Visual Identity Guidelines V 1.0 I
Visual Identity GuidelinesV 1.0 I
East Stroudsburg University – Brand Manual Guidelines2
TABLE OF CONTENTSSECTION 1 IntroductionPage 4-5SECTION 2 Instututional IdentityUniversity SealInstitutional Logo, PrimaryInstitutional Logo, HorizontalInstitutional Logo, Extreme HorizontalInstitutional Logo, Clear SpaceInstitutional Logo, Minimum SizeInstitutional Logo, Common MisuseInstitutional Logo, Sub-branding - Academic DepartmentsInstitutional Logo, Sub-branding - Adiminstrative UnitsInstitutional Logo, Sub-branding - High Level AffiliationsInstitutional Logo, Sub-branding - Apparel EmbroiderySpirit MarksStationery - Business CardsStationery - LetterheadStationery - Envelope/Shipping LabelStationery - Email SignaturesInstitutional Social Media IconsPatternPhotographyUsage ExamplesPage 6-7Page 8-9Page 10-11Page 12-13Page 14-15Page 16-17Page 18Page 19Page 20-21Page 22-23Page 24-25Page 26-27Page 28-29Page 30Page 31Page 32Page 33Page 34Page 35Page 36Page 37SECTION 3 TypographyInstitutional TypographyPage 38-39SECTION 4 ColorColor InformationPage 40-41SECTION 6 Digital UsagePage 42-43SECTION 7 LicensingPage 44-45East Stroudsburg University – Brand Manual Guidelines3
INTRODUCTIONSECTION 1INTRODUCTIONEast Stroudsburg University – Brand Manual Guidelines4
INTRODUCTIONINTRODUCTIONStudents First: Innovate ESU is the title of ESU’s Strategic Plan, which incorporates some powerful ideas:Success, Innovation, Quality, Challenge, Opportunity, Community, Leadership, Partnership.These concepts, put into practice, define what ESU is all about:Challenging academic curricula, Quality faculty, Personal student success, Active campus communityInnovative internship and research opportunities, Hands-on learning.When communicating with internal and external audiences, it is important to convey ESU’s identity and values,distinguishing ESU from other institutions of higher education. We say we are Warriors, but do we know what anESU Warrior is?An ESU Warrior wants to take on the world. ESU is a place where students are encouraged to learn, grow, andachieve. Lifelong memories, deep personal connections, and supportive networks are made here. Parents andfamily members can be assured that ESU students get the most from their college experience and are prepared fora successful future.An ESU Warrior values community. Businesses and organizations have access to high-achieving interns orgraduates of strong character. ESU students, faculty, staff and administration have built tight relationships with thesurrounding community.An ESU Warrior works as part of a team. Faculty and staff collaborate with students and mentor them toreach their full potential. Alumni maintain a lifelong connection to ESU, staying engaged and giving backto future generations.East Stroudsburg University – Brand Manual Guidelines5
SECTION 2INSTITUTIONALIDENTITYEast Stroudsburg University – Brand Manual Guidelines6
East Stroudsburg University – Brand Manual Guidelines7
UNIVERSITY SEALINSTITUTIONAL IDENTITYThe East Stroudsburg University seal is to be used only forofficial documents and academic university functions. Itshould never be used as a casual logo, or as a designelement. Ideally, the seal should be reproduced in red orblack or in white on a dark background. The seal may alsobe embossed, foil-stamped or used as a watermark.Acceptable uses for the seal include:Official legal documentsTranscriptsConvocation and Commencement materialsHonor society documentsDiplomasCouncil of Trustees communicationsAny other uses of the seal must be approved by theOffice of University RelationsEast Stroudsburg University – Brand Manual Guidelines8
UNIVERSITY SEALINSTITUTIONAL IDENTITYESU Seal Wht BBESU Seal Red LBESU Seal Blk LBESU Seal Wht RBEast Stroudsburg University – Brand Manual Guidelines9
