Drew University Office Of Communications VISUAL

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Drew University Office of CommunicationsVISUAL IDENTITYAND MESSAGINGGUIDECondensed Version 1.0 10/16DREW.EDU/COMMUNICATIONS

Contents1.0 INTRODUCTION3.0 SECONDARY ELEMENTS6.0 TEMPLATES1.1 Why A Visual Identity System?1.2 Drew Visual Identity and Messaging Guide Policy1.3 Contacts For Advice, Approvals and Graphics3.1 Drew City logotype3.2 Undergraduate Recruitment Mark3.3 Undergraduate Recruitment MarkContinued6.1 Templates6.2 Ordering Stationery6.3 Email Signatures2.0 BASIC ELEMENTS2.1 The Drew Logotype2.2 Logotype with University Signatures2.3 Logotype with School Signatures2.4 Logotype with Department, Programor Center Signatures2.5 Logotype with Department, Programor Center Signatures Continued2.6 University Seal2.7 University Shield2.8 Specifications for Print and Merchandise2.9 Specifications for Electronic Communications2.10 Unacceptable Uses of Logotype2.11 Unacceptable Uses of Logotype Continued2.12 Unacceptable Uses of Logotype Continued4.0 COLOR4.1 Primary Color Palette4.2 One–Color Reproduction4.3 Two–Color Reproduction4.4 Unacceptable Logotype Color Treatments4.5 Unacceptable Signature Color Treatments7.0 DREW ATHLETICS LOGOS7.1 Drew Athletics Logos7.2 Drew Athletics Logos Continued8.0 APPENDIX8.1 Identity Matrix8.2 Glossary5.0 TYPOGRAPHY5.1 Primary Typefaces5.2 Primary Typefaces Continued5.3 Alternate TypefacesDREW.EDU/COMMUNICATIONS

INTRODUCTION1.01.1Why A Visual Identity System?1.2 Drew Visual Identity and Messaging GuidePolicy1.3Contacts For Advice, Approvals and GraphicsDREW.EDU/COMMUNICATIONS

1.1Why a Visual Identity System?Think of great brands like Nike or Apple and you are likely to picture the iconic“swoosh” or bitten apple. You might even look for these logos when shoppingfor athletic apparel or electronics because they are shortcuts in your mind forexceptional products and user experience.The same is true in higher education. When you see the orange tiger paw youthink of the athletic competitors at Clemson University. When you see the blue“Middlebury” wordmark you identify it with elite liberal arts studies.In each case, a uniform visual system of graphic symbols, typography and colorhelped to build the identity of these institutions. Over time, these visual cues cameto represents the attributes for which the institution is known and serve to reinforcethose attributes in the minds of students, employees, alumni and donors.To take advantage of this potential, Drew University has developed a visual identitysystem that unites all of campus—every school, department, program and office—under the Drew logotype.Every member of the university community plays an important role in bringing thisidentity to life and maintaining its integrity. This is done through consistent usethroughout all media and channels—including publications, display, direct mail,advertising, promotional products, web pages, email and other electronic formats—to both internal and external audiences. With consistent use, this visual identitysystem will serve to increase Drew’s overall public recognition.DREW.EDU/COMMUNICATIONS

1.2Drew Visual Identity and Messaging Guide PolicyThe Office of Communications is responsible for: Developing the branding and visual identity system. Managing and monitoring the use of the branding system. Providing resources and guidance for proper implementation of the branding system. Ensuring that the brand of the university is preserved through effective, consistent messagingand design.Since the power of a strong visual identity system can only be realized throughconsistent application over time, it is Drew University’s policy that the officiallogotype, signatures and marks as described in this guide are the only sanctionedmarks for use across the university system. The logotype, signatures and marks replace all other logos and marks at Drew. All university units must use the Drew logotype and the unified visual identity system. No other marks or symbols may be used to represent the university as a whole or any unit. The visual identity system applies to all forms of university communication.DREW.EDU/COMMUNICATIONS

