Book Marketing Plan Template - Nonfiction Writers

1y ago
275.25 KB
6 Pages
Last View : 6d ago
Last Download : 2m ago
Upload by : Aliana Wahl

1Book Marketing Plan TemplateA marketing plan is your blueprint for success. It will guide your book promotionactivities.PART 1: Your Book Marketing Plan ElementsIt helps to understand the seven book marketing plan elements before using your fill-inthe-blanks template on page 5. Read each element description before filling in yourform. (Note: Underlined text links to more detailed information online.)1. Situation/OverviewIn one or two paragraphs, describe your book and what makes it different from the competition.What makes it marketable? And what makes you marketable as its author? Do you have uniquecredentials? Include your publication date, whether it’s in the past or the future.2. Target AudienceWho will buy the book? What media outlets do they read, watch, or listen to? If you want toreach “married women with no children and a household income greater than 50,000,” say so.The more focused you are, the more likely you are to reach the right audience efficiently. (Needhelp with this? See “Who Will Buy Your Book: How to Figure Out and Find Your TargetAudience.”) List as many target audiences as you need.3. GoalsA goal is a broad statement of direction that is determined by your needs. In this case, yourgoals are related to marketing your book. With good goals in place, you can look at eachmarketing tactic and ask, “Does this step help me achieve my goals?” If the answer isn’t “yes,”the tactic should be removed from the plan. Goals are well-defined. They tell you which directionyou want to go.Use these sample book marketing plan goals to jumpstart your thinking: To become an Amazon category best-seller within two months of my book’s publicationdate. (Note: That link is an affiliate link for a free how-to e-book.)To develop a fan base that will lead to increased sales of more books in my fictionseries.To generate book sales through increased visibility in city business journals coast-tocoast.To use book publicity to generate paid speaking engagements.To help position me as an expert in a way that will generate more clients.Get free tips every week! Subscribe to the Build Book Buzz newsletter at

24. StrategyA strategy is your over-arching approach to promoting your book. It’s a “big picture” view thatsummarizes the thinking behind your efforts. What’s your strategy for getting exposure for yourbook? Record it with a bullet point or two.Here are a few strategy examples to get you thinking: To generate great word-of-mouth by distributing free copies in exchange for reviews,and to give free copies to people who influence my target audience.To focus on public speaking because I’ve learned that I sell a lot of books after peoplehear me speak.To do as much marketing online as possible because I’m shy and don’t want to dointerviews or in-person events.Your strategy will set the stage for your tactics selection.5. TacticsTactics are the “meat and potatoes” of your plan. The tactics are the things you’re going to do toget exposure for your book.Tactics vary from book to book – it’s not a “one-size-fits-all” situation – but tactics to consider(among others!) include: Getting pre-publication endorsements (blurbs)Seeking reader reviewsWriting and distributing a book announcement press releaseWriting and distributing tip sheet-type press releasesCreating a Facebook pageUsing Facebook advertisingUsing Twitter effectivelyCreating a Facebook groupDoing podcast interviewsPursuing local, regional, or national media attentionWriting bylined articles for trade magazinesPitching article ideas to the pressDoing radio interviewsBuilding an email list and sending a regular newsletterGoing on a virtual book tourScheduling book signingsCreating an image quote campaignTactics are the tangibles. The tactics you select are those that will help you achieve your goals.To select the right tactics, go back to your goals and ask yourself, “What do I need to do tomake this happen?”Get free tips every week! Subscribe to the Build Book Buzz newsletter at

