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Table of ContentsOverview. 4E-mail. 28Letter from the President. 5Website. 29Creating a Brand, Protecting a Brand . 6Social Media. 30Logo Usage.8-10PowerPoint Templates. 31The College Seal. 11Promotional Items. 32The College Mascot. 12Related Policies and Procedures. 32Division, Departmental and Organizational Logos.14-15Editorial Style Guide.33-41Typefaces.16-17Abbreviations. 35Color Palette. 19Capitalization.35-38Accreditation Statements. 20College Terminology. 39EEOC/Affirmative Action Statements. 21Punctuation. 40Other Required Statements. 22Usage. 41Official Messages. 23Public Relations and Marketing Office.43-47Pride Points. 24Who We Are. 43{iCount}. 25What We Do. 43SCTCS Think Jobs. 25How We Prioritize our Workflow.44-46Diversity in Imagery and Text. 26How to Request our Services. 47Correspondence. 26Stationery and Business Cards. 27CollegeTri-County TechnicalBRAND TOOLKIT

OVERVIEWIn recent years, recognition of the Tri-County Technical College name has increased steadily. As our reputation continues to grow, it ismore important than ever that we work together to build public awareness and understanding of our College. The first contact many peoplehave with TCTC is through a letter, postcard, advertisement, publication, or web page. Everyone involved in communications at Tri-CountyTechnical College has a responsibility to represent the College identity in a consistent and accurate way.This document is intended to help all members of the TCTC community ensure that the excellence of our institution is reflected in allforms of communication. These standards will help ensure that each time we communicate, the public receives a clear and consistentmessage that reflects our brand image and vision to be a role model in community college education.4

Letter from the PresidentEverything we do as a College impacts how we are perceived. Our exceptional faculty andstaff enhance our College’s image through their tireless dedication to student success. Similarly,the way we communicate as a College influences how people perceive us as an institution. Bothare a reflection of our College’s brand, which is measured by what people know about us andhow they feel about us.I am pleased to introduce you to the Tri-County Technical College Brand Toolkit. Thisdocument outlines the use of the College graphic identity system to maintain and build thestrength of our brand. By following these graphic standards, you are helping to protect ourbrand, which is one of our most valuable assets.This document was developed by the Public Relations and Marketing Office, which hasresponsibility for implementing and overseeing these standards for the College. Should youhave any questions, please contact them for assistance.A strong graphic identity helps to communicate the image and aspirations of our institution.Working together, we can and will become the first choice for higher education in Anderson,Oconee, and Pickens counties and a role model among community colleges across the nation.Sincerely,Ronnie L. Booth, Ph.D.5

CREATING A BRANDA brand is not just a name or a logo. Instead, it is a promise and perception derived from both the communications received concerningthe product, service, or company, and the experiences a person has with it. For a brand to communicate this perception and promiseeffectively, every communicated element needs to be carefully crafted. Effectively managing our brand communications will help Tri-CountyTechnical College become a “first choice” in higher education and training in the minds of our current and potential customers. This is thegoal of the Tri-County Technical College brand.PROTECTING THE BRANDOnce a brand is created, standards must be developed to keep the brand message consistent and strong. By following the guidelines inthis handbook, Tri-County Technical College will strengthen its brand. Through consistent use and repetition, the College will realize thevalue and potential of a brand that is united on all fronts of communication.6

