FUNDING PROPOSAL DEVELOPMENT GUIDE
AidFUNDING PROPOSALDEVELOPMENT GUIDEMental Health First Aid USA 2016
ABOUT THE GUIDEThe Mental Health First Aid USA Funding Proposal Development Guide assists organizations andindividuals interested in initiating or expanding local training programs in their communities. It serves as agrant template and a Mental Health First Aid and Youth Mental Health First Aid-specific resource topursue funding. The document outlines program history and provides sample language andimplementation models to support proposal development.The guide is organized into the following proposal sections:EXECUTIVE SUMMARY . 2ORGANIZATIONAL CAPACITY AND ADMINISTRATION . 3NEEDS ASSESSMENT . 4PROGRAM OVERVIEW . 5METHODOLOGY . 6GOALS AND OBJECTIVES . 7ACTION PLAN AND TIMELINE . 8EVALUATION . 9BUDGET NARRATIVE . 9PERSONNEL . 10APPENDICIES . 11RESOURCES . 11Although the required elements in federal, state and private foundation requests for proposals vary, thisguide includes the components found in most funding opportunities. Each section includes an introductorystatement describing the content funding seekers should consider, including information specific toMental Health First Aid USA and/or examples for that specific content area. In some sections, theNational Council for Behavioral Health is the primary example, in others, a fictitious non-profitorganization, ABC Organization, is referenced.EXECUTIVE SUMMARYMental disorders are more common than heart disease and cancercombined. However, for too long, mental illnesses and substanceuse disorders have been treated as separate and tangential to ouroverall health and well-being. Because of this, accessing mentalhealth services is not as simple as making an appointment withyour family doctor. The stigma surrounding mental illness andsubstance use disorders often prevents people from seekingtreatment, and those who do want help are not sure where to turn.IN THIS SECTIONHighlight the key components of theproposal summarizing the rationale andscope of the request.Identify a quote(s) from an organizationaladministrator, local official, courseparticipant (if applicable) or other keypartner to include in this section.The National Council for Behavioral Health operates Mental Health First Aid USA, an innovative publiceducation model that is addressing this pervasive and persistent challenge in communities across theUnited States. Mental Health First Aid is an evidence-based, in-person training program with proven ability
Mental Health First Aid USA: Funding Proposal Development Guideto teach individuals how to recognize and respond to the warningsigns of mental illness and substance use disorders and linkpeople with appropriate treatment. Mental Health First Aidincreases the understanding that mental illnesses are real,common and treatable.MENTAL HEALTH FIRSTAID RESOURCESUnfamiliar with Mental Health First Aidand don’t know where to start? Reviewthe Quick Start Guide and How to Start aLocal Program for general information.Additional quotes are available in theNews and Success Stories sections ofthe Mental Health First Aid USA website.The National Council’s goal is to make Mental Health First Aid ascommon as CPR. Originating in Australia in 2001, Mental HealthFirst Aid has expanded to more than 23 countries. Since theprogram was introduced in the United States in 2008, more than10,000 instructors have been certified to teach the program andhundreds of thousands of Americans have been trained as “Mental Health First Aiders.”The ABC Organization requests your consideration of a grant in the amount of [enter amount] to supportMental Health First Aid [or Youth Mental Health First Aid] in our community.Mental Health First Aid is a low-cost, high-impact programthat generates tremendous community awareness and support, and enables thousands of individuals tobe trained for a small investment.Mental Health First Aid is truly a population-based health initiative. The response we have gottento this program has been tremendous. We are very excited about this initiative and the impact thatwe believe it will have on community health. We see this initiative as an important component ofour public health approach to behavioral health issues. It’s been one of the best things to happento the field.Arthur Evans, Ph.D., Commissioner, Philadelphia’s Department of Behavioral Healthand Intellectual Disability ServicesORGANIZATIONAL CAPACITY AND ADMINISTRATIONThe National Council for Behavioral Health (National Council) is aIN THIS SECTIONnot-for-profit 501(c)(3) association that acts as the unifying voice ofProvide an organizational mission,America’s mental health and addictions treatment