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Guidelines Domestic 102913 - Mouse Agents

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edStatesDisneyland Resort WaltDisneyWorld Resort DisneyCruiseLineAdventuresbyDisney ography.3Logos.5DisneyParks.6Disneyland Resort.6WaltDisneyWorld Resort.6DisneyCruiseLine/AdventuresByDisney /Aulani.7Nomenclature.8Disneyland Resort.9WaltDisneyWorld Resort.12DisneyCruiseLine.14AdventuresbyDisney tices/Disclaimers.18 DISNEYPAGE1DC102913

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.USAGE–PRINTORELECTRONIC limited.Youmaynotuseoutdatedphotography. s(e.g.headshots,familyvacationphotos,etc.) OnlysuppliedDisneyorDisney· iondetails. neyphotographs. Disneyimagesmust:o etouchingormodificationso tinationo abrochure)o yo Becaptioned,whenpossibleo egalNotices”section Disneyimagesmustnotbe(unlessspecificallybriefed):o Croppedo Cut- ‐outo Alteredo Overlapped,montagedorhaveavignetteappliedo Writtenacross(textorheadlines)o Re- eb- ‐specificpoints: urredwhenresizing. wedonthesamescreenastheimageitself. andeasytomakeout. followingsuggestedcriteria:o do highcontrastlevelso simple‘icon’images PreferredfileformatformultimediaimagesisJPEG stleatDisneyland stination. Pre- yourDisneyrepresentative. DISNEYPAGE3DC102913

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ryourrequirements.USAGE amesinbodycopy. ouldbeatleast25%smallerthanyourcompanylogoinsize. ated. Disneylogosmust:o eandallthetextshouldbereadableo contact.o thofthelogo.o ofavisual,e.g.abluesky.o ekeptseparatefromotherdestinationsandthird- ‐partylogos. Disneylogosmustnotbe:o Alteredinanyway.o Repeatedonthesamepage.o Positionedinawaythatassociatesitwithanynon- ‐Disneyimagery.o Donotdistort DISNEYPAGE5DonotpositionoverimageryDonotre- ‐colorDC102913

yWorld ResortandDisneyland Resort.Disneyland omotingproductsspecifictoDisneyland ResortsuchasTickets,ResortHotels,etc.Disneyland ThemeParksDisneyland BeyondtheParksHotelsoftheDisneyland ResortDisney’sFASTPASS ServicePleasereferencetheDisneyland .WaltDisneyWorld omotingproductsspecifictoWaltDisneyWorld ld ThemeParksWaltDisneyWorld BeyondtheParksDisney’sFASTPASS ServiceWaltDisneyWorld WaterParksWaltDisneyWorld Tickets DISNEYPAGE6DC102913

DisneyCruiseLine/AdventuresByDisney yDisney dvertisements,etc.whenpromotingAdventuresbyDisney ort.2013version DISNEYPAGE7DC102913

tialCapsandboldfor:UseInitialCapsandItalicsfor: Brochures Advertisements–newspapers,magazines,orelectronic WebSites Billboards E- ‐mails Fliers Merchandise Newsletters Postcards TicketStuffers xample:WelcometoDisney’sAnimalKingdom dingit.Example:WelcometoDisney’sAnimalKingdom ThemePark. DISNEYPAGE8DC102913

Disneyland neyland d taurantBuzzLightyearAstroBlastersinspiredbyDisney Daisy’sDinerDisneyland DreamSuiteDisneyland MonorailDisneyland RailroadDisneyland ResortExpressTheDisneyGalleryTheDisneyland dFindingNemoSubmarineVoyageinspiredbyDisney onHungryBearRestaurantIndianaJones ROGERRABBITCharacter Tours—TheAdventuresContinue Disney/LucasfilmLtd.StarWars WarsLucasfilmLtd.& StorybookLandCanalBoatsTarzan'sTreehouse TARZAN es,Inc.AllRightsReserved. arrousel ropicalImportsVillageHausRestaurantPAGE9DC102913

DisneyCaliforniaAdventure nspiredbyDisney ungeCarthayCircleRestaurantCharacterClose- ‐- ‐- acticalCaféFillmore’sTaste- ‐- ‐- ‐InFlik&AttainspiredbyDisney Pixar'sMonster’sInc.Muppet Vision3D anyPixarPlayParadeinspiredbyallyourfavoriteDisney owerofTerror TheTwilightZone ssionpursuanttoalicensefromCBS,Inc. Disney/CBS,Inc.inspiredbyDisney redbyDisney Pixar'sABug'sLifeinspiredbyDisney Pixar'sABug'sLifeToyStoryMidwayMania! Flik’sFunFairinspiredbyDisney Pixar'sToyStoryfilmsinspiredbyDisney spiredbyDisney Pixar'sFindingNemoinspiredbyDisney Pixar'sABug'sLifeGamesoftheBoardwalkGhiradelli ey arouselTheLittleMermaid ’sFlyingTires DISNEYPAGE10DC102913