INSTITUTIONAL LOGO – PrimaryINSTITUTIONAL IDENTITYThe official institutional logo for East StroudsburgUniversity is available in three configurations, a primaryversion, shown here and on page 11, a horizontal version,shown on pages 12 and 13, and an extreme horizontalversion, shown on pages 14 and 15. These threeconfigurations have been designed to accomodate a broadrange of potential applications that may require differentcompostitions of the logo.It is permissable to use the ESU icon as a stand aloneelement. The primary purpose of the stand alone icon isfor merchandise and promotional materials. Any use of theicon as a stand alone element must be approved by theOffice of University Relations prior to publication.East Stroudsburg University – Brand Manual Guidelines10
INSTITUTIONAL LOGO – PrimaryINSTITUTIONAL IDENTITYESU Inst Primary FullClr DBESU Inst Primary OneClr LBESU Inst Primary FullClr LBESU Inst Primary OneClr DBEast Stroudsburg University – Brand Manual Guidelines11
INSTITUTIONAL LOGO – HorizontalEast Stroudsburg University – Brand Manual Guidelines12INSTITUTIONAL IDENTITY
INSTITUTIONAL LOGO – HorizontalINSTITUTIONAL IDENTITYESU Inst Horiz FullClr DBESU Inst Horiz OneClr LBESU Inst Horiz FullClr LBESU Inst Horiz OneClr DBEast Stroudsburg University – Brand Manual Guidelines13
INSTITUTIONAL LOGO – Extreme HorizontalEast Stroudsburg University – Brand Manual Guidelines14INSTITUTIONAL IDENTITY
INSTITUTIONAL LOGO – Extreme HorizontalINSTITUTIONAL IDENTITYESU Inst ExtHoriz FullClr DBESU Inst ExtHoriz OneClr LBESU Inst ExtHoriz FullClr LBESU Inst ExtHoriz OneClr DBEast Stroudsburg University – Brand Manual Guidelines15
INSTITUTIONAL IDENTITY – Clear SpaceINSTITUTIONAL IDENTITYTo ensure the institutional marks are clearly visible, they should always have a minimum amount of clear space isolating them from other elements. This areaof isolation, or minimum required clear space surrounding all marks is identified here.Clear space is equivalentto one half the width of the sealEast Stroudsburg University – Brand Manual Guidelines16Clear space is equivalentto the width of the icon
INSTITUTIONAL IDENTITY – Clear SpaceINSTITUTIONAL IDENTITYEast Stroudsburg University – Brand Manual Guidelines17
INSTITUTIONAL IDENTITY – Minimum Size RequirementsINSTITUTIONAL IDENTITYTo ensure the institutional marks are clearly visible, they should never appear smaller than the minimum size requirements shown here.Minimum sizegreater thanor equal to 1.25”Minimum sizegreater thanor equal to .5”Minimum sizegreater thanor equal to .5”East Stroudsburg University – Brand Manual Guidelines18Minimum sizegreater thanor equal to .5”
INSTITUTIONAL IDENTITY – Common MisuseNever use unapproved colorsINSTITUTIONAL IDENTITYNever alter color placementNever distort or alter logo proportionsNever flip the logoNever rotate the logoNever add other graphic devices - i.e. drop shadowNever combine or overlap logosEASTSTROUDSBURGUNIVERSITYNever alter the typographyEast Stroudsburg University – Brand Manual Guidelines19
INSTITUTIONAL LOGO – Sub-branding - Academic DepartmentsINSTITUTIONAL IDENTITYIt is acceptable to customize the primary logo foracademic departments. These sub-branded marks mayappear in full color or one color, and may contain thecollege name and if desired, the department name.College of Arts & SciencesCollege of Arts & SciencesCommunicationFont: DIN Next LT Pro MediumFont: DIN Next LT Pro LightEast Stroudsburg University – Brand Manual Guidelines20Metrics for sub-brands are detailed here.Individual colleges are discouraged from creating theirown customized logo files. Requests for customizedart files should be made to the Office of UniversityRelations.