organizations.history and overview of key activitiesTogether with 2,800 member organizations, serving 10 millionhere. It is helpful to include examplesof organizational success. An exampleadults, children and families living with mental illnesses andfor the National Council is included.addictions, the National Council is committed to all Americanshaving access to comprehensive, high-quality care that affords every opportunity for recovery. TheNational Council was instrumental in bringingMental Health First Aid to the USA and, to date, more than 700,000 individuals have been trained. In2014, the National Council merged with the State Associations of Addiction Services (SAAS).The National Council advocates for public policies in mental and behavioral health that ensure access tocomprehensive health care services. We offer state-of-the-science education and practice improvementresources so that services are efficient and effective. These services are offered to state and localgovernments, as well as health and human services organizations. The National Council providestraining, technical assistance, consultation and public education to address organizational leadership andstrategy, workforce development, systems change, best practices implementation and outcomesmeasurement as well as foster community understanding and support.Mental Health First Aid is the National Council’s premier public education program and benefits from theactive participation of senior leadership and staff. National Council President and CEO Linda Rosenberg3
Mental Health First Aid USA: Funding Proposal Development Guideis personally involved in extending the program’s reach and working to make it as well known and widelyused as regular first aid and CPR.National Council’s legislative advocacy efforts have achieved tangible results for Mental Health First Aid.Congress appropriated 15 million to the Substance Abuse and Mental Health Services Administration(SAMHSA) in 2014 and 2015 to train teachers, school personnel and youth-serving community-basedorganizations in Youth Mental Health First Aid. The Mental Health First Aid Act (H.R. 1877) has broad bipartisan support and, when passed, will authorize 15 million annually to train the American public.Additionally, 15 states have made Mental Health First Aid a priority by appropriating state funds. Texashas allocated 5 million.The National Council is staffed and resourced to offer multiple instructor and community trainings inresponse to growing demand, develop curriculum and offer strong support to the instructor network todeliver local training.NEEDS ASSESSMENT 4IN THIS SECTIONIt is more likely that one will be in contact with someone havingan emotional or mental crisis than someone having a heartattack.i A 2013 federal survey reveals that one in five Americans —43.8 million adults aged 18 or older — experience mentalillness in a given year.ii An estimated 9.3 million American adults had serious thoughtsof suicide in the past year – 2.7 million of them made suicideplans and 1.3 million attempted suicide.2 Half of all mental health problems begin by age 14 and suicideis now the second leading cause of death for adolescents ages15-19.iii,ivDescribe the impact and prevalence ofmental illness and substance usedisorders in the community and/orpopulation of focus. Include local or statestatistics in addition to some of thegeneral statistics provided in this guide.A minimum of five key points isrecommended.Outline the needs of those impacted byhealth disparities in prevalence,treatment access or delivery whereapplicable.MENTAL HEALTH FIRSTAID RESOURCES Less than half of adults (44.7 percent) and fewer than one thirdof youth who experienced a mental illness in 2013 receivedmental health services during that period.2,v If leftunacknowledged and untreated, mental illnesses can result indisability, substance abuse, suicide, lost productivity and familydiscord. According to the World Health Organization, mental illnessaccounts for more disability in developed countries than anyother group of illnesses, including cancer and heart disease.vi The economic impact of mental illness in the United States is substantial — more than 400 billionannually.vii,viii Mental illness and substance use often co-exists with other health problems, such as cardiovasculardisease, diabetes and obesity. Treatment can reduce the negative effects of these disorders.2The Mental Health First Aid and YouthMental Health First Aid participantmanuals include helpful resources andadditional statistics.The ALGEE-ometer maps the number ofFirst Aiders and instructors across theUS and displays percentage of thepopulation trained in each state.