1.3Contacts for Advice, Approvals and GraphicsThe Office of Communications is here to supportuniversity units in using elements of the visual identitysystem and in crafting consistent messaging.To request specific visual elements in the system,contact Margaret Kiernan, senior director of creativeservices at mkiernan@drew.edu or extension 3236.For questions about messaging, contact Faith Jackson,director of communications, at fjackson@drew.edu orextension 3947.STATIONERYStandard letterhead and envelopes may be orderedthrough the STORES Requisition Form found rm.Employees may create personalized letterhead usingthe Communications Toolkit template at drew.edu/Communications/toolkit. Business cards may bepurchased on the Drew University Staples online store.If you do not have access, please contact Maria Zaccagniniin Purchasing at mzaccagn@drew.edu.STUDENTSStudent groups may use the Drew visual identity,including Drew marks and taglines on commercialgoods, promotional giveaways and specialty items,WITH PRIOR APPROVAL from the Office ofCommunications and provided they adhere to theguidelines specified in this guide. Individual studentsare not permitted to use the university’s marks.ALUMNIAlumni groups may use the Drew visual identity,including the Drew marks and taglines, with priorapproval from the Office of Alumni Relations andprovided they adhere to the guidelines specified in thisguide. Alumni should contact the Alumni Relationsoffice at 973.408.3229 or alumni@drew.edu. Individualalumni are not permitted to use the university’s marks.UNAFFILIATED ENTITIESAny individuals, groups or companies external to theuniversity wishing further information regarding the useof Drew marks should contact Margaret Kiernan in theOffice of Communications at mkiernan@drew.edu or973.408.3236.DREW.EDU/COMMUNICATIONS

BASIC ELEMENTS2.02.1The Drew Logotype2.2Logotype with University Signatures2.3Logotype with School Signatures2.4 Logotype with Department, Programor Center Signatures2.5 Logotype with Department, Programor Center Signatures Continued2.6University Seal2.7University Shield2.8Specifications for Print and Merchandise2.9Specifications for Electronic Communications2.10 Unacceptable Uses of Logotype2.11 Unacceptable Uses Continued2.12 Unacceptable Uses ContinuedDREW.EDU/COMMUNICATIONS

2.1BASIC ELEMENTSThe Drew LogotypeThe Drew logotype or logo, is theprimary element of the Drew visualidentity system and must appear on allcommunications representing DrewUniversity. It may not be modified.DREW LOGOTYPEThe Drew logotype is a custom-designedgraphic and may not be altered in any way.This Drew logotype, appearing alone, is the visualrepresentation for the university.The logotype may be downloaded in various electronicformats at drew.edu/Communications/toolkit.Only one secondary typographic element, calleda signature, may be added to the Drew logotype.This element can be the full university name, or thename of the particular school, unit or program. Asa general rule, it is always preferable to use thehighest level logo representation that will adequatelycommunicate your identity as part of Drew.DREW LOGOTYPE IN BLACK BOXThe Drew logotype knocked-out in a black box isa branding style used for Drew admissionmaterials.The Drew logotype may not be attached to anytypographic or graphic element other than thosedescribed on the following pages.Please note that the full name of the university—DrewUniversity—must appear somewhere on all official Drewcommunications. This may be achieved by using the fullname of the university in:1. Body text2. Displayed address3. Logotype signatureDREW.EDU/COMMUNICATIONS

2.2BASIC ELEMENTSLogotype with University SignaturesUniversity Signature with Address and Drew websiteIn situations where the logo needs to communicatethe university’s name, you may use the Drewlogotype university signature with address andDrew website in its 1-color or 2-color form. The1-color version utilizes black or Pantone 417.The 2-color version utilizes the primary blue andgray colors for the Drew visual identity system,Pantone 2955 and Pantone 417. Equivalent colorformulas for four-color printing and digital mediaare provided in section 3.3.Download the university signature logotype CATIONS

2.3BASIC ELEMENTSLogotype with School SignaturesEach of Drew’s three schools has its own signature.Schools are prohibited from creating signatures ontheir own. Signatures may be downloaded in variouselectronic formats at drew.edu/Communications/toolkit.College of Liberal ArtsTheological SchoolCaspersen School of Graduate StudiesDREW.EDU/COMMUNICATIONS