canL COLLEGE{iCount}{iCount} on KVIEWBO6-O83614-64.edu 86 www.tctc2011-20121. A Solid Education WherePayingLess Doesn’t Mean Getting Less2. Flexible Schedules To Meet MyNeeds3. Classes Close6. Quality Courses7.meJob OutlookThat TransferWhatYou EarnWhat You DoChild Care Center ManagersProvide day-to-day supervision of teachers, administrative support workers, cleaning crews, cooks, and bus drivers, aswell as develop programs, coordinate marketing efforts, and manage budgets.Child Care WorkersNurture and care for children who have not yet begun school or supervise older children after school. Some optionsinclude faith-based centers, family or group child care homes, and both private and public child development centers.Pre-school TeachersTeach children, usually ages 3-5, with a focus on specific areas of child development, including motor skills, social andemotional development, and language skills.Teacher AssistantsProvide instructional and administrative assistance to classroom teachers, as well as individualized assistance to students.a Career as a Nurse10. A BiNurturegger PaycheckGETREADYCareers in education are quite varied. Tri-County’s Early ChildhoodDevelopment programs train students to become committed,capable, and compelled public school teacher assistants, as wellas directors, teachers, and teacher assistants in Head Start or otherearly care programs. In part, because of a greater focus on schoolquality and accountability, the U.S. Department of Labor predictsabout a 10% growth for teacher assistants by 2018, with the bestopportunities for those having at least two years of formal postsecondary training. Additionally, as pre-school becomes morevalued and more formalized as a foundation prior to kindergarten,particularly in homes with two working parents, the growth in jobsin childcare services is projected to increase by about 15%.{iCount}Options9. An Education That EmployersRespectho Know My Na5. A VibrantCampus LifeExperienceNearly all of us can name at least one teacher who positively impacted our lives – who helped us lookat something in a different light or guided us toward that “ah-ha moment” of understanding or whoencouraged us to strive for greatness. Studies show that by the time students reach their high schoolgraduation, they will have spent more than 13,000 hours in the classroom. If you can see yourself on theteaching side of that time and you’re ready to inspire and equip tomorrow’s leaders, consider the field ofearly childhood development.Hands-On Training That TeachesReal-World SkillsHealth Care: NursingTRiCountYTECHNICAL COLLEGE8. Exciting CareerTo Home4. Instructors WTransform Your Skills into a True Class Act 49,510 17,493 29,390 18,437Average annual salaries from South Carolina, Upstate metro areas, as reported by U.S. Department of Labor. Earnings will vary dependingupon position, employers, level of responsibility, experience, and demonstrated ability. For more information about our graduation rates,Are you genuinely concerned about the welfare of others? Do you want to help the sick andmedianinjured?debt Doof students who completed the program, and other important information for individual certificates or diploma programs ofyou have the compassion to help people cope in critical situations? You just might have theatmakingsof hours, visit www.tctc.edu/programsofstudy.least 16 credita great nurse, and Tri-County’s programs (see reverse) can put you on the pathway to success. Thoughthere is a common goal in the health care cluster of delivering care by maintaining and restoring health,the options for career paths vary greatly. Do you thrive on intensity? Choose critical care. Love children?Choose maternity or pediatrics. Want the camaraderie of fellow nurses? Choose a hospital. Nurses evencan specialize by health condition, by body organ, by the type of people they serve, and even by parttime or full-time employment.Because Beingai-CountyTechnical Coll Part of TrJobOutlookege Means I COUNT!Nearly 120,000 people in S.C. are employed in hundreds of different Health Science occupations.There are more than 35,000 RNs and 10,000 LPNs employed in S.C., but the U.S. Department of Labor isprojecting that number to grow significantly. The main reason is that we’re living longer, and an olderpopulation requires more health care. Approximately 59% of RN openings are in hospitals, and about 26%of LPN jobs are there. Another 9% and 12%, respectively, will be needed in physicians’ offices. The balanceof positions is spread throughout the evolving health care industry, including home health agencies,residential care facilities, and outpatient care agencies.WhatYou EarnWhat You DoLicensed Practical Nurse 37,057Registered Nurse 57,085Care for ill, injured, or disabled individuals by taking vitalsigns, charting conditions, administering