Mental Health First Aid USA: Funding Proposal Development GuideNEED MORE HELP?The Centers for Disease Control and Prevention, Substance Abuse and Mental Health Services Administration,National Institute of Mental Health and Office of Minority Health are great resources for additional population-specificmental health and substance use statistics.For state and local mental health data, consider SAMHSA’s Behavioral Health Barometer, the Data Resource Centerfor Child and Adolescent Health and state mental health plans on State Mental Health Authority websites.PROGRAM OVERVIEWABC Organization has been involved with Mental Health First Aid[or Youth Mental Health First Aid] in our community since 20 . Wecurrently have [enter number] certified instructors and have trained[enter number] Mental Health First Aiders to date.The National Council for Behavioral Health, the MarylandDepartment of Health and Mental Hygiene and the MissouriDepartment of Mental Health founded Mental Health First Aid USA,building the curriculum on the foundation of the evidence-basedMental Health First Aid training and research program in Australia.The Australian program was developed using the consensus ofinternational expert panels involving mental health consumers,caregivers and professionals.The Mental Health First Aid course provides everyday people theskills to help someone who is experiencing a mental health crisis orintervene early to potentially prevent a crisis from occurring. Theprogram is based on the principle that early intervention mayprevent crises from becoming more severe as encouraging peopleto seek help early can improve recovery outcomesix. Mental HealthFirst Aid teaches people how to connect a person in need with theappropriate professional, peer or self-help care.Mental Health First Aid is included in the Substance Abuse andMental Health Services’ (SAMHSA) National Registry of Evidencebased Programs and Practices, has been rigorously evaluated andis proven to improve mental health literacy and reduce the stigmasurrounding mental illness and substance use disorders. The coremessage of Mental Health First Aid is communicated through a 5step action plan, called ALGEE, which encompasses the skills,resources and knowledge to help connect an individual in crisis withappropriate professional, peer, social and self-help care.The program maintains its fidelity by utilizing a core group ofapproximately 30 national experts who provide 32 hours of trainingto individuals who, in turn, become certified instructors around thecountry. These instructors teach in-person courses in localcommunities to individuals who become certified Mental Health First5IN THIS SECTIONInclude specific information onMental Health First Aid’s presenceand presentation in the targetorganization or community.Also, provide a summary of thehistory, development and scope ofthe national program.MENTAL HEALTH FIRSTAID RESOURCESDownload the syllabus for Mental HealthFirst Aid and Youth Mental Health FirstAid to provide additional information andan overview of the course content.One-page overviews of the instructortraining process, adult curriculumsupplements and the Spanish curriculaare also available.MENTAL HEALTHFIRST AID ACTIONPLANAssess for risk of suicide or harmL isten nonjudgmentallyG ive reassurance and informationE ncourage appropriate professionalhelpE ncourage self-help and othersupport strategies
Mental Health First Aid USA: Funding Proposal Development GuideAiders.The program has been field-tested through community training and updated based upon participantfeedback. While the core adult model has broad applications with a diverse range of audiences, a youthversion of Mental Health First Aid, for adults who work with youth ages 12-18, was introduced in the fall of2012. In addition, audience-specific modules that align with the adult Mental Health First Aid course havebeen created for public safety and law enforcement personnel, veterans, active members of the militaryand their families, higher education settings and for those working with older adults. Culturally andlinguistically appropriate Spanish adaptations are also available for both the adult andyouth curricula.METHODOLOGYABC Organization: Sample Implementation ModelsIN THIS SECTIONThere are several methods for organizations and individuals wishingto expand or initiate Mental Health First Aid training in theircommunity:Provide an overview of the proposedprocess for delivering trainings tothe community.Outline the proposed or currentaudiences for Mental Health First Aid orYouth Mental Health First Aid trainingdelivery including current number ofinstructors, the number of coursestypically offered, etc.A. Engage the existing instructor network.Compensate existing local instructors to complete MentalHealth First Aid or Youth Mental Health First Aid trainingthrough the proposed initiative.B. Support selected staff in obtaining instructor certification.Identify qualified staff members with experience training orteaching adult learners within the organization and send a pairor small group to an instructor certification training.C. Host an onsite instructor training.Assemble a large cohort of up to 30 qualified participants andcontract with National Council to bring the instructorcertification training