3Think in terms of specific activities, such as “Write a New Year’s resolution tip sheet providingadvice on how to organize your office for greater efficiency and productivity,” or “Identify thoughtleaders on my topic and contact them about writing a pre-publication endorsement for thecover.”Caution: Don’t try to implement too many tactics, especially if you haven’t done this type of workbefore. In the beginning, pick two or three that will help you reach your target audience andlearn to do them really well. When you’ve mastered them, add in another solid tactic.6. BudgetAfter you create a list of tactics you believe will work, pull out the calculator to determine whatthey will cost (if anything) and which or how many of them you can afford. If your budget islimited, select those you believe will have the most impact for the least amount of money.7. TimelineA timeline will help you manage the tasks and tactics included in your plan. For example, if youwant to get pre-publication endorsements, make sure you do that far enough out from yourpublication date so that you can get any stellar endorsements onto the cover and sales page.Planning a virtual book tour? Start building relationships with key bloggers at least six monthsbefore your publication date.Once you’ve created your marketing plan, incorporate the tasks and deadlines into your dailycalendar so that you make certain you follow through on your assignments. Remember toreward yourself when you complete a task, particularly if it’s one you dislike.Pulling It All TogetherTo create your book marketing plan – your blueprint – transfer the information you record on thefollowing form to a new document with the same headings: AudienceGoalsStrategyTacticsBudgetTimelineYou can use bullet points – there’s no need to agonize over the language.Finally, track your activities and outcomes. If you’re self-published, you have access to yourbook’s dashboard on retail sites so you can see how many copies you’ve sold and when theywere purchased. Use that information to guide your activities.If you’re traditionally published, you’ll have to rely on less specific metrics, such as changes inyour sales rank on Amazon. When it goes down (the lower the number, the better you’re sellingon Amazon), you’ll know you sold books. Here’s a great clue you’re doing things right: You’vesold out and your publisher has to do another press run!Get free tips every week! Subscribe to the Build Book Buzz newsletter at

4Set up an Excel file that has a column for a tactic and the date you used that tactic plus acolumn for book sales or Amazon sales rank during that period. If you do this faithfully, you’llstart to see patterns – you’ll see which virtual book tour “appearances” sold books and whichones didn’t, whether your Twitter strategy led to sales, if that Facebook ad paid off, and so on.Your fill-in-the-blanks book marketing plan templateis on the next page!Get free tips every week! Subscribe to the Build Book Buzz newsletter at

5PART 2: Your Book Marketing Plan Template1. Situation/Overview2. Target Audience Audience 1 Audience 2 Audience 33. Goals Goal 1 Goal 2 Goal 34. StrategyGet free tips every week! Subscribe to the Build Book Buzz newsletter at

65. Tactics Tactic 1: Tactic 2: Tactic 3: Tactic 4: Tactic 5: Tactic 6:6. Budget 7. TimelineWeek/Month for ActivityActivityGet free tips every week! Subscribe to the Build Book Buzz newsletter at

Book Marketing Plan Template A marketing plan is your blueprint for success. It will guide your book promotion activities. PART 1: Your Book Marketing Plan Elements It helps to understand the seven book marketing plan elements before using your fill-in-the-blanks template on page 5. Read each element description before filling in your form.

Related Documents:

scaffolds for nonfiction reading and nonfiction writing into the fabric of daily literacy instruction, making sure that children write for a wide variety of purposes and experience a broad array of nonfiction text types (Hoyt, 2009, 2004; Stead, 2007, 2002; Saunders-Smith, 2010, Glover, 2009). Explorations in Nonfiction Writing When I write, I .

Jess Lair PhD and Jacqueline Carey Lair NonFiction 1973 1 Prayer "If Mr. Clean Calls, Tell Him I'm Not In" Martha Bolton NonFiction 1989 1 Humor 199 Promises of God Barbour Publishing nonfiction 2007 1 bible study A Beacon In the Darkness: Reflecting God's Light in Today's World David Roper NonFiction 1995 1 Lifestyle A Bible Study On Becoming

New York Times bestseller, audio nonfiction, September 2019. Los Angeles Times bestseller, nonfiction, February 2019. Top 10 Amazon Charts bestseller, nonfiction, August 2019. Top 10 bestseller, nonfiction, August 2019. Robert H. Ferrell Book Prize, So

1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2

UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8

May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b

Cancer Strategic Marketing Every cancer service line should have a strategic marketing plan for long-term survival: The marketing plan should be linked to the organization’s overall marketing plan As market conditions change, the plan should be flexible and encourage rapid responses and agility The marketing plan must be able to demonstrate

Marketing Plan 1 - the Magnolia Club, Marketing Plan 2 - the Orchid Club and Marketing Plan 3 - the Star Club. Marketing Plan 1 specifies the rules for calculating a Trade Discount or Remuneration or attributable to a Business Partner for Personal Points and the Points of all Partners in his/her Structure. Marketing Plan 2 is a logical .