ENTERTAINMENTDISTRICTDowntownDisney DistrictAlamoRent- ‐- ‐- ‐A- ‐- ‐- ‐Car AMC 12TheatersApricotLane BoutiqueBuild- ‐- ‐- ‐A- ‐- ‐- ‐BearWorkshop isney'sPinTradersEARLOFSANDWICH ESPN ZoneFossil Häagen- ‐- ‐- ‐Dazs HouseofBlues JambaJuice Kaman'sArtShoppe,Inc.LaBreaBakeryCafe LEGO ImaginationCenterLittleMissMatched apoliniPearlFactory Quiksilver RainforestCafe RalphBrennan'sJazzKitchen RIDEMAKERZ Sanuk Sephora SomethingSilver StudioDisney365SunglassIconbySunglassHut TortillaJo'sTortillaJo'sTaqueriaWetzel's PretzelsWonderGroundGalleryWorldofDisney storeRESORTHOTELSHotelsoftheDisneyland ResortDisneyland BarDisney’sGrandCalifornianHotel sParadisePier reakfastwithMickey&FriendsTICKETSDisneyland ResortParkHopper TicketDisneyland ResortParkHopper lidaysattheDisneyland ResortAChristmasFantasyParade“Believe yThreeKingsFestivalWorldofColor- ‐- ‐- ‐WinterDreamsHalloweenTimeattheDisneyland RDisneyFASTPASS ServiceDisneyPhotoPass ServiceDisneyland ResortGoodNeighborHotel DISNEYPAGE11DC102913

WaltDisneyWorld dbelow,pleaseusetheoffsettingandsymbolism(e.g. or withitalicsorbold- ‐facedtypeorquotesaroundthemark.THEMEPARKSEpcot IllumiNations:ReflectionsofEarthInnoventions PavilionMission:SPACE AttractionSoarin’ AttractionTestTrack PresentedbyChevroletTheSeaswithNemo&Friends AttractionFantasyland AreaFrontierland AreaHauntedMansion AttractionIt’saSmallWorld AttractionJungleCruise A. Area(orLand)Mickey’sPhilharMagic AttractionMonsters,Inc.LaughFloor AttractionNewFantasyland PeterPan’sFlight AttractionPiratesoftheCaribbean AttractionSplashMountain AttractionSpaceMountain AttractionTheBarnstormer FeaturingTheGreatGoofiniTomorrowland AreaUndertheSea ’sHollywoodStudios Lights,Motors,Action! nRollerCoaster StarringAerosmithStarTours - ‐TheAdventuresContinueAttractionToyStoryMania! de AttractionDisney’sAnimalKingdom ThemeParkAsia LandChester&Hester’sDino- ‐Rama!AreaConservationStation AttractionDinoLandU.S.A. Area(orLand)DINOSAURAttractionDiscoveryIsland Area(orLand)ExpeditionEverest Bug! AttractionKaliRiverRapids AttractionKilimanjaroSafaris ExpeditionMaharajahJungleTrek PrimevalWhirl AttractionRafiki’sPlanetWatch LandTreeofLife AttractionTheBoneyardDigSiteMagicKingdom ParkAdventureland AreaAladdin’sMagicCarpetRide ilroad AttractionBuzzLightyear’sSpaceRangerSpin phant EnchantedTaleswithBelle ContemporaryResortDisney’sAll- ‐StarResortsDisney’sAll- ‐StarMoviesResortDisney’sAll- ‐StarMusicResortDisney’sAll- KingdomVillasDisney’sAnimalKingdomVillas- ‐JamboHousePAGE12DC102913

Disney’sAnimalKingdomVillas- hinHotelsOfficialWaltDisneyWorld HotelsDowntownDisney ResortAreaHotel(s)WaltDisneyWorldGoodNeighbor etwithParkHopper n tinumPackageENTERTAINMENTDISTRICTSDowntownDisney AreaDowntownDisney MarketplaceDowntownDisney PleasureIslandDowntownDisney WestSideDisneyQuest dseparatelyfromtheDowntownDisney Area)WorldofDisney NALEpcot InternationalFlower&GardenFestivalEpcot sVeryMerryChristmasPartyOTHERAudio- ‐Animatronics FigureDisney’sFairyTaleWeddings service(oranothernoun)Disney’sMagicalExpress TransportationDisney’sPhotoPass ServiceExtraMagicHoursBenefitDisney’sFASTPASS ServicePAGE13DC102913

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veBands ctshouldbereferredtoasaship,notaboat.Weusetheterms o Stateroom,notacabino Deck,notaflooro Crewmember,notCastMemberoremployeePAGE15DC102913

AdventuresbyDisney AdventuresbyDisney shouldalwaysbeoffsetandincludethe inthefirstuse.Weusetheterms:o Vacationista(notreservationagents)o AdventureGuidesorDisney- entureGuides)o sort&Spa check- iFitnessCenterPaintedSkyKulaWai DISNEYPAGE16DC102913

CopyGENERAL drecreationavailable. yDestinationsatDisneyCopyright.com. pyprovided–pleasesendallre- ‐editedcopytoyourDisneycontact. ).NUMBERS–PHONENUMBERS&DATES Usetheactualnumberfor“11”andhigher.o toage,orcall- xample:3- ‐NightPackageIncludes Phonenumberso res.Example:XXX- ‐XXX- ‐XXXXo Whenlettersareusedforthetelephonenumber(407- ‐WDW- - ‐WDW- ‐DINE(939- ‐3463).o Alwaysusea“1”beforean“800”orothertoll- ‐freetelephonenumber.o Donotusea“1”beforeatoll- ‐calltelephonenumber. 4/12/13- ‐08/31/13COPYFORMATTING tofthename.Example:Disney’sAnimalKingdom /ThemePark it,splititbetween“Disney”and“World.”DASHES es.Example:“Seepages4- ‐13” 12/13- ‐08/31/13 ide RKS,SERVICEMARKS&TRADEMARKSWhendenotinganon- xample:AAAVacations orPlanetHollywood POSSESSIVEFORMS susedaspartofaspecific,legallyapprovedname. inthepossessiveform.GraphicsTheuseofDisney- ted. DISNEYPAGE17DC102913

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DISNEY( PAGE5(((((DC102913( Logos1 (To(protect(all(Disney(equities(it(is(vitallyimportant(to(represent(the(bran