to an identified local venueMENTAL HEALTH FIRSTAID RESOURCESNeed additional information on thedelivery of CEU’s for Mental Health FirstAid or Youth Mental Health First Aid?Visit Continuing Education formore details.The National Council for Behavioral Health trains, certifies and supports instructors. Instructors serve asambassadors for the program in their communities — generating awareness and demand — in addition toteaching the course and providing local resources for treatment and help.Mental Health First Aid participants in our community typically include [enter audiences or select from thefollowing list: law enforcement and corrections officers; emergency first responders; human resourcesprofessionals; nurses and other primary health care workers; secondary education and university faculty,staff and student leadership; library personnel; corporate human resource managers; faith communityleaders; veterans, national guard and military families; mental health and substance use patients andfamily members and other caring community members].Once certified, a Mental Health First Aid instructor is required to teach at least three community trainingsper year to maintain certification. Ideal class size for a community training is 15-25 people. Instructorsoften offer the program to the community free-of-charge or at a nominal fee, however program expenses— instructor time, participant manuals, venue and audio-visual costs, etc. — are valued nationally at 170per person. Frequently, courses are subsidized by the instructor’s place of employment, grant or6
Mental Health First Aid USA: Funding Proposal Development Guidefoundation funding. Instructors are often able to work with regional and local certifying bodies to awardcontinuing education credits to multiple groups of professionals who take the Mental Health First Aidcourse.The National Council trains and manages the national instructor network; consults on programimplementation, growth and marketing; analyzes evaluations from community courses; continuouslyenhances and updates the curriculum and provides continuing education for instructors. Technicalassistance visits take place nationwide to ensure fidelity to the core program model. In addition, theNational Council staff delivers the course nationally to high profile organizations, opinion leaders and keyinfluencers.GOALS AND OBJECTIVESThe National Council believes that Mental Health First Aid canchange the way America thinks about mental illness — that thissimple yet powerful program holds the key to increasing mentalhealth literacy and understanding, promoting health and connectingpeople to care.Goal: Prevent mental health-related crises because thegeneral public understands strategies to intervene early andaccess appropriate treatment.IN THIS SECTIONPropose organizational goal(s), andexpected objectives here. An examplefor National Council, in addition toimplementation models for ABCOrganization are included.Incorporate a clear plan for sustainabilityafter requested funds are exhausted.Process Objective: Facilitate the training and certification of anadditional 4 million people throughout the United States, for a totalof more than 5 million individuals trained since 2008.MENTAL HEALTH FIRSTAID RESOURCESOutcome Objective: By 2020, approximately 5 million Americanswill be trained in Mental Health First Aid and will be better equippedto handle mental health issues.Mental Health First Aid USA created aState Policy Toolkit for organizationsinterested in disseminating the trainingprogram through advocacy andlegislative appropriations.ABC Organization: Sample Implementation ModelsA. Existing Instructors—System-wide DisseminationGoal: Youth in foster care are emotionally healthy and connected to mental health and addictionsupports as appropriate.Process Objective: Partner with existing certified instructors in the community to expand YouthMental Health First Aid training delivery to child welfare workers in three high-need zip codes acrossthe county.Outcome Objective: In 12 months, at least 300 child welfare workers will be trained to recognizesigns and symptoms of emotional and substance use problems representing more than 8,000 youthacross the county.10B. New Instructors—Targeted PopulationGoal: Local law enforcement will improve communication by developing shared language andincreased awareness of mental health and substance use challenges.Process Objective: Selected officers will obtain Mental Health First Aid instructor certification anddisseminate the training throughout the city police and fire academies.7
