicationOptional: include additionaldesigns if you have alreadycompleted them for the client.Business card10

Brand guidelinesBrand applicationOptional: include additionaldesigns if you have alreadycompleted them for the client.Facebook cover11

Brand guidelinesBrand applicationOptional: include additionaldesigns if you have alreadycompleted them for the client.Letterhead & Envelope12

Brand guidelinesContact your designerUpdate your photoValerie VeganUpdate nameContact mewww.99designs.com/profiles/valerieveganUpdate detailsExperience skill setLogo design, Brand identity, Web/App design,Packaging designUpdate veganDesign by Valerie Vegan13Update details

Brand guidelinesGlossaryRGBCMYKVector(Red, Green, Blue) color mode is for anything that is(Cyan, Magenta, Yellow, Black) color mode is usedVector images are made up of points, lines, andcomputer-based design. This includes websites,for print design. This includes logos, business cards,curves that can be infinitely scaled without any lossapps, banner ad and any other design created forstationary, illustration, packaging and any otherin image quality.electronic use.designs used for print.RasterLosslessLossyRaster images are made up of a set grid of dotsLossless image formats capture all of the data ofLossy image formats approximate what your originalcalled pixels, where each pixel is assigned a coloryour original file. Nothing from the original file, photo,image looks like. For example, a lossy image mightvalue. Unlike a vector image, raster images areor piece of art is lost—hence the term “lossless.” Thereduce the amount of colors in your image or analyzeresolution dependent. When you change the size offile may still be compressed, but all lossless formatsthe image for any unnecessary data. These clevera raster image, you shrink or stretch the pixelswill be able to reconstruct your image to its originaltechnical tricks will typically reduce the file size,themselves, which can result in a significant loss ofstate.though they may reduce the quality of your image.clarity and produce very blurry images.14

Brand guidelinesGlossaryJPEG/JPGEPSPNGJPEG is a lossy raster format that stands for JointEPS is an image format that stands for EncapsulatedPNG is a lossless raster format that stands forPhotographic Experts Group, the technical team thatPostScript. Although it is used primarily as a vectorPortable Network Graphics. Think of PNGs as thedeveloped it. This is one of the most widely usedformat, an EPS file can include both vector and rasternext-generation GIF. This format has built-informats online, typically for photos, email graphicsimage data. Typically, an EPS file includes a singletransparency, but can also display higher colorand large web images like banner ads. JPEG imagesdesign element that can be used in a larger design.depths, which translates into millions of colors. PNGshave a sliding scale of compression that decreasesare a web standard and are quickly becoming one offile size tremendously, but increases artifacts orthe most common image formats used online.pixelation the more the image is compressed.AIPDFTIFF/TIFAI is a proprietary vector image format that stands forPDF stands for Portable Document Format and is anTIFF is a lossless raster format that stands for TaggedAdobe Illustrator. The format is based on both theimage format used to display documents and graphicsImage File Format. Because of its extremely highEPS and PDF standards developed by Adobe. Likecorrectly, no matter the device, application, operatingquality, the format is primarily used in photographythose formats, AI files are primarily a vector-basedsystem or web browser. At its core, PDF files have aand desktop publishing. You’ll likely encounter TIFFformat, though they can also include embedded orpowerful vector graphics foundation, but can also displayfiles when you scan a document or take a photo with alinked raster images. AI files can be exported to botheverything from raster graphics to form fields toprofessional digital camera. Do note that TIFF filesPDF and EPS files (for easy reviewing and printing),spreadsheets. Because it is a near universal standard,can also be used as a “container” for JPEG images.and also JPEG, PNG, GIF, TIFF and PSD (for webPDF files are often the file format requested by printers toThese files will be much smaller than traditional TIFFuse and further editing).send a final design into production. Both Adobe Photoshopfiles, which are typically very large.and Illustrator can export straight to PDF, making it easy to15start your design and get it ready for printing.

Add an image which reflects the brandRequest from your client oruse a royalty free image.Brand guidelineswww.acmecompany.com.au 613 911 5799info@acmecompany.com.auUpdate details

Oct 16, 2017 · by BATHI Brand guide template Update text and colors based on branding. A few things to note: This is an example guideline for a made up company called ACME CO. Add your own images

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