BUSINESS MODEL CANVAS Grant Application
AARP FOUNDATIONBUSINESS MODEL CANVASGrant Application
Agenda1Introduction2Business Model Canvas Overview39 Building Blocks4Next Steps
INTRODUCTION
About StrategyzerThe following business model canvas exercise was adapted fromStrategyzer, a company that develops practical tools for businessstrategy practitioners to understand customers, design better valuepropositions, and find the right business model.
Why the Business Model Canvas? We use the business model canvas as a part of our grantapplication process to capture a snapshot of an applicant’sbusiness model. Please review the following presentation and follow the stepsindicated along the way to complete a business model canvas foryour program/project. Strategyzer’s shared language for describing, visualizing,assessing, and changing business models provides a level-playingfield for conversation and development.
Instructions1Walk-through Business Model CanvasPresentation (review a completed example on slide 44)2Use Business Model Canvas template on slide43 to complete canvas3Save completed final canvas slide4Upload your completed canvas, via theonline portal, on the “Attachments” withinyour online application.
OVERVIEW
Model ExplainedIf video doesn’t play, then click this link to watchin your browser: https://youtu.be/QoAOzMTLP5s
ObjectiveUse the business model canvas todescribe and better understand theworkshop’s assigned business.
Business ModelDescribes the rationale of how anorganization creates, delivers, andcaptures value.- Business Model Generation
CanvasA shared language for describing,visualizing, assessing, and changingbusiness models.- Business Model Generation
Model Canvas7. KeyActivities8. KeyPartnerships4. CustomerRelationships2. ValuePropositions6. KeyResources9. Cost Structure1. CustomerSegments3. Channels5. Revenue Streams
9 Building BlocksCustomer SegmentsKey ResourcesValue PropositionKey ActivitiesChannels (Delivery)Key PartnersCustomer RelationshipsRevenue StreamsCost Structure
CUSTOMER SEGMENTS
DefinitionThe different groups of people ororganizations an enterprise aims toreach and serve.
Key QuestionFor whom is this company creating value?Their needs require and justify a distinct offer.They are reached via different distribution networks.They require different types of relationships.They have substantially different profitabilities.They are willing to pay for different aspects of an offer or service.
VALUE PROPOSITION
DefinitionSolving a problem or satisfying acustomer’s need.
Key QuestionWhat value does this company deliver d of serviceCustomer ExperienceCost ReductionBranding
CHANNELS
Key QuestionHow a company communicates with andreaches its customer segments to deliver avalue proposition?
DefinitionHow does this company communicateand reach customers?CHANNEL PHASESAwarenessEvaluationPurchaseDeliveryAfter sales
CUSTOMERRELATIONSHIPS
DefinitionRelationships established andmaintained with each customersegment.
Key QuestionWhat types of relationships does thiscompany have with their respectivecustomer segments?Personal AssistanceDedicated Personal AssistanceSelf-serviceCommunitiesAutomated servicesCo-creation
REVENUE STREAMS
DefinitionThe cash a company generates from eachcustomer segment.
Key QuestionFor what value are customers in eachsegment willing to pay?WAYS TO GENERATE REVENUESTREAMSPRICING MECHANISMSAsset salesFIXEDSelling ownership rightsList PriceUsage feeProduct Feature DependentSubscriptionCustomer Segment DependentLending/ Renting/ LeasingVolume tisingYieldSupply and DemandCompetitive Bidding
KEY RESOURCES
DefinitionMost important assets required to make abusiness model work.
Key QuestionWhat key resources are required to deliverthe company’s Value Propositions?KEY RESOURCESPhysicalIntellectualHumanFinancial
KEY ACTIVITIES
DefinitionMost important things a company must doto make the business model work.
Key QuestionWhat key activities are required to deliverthe company’s Value Propositions?Distribution channels? Customerrelationships? Revenue streams?KEY ACTIVITIESProductionProblem SolvingPlatform/Network
KEY PARTNERS
DefinitionNetwork of suppliers and partners thatmake the business model work.
Key QuestionWho are the companies key partners?Suppliers?FOUR TYPES OF PARTNERSHIPSMOTIVATIONSAlliances to optimize business modelOptimization and economies of scaleCoopetitionReduction of risk and uncertaintyJoint VenturesAcquisition of particular resourcesBuyer/Supplier relationshipsand activities
COST STRUCTURE
DefinitionAll the costs incurred to successfullyoperate a business model.
Key QuestionWhat are the most important costsinherent in the companiesbusiness model?BROAD CLASSES:Cost Driven vs Value DrivenCOST STRUCTURESFixed CostsVariable CostsEconomies of ScaleEconomies of Scope
NEXT STEPS
NEXTSTEPS1Walk-through Business Model Canvas Presentation2Save completed final canvas slide3Upload your completed canvas (as a PDF file) via the“Attachments” within your online application.(review a completed example on slide 44)
APPLICANT NAME:PROJECT TITLE:KEY PARTNERSKEY ACTIVITIESVALUE PROPOSITIONCUSTOMER RELATIONSHIPCUSTOMER SEGMENTSInsert text hereInsert text hereInsert text hereInsert text hereInsert text hereKEY RESOURCESCHANNELSInsert text hereInsert text hereCOST STRUCTURESREVENUE STREAMSInsert text hereInsert text here
Example Business Model Canvas44
Walk-through Business Model Canvas Presentation (review a completed example on slide 44) Use Business Model Canvas template on slide 43 to complete canvas Save completed final canvas slide Upload your completed canvas, via the online portal,
A table of contents for Canvas use. Guias de Canvas Canvas User Guide for Faculty A table of contents links to Canvas tools for Faculty. Canvas Community Find answers, share ideas, and join groups. Fresno Canvas Support (844) 303-0348 Clovis Canvas Support (844) 629-6836 Reedley Canvas Support (844) 629-6837 Chat with Canvas Support (Student)
Business model canvas 7: Online secondary market 32 Business model canvas 8: Store secondary market 35 Business model canvas 9: Restaurants serving rescued food 39 Business model canvas 10: Food upcycling and preservation 42 Business model canvas 11: Responsible waste collection 46 Business model canvas 12: Mushroom cultivation 50 Business .
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addition, Value Proposition Canvas, which is one of the components of Business Model Canvas, has been proposed as a tool to further refine and design Value Proposition (Osterwalder . et al., 2014). Value Proposition Canvas is a canvas to confirm that the needs of the customer and the seeds of the business are consistent. This canvas has two
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