Discover The Power Of ENA Advertising
2020 MEDIA RATE KITDiscover the Power ofENA AdvertisingReach Over 50,000Emergency Nurse Professionals
Opportunities abound with ENAThe Emergency Nurses Association (ENA) is the premier professional nursing association dedicated todefining the future of emergency nursing through advocacy, education, research, innovation, leadershipand more!Advertising with ENA has proven to be an indispensable resource to the global emergency nursingcommunity: reaching emergency nurses, flight and transport nurses, military and Emergency Department(ED) professionals at all levels. ENA members often have direct input and influence over the products andservices used in the ED. Reaching emergency nurses is key to growing market share and optimizing ROI inthe ED.Areas of Practice Employers InfluencerOver 50,000 Active ENA MembersOver 77,000 Verified Trauma Nurses33%36%42%60%64%Over 33% ofadvertisers arenurse recruiters.Demand for frontlineemployment needs forED nurses is up over36% since Jan. 2020.*Additional need for EDTechnicians is nowover 42% sinceJan. 2020.*Over 60% of ENAmembers have purchaseinfluence on products,equipment and servicesused in the ED.64% of ENA memberssay advertisements are avaluable source ofproduct and serviceinformation.*Based on Linkedin Data – May 19, 20202
“ENA Empowers,Nurtures,Appreciates,EmergencyNurses!“- Kerry Holt, RecruiterBayCare Health System“ENA has beeninstrumental in drivingenrollments byproviding solutions toprospective students.Drexel University Onlinehighly endorses andrecommends testingyour next mediacampaign with ENA formaximum results.“- Nathan Greiner,Marketing AnalystDrexel UniversityOnline, LLC3
2020 Advertising OpportunitiesENA Connection Magazine is the official monthly magazine of ENA. It coversthe latest topics, trends and advancements in the practice of emergencynursing as well as association news and events. ENA Connection is sent to over50,000 members in print and digital formats. Advertising appears in bothformats. Sponsored editorial content is also available in ENA Connection.Content must be educational in nature and considered of value to ourmembers. All content must be approved by ENA.ENA Newsline Weekly Digital Newsletter is emailed every Tuesday exclusivelyto ENA members to keep them informed of breaking news and topics thatdirectly impact emergency nurses. As of Jan. 2020, Newsline has beendelivered 2,369,308 times with a 19% Open Rate. Advertising in ENA Newslineis flexible. Ad campaigns can begin at any time and last for 12 consecutiveweeks. Creative may be changed to feature different products or messages. Allcontent must be approved by ENA.Direct Send Emails allow advertisers to create their own HTML email that isdelivered to ENA Members. Content must be educational in nature andconsidered of value to our members. All content must be approved by ENA.ENA Website Banner Advertising appears on several highly-visited pagesthroughout the ENA website. The website is home base for members andreceives over 1.3 million visits per year. Ad campaigns can be purchased in 1month, 3-month or 6-month increments. All content must be approved by ENA.ENA Facebook Advertising is the newest addition to our advertising portfolio.ENA’s Facebook page has the highest level of emergency nursing managementavailable. With 74,000 followers on Facebook, your ad will be delivereddirectly into the newsfeed of your targeted audience. Advertisers can choose toreach all ENA followers or target based on education level, job title, locationand more. Campaigns last for 30-consecutive days. All content must beapproved by ENA.4
2020 Advertising RatesENA Connection MagazineENA Connection Editorial CalendarMonthEditorial FeaturesAd ClosingMaterials DueJanuary50 Years of Treating Addiction in the ED; FallRegional Symposium11/18/201912/4/2019FebruaryAnnual Career Guide;Opioid Assistance Program12/13/20191/3/2020MarchExhaustion in the ED;Peds Ready Campaign1/8/20201/23/2020AprilSCLO; 50th Anniversary Event; Sexual Assault Carein the ED2/5/20202/20/2020May“In Case of Emergency”(ICoE) Premiere preview;Stroke Care in the ED3/10/20203/24/2020June/July50th Story; HIV/AIDS in the ED; “ICoE” Premierecoverage; EN20X Review4/3/20204/21/2020August50th Story; EN20X Preview;Evolution of WPV6/5/20206/22/2020September50th Story; Emergency Preparedness; PainManagement in the ED; EN20 Preview7/8/20207/29/2020OctoberENA History; EN Week; Election Results8/7/20208/24/2020NovemberMilitary Trauma Nurses; Antibiotic Use/Evolution9/4/20209/22/2020December50th Anniversary Celebration;EN20X Coverage; “ICoE” Coverage10/14/202010/26/2020Bonus DistributionEN20X VirtualMarketing SupplementEN20X Virtual EventEN20XCoverage IssueMechanical Specifications (W x H)Bleed Size8-3/8” x 11-1/8”Trim Size8-1/8” x 10-7/8”Live MatterKeep 1/4” away from all trim edgesAd SizeNon-Bleed (W x H)Full Page7-1/8” x 9-5/8”Half Page Horizontal7-1/8” x 4-3/4”Half Page Vertical3-3/8” x 9-5/8”Quarter Page3-1/4” x 4-3/4”File FormatsHigh-resolution PDF (300 dpi). Please email files under10 MB to ENA.5
