Sample United Way Campaign E-Mails - UWBB

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Sample United Way Campaign e-MailsContentsCampaign preview — sent one week before campaign starts . 2Campaign kickoff. 3What a dollar buys . 4Thank you — sent to people who have made a gift . 5Reminder #1 . 6General version — sent at the campaign midpoint . 6Leadership version — sent the day of the Leadership event . 7Reminder #2: “last call” — sent the day before the campaign ends . 8End-of-campaign “thank you” — sent after campaign concludes . 9

CAMPAIGN PREVIEW — SENT ONE WEEK BEFORE CAMPAIGN STARTSSubject line:Community Impact Campaign coming soonBody copy:The [COMPANY NAME] annual United Way Community Impact Campaign starts next week! Here’s anincredibly unique new video that does a great job explaining what United Way does in the vimeo.com/45985353The Community Impact Campaign is a great opportunity for us to have some fun but, most importantly,learn about the various collaborations that are helping UWTV address the most substantial problems inour community. By bringing together representatives from nonprofits, foundations, businesses andgovernment entities with a shared community vision, UWTV is aligning support and resources behindproven solutions.Please join us in as many of the events and activities as you can:Learn about the impact your United Way contributions make in our community.Visit a United Way service provider to see your donation in action.Participate in a volunteer project.Take part in one of the fun team-building activities.Look for more information next week!Sincerely,[EMPLOYEE CAMPAIGN COORDINATOR]P.S. Here’s a little something to think about before our campaign kickoff. Ten years from today,someone who is currently 4 years old will be starting 9th grade. If you could do anything to improve thecommunity for that child — and all of us — by 2021, what would you do?

CAMPAIGN KICKOFFGENERAL VERSIONSubject line:Uniting to Address Community NeedsBody copy:Idaho has the fourth-highest suicide rate in the country. And Idaho is the only state without its ownsuicide prevention hotline.When these startling facts came to United Way of Treasure Valley’s attention, the organization madethe issue a top priority. UWTV brought together public and private partners statewide to mobilizeexisting and new efforts to secure an Idaho Suicide Prevention Hotline.Thanks to cohesive work and funding from businesses, nonprofits and the state, the Idaho SuicidePrevention Hotline was approved and will be operational this fall.Your gift to United Way helps fund and facilitate this collaboration and many others, including the P16Caldwell Education Project, which you can learn more about from our Impact /45985353Also, United Way supports vital local agencies such as Big Brothers Big Sisters and the Women’s andChildren’s Alliance.Before deciding whether to donate ― completed pledge from needs to be turned in by [MONTH XX] ―please take advantage of these informational opportunities:Come to a meeting to learn more about how the work of United Way makes an impact in ourcommunity, by investing in the areas of Education, Financial Independence and Health.Join us for a volunteer project.Take a tour of a United Way partner agency. Please let me know if you are interested.If you have any questions — about this or at any time throughout the campaign — please let me know.And thank s for your support of United Way.Let’s have a great campaign![ECC]P.S. Last year, our United Way campaign raised [ XX,XXX] for our community and we expect to reach agoal of [ XX,XXX] this year. Please help us. Turn in your pledge card by [MONTH XX].

WHAT A DOLLAR BUYSSubject line:For the Price of Two Lattes a month.Body copy:“What difference does my contribution make?” This is one of the most common questions [COMPANYNAME] employees ask about United Way.You might be surprised at how much an affordable weekly gift can accomplish when it’s invested in themost effective, efficient Education, Financial Independence and Health programs in our community.Education: 1 a week sponsors annual membership to Boys & Girls Club for 5 children. For 26 ( 1 perpaycheck), you can provide fuel to transport unemployed refugees in Create Common Good’svocational training.Financial Independence: 1 weekly provides a family with the use of a phone for a month throughCATCH. A phone is necessary today to search for jobs, call physicians and arrange day care.Health: A 100 contribution pays for a dental hygienist to screen and provide dental education andtools for better oral health for 24 refugee patients through Family Medicine Residency.As you can see, even a small investment in United Way’s Community Fund goes a long way towardgiving individuals and families opportunities to succeed. I hope you’ll join me in giving at a level that’sright for you.Thank you,[ECC]P.S. Please remember that your United Way pledge card is due by [MONTH XX].

THANK YOU — SENT TO PEOPLE WHO HAVE MADE A GIFTSubject line:Thank You for Your United Way GiftBody copy:Thank you for committing your support to United Way. Your generosity will help give Treasure Valleyindividuals and families opportunities to succeed.If you didn’t provide your personal email address when you made your pledge, I encourage you to do sonow. Then you can begin receiving United Way updates via email. It’s a great way to stay informedabout the impact of your gift.You’ll also learn about opportunities to volunteer and advocate for better education, financialindependence and health in our community. Sign up to receive United Way e-mailsIf you have any questions about United Way or your gift, please let me know.Thank you,[ECC]

