Rate Card - Influencer Marketing Platform Klear
Rate Card
Influencer RatesSuccessfully defining a marketingbudget requires a clear understandingof all relevant channels. However,marketers are often left in the darkwhen budgeting for influencermarketing.We hope this comprehensiveTo help brands best estimate influencerThis report is brought to you bymarketing pricing, we analyzed realKlear, the industry standard forpricing data collected from over 2,500influencer marketing, providing theinfluencers across the leading socialonly comprehensive research onnetworks to bring you the “Klearinfluencer pricing and market rates.Influencer Marketing Rate Card”.The study sampled the largest poolunderstanding of industry ratesempowers marketers with the toolsstudy on the market, for the first time social networks (Instagram,marketing strategy in 2019.extensive research on the market.Surveyed 2,500 internationalInfluencers* across 3 majorto develop a successful influencerof influencers, offering the mostThis Rate Card is the most thoroughStudy:YouTube, and Facebook),between Jan 1 - Dec 31, 2018 Performed a statistical analysisof trends and demographicsusing our SIGIR award-winninginfluencer measurementtechnology*Influencers ranged in follower count and industrytypesenabling brands to budget by network,content, and influencer type.2
Influencer RatesPostVideoStoryVideoNano500-5K Followers 100 114 43 315 31Micro5-30K Followers 172 219 73 908 218Power30-500K Followers 507 775 210 782 243 2,085 3,138 721 3,857Celebrity500K FollowersPost 2,400
Influencer Rates: Instagram StoriesIntroduced in 2016, instagram stories allows usersto share an image or a video that will vanish after24-hours.Stories have been growing in popularity, surpassingSnapchat in daily usage. So, unsurprisingly, In 2018,1-in-3 sponsored posts on instagram were storiesNanoFun FactBy early 2017 Instagram Stories had more daily views than SnapchatMicroPowerCelebrity
Influencer Rates: Instagram VideosInstagram videos were introduced in 2013, formoments that require more than a static image totell a story.Brands have begun to leverage this formation intheir marketing strategy. And, by 2018, 11.3% ofsponsored #ad feed posts on Instagram werevideosNanoFun FactMicroJustin Beiber was the first celebrity to reach 1M likes for an Instagram videoPowerCelebrity
Influencer Rates: Instagram PostWith over 800 million monthly active users,Instagram is an ideal platform for brands looking toestablish an authentic connection with current andpotential customers.Currently Instagram is the best performingplatform for influencer marketing. And, while thereare three mediums to present content (posts,videos, and stories) static images (posts) havemaintained popularity amongst marketers.NanoFun FactMicroPowerAs of April 2019, “photo of an egg” is the most liked Instagram post with 53.2M likesCelebrity
Influencer Rates: YouTubeFor brands looking to create long-form content,YouTube is the go-to platform. And, it’s wheremany influencers got their start and grew theirfollowing.However, due to time and effort required toproduce video content, YouTube is the mostexpensive social channel. Long videos average 1234, two time more expensive than short videosat 656.NanoFun FactMicroPowerCelebrityThe Indian record label T-Series is the most popular YouTube channel with 94.5M subscribers
Influencer Rates: Facebook PostWhile Facebook is the original social network, it isthe least popular platform for influencercampaigns. And, thought marketers do prioritizeother networks for influencer campaigns, onFacebook Celebrities still charge significant fees.In 2018, Food and Lifestyle were the mostexpensive industries for influencer marketing onFacebook.NanoFun FactMicroPowerLifestyle?is the most expensive influencer category on Facebook, averaging 351 a postCelebrity
Influencer Pricing Trends: GenderAcross all social channels Women charge an average of 351 while Men charge 459.However, men make just 23% of the influencer industry.23%MenMen Avg. PriceWomenWomen Avg. PriceFun FunNotFactFact77%In general the average woman earns 77 cents to every dollar a man earns
Influencer Pricing Trends: Pay Gap By ChannelYouTube is the channel with the highest pay gapbetween male and female influencers, 6% greaterthan Instagram. It is also the most expensiveplatform for influencer marketing.YouTubeInstagram