2020 Advertising RatesENA Connection MagazineENA Connection RatesAdvertising appears in both print and digital editions. Print Digital upgrade includes a URL link in thedigital edition.½ Page B/W RatesFull Page B/W RatesFrequencyPrint OnlyPrint & DigitalUpgradePrint OnlyPrint & DigitalUpgrade¼ Page B/W RatesPrint OnlyPrint & DigitalUpgrade1x 3,410 3,725 2,625 2,867 2,000 2,1853x 3,320 3,627 2,560 2,796 1,960 2,1416x 3,245 3,545 2,500 2,731 1,915 2,09211x 3,145 3,435 2,425 2,649 1,855 2,02617x 3,055 3,337 2,350 2,567 1,800 1,9664/Color Rate (in addition to earned B/W Rate) 1,775Premium Positions (Color Additional)Cover 2 – earned b/w rate plus 25%Cover 3 – earned b/w rate plus 15%Cover 4 – earned b/w rate plus 50%Sponsored Content AdvertisingPlease contact your sales representative for pricing. ENA provides editorial guidelines and advertiserssupply the content. Content must be educational in nature and provide a value to ENA members. Allcontent must be approved by ENA.Inserts, Outserts and Cover TipsPlease contact your sales representative for pricing.Earned RatesRates are based on the total units run in a calendar year. Space purchased by a parent company and itssubsidiaries is combined. Only paid ads count toward frequency.Agency Commission15%ENA Business Development TeamSteve Rabeorsteve.rabeor@ena.orgCheryl Barrcheryl.barr@ena.org6
2020 Advertising RatesENA Newsline Weekly Digital NewsletterENA NewsLine is emailed every Tuesday exclusively to over 50,000 opted-inENA membersRates are based on a 12-week campaign - All rates are NETAd PositionRateDimensionsTopLeaderboard 6,250600 x 74 pxProduct Showcase 5,600300 x 220 pxLowerLeaderboard 5,185600 x 74 pxCallout text 4,950600 x 175 pxBanner 4,025580 x 70 pxTraditional text 2,700500 x 150 pxDirect Send Emails 10,000n/aClosing DatesSpace Reservations: 1 week prior to campaignstart date.Materials Due: 4 days prior to campaignstart date.File FormatsJPEG, GIF or animated files, 40 kb or smaller.ENA Business Development TeamSteve Rabeorsteve.rabeor@ena.orgCheryl Barrcheryl.barr@ena.org7
2020 Advertising RatesENA Website Banner AdvertisingBanner Ad Rates - All rates are NETCampaign DurationRateDimensions1 month 1,3001,600 x 150 px3 months 3,5001,600 x 150 px6 months 7,5001,600 x 150 pxBanner ads appear on the following pagesMembershipENA ConferenceEventsAbout ENACareer CenterContact UsClosing DatesAd campaigns may begin at any time. Space reservations and ad materials are due 48 hours prior to campaignstart date.File FormatsJPEG, GIF and PNG files, 40 kb or smaller.Please provide the URL address when submitting the ad.ENA Business Development TeamSteve Rabeorsteve.rabeor@ena.orgCheryl Barrcheryl.barr@ena.org8
2020 Advertising RatesSocial Media AdvertisingFacebook Rates and SpecificationsReach1230 Day RateUp to 15,000Up to 5,00015,000 – 35,000Up to 15,00035,001 Up to 25,000Helpful Tips1.2.3.4.5.Ad TextImages (static, carousel or video)Headline for each imageDescription for each imageLink and button choice354Image Ad SpecificationsDescriptionSingle ImageCarousel ImagesNumber of Images13 to 5Image Size1,200 x 628 px1,080 x 1,080 pxImage Ratio1:91:11:1Ad Text Length90 Characters90 CharactersHeadline Length40 Characters40 CharactersDescription Length20 Characters20 CharactersOptional Link Description Length20 Characters20 CharactersImage TextMinimal to noneMinimal to NoneFormatJPGJPGVideo SpecificationsReach30-Day RateRecommended LengthUp to 15 secondsAspect RatioVertical (4:5)Resolution720 px Minimum WidthFile SizeLink/Button ChoicesLearn MoreContact UsApply NowGet OfferUp to 4 GB maxBook NowDownloadFormat.MOV or .MP4Sign UpWatch MoreHeadline Length40 CharactersCommitted to Careena.orgENA Business Development TeamSteve Rabeorsteve.rabeor@ena.orgCheryl Barrcheryl.barr@ena.org9
Emergency Nurses AssociationTerms and Conditions of SupplyEffective January 20201. RATES AND RATE CARDRates listed on the rate card are gross rates. Agency commission is 15%. All digital ad rates are net. Advertisers andtheir agencies agree to comply with the Mechanical Specifications and Dimensions Requirements, Deadlines, Rates,Payment and Billing Policy, and all other requirements outlined in the Rate Card for the publication in which theAdvertiser is placing advertisement(s).2. ADVERTISING ACCEPTANCE POLICYAll advertising is subject to approval by ENA. Publisher reserves the right to refuse any advertising at any time. Allrecruitment advertising must be nondiscriminatory and comply with all applicable laws and regulations. Products,programs, and services must be germane to emergency nursing or related to the health care industry. Advertising for anew product will not be considered by ENA until a license has been obtained from the USDA (United States Departmentof Agriculture) for biological products, or an FDA (Food and Drug Administration) New Drug Application has becomeeffective. Advertisements must comply with FDA regulations regarding advertising and