INSTITUTIONAL LOGO – Sub-branding - Academic DepartmentsCollege of Arts & SciencesCollege of Business & ManagementCollege of Health SciencesUniversity CollegeINSTITUTIONAL IDENTITYCollege of EducationEast Stroudsburg University – Brand Manual Guidelines21
INSTITUTIONAL LOGO – Sub-branding - Administrative UnitsINSTITUTIONAL IDENTITYIt is acceptable to customize the Primary logo foradministrative units. These sub-branded marks mayappear in full color or one color, and may contain thedivision name and if desired, the department name.Office of Administration & FinanceOffice of Administration & FinanceFacilities ManagementFont: DIN Next LT Pro MediumFont: DIN Next LT Pro LightEast Stroudsburg University – Brand Manual Guidelines22Metrics for sub-brands are detailed here.Individual departments are discouraged from creatingtheir own customized logo files. Requests forcustomized art files should be made to the Office ofUniversity Relations.
INSTITUTIONAL LOGO – Sub-branding - Administrative UnitsINSTITUTIONAL IDENTITYEnrollment ManagementAdministration and FinanceOffice of the PresidentOffice of the ProvostStudent AffairsEconomic Developmentand EntrepreneurshipEast Stroudsburg University – Brand Manual Guidelines23
INSTITUTIONAL LOGO – Sub-branding - High Level AffiliationsEAST STROUDSBURGUNIVERSITYFOUNDATIONINSTITUTIONAL IDENTITYIt is acceptable to customize the Primary logo foraffiliations with strong institutional ties. Thesesub-branded marks may appear in full color or one color,and may contain the affiliation and if desired, thedepartment name.Metrics for sub-brands are detailed here.Affiliations are discouraged from creating their owncustomized logo files. Requests forcustomized art files should be made to the Office ofUniversity Relations.EAST STROUDSBURGUNIVERSITYFOUNDATIONAlumni EngagementFont: DIN Next LT Pro RegularEast Stroudsburg University – Brand Manual Guidelines24
INSTITUTIONAL LOGO – Sub-branding - High Level AffiliationsEAST STROUDSBURGUNIVERSITYFOUNDATIONINSTITUTIONAL IDENTITYEAST STROUDSBURGUNIVERSITYALUMNI ASSOCIATIONEast Stroudsburg University – Brand Manual Guidelines25
INSTITUTIONAL LOGO – Sub-branding - Left Chest EmbroideryINSTITUTIONAL IDENTITY.75”SPORTMANAGEMENT.25”East Stroudsburg University – Brand Manual Guidelines26Type should be no smaller than .2185” tall.Specifications have been created and detailed here fordepartments that wish to embroider the instituional logoand their department name on apparel.
INSTITUTIONAL LOGO – Sub-branding - Left Chest Embroidery ExamplesINSTITUTIONAL CTIVITYASSOCIATIONEXERCISESCIENCEEast Stroudsburg University – Brand Manual Guidelines27
SPIRIT MARKS - Full ColorSewveral spirit marks based upon the mascot have been developed and are shown here. The spirit marks are reserved for informal use in marketing andcommunicatrions materials. Spirit marks should never be used for intercollegiate athletics uniforms but may be used by club sports.ESU Spirit HandsOnHips FulClrEast Stroudsburg University – Brand Manual Guidelines28ESU Spirit FistsUp FulClrESU Spirit HoldingCard FulClrESU Spirit Pointing FulClrESU Spirit HeadOnly FulClrESU Spirit Shield FulClr
SPIRIT MARKS - One ColorESU Spirit HandsOnHips 1ClrESU Spirit HeadOnly 1ClrESU Spirit FistsUp 1ClrESU Spirit Shield 1ClrESU Spirit HoldingCard 1ClrESU Spirit Pointing 1ClrEast Stroudsburg University – Brand Manual Guidelines29
INSTITUTIONAL STATIONERY – Business CardsINSTITUTIONAL IDENTITY3.5” x 2”EAST STROUDSBURG UNIVERSITYDr. Jonathan LongernameFont: 8pt. Din Next LT Pro MediumVice PresidentReibman Administration BuildingRoom 204200 Prospect St.East Stroudsburg, PA 18301-2999570-422-3211president@esu.eduEast Stroudsburg University – Brand Manual Guidelines30Font: 7pt. Din Next LT Pro LightA single, consistent corporate communications packagehas been designed for all academic departments andadminstrative units campus wide. Examples are shown onpages 26-29.