REMINDER #1GENERAL VERSION — SENT AT THE CAMPAIGN MIDPOINTSubject line:Your Gift Matters: United Way ReminderBody copy:Today is the midpoint of the [COMPANY NAME] campaign for United Way, and we’re off to a great start!Many from our team are making commitments to achieve the biggest possible improvements in the livesof people throughout the Treasure Valley. This very unique and brief video helps convey that m/45985353If you have already given, THANK YOU! You are providing opportunities for individuals and families tosucceed.If you haven’t yet made your gift, please consider donating to help address critical needs in ourcommunity. Here are just a few examples of United Way’s impact in the past year:United Way brought together public and private partners statewide to secure an Idaho SuicidePrevention Hotline. Our state’s suicide rate is fourth highest in the U.S.United Way helped create the P16 Caldwell Education Project, an evidence-based, multifacetedprogram to prepare Caldwell School District students for postsecondary education and provideguidance toward a meaningful career.In 2012, 4,599 low-income people utilized the Earned Income Tax Credit program, with a cumulativerefund amount of 5.1 million. The program provides free tax preparation services.If you have any questions about United Way or about making your gift, please contact me.Thank you for making a difference in our community!Sincerely,[ECC]P.S. Please remember that United Way pledges are due by [MONTH XX].

LEADERSHIP VERSION — SENT THE DAY OF THE LEADERSHIP EVENTSubject line:Your Gift Matters: United Way ReminderBody copy:Thank you for attending today’s United Way Gem Society “Leaders in Giving” event. Your colleagues aremaking their commitments to help [COMPANY NAME] reach our Leadership Giving goal of [DOLLARGOAL] — and ultimately to engage and mobilize the community so individuals and families haveopportunities to succeed.If you have already given, THANK YOU! Because you chose to make a Leadership gift that sets anexample for others, you’re creating a brighter future for our community.If you haven’t yet made your gift, please consider donating 1,000 or more annually to help addresscritical needs in our community. A Gem Society gift to the Community Fund greatly enhances UnitedWay’s ability to make a significant impact.Here are a few examples of what Community Fund grants accomplished last year:United Way brought together public and private partners statewide to secure an Idaho SuicidePrevention Hotline. Our state’s suicide rate is fourth highest in the U.S.United Way helped create the P16 Caldwell Education Project, an evidence-based, multifacetedprogram to prepare Caldwell School District students for postsecondary education and provideguidance toward a meaningful career.In 2012, 4,599 low-income people utilized the Earned Income Tax Credit program, with a cumulativerefund amount of 5.1 million. The program provides free tax preparation services.If you have any questions about United Way, the benefits of becoming a Gem Society member ormaking your gift, please contact me.Thank you for your commitment to the community!Sincerely,[ECC or Leadership Giving Chair]P.S. Please remember that United Way Gem Society pledges are due by [MONTH XX].

REMINDER #2: “LAST CALL” — SENT THE DAY BEFORE THE CAMPAIGN ENDSSubject line:Opportunity to impact your community ― United Way reminderBody copy:Tomorrow is the final day of the [COMPANY NAME] campaign for United Way of Treasure Valley.Already, [PARTICIPATION RATE]% of our team has participated. And we’ve [reached {GOALPERCENTAGE}% of our initial goal] [raised {DOLLARS PLEDGED} for our community].That’s a fantastic commitment to providing local individuals and families with opportunities to succeed.I’m so grateful for your support of United Way, an organization that brings together all types of peoplewith a shared community vision. Have you seen the Impact /45985353That’s a pretty big impact! And it’s not too late to donate. Every additional person that we mobilize,every extra dollar that is donated, helps address critical needs in our community.If you haven’t already given, please consider making a pledge for long-term impact in our community.If you have any questions about United Way or making a gift, please contact me.Thanks for your support and your commitment to the community.Sincerely,[ECC]

END-OF-CAMPAIGN “THANK YOU” — SENT AFTER CAMPAIGN CONCLUDESSubject line:Thank You for a Successful United Way CampaignBody copy:Thank you for being part of a successful [COMPANY NAME] campaign for United Way. You have trulyhelped achieve United Way’s vision: an engaged and mobilized community where individuals andfamilies have opportunities to succeed. Our financial gifts, volunteer efforts and passionate advocacyfor our neighbors will address issues impacting low-income individuals and families in the TreasureValley.I’m pleased to report that [{COMPANY NAME} employees gave {DOLLARS PLEDGED} to United Way,][{PARTICIPATION RATE}% of {COMPANY NAME} employees gave to United Way,] [{NUMBER OFDONORS} of {COMPANY NAME} employees gave to United Way,] surpassing our goal of [ {DOLLARGOAL}] [{GOAL PERCENTAGE}%] [{NUMBER OF DONORS GOAL} donors].[Additionally, {COMPANY NAME} employees gave more than {NUMBER OF VOLUNTEER HOURS}volunteer hours during the campaign.]Those numbers demonstrate our willingness to support collaborative, innovative and sustainableevidenced-based solutions to community issues. Thank you very much for your generous efforts.Sincerely,[ECC]P.S. Whether or not you were able to support the campaign, please remember that you can sign up toreceive United Way e-mails at your personal address. It’s a great way to learn about needs andopportunities throughout our community all year long.

efore deciding whether to donate ― completed pledge from needs to be turned in by [MONTH XX] ― please take advantage of these informational opportunities: Come to a meeting to learn more about how the work of United Way makes an impact in our community, by investing in t

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