medications,assembling and using medical equipment, and performing clerical and administrative duties. May work under thesupervision of a registered nurse.ountyri-CAt Tlege,Easley Caml pusColcadern4 iPow177hcsvileleRoadT Easrve YouOconee Campusat the HamiltonCareer CenterLocation: Hamilton Career Center,100 VocationalDrive, Seneca,SCLocal: 646-8361(Main, includingmenu options),646-1500(Information Center)Toll-free within864 area code:1-866-269-5677ley, SC 29642I KNOW}tnu{iCow.tctc.edu andclick on CampusLocations.rdians) receiveorts.your grade reposed tolmay present controversial topicsdeeper thoughto spur discusst about a subjection and; parental permiscollege.sion is not an issue inYour gradeinformation is not sharednor is other perwith your parentsonal informations (guardians),, without yourpermission./alec/transition.htm: http://www.smu.edulas, TX) websiteist University (DalParents (or guapuses, log on towwSouthern Methodto any of our camLocal: 220-8888Toll-free within864 area code:1-866-269-5677Adapted fromFor directionsAverage annual salaries from South Carolina, Upstate metro areas, as reportedby U.S. Department of Labor. Earnings will vary depending upon position,employers, level of responsibility, experience, and demonstrated ability. Formore information about our graduation rates, median debt of students whocompleted the program, and other important information for individualcertificates or diploma programs of at least 16 credit hours, visitwww.tctc.edu/programsofstudy.Locations To SeAnderson CampusLocation: 511 Michelin Blvd.,Anderson, SCLocal: 260-6700Toll-free within864 area code:1-866-269-5677,Ext. 6700iCountWe’ve made itUpdates to Nursing TRYeasy to learnTECHNICAL COLLEGEabout the basicrequirementsfor beginning the Nursing programat Tri-County Technical College.Visit www.tctc.edu, then click on“Academics,” “Prepare for a Career,”and “Nursing.” Once you’re there,click on “Updates to Nursing.” Afterviewing the videos, you’ll learnmore about the next steps, includinga face-to-face meeting with ourNursing Admissions Liaison.Building Your Successful NursingClinical Entry ApplicationAssess patient health needs, develop nursing care plans,administer care, coordinate with health care team members,direct and supervise LPNs, provide instruction to individuals or families on topics like health education, childbirth,disease prevention, and more.Pendleton CampusLocation: 7900Highway 76,Pendleton, SCLocal: 646-8361(Main, includingmenu options),646-1500(Information Center)Toll-free within864 area code:1-866-269-5677Online InformationPresentationsInformation Technology{iCount}Get with ITNot a week goes by without something new being unveiledin computer technology. Processor speeds have touched4.7 GHz, hard drives are being measured in terabytes, andyou can sync your computer, your phone, and your television withoutever pulling out a cord or wire. Information Technology is at the heart ofthe 21st century – just imagine what the future holds for this exciting field.As we push to have communications with smaller, faster, and cheaper computerhardware and software, expect the industry to continue to grow in unlimited ways.Job OutlookIt’s impossible to work in today’s business world without computers, and someone has to design them,build them, maintain them, repair them, and teach others how to use them. And that’s just the hardware.When you factor in the software, it’s easy to see why Information Technology has many of the careerswith the highest expected growth. That growth, though, comes at the price of having to keep up withever-changing technology. Consequently, individuals with the broadest skills, like those who majorin Tri-County’s Computer and Information Technology program (see reverse), will enjoy the most jobsecurity and receive the highest pay. For those willing to keep their skills current, network systems andcommunications analysts, including web administrators and developers and those highly knowledgeableabout wireless networks, will experience some of the strongest growth, with national projectionsindicating a 53% increase by 2018.What You DoWhat YouEarnComputer ProgrammersWrite programs that convert software programs into a logical series of instructions that a computer can follow. 62,687Computer Support SpecialistsProvide technical assistance and advice to individuals and companies, such as in a help desk setting. 44,640Database AdministratorsUse database management software to store, organize, use, and present data. 64,360Network and Computer Systems AdministratorsDesign, install, and support a company’s computer systems. 61,910Network Systems and Data Communications AnalystsDevelop, test, troubleshoot, analyze, and maintain data communication systems, including local area networks, widearea networks, and intranets. 55,517