BASIC ELEMENTSDepartments/CentersDepartment of EconomicsOffice of Alumni RelationsCenter for Civic Engagement2.4Logotype with Department, Programor Center SignaturesThe name of academic and administrativedepartments and programs within DrewUniversity may be combined with theDrew logotype as a signature. In allcases, the official name of the programmust be used. Academic departmentsare always referred to as “Departmentof [Subject]”; administrative offices arealways referred to as “Office of [Unit]”;centers are always referred to as“Center for/on [Name]”. Names do notinclude symbols (e.g., “@” may notreplace “at”) unless it is part of theofficial name.Major centers within the university that containmany subunits (such as schools or large administrativedivisions) will need to develop and issue guidelinesas to whether their subunits should always use thelarger center signature or whether all or some oftheir subunits may use subunit signatures. As ageneral rule, it is preferable for subunits to use thesignature of their largest umbrella center, but thisneeds to be addressed on an individual basis.Contact mkiernan@drew.edu to request the creationof a specific signature for the Communications Toolkit.DREW.EDU/COMMUNICATIONS

BASIC ELEMENTS2.5Logotype with Department, Programor Center Signatures ContinuedREFERENCE WIDTH 2”CAP-HEIGHTCAP-HEIGHTCAP-HEIGHTBASELINECollege of Liberal ArtsBASELINEStarting with a digital Drew logotype template (DREW LOGOTYPE)at the standard reference size of 2 inches in width, the unit nametypography is Metric Medium 15.6 pt. type. The space from thebaseline of the Drew logotype template (DREW LOGOTYPE) to theunit name typography equals the same space as the cap heightmeasurement of the unit name.The department, program or centername may not exceed an additionalhalf-width of the Drew logotype. If thename requires two lines, it is preferablefor the second line to be shorter. Increating unit signature files for users,Communications considers exceptionsto these rules when necessary.Departments and programs are prohibited fromcreating signatures on their own. Signatures maybe downloaded in various electronic formats atdrew.edu/Communications/toolkit.If your department signature needs to be created,contact mkiernan@drew.edu.REFERENCE WIDTH NEAlign Left SignatureWith Two Lines of TypeBASELINEBASELINEWhen two lines of copy are needed, the leading will equal thesame as the point size being used for the unit name.DREW.EDU/COMMUNICATIONS

2.6BASIC ELEMENTSUniversity SealThis is the official university seal.It has very limited use, primarily onofficial university documents, suchas contracts, deeds and academicdiplomas.All such uses require the prior approval of the Officeof Communications.The official university seal is a stand-alone mark ofthe university, which may not be combined with theDrew logotype.DREW.EDU/COMMUNICATIONS

BASIC ELEMENTSDo not use the University Shield asthe official logo2.7University ShieldThis university shield was created in1961 to create a more modern look forthe university’s image. The shield nolonger serves as the university logo asit has been replaced by the new DREWlogotype. There are two exceptions tothis rule. The Office of the Presidentand the Advancement Office havepermission to use the seal for specificcommunications.DREW.EDU/COMMUNICATIONS

2.8BASIC ELEMENTSSpecifications for Print andMerchandiseLOGOTYPE MINIMUMWIDTH 1.5The Drew logotype and signaturesshould be produced at a reasonable sizeto maintain legibility. Minimum standardsare illustrated and described in thissection of the guide.Minimum WidthBLUE SQUAREIS THE CAPIn print usage, the Drew logotype must never besmaller than 1 inch wide. The logotype with signatureshould never be smaller than 1.25 inches wide. Onmerchandise, there is no minimum size requirement,but the type needs to remain legible.“D” HEIGHTCollege of Liberal ArtsOff ice of AdmissionsCaspersen School of Graduate StudiesFor both print and merchandise, there must be aminimum clear space around the logotype equal tothe cap “D” height. The light blue area in the diagramsto the left indicates the amount of space that mustbe maintained between the logotype and any otherelement, including the edge of a page.The clear space requirement is intended to preventthe Drew logotype from being crowded by othertypographic or graphic elements. In some very largeor very small formats, it is possible that the clearspace requirement may need to be modified.Questions regarding possible exceptions should bedirected to mkiernan@drew.edu.Minimum Clear SpaceDREW.EDU/COMMUNICATIONS

