How To Get On Google’s Radar - WordCamp Central

How to get on Google’s radarApril Mechler#WCJAX

Google MythsWE’VE ALL FALLEN FOR

You can get to page 1 in a month!MYTH #1#WCJAX

LIE!

You can get to page 1 in a monthFor typical results, try 4-6 months.#WCJAX

Having a website & blogging will getme on Google’s radar!MYTH #2#WCJAX

THE MYTH WE ALL WANT TO BELIEVE

Having a website & blogging will getme on Google’s radar!GOOGLE’S A CLASSY BROAD - SHE DOESN’T ACCEPT SCRUBS#WCJAX

SEO’s so easy, anyone can get onpage 1, given enough time!MYTH #3#WCJAX

GIVEN ENOUGH TIME YOUR BUSINESS WILL FAIL

Google’s so easy, anyone can get onpage 1, given enough time!WEBSITES ARE THE EQUIVALENT TO BUSINESS CARDS - EVERYONEHAS ONE BUT MY PURSE IS ONLY BIG ENOUGH FOR THE CARDS THATSTAND OUT!#WCJAX

About meI’m just an Internet nerd with a knack for making businessowners visible to their ideal customers.My superpowers are online visibility strategy web design, SEO & Online Marketing.½ of the Nerdy Duo behind MyFUSED.comYour typical vegan animal hugger.I’m the main squeeze of tomorrow’s 8AM session:Headless WordPress (shameless plug)

SO HOW WILL YOUSTAND OUT?

4-STEP FORMULA TO SEDUCE GOOGLESTRATEGYIRLKEYWORDS& TOPICSON & OFFPAGELOGISTICSPLUGINS#WCJAX

WHAT YOU TALKIN’‘BOUT, GIRL?

EQUALLY IMPORTANT TO SEO SEDUCTIONSTRATEGYIRLKEYWORDS& TOPICSON & OFFPAGELOGISTICSPLUGINS#WCJAX

SEO’SSECRET SAUCE

STEP 1.PLAN

The main points to remember1.SEO STRATEGY.2.3.4.Without an idea for what youstand for, Google won’t knoweitherIt’s more than keywordsAn effective SEO strategytakes understanding, time,and constant tweakingSEO happens on your site &off*

STEP 2.IRL KEYWORDS

Don’t: Use Industry JargonScript CursiveBokeh Blurry Background#1 SEO FAIL.Do: Think like your client1.2.3.Use common termsAsk your ideal client/readerwhat terms they useUse SEO resources & tools

Google Keyword Planner1.PLANNER.2.3.4.Paid resource to findkeywordsIt’s great for finding LOWkeywords that are less hardto rank forGives you topic ideas forblogs and keywordsTake it with a grain of salt

GOOGLE KEYWORDPLANNER - LOW“Low” is relativeTry to avoid using thesekeywords alone, diversityyour websiteLow should be between 100-1kideally, but 1k-10k is alsogreat

Google TrendsGoogle’s free resourceFOLLOW TRENDS.Google trends shows you whatpeople are typing into Googleand YouTube - breaking downspecifics by region andtimeframe.https://trends.google.com/trends

GOOGLE TRENDS

GOOGLE TRENDSWatch this YouTube tutorialon how to use the GoogleTrends customizations forthe best results!Remember to comment on thevideo with #WCJAX to showyour support of this awesomeconference!http://bit.ly/GtrendsSEO

DON’T STOP HERE!

Google is an IT girl1.SOCIAL CUES.2.3.It’s not all about what’sinside - you’re going toneed some social validationOne way to do this bycreating content people wantto share on social mediaIt helps if they can do itright from your site!

HOW DO YOU KNOW YOU’RE FINDINGKEYWORDS THAT HAVE SEARCHABILITY & MAKEPEOPLE WANT TO SHARE YOUR CONTENT?

THE FACEBOOK. Use the search featureto look up a keywordyou’re interested inFilter by “Links”Look for the sharecount on each articleThat’s how many timespeople have shared that1 piece of content onFacebookUse this data to helpdetermine if people areinterested in yourkeyword topics & findniche points related toeach keyword

STEP 3.SEO LOGISTICS

HOW TO STAND OUT TO GOOGLE

How Google Reads Your SiteON PAGE SEO 1.01.2.3.4.Heading TagsBody Content/Paragraph TagsImage ALT TagsLink Title Tags There are over 36 aspects ofeach page that Google checks!

WEB PAGE ANATOMY1.2.3.Heading TagsImage ALT TagsBody Content &Paragraph Tags -- Link Title Tag -- a href "/" title "My AwesomeSite" Nerds Welcome /a

Human Influence On SEOON PAGE SEO 2.01.2.Page TitleMeta Description Don’t forget that while you aretrying to impress Google, you also haveto impress humans!

HUMAN SEO1.2.Page TitleMeta Description

OFF PAGE SEOProving Your Cool Status1.2.3.BacklinksShared ContentSocial Validation Remember, Google’s The IT Girl you have to be cool to be her BFF

REMEMBER THIS TRICK? These are all greatexamples of socialvalidation & shareablecontent.This one article alonghas 1,273 shares!So make sure you take alook at what yourfriends are sharing thenext time you’re onsocial media - it couldboost your SEO!

STEP 4.SEO PLUGINS

PLUGINS HELP!Get help controlling SEO1.2.Tons of SEO plugins thatallow users, designers &developers to control SEOPlugins also help youcontrol social media SEO

Facts about Yoast SEO1.2.3.4.The most popular SEO pluginfor WordPress, downloadedover 7 million installsUser friendlyHas recommendations andreal-time monitoring to tellyou if your score is weakFREE The best things in life are free

YOAST SEO1.Remember On-Page SEO2.0? Human Influence!a.Page Titleb.Meta Description

YOAST SEOEasy anduser-friendlyinterface!

YOAST SEOControl yoursocial front,easily!

BOTTOM LINE. SEO ISN’T A MAGICAL UNICORN.

HOW WELL YOU PERFORM DEPENDS ON YOU.

NEED HELP? GET HELP!

RESOURCES & CONTACTSLOCAL WordPress MEETUP: Jacksonville’s is every 3rd Monday of the monthVERIFIED RESOURCES:Google Webmaster ToolsYouTube has amazing tutorialsWordPress Developer CommunityYoast’s websiteLive talks ever Thursday at 8 PM EST @myFUSED on FacebookMY CONTACT INFO:april@myfused.com#WCJAX

Apr 04, 2018 · GOOGLE’S A CLASSY BROAD - SHE DOESN’T ACCEPT SCRUBS . Google’s so easy, anyone can get on page 1, given enough time! WEBSITES ARE THE EQUIVALENT TO BUSINESS CARDS - EVERYONE HAS ONE BUT MY PURSE IS ONLY BIG ENOUGH FOR THE CARDS THAT STAND OUT! #WCJAX. About me I’m just an Internet nerd w