Logo UsageOur logo is the official mark of the College. It is the most visible element of our identity. The logo should be used in a consistentmanner and should not be altered in any way.The logo, adopted by the College in 2009, illustrates the letter “T” in an abstract form. The three curves represent the three counties weserve: Anderson, Oconee, and Pickens. The design shows a pathway to success and demonstrates the unity shared by the three countiesand the commitment they share in helping Tri-County Technical College carry out the mission, vision, and values of the College.The logo should not be used in any other colors or formats, nor should it be stretched or shrunk unproportionally. The stylized “T”should not be separated from the logo type.8Note: In the logo treatment, “TriCounty” is not hyphenated. However, when the words “Tri-County Technical College” are used in written documents, Tri-Countymust be hyphenated.

Acceptable uses of the logo are shown here.The type of publication, including the print colors, determines the choice.4 COLOR LOGO - STACKEDFULL COLOR LOGO2 COLOR LOGO REVERSED2 COLOR LOGO1 COLOR LOGO REVERSEDOur Office has developeda stacked version of ourlogo to be used in limitedcircumstances.COMMEMORATIVE LOGO1 9 621 COLOR LOGO2012ANNIVERSARY1 9 622012This special commemorativelogo will be used from January2012 - December 2012 whilethe College celebrates its 50thanniversaryANNIVERSARYTo ensure quality and consistency with our brand, never use thelogo at a size smaller than 1.25 inches wide. Also, leave enough spacearound the logo (take two “E”s from Technical as measurement), andavoid distortion of the logo when reducing or enlarging its size byadjusting it from the corners rather than the sides, top or bottom.9

Unacceptable uses of the logo are shown below.TriCounty TechUt expliqui berae. Neque consequ idignim nobis dolum et excerum qui utaturite cor aliqui apissequiadolupta is ratecae corrovide poreres simperovita est et dia dolupisitis esse nonse nobit qui dolore volorporumfuga. Upicius, apercia perferi onsequi aceptur? Ut expliqui berae. Neque consequ idignim nobis dolum etexcerum qui utaturite cor aliqui apissequia dolupta is ratecae corrovide poreres simperovita est et dia dolupisitisesse nonse nobit qui dolore volorporum fuga. Upicius, apercia perferi onsequi aceptur? Ut expliqui berae.Neque consequ idignim nobis dolum et excerum qui utaturite cor aliqui apissequia dolupta is ratecae corrovideporeres simperovita est et dia dolupisitis esse nonse nobit qui dolore volorporum fuga. Upicius, apercia perferionsequi aceptur?To download a jpg of the logo10. log into eTC, click on Employee Tab, then My Service Requests, then the Public Relations and Marketing Services link.Or, visit www.tctc.edu and click on About TCTC, then Media. If you need the logo in a different format, contact the Public Relations andMarketing Office.

The College SealThe official Seal of Tri-County Technical College depicts the State of South Carolina withemphasis on the three counties that comprise the College’s service area — Anderson, Oconee,and Pickens counties. The seal also includes the Silver Crescent Moon and Palmetto Tree,both of which are official State symbols. The map is encircled by the names of the counties,the College name, and “est. 1962,” which is the founding date of the College.TECHNICEST. 1 9 6ACOI-COUNYLTRLLEGEPermission to use the seal must come from thePublic Relations and Marketing Office.TThe seal may be used on the following items: Official College credentials (degrees, diplomas, certificates, transcripts) Publications of the College Commission and the Office of the President Publications of the Tri-County Technical College Foundation, Inc. Other official, ceremonial, or historical College materials asapproved by the Public Relations and Marketing Office Major media and fundraising initiatives Legal documents and contracts Limited merchandise with advance approval by thePublic Relations and Marketing Office.211

The College MascotThe Hawk is the official mascot of Tri-County Technical College. It is used primarily in association withathletic programs and events. It is not to be used in lieu of the official college logo on College publications.The mascot image should not be altered, and no elements are to be extracted and used in a stand-alone manner(e.g., beak, eyes, claws).To download a jpg of the logo, log into eTC, click on Employee Tab, My Service Requests, and thePublic Relations and Marketing Services link. Or, visit www.tctc.edu and click on About TCTC,and Media. If you need the logo in a different format, contact the Public Relations andMarketing Office.Acceptable uses of the logo are shown here.Unacceptable uses of the logo are shown below.12

13

Division, Departmental, and Organizational LogosTri-County Technical College has one logo. The Public Relations and Marketing Office ocassionally receives requests fromdepartments and institutional organizations wishing to develop their own logo or identifying mark to differentiate themselves. Thebranding efforts of TCTC do not support these requests. Multiple logos from one College will compete with one another and canconfuse the audience. The net effect of departments and organizations having their own look is a weaker brand for the College as awhole. One strong logo means we all receive positive benefits and recognition.Student Government AssociationOrganizations that are not approved for their own logo are encouraged to use the College logo with the organization’sname printed beneath. An example is this image developed for the Student Government Association (SGA).14