2.9BASIC ELEMENTSLOGOTYPE MINIMUMWIDTH 170 PIXELSSpecifications for ElectronicCommunicationsWIDTH 20 PIXELSThe Drew logotype and signaturesmust appear on webpages ande-communications at a reasonablesize to maintain legibility. Minimumstandards are illustrated and describedin this section of the guide.WIDTH 170 PIXELSMinimum WidthFor electronic usage, the minimum size of the Drewlogotype is 170 pixels wide, with a 20-pixels-wideborder of clear space around the logotype.DREW.EDU/COMMUNICATIONS

2.10BASIC ELEMENTSUnacceptable Uses of LogotypeDREWDREW21It is extremely important for brand success thatthe Drew logotype and signatures be displayedcorrectly. This includes always using the correcttypefaces and the correct relative positioning andsize of all elements.3WERD4DREWThe examples on this and the following pagesillustrate unacceptable displays.For acceptable applications of the Drew logotypeand its optional signatures see the usage matrix onpage 9.1.1. Do not distort any portion of the logotype/signature.2. Do not crop any portion of the logotype/signature.3. Do not tilt the logotype/signature.4. Do not rotate the logotype/signature. (Anobvious exception to this guideline would bea vertical street pole banner with “Drew”appearing as the primary element in a verticalposition by necessity.)5. Do not rearrange components in the signature.College of Liberal Arts5DREW6DREW6. Do not alter the alignment of any component ofthe signature.College of Liberal ArtsDREW.EDU/COMMUNICATIONS

2.11BASIC ELEMENTSDREW7College of Liberal ArtsDREW8Unacceptable Uses of LogotypeContinued7. Do not alter the relative size of the logotypeand the unit signature.8. Do not alter the typeface of the Drew logotype.9. Do not alter the typeface of the signature.DREW9College of Liberal Arts10DREWCOLLEGE OF LIBERAL ARTS10. Do not alter the type style (e.g., from all caps tocap/lowercase) of the signature.11. Do not add a drop shadow to any part of thesignature.12. Do not combine the official university seal withthe logotype.13. Do not alter the relative size of the logotypeand informal seal. 1113DREWCollege of Liberal ArtsDREW12DREW14DREW14. Do not combine the informal seal with a unitsignature. It may only be used with the Drewlogotype alone, with the university signature orwith a campus signature.College of Liberal ArtsDREW.EDU/COMMUNICATIONS

DREWDREWDREW UNIVERSITY / MADISON NJ DREW.EDU15Center for Religion,Culture and Conflict16DREWDREW UNIVERSITY / MADISON NJ DREW.EDUDepartment of EnglishUnacceptable Uses of LogotypeContinuedDo not stack multiple signatures, such asplacing a:15. University signature with a unit nameDREW17College of Liberal ArtsCenter for Religion,Culture and Conflict2.12BASIC ELEMENTS18College of Liberal ArtsDepartment of English16. Campus signature with a unit name17. Unit signature with a department name 18. Unit signature with a subunit name19. Do not separate the “D” from the Drewlogotype and use it as a freestanding graphicor mark.20. Do not violate the minimum clear spacerequirements by attaching type or graphics tothe logotype.1921DDREW20GODREW21. Do not make the Drew logotype any color otherthan grey, blue or white.22. Do not add an outline to the logotype.22DREW.EDU/COMMUNICATIONS

SECONDARY ELEMENTS3.03.1Drew City logotype3.2 Undergraduate Recruitment Mark3.3 Undergraduate Recruitment MarkContinuedDREW.EDU/COMMUNICATIONS