Mental Health First Aid USA: Funding Proposal Development GuideOutcome Objective: All current academy staff and incoming police and fire cadets will receive MentalHealth First Aid for Public Safety training, resulting in 1,000 Mental Health First Aiders trained over thenext five years.C. Hosted Training—Collaboration and Population-Based PenetrationGoal: Decreased stigma associated with mental illness and substance use problems throughimproved engagement and awareness.Process Objective: Sponsor onsite instructor certification trainings by partnering with the localhospital system, school board and business community to pool resources and roll out an initiativeacross the state.Outcome Objective: One-half percent of the state’s population trained in the next three years.ACTION PLAN AND TIMELINEQuarter 1Invite applications from instructors for financial support for localprogram delivery, establish selection criteria (population target,instructor experience and financial needs and ability toprovide/raise matching funds) and complete selection process.Quarter 2Select instructors, schedule community courses, engage localpartners in audience outreach and marketing and organize alltraining logistics. Provide marketing/PR and technical assistance asneeded by instructors.Quarter 3Deliver community courses, monitor course completion andfeedback through reported evaluations, provide ongoingmarketing/PR and technical assistance support.Quarter 4Complete delivery of community courses, confirm number of newMental Health First Aiders and review all course feedback todevelop final grant report.IN THIS SECTIONProvide an organizational timeline basedon goals and objectives stated in theprevious section. An example for theNational Council is included.MENTAL HEALTH FIRSTAID RESOURCESA minimum of 60-90 days lead-timefor planning purposes is suggestedfor all on-site Mental Health First Aidand Youth Mental Health First Aidinstructor trainings.Organizations may want to hostmonthly/quarterly meetups amonglocal Mental Health First Aid andYouth Mental Health First Aidinstructors to share lessons learned,identify opportunities and supportadherence to fidelity.ABC Organization: Sample Implementation ModelsA. Existing Instructors—System-wide DisseminationOutcome Indicators: Number of Mental Health First Aiders trained in the child welfare system andnumber of youth in foster care who self-report feeling supported by their case manager three monthspost-training measured by response to anonymous survey compared to baseline survey data.B. New Instructors—Targeted PopulationOutcome Indicators: Number of cadets certified in police and fire academies and staff who completedtraining, significant change in Mental Health First Aid Opinions quiz participant responses pre- and posttest, cadet self-reported use of learned skills at 3, 6 and 12 months post-training based on response toanonymous survey and compared to baseline survey data.C. Hosted Training—Collaboration and Population-based PenetrationOutcome Indicators: Number of instructors from original cohort who remain in good standing annually8
Mental Health First Aid USA: Funding Proposal Development Guide(training a minimum of three courses a year), number of Mental Health First Aiders trained (trackedquarterly), change in attitudes on Mental Health First Aid Opinions quiz participant responses pre- andpost-test or alternate tool measuring social distance delivered to community members at baseline.EVALUATIONOutcome indicators are based upon the total number of peopletrained and certified in Mental Health First Aid.Instructors are required to register individuals for subsidizedcourses through a national web-based information managementsystem (WIMS) that tracks program delivery. Upon coursecompletion, instructors also must submit standardized evaluationscompleted by each participant through the WIMS. The NationalCouncil will use WIMS data to track and confirm the number ofMental Health First Aiders certified through grant-subsidizedprograms.The evaluation and data collection instruments are basedon a review conducted by the University of Maryland, as partof an independent national fidelity study of Mental Health First AidUSA.IN THIS SECTIONList all outcome indicators theorganization will use to assess progressand achievement of goals, and explainhow this will be accomplishedADDITIONALCONSIDERATIONSEngage a local university as anevaluation partner during the planningphase of the initiative.Add questions relevant to targetedpopulation to the standardized MentalHealth First Aid or Youth Mental HealthFirst Aid evaluation tool.The National Council also will conduct a limited number of technicalassistance visits to ensure fidelity to the core program model. Qualitative and anecdotal data about theimpact of Mental Health First Aid will be gathered through national online communities and forums ofinstructors and Mental Health First Aiders.BUDGET NARRATIVEA [enter amount] grant will provide the resources to accelerate thegrowth of the Mental Health First Aid program, allowingthe National Council to fund the delivery of courses acrossthe country. Local communities will receive a grant, not to exceed 5,000based upon their training capacity. Local sites will competethrough a request for proposal (RFP) process. The NationalCouncil Mental Health First Aid team will establish andimplement the selection criteria. The amount of funding per site will depend uponthe communities’ local financial needs. The costsper training include facilities, manuals, staff timeand supplies.IN THIS SECTIONUpdate based on specific grant orproposal requirements and needsdescribing how the potential funding willbe used and what expenses will beincurred. Examples for the NationalCouncil and ABC Organization areincluded.ABC Organization: Sample Implementation ModelsA. Existing Instructors—System-wide DisseminationBudget: Local instructors will be compensated 250 per course plus travel expenses (up to four coursestotal) to deliver Mental Health First Aid and/or Youth Mental Health First Aid courses to a minimum of 609