APPROVED SUBSIDIARY LOGOSThe College has developed and/or adopted several subsidiary logos because of their unique need. Special approval has been obtainedthrough the Public Relations and Marketing Office.Bridge to Clemson – A logowas created for this uniquepartnership with ClemsonUniversity.Gateway to College – TheGateway to College programis part of a national initiativeand has its own logo that weare required to use on GTCpromotional materials.TRiO – TRiO is a federal grantprogram with a national logothat we are required to use onall its promotional materials.Campus Store – As a selfsupporting auxiliary servicesunit, this organization isallowed its own logo.LC2Learning through Communityand ConnectionsThe College Café – As a selfsupporting auxiliary servicesunit, this organization isallowed its own logo.Learning Excellence Initiative(LEI) – This program is part of theCollege’s Quality EnhancementPlan and has its own logo.LC2 - A result of the Title III Grantand an expansion of the LEIprogram, the LC2 program hasits own brand and logo image,shown here.15

TypefacesAnother element that helps promote our brand is typestyle. The two primary types, or fonts, used in College publications are BerkeleyOldstyle and Bailey Sans. Secondary approved fonts for print or the web are Tahoma, Franklin Gothic, Arial, and Garamond.No more than 2-3 fonts should be used in a publication. For ease in reading, avoid the use of script or display fonts, as well as allcapital letters for body copy. Script text is fine for a large headlines or on an invitation but not for large bodies of copy. Fonts shouldnot be forced bold or italic by clicking the button for it in MS word. The font named with bold or italic should be selected to preventproblems when printing. Some fonts were created specifically for web because they are monospace and should not be used for print.Primary Approved Fonts16Berkeley Oldstyle BookBerkeley Oldstyle stuvwxyz123456789# vwxyz123456789# %&?Berkeley Oldstyle Book ItalicBerkeley Oldstyle uvwxyz123456789# vwxyz123456789# %&?Berkeley Oldstyle ItalicBerkeley Oldstyle Bold stuvwxyz123456789# vwxyz123456789# %&?

Primary Approved Fonts (Continued)Berkeley Oldstyle BlackBerkeley Oldstyle Black stuvwxyz123456789# vwxyz123456789# %&?Bailey Sans BookBailey Sans uvwxyz123456789# %&?Bailey Sans Book stuvwxyz123456789# vwxyz123456789# %&?Bailey Sans Bold stuvwxyz123456789# %&?Secondary Approved Fonts for Use on Web or PrintTahomaFranklin stuvwxyz123456789# vwxyz123456789# qrstuvwxyz123456789# nopqrstuvwxyz123456789# %&?17

Color PalettePRIMARY COLORSFOR PRESIDENT ANDFOUNDATION USE ONLYBLACKSpotPMS Process BlackProcessc0 m0 y0 k100Web000000RGBR0 G0 B0TANSpotPMS 467Processc9 m15 y34 k0Webded3b0RGBR213 G194 B150REDSpotPMS 185Metallic GOLDProcessc0 m100 y68 k0 (altered for 4C match) SpotPMS 871Webee0033RGBR231 G0 B51SECONDARYCOLORSTEALGREENPURPLESpotPMS 383Processc0 m0 y100 k19Webb2bb1eSpotPMS 268Processc82 m100 y0 k12Web4f2683SpotPMS Process BlueProcessc100 m10 y0 k10Web0093d0RGBR162 G173 B0RGBR80 G45 B127RGBR0 G133 B207BROWNORANGEBLUEYELLOWSpotPMS 3145Processc100 m0 y19 k23Web008da8SpotPMS 732Processc0 m55 y100 k64Web753f00SpotPMS 152Processc0 m51 y100 k1Webf3901dSpotPMS 7406Processc0 m18 y100 k0Webffcf01RGBR0 G122 B148RGBR96 G51 B20RGBR227 G114 B0RGBR237 G183 B0An important element in creating a visual identity is thestandardization of color in advertising and publications. Theofficial Tri-County Technical College colors are tan (PMS467) and black. The official accent color is red (PMS 185).A metallic gold spot color is available for use by thePresident’s Office and Foundation Office. This spot color(PMS 871) is used in place of the tan on official publicationsby those offices.Other colors have been added to the College’s colorpalette to complement the official colors. They shouldnot replace or overpower primary colors. Colors havebeen tested on many different computers, using variousbrowsers, on Mac and Windows platforms; however, colorsdo appear differently on your monitor than they do in print.Additionally, inks react differently on coated (glossy) versusuncoated (rough or matte) paper stocks, and ink colors willappear different on colored paper. For an exact color match,or additional assistance, please contact Public Relations andMarketing.19