SECONDARY ELEMENTS3.1The Drew City logotype or logo, is asecondary element of the Drew visualidentity system. It may not be modified.This Drew City logotype may be used in its 1-coloror 2-color form. The 1-color version utilizes black orblue Pantone 2955 or gray Pantone 417 colors. The2-color version utilizes the primary blue and graycolors for the Drew visual identity system, Pantone 2955 and Pantone 417. Equivalent color formulas forfour-color printing and digital media are provided insection 3.3.DREW CITY LOGOTYPE 1-ColorThe Drew City logotype is a decorative element in the branding system.It is a custom-designed graphic and may not be altered in any way.DREW CITY LOGOTYPE 2-ColorThe Drew City logotype is a decorative element in the branding system.It is a custom-designed graphic and may not be altered in any way.DREW.EDU/COMMUNICATIONS

3.2SECONDARY ELEMENTSUndergraduate Recruitment MarkUndergraduate Recruitment MarkMost undergraduate recruitmentmarketing materials for the Universitywill include the statement, “DeclareYourself.”Version 1, three-lined stacked statement,in conjunction with the Drew logo inthe black box lockup, is the preferredversion when used on front covers ofmarketing materials. The statementrests within a color block on a woodenbackground.DECLAREYOURSELFTRAVELAthletics at SELF.The box and stacked text treatmentmay be used for other statements ortitles, particularly for brochures andadvertisements.See section 4 for moredetails on the Drew color palette.VIEWBOOKDREW.EDU/COMMUNICATIONS

3.3SECONDARY ELEMENTSUndergraduate Recruitment MarkUndergraduate Recruitment MarkContinuedA two-lined stacked statement maybe used as a stand-alone element orin conjunction with the Drew logo inthe black box lockup, or next to a Drewlogo box.DREW.EDU/COMMUNICATIONS

COLOR4.14.24.34.44.54.0Primary Color PaletteOne–Color ReproductionTwo–Color ReproductionUnacceptable Logotype Color TreatmentsUnacceptable Signature Color TreatmentsDREW.EDU/COMMUNICATIONS

4.1COLORBASICPantone Matching SystemPRINTFour-Color ProcessELECTRONICWeb/ Video Usage/HEX CodePANTONE 2955C100 M55 Y10 K481A3A59PANTONE 417C51 M39 Y48 K216E6F66BLACKK100252723Primary Color PaletteThe primary colors for the Drewvisual identity system are Pantone 2955 and Pantone 417 and black.Equivalent color formulas for four-colorprinting and digital media are providedto the left.The preferred color treatment for the Drew logotypeand signature is shown below.The preferred color for the Drew logotype is always(Pantone 2955). It can also appear in black or white.The preferred color for the signature is always black anda percentage of black. It can also appear in blue for onecolor project and or white when it needs to reverse from acolor background.DREW.EDU/COMMUNICATIONS

4.2COLORBLUE (PANTONE 2955) ON A WHITE BACKGROUND1WHITE ON A BLACK BACKGROUNDGRAY (PANTONE 417) ON A WHITE BACKGROUND2WHITE ON A BLUE (PANTONE 2955) BACKGROUNDOne-Color ReproductionWhen only one color is available forprinting, the Drew logotype andsignature may only be reproduced inblue, gray, black or white, as shown inthe examples on this page.1. Blue (Pantone 2955) on a white background2. Gray (Pantone 417) on a white background3. White on a black background4. White on a Blue (Pantone 2955) background5. White on a Gray (Pantone 417) background6. White on a background that is not in the primarycolor palette3WHITE ON A GRAY (PANTONE 417) BACKGROUND54WHITE ON A BACKGROUND THAT IS NOTIN THE PRIMARY COLOR PALETTE6Notes: Text boxes represent backgrounds. They are not part of the logo.DREW.EDU/COMMUNICATIONS

4.3COLORTwo-Color ReproductionBLUE AND BLACK ON A WHITE OR LIGHT BACKGROUNDThis section provides examples ofacceptable two-color presentations ofthe logotype and signature.1. Pantone 2955 and 41712REVERSED WITH WHITE ON A BLACK OR DARK BACKGROUND2. Same color break on a cream paper stock3. White on a black background4. White on a dark background5 & 6. White and black on mid-toned background34REVERSED WITH BLACK ON MID-TONED BACKGROUNDS56Notes: Text boxes represent backgrounds. They are not part of the logo.DREW.EDU/COMMUNICATIONS