Influencer Pricing Trends: Pay Gap By IndustryTravel is the industry with the highest male representation, but female travelinfluencers earn more. The lifestyle industry has significantly more femaleinfluencers, yet on average men earn 200 more per post.LifestyleTravelMenMenWomenWomen
Influencer Trends: Gender Demographics By %
Influencer Pricing Trends: GeoUS46% of Influencer activity occurs in the US, makingit the most popular region for influencerUKcampaigns. However, pricing in this region does notdiffer significantly from the UK and Canada, lesspopular markets.Perhaps, the over-saturation of US influencers hasCanadaGermanyimpacted pricing in the popular region.Italy*Top 5 RegionsFun FactSweden, Estonia, and South Korea are up and coming regions for influencer marketing
Influencer Pricing Trends: IndustryTravelTravel is the most expensive category, averaging 5,335 a post and 9X more expensive than thesecond most expensive category Fashion .Prices may be dependent on the time and effort inFashionTechnologycreating content, with travel being a moreextensive category.FoodEntertainmentFun FactTravel’s high cost is due to production time and effort, with many posts utilizing video
The New Standard in Influencer MarketingKlear is the leading influencer marketingplatform for Fortune 500 brands and agencies.Powered by award-winning influencermeasurement technology, Klear is setting anew market standard for finding socialcreators, assessing influence and measuringROI.Learn more at klear.com
Influencer Marketing Rate Card”. This Rate Card is the most thorough study on the market, for the first time enabling brands to budget by network, content, and influencer type. 2 We hope this comprehensive understanding of industry rates empowers marketers with the tools to develop a successf
2017 INFLUENCER MARKETING IN REVIEW of marketers implemented an influencer campaign. 86% 71% of influencer marketers believe it’s an effective strategy. 92% of marketers say that video content produces the best ROI. 51% 71% Consumers are more likely to purchase based on social media reference. 6.50 ROI for every 1 spent on influencer marketing.
Marketing, Social Media Influencer, and Influencer Marketing. 2 . 7.1 Appendix One Thematic Question guide: _ 77 7.2 Table One- Table of participants (In-depth Interview)_ 79 . influencer marketing as a strategy in marketing. More so, since social media started, it has been apparent, the rise of social media .
influencer marketing, that our survey respondents were highly positive about the effectiveness of the activity. Indeed, 92% believe influencer marketing is an effective form of marketing. It would be interesting to know whether the 62 respondents (8%) who disbelieved in the effectiveness of influencer marketing, had had bad experiences,
influencer marketing but reporting and measurement is still a top concern, requiring the need for a guarantee in influencer ROI for enterprise marketers. 2020 was a big year for many in marketing and advertising, and the same is true for influencer marketing. When budgets
The influencer marketing agencies are the central and vital force of knowledge and experience within the influencer marketing area, working in order to ensure that campaigns are as successful and valuable as possible (Mediakix, 2021). Therefore, the influencer marketing agencies might become a driving force in how
Influencer Code of Conduct Canadians aged 18-35 are more likely to be aware of influencer marketing; but most are not aware of hashtags that denote paid influencer marketing. In response to a separate question, 21% of all surveyed said they had seen or noticed #Sponsored or #Ad in posts.
marketing on any social media channel. With rapidly evolving technology and marketing trends, it is . The Competition Bureau also published a detailed guide for influencer marketing in The Deceptive Marketing Practices Digest - Volume 4, available here: . (or network marketing) A marketing strategy whereby one party receives a commission .
Pendidikan Akuntansi FKIP Universitas Sebelas Maret. Penetapan profil dan learning outcome ini dimaksudkan untuk membantu pemerintah dalam menyiapkan guru akuntansi yang bermutu menurut persepsi mahasiswa, alumni, dosen, pengguna lulusan, Asosiasi Profesi, dan pengambil keputusan. Sumber data penelitian ini adalah 96 orang mahasiswa, 248 orang alumni, 15 orang dosen, 15 orang pengguna lulusan .