INSTITUTIONAL STATIONERY – LetterheadINSTITUTIONAL IDENTITY8.5” x 11”2.5”Mr. Jonathan LongernamePrincipal & Creative DirectorJonathan Longername & Co.1661 Pine St.East Stroudsburg, PA 18301Dr. Jonathan LongernamePresidentPresident's OfficeReibman Administration Building570-422-3546president@esu.eduAugust 29, 2016Dear Mr. Jonathan Longername:Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed lorem urna, pharetra in magna vitae, mollis rutrum nisl.Donec imperdiet hendrerit dapibus. Suspendisse sollicitudin enim sit amet suscipit lacinia. Sed quis lacus molestie,accumsan nunc ac, gravida elit. Sed ac felis iaculis, tristique dolor eget, efficitur lorem. Praesent aliquam neque velefficitur aliquet. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae; Morbi eget mi nontellus facilisis vulputate laoreet eu felis. Aliquam erat volutpat. Nam a ex diam. Pellentesque id suscipit tortor. Morbifeugiat volutpat finibus. Nulla porta velit quis massa molestie, vel aliquam diam lacinia. Duis faucibus sem sed metusmattis, nec molestie justo eleifend. Duis est sem, feugiat vitae mauris at, posuere facilisis mi.Quisque id urna eu libero bibendum tristique eu eget nisi. Praesent consectetur placerat erat, non feugiat dolor dictumsit amet. Vestibulum pulvinar et nunc nec tempor. Nulla sodales sit amet ex eget porttitor. Praesent placerat vehiculaenim et mollis. Donec at nisi purus. Aenean magna quam, consectetur vel ultrices ultricies, ultrices varius mi. Fusceornare dui eget diam tincidunt, at pharetra nulla tempor.Duis interdum purus ac condimentum porta. Sed efficitur et libero ut gravida. Sed eros turpis, suscipit non laoreet at,auctor vel est. Morbi in erat ultricies, tincidunt magna eu, eleifend purus. Vivamus ullamcorper metus a erat molestiecommodo. Nunc vestibulum urna a metus imperdiet, vel faucibus mauris rhoncus. Nullam sagittis nisi nunc, ut tristiquelectus cursus in. Interdum et malesuada fames ac ante ipsum primis in faucibus. Aliquam fringilla eleifend sagittis. Mauriselementum augue quis elit scelerisque, et luctus sem ullamcorper. Duis velit erat, molestie et lectus in, malesuada auctorfelis. Maecenas in ipsum aliquam, venenatis nibh nec, congue nulla.Font: 7pt. Din Next LT Pro RegularSincerely,Dr. Jonathan LongernameEAST STROUDSBURG UNIVERSITY 200 Prospect St. East Stroudsburg, PA 18301 570-422-3211 www.esu.eduFont: 9pt. Calibri RegularFont: 7pt. Din Next LT Pro LightFont: 7pt. Din Next LT Pro BoldEast Stroudsburg University – Brand Manual Guidelines31
INSTITUTIONAL STATIONERY – Envelope and Shipping LabelINSTITUTIONAL IDENTITY2.25”#10 Envelope 4.125 x 9.5.5”1.125”.5”4.5” x 3.5”Office of the President200 Prospect St.East Stroudsburg, PA 18301-2999.5”2.25”Office of the President200 Prospect St.East Stroudsburg, PA 18301-2999Jane DoeTitle Goes Here123 Main StreetAnytown, USA 12345Font: 7pt. Din Next LT Pro RegularEast Stroudsburg University – Brand Manual Guidelines32
INSTITUTIONAL STATIONERY – Email SignatureINSTITUTIONAL IDENTITYJonathan LongernameTo: Jane DoeRE: Business Collateral E-mail SignatureDear Jane,Email body copy Email body copy Email body copy Emailbody copy Email body copy Email body copy Email bodycopy Email body copy Email body copy Email body copyEmail body copy Email body copy Email body copyRespectfully,JonathanDr. Jonathan LongernameVice PresidentFont: 9pt. Calibri BoldReibman Administration BuildingRoom 204East Stroudsburg University200 Prospect St.East Stroudsburg, PA 18301-2999P: 570 422 3211 F: 570 532 6384Font: 8pt. Calibri RegularEast Stroudsburg University – Brand Manual Guidelines33
INSTITUTIONAL SOCIAL MEDIA ICONSINSTITUTIONAL IDENTITYSocial media icons are available for academic divisionsand administrative units.They can be used for both Facebook and Twitter, as well asany other social networks that use a square graphic for theprofile image.East Stroudsburg University – Brand Manual Guidelines34
PATTERNINSTITUTIONAL IDENTITYPattern has been developed as part of the East Stroudsburg brand identity. These are intended to be used as accent, and backgrounds in collateral materialsor selectively used in apparel and retail items, see page 37 for usage examples.Pantone 199100% BlackPantone 428Pantone 20090-95% BlackPantone 429East Stroudsburg University – Brand Manual Guidelines35