4.4COLORUnacceptable Logotype ColorTreatmentsDREW1DREW2The preferred color for the Drew logotype is alwaysPantone 2955. See page 3.1 for the equivalent colorformulas for four-color process printing and for weband video usage. Pantone 417 and white are the onlyother acceptable color treatments. 1. Do not use other colors in the supplementary colorpalette.2. Do not apply a tint to the logotype.DREW.EDU/COMMUNICATIONS

4.5COLORDREWDREW UNIVERSITY / MADISON NJ DREW.EDU1DREWUnacceptable Signature ColorTreatmentsThe preferred color for the signature is alwaysPantone 2955. Pantone 417 and white are the onlyother acceptable color treatments. 1. Do not switch the primary palette colors aroundamong the components of the signature.2. Do not substitute other colors, including those inthe supplementary color palette, except black.3. Do not apply a tint to any component of thesignature.DREW UNIVERSITY / MADISON NJ DREW.EDU2DREWDREW UNIVERSITY / MADISON NJ DREW.EDU3DREW.EDU/COMMUNICATIONS

TYPOGRAPHY5.15.25.35.0Primary TypefacesPrimary Typefaces ContinuedAlternate TypefacesDREW.EDU/COMMUNICATIONS

5.1TYPOGRAPHYSwift mnopqrstuvwxyz1234567890LIGHT stuvwxyz UVWXYZabcdefghijklmnopqrstuvwxyz1234567890BOLD stuvwxyz1234567890Primary TypefacesThe Swift and Metric font familiesare the primary typefaces forDrew University communications.The two typefaces allow for flexibility and creativeexpression in text and lmnopqrstuvwxyz1234567890BOOK stuvwxyz ijklmnopqrstuvwxyz1234567890MEDIUM stuvwxyz 1234567890HEAVY stuvwxyz1234567890BLACK pqrstuvwxyz1234567890DREW.EDU/COMMUNICATIONS

5.2TYPOGRAPHYMetric (San opqrstuvwxyz 1234567890THIN stuvwxyz jklmnopqrstuvwxyz 1234567890LIGHT stuvwxyz ijklmnopqrstuvwxyz 1234567890MEDIUM stuvwxyz klmnopqrstuvwxyz1234567890BOLD ITALICPrimary Typefaces ContinuedSourcesShould you want to purchase these typefacesindependently, they are available for both Windowsand Macintosh platforms and may be purchasedfrom—among others—the following sources:Swift:Linotype rstuvwxyz 1234567890REGULAR stuvwxyz jklmnopqrstuvwxyz1234567890BLACK stuvwxyz1234567890DREW.EDU/COMMUNICATIONS

5.3TYPOGRAPHYTimes Roman (Serif)Arial (San Serif)Alternate bcdefghijklmnopqrstuvwxyz opqrstuvwxyz1234567890If you do not wish to purchase theSwift and Metric font families, theTimes Roman and Arial font familiesare alternate ijklmnopqrstuvwxyz klmnopqrstuvwxyz1234567890BOLD stuvwxyz STUVWXYZabcdefghijklmnopqrstuvwxyz1234567890BOLD ICATIONS

TEMPLATES6.16.26.36.0TemplatesOrdering StationeryEmail SignaturesDREW.EDU/COMMUNICATIONS

