MEDICAL AFFAIRS STRATEGY ROADMAP TEMPLATE

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MEDICAL AFFAIRSSTRATEGY ROADMAPTEMPLATEMedical Affairs Strategy Roadmap Templatemedaffairs.co Medical Affairs Center of Influence, 20171Apr, 2017

Medical Affairs Strategy Roadmap TemplateWHAT IS STRATEGIC PLANNING?It is a dynamic process of defining an organization'sdirection (road map) plan of action and making decisionson allocating resources to pursue its strategy.In order to determine the strategy of an organization, it isnecessary to understand its current position / situationand the possible avenues I road map through which itcan pursue a particular course of action.Strategic planning deals with all or at least one of three key questions:What do we do(action plan,tactics)?For whom do we do it(patients, physicians,pharmacists, nurses,payers. )?2How do we do it(symposia, studies.pubs, ad boards. )?

Medical Affairs Strategy Roadmap TemplateMEDICAL STRATEGY TEAM (MST)MST is a strategic/oversight group accountable forthe medical strategy for the designatedproduct or therapeutic area;the oversight of the execution of the strategic plan;management of metrics;management of communications;MST is led by Medical DirectorMST meets regularly (F2F, TC, webcast)Members can includeHEORField-basedteam / formation3Communications/PRR&DCommercial

Medical Affairs Strategy Roadmap TemplateMEDICAL AFFAIRS STRATEGIC PLANNING PROCESSSTRATEGIC FRAMEWORKOutlined below is a four step strategic framework used to define themedical strategies and aligned tactics/activities.1234Development ofSituation Analysisand tiesStrengthsWeaknessesOpportunitiesMedical UnmetNeed #1Medical UnmetNeed #1Medical UnmetNeed #1Medical UnmetNeed #1Medical StrategyNeed #1Medical UnmetNeed #1Medical StrategyNeed #2Medical UnmetNeed #1Medical StrategyNeed #3Medical StrategyNeed #1TacticsMedical StrategyNeed #2TacticsMedical StrategyNeed #3Tactics4Threats

Medical Affairs Strategy Roadmap TemplateMEDICAL SITUATIONAL ANALYSISUnmet Medical/Clinical NeedsPriorityPerceived Unmet rce / ExternalValidation

Medical Affairs Strategy Roadmap TemplateMEDICAL SITUATIONAL ANALYSISInsert physician current product awareness and knowledgedata/charts/tables from insights gathered by medical field team(e.g. MSLs) and other market research studies, as rand nceOverall Perceptions6Brand B

Medical Affairs Strategy Roadmap TemplateUNMET MEDICAL NEEDS ARE IDENTIFIED & BASEDON THE SITUATIONAL ANALYSIS PERFORMED.Unmet MedicalNeed #1Unmet MedicalNeed #2Unmet MedicalNeed #37Unmet MedicalNeed #4

Medical Affairs Strategy Roadmap TemplateUNMET MEDICAL NEEDS AND MEDICAL STRATEGIESUnmet MedicalNeed #1Unmet MedicalNeed #2Unmet MedicalNeed #3Unmet MedicalNeed #4Each unmet medicalneed should have atminimal lStrategiesMedicalStrategiesMedical strategiesare plan of action toaddress the unmetmedical needsidentified8MedicalStrategies

Medical Affairs Strategy Roadmap TemplateMEDICAL MESSAGES/CONCEPTS Medical messages/concepts are non-promotional in nature These messages/concepts may be prioritizedMedicalStrategy #1:Medical ct A treatment is beneficial inasymptomatic patientsClinical results andpresentation dataMedical Message/Concept 2.Medical Message/Concept 3.9

Medical Affairs Strategy Roadmap TemplateMEDICAL TACTICSDEVELOPMENT GUIDELINESInsert physician current product awareness and knowledgedata/charts/tables from insights gathered by medical field team (e.g. MSLs)and other market research studies, as appropriateMedical Strategy#1Medical Strategy#2Medical Strategy#3Medical Strategy#4Key TacticsKey TacticsKey TacticsKey Tactics PublicationsAdvisoryBoardsSpeakerProgramIIS10

Medical Affairs Strategy Roadmap TemplateMEDICAL STRATEGY AND TACTICSMedical strategy is an active process and is independently developed butmust be aligned with the franchise & business strategyFranchise StrategyLearn, Inform &RefineStrategic Medical ImperativesIntegrated Medical Action PlanMetrics:How are you going to measureyour progress/success/impact?Specific ActivityProposed Tactical PlanExecution of Tactical Plan11

Medical Affairs Strategy Roadmap Template 10 Insert physician current product awareness and knowledge data/charts/tables from insights gathered by medical field team (e.g. MSLs) and other market research studies, as appropriate Medical Strategy #1 Medical Strategy #2 Medical Strategy #3 Me

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