PHOTOGRAPHYINSTITUTIONAL IDENTITYUse of photography is encouraged throughout all ESUprinted communications. A broad range of photos areavailable through the Office of University Relations.Photography may be used as full color images, or as amultiplied overlay over a field of red (Pantone 199c).If a logo, a headline, or copy is to be layered over a photo,be sure to consider the composition of the image and placeit over a less complex, or incosequential part of the image.When placing graphic components over a full color image,be sure to consider the contrast of the background toensure proper legibility.East Stroudsburg University – Brand Manual Guidelines36
USAGE EXAMPLESINSTITUTIONAL IDENTITYEast Stroudsburg University – Brand Manual Guidelines37
SECTION 3TYPOGRAPHYEast Stroudsburg University – Brand Manual Guidelines38
INSTITUTIONAL TYPOGRAPHYTYPOGRAPHYThe East Stroudsburg University identity employs the Din Next LT Pro font family. Din Next is available in multiple weights and styles and is the preferredchoice for communications and collateral materials.DIN NEXT LT PRO – Light - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzDIN NEXT LT PRO – Regular - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzDIN NEXT LT PRO – Medium - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzDIN NEXT LT PRO – Bold - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzDIN NEXT LT PRO – Light Italic - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzDIN NEXT LT PRO – Medium Italic - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzDIN NEXT LT PRO – Bold Italic - ABCDEGFHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzEast Stroudsburg University – Brand Manual Guidelines39
SECTION 4COLOREast Stroudsburg University – Brand Manual Guidelines40
COLOR INFORMATIONPantone 199C:M:Y:K:0100720COLORPantone 200R:G:B:219454C:M:Y:K:31007012Pantone 428Pantone 012NOTE: Pantone 428 is only approvedfor use in the institutional pattern,see page 35 for details.BlackC: 0M: 0Y: 0K: Madiera:1447NOTE: Pantone 200 is only approvedfor use in the institutional pattern,see page 35 for details.WhiteC: 0M: 0Y: 0K: 0R:G:B:HTML:Madiera:255255255BA0C2FC1C6C8000East Stroudsburg University – Brand Manual Guidelines41
SECTION 6DIGITAL USAGEEast Stroudsburg University – Brand Manual Guidelines42
DIGITAL USE OF INSTITUTIONAL AND ATHLETIC IDENTITYProper use of ESU’s official institutional and athletic logos is as important on digital platforms as it is on othermedia. Thousands of internal and external visitors digitally interact with ESU daily via the university web presence,from the primary website, to secondary and unofficial sites, plus third-party platforms such as D2L, ATLAS, andHousing Director. ESU also communicates with the public via social media, mobile apps, email campaigns andother digital media. A clear, uniform visual identity is necessary to ensure a solid brand; therefore ESU’s logos andword marks must be used consistently across these platforms.All requests for digital use of the institutional or athletic identity should be submitted first to the appropriate office:· Institutional identity (social media platforms): please contact the Public Relations & Social Media Manager,Office of University Relations.· Institutional identity (websites, web applications, mobile applications and all other digital platforms):please contact the Director of Web Services, Office of University Relations.· Athletic identity (all digital platforms): please contact the Sports Information Director, Department of Athletics.Please see information on the Office of University Relations website at http://www.esu.edu/ur for specific timingand technical requirements.These offices will provide a version of the institutional or athletic identity for each specific use. The sections in thisdocument on typography, color and misuse apply directly to digital platforms as they do elsewhere. UniversityRelations and Athletics may adapt other guidelines to fit individual digital platform requirements while maintainingthe integrity of the brand identity.East Stroudsburg University – Brand Manual Guidelines43
SECTION 7LICENSINGEast Stroudsburg University – Brand Manual Guidelines44