Know what marketing strategy planning is— and why it will be the focus of the book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 6. Understand what customer equity is and why marketing strategy planners seek to

International Marketing (3) Sales Management (3) Marketing of Financial B2B Marketing (3) Marketing Strategy (1.5) Media Planning ( 1.5) (3)Brand Management (3) Retail Marketing ((3) Marketing Engineering (1.5) Rural Marketing (3) Innovations in Marketing (3) Customer Relationship Management (3) Sales Promotion (3) Marketing for Entrepreneurs

Marketing Plan Template Purpose The purpose of this tool is to help you develop a Marketing Plan. How to Use this Template Complete the following sections with your project team and/or stakeholders. Cut & paste this information into a document that reflects your corporate image, and deliver your Marketing

Initiate a Template-Based Hire – Casual AUPE Hourly (Project) Step 2: Access Template Selection 1. Click the Look up Select Template button (magnifying glass) next to the Select Template field. The Look up Select Template window is displayed. Step 3: Select Template The template

P-245 - Term Contract Template for Gen. Services P-250 - Purchase Order Template P-520 - Equipment Lease Template P-530 - Equipment Maintenance Template P-600 - Professional Services Template P-601 – Professional Services Template (Individuals) P-606 - Chapter 6 Professional Services Template P-650 – Prof. Services Amendment Template

Paper: Assignment Style: Harvard Pages: 27 Sources: 10 Level: Mater Marketing Plan [Writer Name] [Institute Name] 2 Marketing Plan Introduction A marketing plan for new product is important for any business. Its aim is to increase the profits of business. The strategic marketing strategy and marketing plan fit combined in that both are

by Engage Marketing Plan Lab, guides small business owners through the process of creating their own marketing plan while learning valuable marketing skills. The cloud-based tool provides advice at each stage of writing your marketing plan, allowing you to create a plan that is quicker, cheaper and more educational than using a marketing .

Act! Marketing Automation Getting Started Guide 6 1 2 3 Default Template: Allows End user to Select a predesigned template Click Create A "New Template" box will pop up. It is recommend being very specific about template title creation, this will help to find them later. 4 Select Type Marketing: create template with images, video embed-

the marketing plan. B2B MARKETING WORLD Step #1 - Define marketing aims Step #2 - Analyze the status quo Step #3 - Define your target group and buying center personas (BCP) Step #4 - Describe the customer journey. Your B2B Marketing Tactic. The 6 steps to create a marketing strategy in B2B are: The marketing aims are derived from the .

Digital marketing planning template 2 1 Digital marketing strategy Planning Template Table of Contents 3 Introduction Digital Marketing Planning Template 7 Situation analysis. Where are we now? Understanding your online marketplace. 10 Objective setting. Where do we want to be? Setting useful, actionable objectives.

SWOT Analysis 13 Marketing Plan 15 Target Market and Positioning 15 Marketing Mix 16 Greek Gourmet 70-381: Marketing Plan i. Action Plan, Budget, and Controls 20 . The restaurant features a tempting deal of 5.00 for any gyro, falafel, chicken gyro, and hummus and feta with a free soda. While Greek Gourmet recognizes this to be one of their .

The American Board of Radiology . i The Diagnostic Radiology Milestone Project The Milestones are designed only for use in evaluation of resident physicians in the context of their participation in ACGME accredited residency or fellowship programs. The Milestones provide a framework for the assessment of the development of the resident physician in key dimensions of the elements of physician .