TEMPLATESOffice of College AdmissionsCollege of Liberal ArtsDrew University36 Madison AvenueMadison, NJ 079406.1The Office of Communications hascreated templates for common typesof communications such as stationery,envelopes, business cards, emailsignatures and more. These are anessential part of the Drew visual identitysystem and are to be used by all unitswithin the university.drew.edu/admissionsjsmith@drew.edup. 973.408.3000F. 973.408.1234June 21, 2016Mr. John SmithOrganizationStreet AddressCity, ST 000000-0000Dear Mr. Smith:This is dummy copy so you know how to set up a Drew letterhead for all mailings. It is important that allmembers of the university try. This is dummy copy so you know how to set up a Drew letterhead for allmailings. It is important that all members of the university try. This is dummy copy so you know how toset up a Drew letterhead for all mailings. It is important that all members of the university try. Thisis dummy copy so you know how to set up a Drew letterhead for all mailings. It is important that allOffice of College Admissionsmembers of the university try.College of Liberal ArtsDrew University36 Madison AvenueThis is dummy copy so you know how to set up a Drew letterhead for all mailings. Madison,It is importantNJ 07940 that allmembers of the university try. This is dummy copy so you know how to set up a Drew letterhead for allmailings. It is important that all members of the university try. This is dummy copy so you know how toset up a Drew letterhead for all mailings. It is important that all members of the university try. Thisis dummy copy so you know how to set up a Drew letterhead for all mailings. It is important that allmembers of the university try.This is dummy copy so you know how to set up a Drew letterhead for all mailings. It is important that allmembers of the university try. This is dummy copy so you know how to set up a Drew letterhead for allmailings. It is important that all members of the university try. This is dummy copy so you know how toset up a Drew letterhead for all mailings. It is important that all members of the university try. Thisis dummy copy so you know how to set up a Drew letterhead for all mailings. It is important that allmembers of the university try.Sincerely,John L. DoeEmployee NameTitleOffice of College AdmissionsCollege of Liberal ArtsDrew University36 Madison AvenueMadison, NJ 07940drew.edu/admissionsjsmith@drew.edup. 973.408.3000F. 973.408.1234DREW.EDU/COMMUNICATIONS

6.2TEMPLATESOrdering StationeryThe Purchasing Department hascontracted with an outside vendor tobe the university’s preferred vendorfor stationery products. The stationeryitems shown in this chapter can beordered electronically online, throughpurchasing, by going to the StoresRequistion Form on the Drew on-form/DREW.EDU/COMMUNICATIONS

TEMPLATES6.3Email SignaturesDrew University employees should either use plaintext email signatures or use use one of the Drewbranded email signature templates we haveprovided. There are several to choose from.Templates and instructions on how to use themcan be found at drew.edu/emailfooterDREW.EDU/COMMUNICATIONS

DREW ATHLETIC LOGOS7.17.27.0Drew Athletic LogosDrew Athletic Logos ContinuedDREW.EDU/COMMUNICATIONS

DREW ATHLETIC LOGOSOFFICIAL ATHLETIC LOGO/SPIRIT MARK7.1Drew Athletic Logos ContinuedThe Drew Primary Sport Specific logos also includelogos with the name of each varsity sport.To view all logos, go to drewrangers.com/logos.Use of logos must be approved by the DrewUniversity Office of Communications or theDrew Athletic department.DREW BEAR HEAD LOGODREW RANGERS TEXTMARKDREW.EDU/COMMUNICATIONS

DREW ATHLETIC LOGOSPRIMARY SPORT SPECIFIC LOGO7.2Drew Athletic LogoscontinuedThe Official Drew Athletic logo is theDrew Bear with the Drew “D”.Other Drew Athletic logos consist of the Drew Bear Head Logo Drew Rangers Textmark Primary Sport Specific logo Secondary Sport Specific LogoSECONDARY SPORT SPECIFIC LOGOThe Drew Primary Sport Specific logos also includelogos with the name of each varsity sport.To view all logos, go to drewrangers.com/logos.Use of logos must be approved by the DrewUniversity Office of Communications or theDrew Athletic department.DREW.EDU/COMMUNICATIONS

APPENDIX9.19.28.0Identity MatrixGlossaryDREW.EDU/COMMUNICATIONS

8.1APPENDIXCollege of Liberal ArtsIdentity MatrixOFFICIAL SPIRIT ANDDREWSIGNATURESIGNATURESIGNATUREDREW LOGOUNIVERSITYATHLETICSLOGOTYPEUNIVERSITYWIDE UNI

Employees may create personalized letterhead using the Communications Toolkit template at drew.edu/ Communications/toolkit. Business cards may be purchased on the Drew University Staples online store. If you do not have access, please contact Maria Zaccagnini Any individuals, groups or comp

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