Mental Health First Aid USA: Funding Proposal Development Guideparticipants. Total amount of funding required per course includesfacilities, manuals, staff time and supplies.B. New Instructors—Targeted PopulationBudget: Four officers (two police, two fire) will attend a NationalCouncil-hosted Mental Health First Aid training in Washington, DC.Manual costs are covered through the annual training budget.Requested funding to support instructor candidates is 2,000 perperson tuition, travel costs and 50 per person Public Safety Curriculum Supplement fee.C. Hosted Training—Collaboration and Population-basedPenetrationBudget: Three instructor trainings will be hosted for a flat fee of 35,000 per course, inclusive of all trainer fees, travel and per diemcosts, as well as all training and participant materials. This willresult in 90 instructors trained (assuming all instructors pass thecertification process). Manual costs for participants are anadditional expense. Space and technology are being provided inkind by a community partner.MENTAL HEALTH FIRSTAID RESOURCESDownload a sample budget for the8-hour Adult and Youth Mental HealthFirst Aid course.For information about costs associatedwith hosting an on-site instructorcertification course please contactinfo@MentalHealthFirstAid.org.All course participants require a manual.The one-time cost of 14.95 per adultmanual and 16.95 per youth manual iscurrently being supplemented by 1million in funding from the NationalCouncil as a part of the Be 1 in a Millioncampaign and is available to allinstructors for 8 each throughDecember 2016.PERSONNEL Executive SponsorProject Manager/CoordinatorAdministrative SupportMental Health First Aid/Youth Mental Health FirstAid InstructorsIN THIS SECTIONProvide the names, titles anddescriptions of the individuals whomanage the Mental HealthFirst Aid program and any instructorswho will teach the course using theproposed funding.MENTAL HEALTH FIRSTAID RESOURCESConsider outreach to existingcertified instructors through theFind a Course feature on the MentalHealth First Aid website to supportnew training initiatives.10
Mental Health First Aid USA: Funding Proposal Development GuideAPPENDICIES 501 (c)(3) IRS documentationBoard of DirectorsMarketing Materialso List of media articleso One-pager of community quotesOrganizational BudgetIN THIS SECTIONInclude the appendices required in thefoundation or grant proposal guidelinesprovided or include those listed.MENTAL HEALTH FIRSTAID RESOURCESA variety of marketing materials andtemplates, sample quotes and otherresources are available on the MentalHealth First Aid USA Instructor Portal.NEED MORE HELP? Search the news section of the national Mental Health First Aid website for past stories relevant toyour population of focus.Follow Mental Health First Aid national and local social media accounts.Reach out to certified local instructors who may have quotes and relevant personal experiences.RESOURCESDATA SOURCES FOR THE NEEDS ASSESSMENTCOMMUNITY HEALTH NEEDS ASSESSMENTCommunity ENERAL FUNDING SEARCH AND PROPOSAL STRUCTUREFoundation Directory OnlineThe Foundation Centerhttps://fconline.foundationcenter.org/The Community Tool Box: 14. Writing a Grant Application for FundingUniversity of onAnatomy of a Grant s.aspx?path .aspxGeneral Proposal GuidanceUniversity of North Carolina Writing proposals-or-give-me-the-money/11
Mental Health First Aid USA: Funding Proposal Development GuideNEED MORE HELP?Mental Health First Aid USA has resources available to support organizations and individuals as they prepare fundingproposals. We would be happy
grant template and a Mental Health First Aid and Youth Mental Health First Aid-specific resource to pursue funding. The document outlines program history and provides sample language and implementation models to support proposal development. The guide is organiz
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Proposal Tracking (PT): The IRES system that captures and stores pre-award and award information. Proposal Development (PD): Used to create and submit proposals, as well as capture data for Proposal Tracking IRES PT Record: The Proposal Tracking record, created for each proposal. S
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Proposal Packet Cover Sheet All grant proposal packets must be accompanied by a completed Proposal Packet Cover Sheet Form. Visit the Forms section of the Alfred P. Sloan Foundation website to download a Proposal Packet Cover Sheet Form. Proposal The grant proposal must be divid
Writing a Research Proposal 1 KhurshidAhmad Professor of Computer Science Department of Computer Science, Trinity College, Dublin, Ireland. Presentation for Trinity CS post-grads, April 2011, Dublin Writing a Research Proposal A research proposal is similar in a number of ways to a project proposal; however, a research proposal addresses a .
Bid/Proposal Title: Bid/Proposal Number: Indicate what part of the bid this form package is being submitted for: 1. Base Bid/Proposal Only: 2. Base Bid/Proposal with Alternates*: (List Alternate #s ) 3. Only Bid/Proposal Items*: (List Item #s ) *If you are only bidding on certain items or alternates on a bid/proposal, indicate the alternates