AccreditationThe following accreditation statement is to be used in the College Catalog, Viewbook, Annual Report, website, and Commencementprogram. It may be used in other publications as space allows.Tri-County Technical College is accredited by the Commission on Colleges of the SouthernAssociation of Colleges and Schools to award the associate degree. Contact the Commission onColleges at 1866 Southern Lane, Decatur, Georgia 30033-4097 or call 404-679-4500 for questionsabout the accreditation of Tri-County Technical College.20

EEOC/Affirmative Action StatementsAll College publications or documents produced for external use, regardless of medium, will contain one of the following statements:Statement 1(Catalog, Public Website):It is the policy of Tri-County Technical College to recruit, hire, train, and promote employees and to provide educational opportunities to students without regardto race, color, religion, sex, disability, veteran’s status, age, or national origin, in compliance with the provisions of the Civil Rights Act of 1964, Title VII of the EqualEmployment Opportunity Act of 1972, Title IX of the Education Amendments of 1972, the Rehabilitation Act of 1973, Executive Orders 11246 and 11375, RevisedOrder 4 of the Department of Labor, the South Carolina Human Affairs Law of 1972, the Format Memorandum issued by HEW in August 1975, the Equal Pay Act, theAge Discrimination in Employment Act of 1967, the Immigration Reform and Control Act as amended 1990, and the Americans with Disabilities Act of 1990.Student inquiries regarding compliance may be directed to:Mr. Dan HollandVice President for Student AffairsPendleton CampusAnderson Hall, Room 101(864) 646-1575Employee inquiries may be directed to:Ms. Sharon ColcoloughDirector of PersonnelPendleton CampusRuby S. Hicks Building, Room 109(864) 646-1790Statement 2(Annual Report, Commencement Program, Viewbook, career cluster cards, and other major publications):Tri-County Technical College does not discriminate in admission or employment on the basis of race, color, religion, sex, qualifying disability, veteran’s status,age, or national origin.Statement 3(advertising, other publications such as athletics brochures, event fliers)EOE/AA21

Other Required StatementsAdmissions StatementMarketing publications produced for external use, print or electronic, will contain this statement:To be accepted to Tri-County Technical College, proof of an official high school diploma or transcript verifying graduation/GED completion must be submitted.Applicants without a high school/GED credential may be admitted into certificate programs. Applicants under the age of seventeen not seeking dualenrollment courses are required to meet with the Dean of Enrollment Management to determine eligibility for admission. Please check the College catalog foradditional program-specific entry requirements.Gainful Employment StatementMarketing publications produced for external use, print or electronic, will contain this statement:For more information about our graduation rates, median debt of students who completed the program, and other important information for individualcertificates or diploma programs of at least 16 hours, visit www.tctc.edu/programsofstudy.22

Official MessagesMISSIONVISIONVALUESThe College’s Mission Statement shall beincluded in the College Catalog and AnnualReport, as well as on the College website.The College’s Mission Statement, when usedin any form (written or electronic), shallbe quoted exactly as approved by the TriCounty Technical College Commissi

Provide day-to-day supervision of teachers, administrative support workers, cleaning crews, cooks, and bus drivers, as well as develop programs, coordinate marketing efforts, and manage budgets. 49,510 Child Care Workers Nurture and care for children who have not yet begun scho

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