LICENSINGThe East Stroudsburg University trademark licensing program strives to promote, enhance and elevate the imageof the University by authorizing the use of our marks on high-quality, socially-responsible, tasteful merchandise andapparel. The program is administered by the Office of University Relations and its licensing partner.Any person, organization or corporation wishing to manufacture a product bearing or containing any of the marksof the University, or to provide a service that will use the marks, must enter into a licensing agreement thatauthorizes such use. Examples of products include giveaways, apparel, uniforms, sports equipment, etc.Only officially licensed, approved vendors (licensees) may produce items bearing ESU’s trademarks or name.For more infomation about licensing, how to obtain a license, or to access ESU logos and trademarks, or for thosewishing to become licensed can obtain an application by visiting: www.esu.edu/licensing. Along with a completedapplication, vendors will be required to submit product samples, proof of insurance, and a nominal fee.Product designs must be submitted for review and approval prior to being produced. Items bearing ESU’strademarks without a license may be considered "counterfeit" and subject to all available legal remedies, includingseizure of the items. Additionally, licensed vendors who fail to submit designs for pre-production approval mayhave their license revoked.East Stroudsburg University – Brand Manual Guidelines45
Stationery - Business Cards Page 30 Stationery - Letterhead Page 31 Stationery - Envelope/Shipping Label Page 32 Stationery - Email Signatures Page 33 . be embossed, foil-stamped or used as a watermark. Acceptable uses for the seal include: O cial legal doc
VISUAL IDENTITY GUIDE. 3. For more information, go to . queensu.ca/identity. VISUAL IDENTITY AND GRAPHIC STANDARDS POLICY. The . Queen's. Visual Identity Guide provides specific guidelines and standards to the Queen's community for the implementation of the Queen's visual identity and graphic standards system in all forms of university .
represents and have clear standards to follow on its use. The visual identity guidelines in this document ensure that a service provider is recognized as part of the Employment Ontario network. The current Guidelines replace the 2016 Visual Identity and Communication guidelines. If you have a question about the identification of Employment
63-3 Digital Identity Guidelines (Overview); NIST SP 800-63A: Digital Identity Guidelines: Enrollment and Identity Proofing; NIST SP 800-63B Digital Identity Guidelines: Authentication and Life Cycle Ma
visual identity elements have been enhanced and organized into these guidelines. The look-and-feel of the IEEE visual identity – including the master brand, color palette, typography, imagery, and graphic style – was streamlined and best practices were documented to convey the organization’s culture, personality, and core brand values.
These guidelines are your introduction to how we can use the visual identity as a thread that ties Microsoft-branded offerings and groups together. They are a call to action to align our creative work and bring a new focus on our connected visual identity system. Our shared elements unite the things we offer,
The following pages provide general guidelines for the Dow Visual Identity System and Dow Advertising, to be used in conjunction with the approved Dow templates found on the Brand Center. 1. Dow Visual Identity System: Our primary form of expression which is evergreen and can be used anytime. 1. Dow Advertising: 1.
Basic Design Elements . iii NSF Logo . 1 NSF Typeface for Communications . 1 . NSF Primary Logo 2 NSF Logo Variants 2 Clear Space 3 Minimum Sizes 3 Color Usage 3 Incorrect Usage 4 The Complete NSF Visual Identity 5 Placement Among Partner Logos 6 Applications of the Visual Identity 9 Print Products 11 Video Products 12 Web Pages 12
VISUAL AND IDENTITY STANDARDS 3 Explanation of Graphic Standards As EMCC competes in the ever-changing world of education, the strength of our marketing . OFFICIAL USAGE GUIDELINES VISUAL AND IDENTITY STANDARDS 6 The Official College Logo The wordmark logo, created in Square Slabseriff 711 typeface, is the College's major .