promotion and conform tolabeling that has been cleared by the FDA.The product and advertiser must be identified within the advertisement. For drugs, the full generic or chemical name ofthe principal active ingredients must be shown in 6 pt. or larger type. Advertisements shall not be misleading ordeceptive. Advertising copy containing statements or inferences that the advertiser cannot substantiate will berejected.Product comparisons using trade names will not be accepted without the statement, “Substantiating data based onresearch is available upon reader request.” Quotations or excerpts from a published paper submitted as a statement ofevaluation of the product cannot be used by the advertiser or the agency without permission of the author and thepublication. Evidence of permissions must accompany copy. ENA does not endorse products, services or companies.ENA has not evaluated the products and services advertised in the publications. The appearance of advertisements isnot a guarantee of those products, services or the companies that manufacture, distribute or promote such products orservices. The fact that certain products and services are advertised in ENA publications is not an endorsement of thoseproducts and services and does not influence the editorial content.The word “Advertisement” or “Sponsored Content” will appear at the top of any advertisements that, in the Publisher’sopinion, might be confused with editorial pages.3. PLACEMENT OF ADVERTISINGPlacement of advertising adjacent to editorial content on the same topic is prohibited. Requested positions are notguaranteed unless stated as a paid position and accepted by the Publisher.4. PUBLISHER’S AND ADVERTISER’S LIABILITY (FORCE MAJEURE)Publisher shall not be liable for any failure to print, publish, or circulate all or any portion of any issue in which anadvertisement accepted by Publisher is contained if such failure is due to natural disasters, strikes, war, accidents, actsof terrorism, interruption of power or communication, or other circumstances beyond Publisher’s control. Inconsideration of publication of an advertisement, the advertiser and the agency, jointly and separately, will indemnify,defend, and hold harmless the publication, its officers, agents, and employees against expenses (including legal fees)and losses resulting from the publication of the contents of the advertisement, including without limitation, claims orsuits for libel, violation, or right of privacy, copyright infringements, or plagiarism. Advertisers and advertising agenciesassume liability for all content of advertisements printed, and also assume the responsibility for any resulting claimsmade against the Publisher.10
Emergency Nurses AssociationTerms and Conditions of SupplyEffective January 2020Continued5. CANCELLATIONS AND CHANGESCancellations are not accepted and copy corrections not guaranteed after the closing date(s). On contract or scheduleinsertions, previous copy will be repeated if changes are not received by the closing date(s).6. DISPOSITION OF MATERIALSMaterials provided will be destroyed by the Publisher if disposition instructions are not provided within one year fromthe date of last insertion.7. BILLING AND PAYMENT POLICYInvoices are issued on the first of the month. Upon receipt of a signed contract. Payment due net 30 days. Advertisersand advertising agencies are jointly responsible for payment of all insertions. Advertisers will either receive two tearsheets of their ad with the invoice or a PDF of the advertisement if the invoice is sent via email. Billing to the advertisingagency is based on acceptance by the advertiser of “dual responsibility” for payment if the agency does not remit within90 days. The Publisher will not be bound by any conditions – printed or otherwise – appearing on any insertion order orcontract when they conflict with the terms and agreements stated in the ENA Advertising Policy.ENA Business Development TeamSteve Rabeorsteve.rabeor@ena.orgCheryl Barrcheryl.barr@ena.org11
RATES AND RATE CARD Rates listed on the rate card are gross rates. Agency commission is 15%. All digital ad rates are net. Advertisers and their agencies agree to comply with the Mechanical Specifications and Dimensions Requirements, Deadlines, Rates, Payment and Billing Policy, and all other requiremen
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
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End User Training Participant Guide Polycom VVX 300 and 400 Series Phones 1 Overview to your ENA SmartVoice System Notes What is the ENA SmartVoice System? ENA SmartVoice is a Voice-over Internet Protocol (VoIP) system. Characteristics of the system include: The abilit
Background on Essential Nutrition Actions (ENA) Framework The Essential Nutrition Actions (ENA) framework was originally developed with the support of USAID, WHO and UNICEF, and has been implemented across Africa and Asia since 1997.3 The full ENA framework is an approach for managing the advocacy, planning
