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4/2/2018Tools to Improve YourStakeholder RelationshipsSteve Brown, C.P.L.April 3rd 2018Learn. Perform. SucceedWhy is Stakeholder Engagement Importantin DoD System Acquisition & Sustainment?DoD System Management Framework1

4/2/2018Stakeholder TerminologyEngagement!What is a “Stakeholder”?“Someone impacted by your project/programor capable of influencing its outcome" Can include individuals and/or groups Both inside and outside your organization Can be positively or negatively impacted Can positively or negatively influence outcomes2

4/2/2018What is the “StakeholderEngagement Process”?The Stakeholder Engagement Process involves 7 stages whichwill increase the probability that project/program succeeds Engagement of stakeholders Planning to engage stakeholdersStakeholder Engagement ProcessSuccess!Engage StakeholdersPlan EngagementsFocus Engagement StrategiesAnalyze “Key” StakeholdersPrioritize StakeholdersIdentify Stakeholders3

4/2/2018 Stakeholder Engagement ProcessStakeholder MapPower GridRatings & REIsFocus MatrixSTEP SoftwareStakeholder Engagement Planning ToolsIdentify StakeholdersPrioritize StakeholdersAnalyze Key StakeholderRelationship Ratings & Stakeholder MapFocus EngagementsRequirementsExpectationsInterestsPower GridPlan EngagementsEngage Stakeholders! What How WhoFocus Matrix WhenSTEP Software Tool4

4/2/2018Identify Stakeholders Stakeholder Mapping Sample Stakeholder Maps Stakeholder “Flavors”Sample Stakeholder Map TemplateExternalService/AgencyProgramTeam5

4/2/2018Sample USMC Program Stakeholder MapContractorsDoD PM MEPMarine Corps Managers Logistician SalesMARCORSYSCOMProduct Group #15Program MgrOtherSYSCOMProductGroupsMCCDCLOGCOMOtherSYSCOM AlbanyPrograms BarstowEPSTeamsPower SystemsMCWLMCESArmy CASCOM CECOM-LCMC ATC AberdeenNavy NFELCMARFORRESSample Army Program Stakeholder MapGarrisonCommandersIn KoreaExternalNetworkEnterpriseCenters in KoreaArmyACSIM ASA/ALT G‐6 G‐8PM I3C2ARCYBER AT&T ofBlackFarEast CorpsEngineersEnd UsersHeadquartersPEO EISMilitaryConstructionArmyUSFKBox GDITPD Verizon LGSKT/YRP/LPPISECDISA8th USA1stSig Bde(LPP YRP C4I JWG)(Task Force Mercury)Rock Island ArmyContracting CommandJITCIndustry Partners6

rvisorTeamPeersSubordinatesContractorsThere are at Least Five Different ‘Flavors’ of StakeholdersPrioritize Stakeholders Influence & Importance The Power Grid “Key” Stakeholders7

4/2/2018Stakeholder Power Grid(to stakeholder)ImportanceExtent which a stakeholder’sis affected by your programExtent which a stakeholder is able to acton program and affect your programInfluence (on the program)(to stakeholder)ImportanceStakeholder Power GridSecondaryOtherPrimarySecondaryInfluence (on the program)8

4/2/2018Sample of Stakeholders(to nce (on the program)Sample Power Grid & Key StakeholdersPM(to therPrimarySecondaryPEODLAResourceSponsorInfluence (on the program)9

4/2/2018Analyze Key Stakeholders Relationship Ratings Requirements Expectations InterestsSAMPLE Stakeholder AnalysisStakeholderRelationshipProgramManagerGood (worked with for3 years in a previous job)UserRepresentativeFair (pilot does not speakthe same language, noacquisition experience)ProgramExecutiveOfficerNone (newly assignedBrigadier General).10

4/2/2018SAMPLE Stakeholder pectationsWants to look good(pursuing promotion toSES / General)InterestsMeasureable programcost, schedule,performanceGood (worked with for3 years in a previous job)Program AcquisitionStrategy and APBFair (pilot does not speakthe same language, noacquisition experience)System requirementsWants system fieldeddocuments (CDD, CPD) on time and to be highlysupportableDoes not like surprisesNone (newly assignedBrigadier General)Acquisition ProgramBaselineBottom Line Up Front(“BLUF”)Does not want to wastetime with details.Key Stakeholder AnalysisRequirements: Measurable product, service, result or accomplishment “What We Agree To”Often directly traceable to deliverable(s)Expectations: What internally motivates stakeholder (people or organization) “What I Want”True stakes are rarely communicated in writingInterests: How a stakeholder prefers that something is approached or completed “What I Like”Often reflects communication preference11

4/2/2018Stakeholder ocus Engagement Strategies Involvement & Commitment The Focus Matrix Your Focus Matrix Sample Engagement Strategies12

4/2/2018Stakeholder Focus Matrix‐ Commitment How much investment (money or other resources)has stakeholder made in project/program?How informed is stakeholder about statusof project/program and impacts decisions?Involvement‐ Commitment Stakeholder Focus rsaryInvolvement13

4/2/2018Sample Focus Matrix‐ Commitment upporterPMPEOOEMSkepticDepotAdversaryProgram YInvolvementSample Engagement Strategies‐ Commitment upporterPMPEOOEMDepotSkepticAdversaryProgram YInvolvement14

4/2/2018Stakeholder Engagement Planning ToolsIdentify StakeholdersPrioritize StakeholdersAnalyze Key StakeholderRelationship Ratings & Stakeholder MapFocus EngagementsRequirementsExpectationsInterestsPower GridPlan EngagementsEngage Stakeholders! What How WhoFocus Matrix WhenSTEP Software ToolStakeholder Engagement Plans What: strategy action verb How: describe specifics When: date or frequency Who: name(s) or position(s) Success: short term & long term Why: reason to engage key stakeholder Other15

4/2/2018Stakeholder Tactical EngagementPlanning (“STEP”) Software Tool“Identify” Screen16

4/2/2018Sample Power GridPM(to therPrimarySecondaryPEODLAResourceSponsorInfluence (on the program)“Prioritize” Screen17

4/2/2018“Analyze” ScreenSample Focus Matrix‐ Commitment m YInvolvement18

4/2/2018“Focus” Screen“Plan” Screen19

4/2/2018“Plan” Screen“Plan” Screen20

4/2/2018“Status” ScreenStakeholder Tactical EngagementPlanning (“STEP”) Software Tool Identify (Stakeholder Map) Prioritize (Power Grid) Analyze (Rating & REIs) Focus (Matrix) Plan (What, How, Who, When ) Status (Relationship and Plan)21

4/2/2018Where Can You Learn More & Practice? Stakeholder Engagement Workshops (WSM 007): 1.5 daysIntact teams (program offices ) build engagement plans Leverages the STEP software tool. Details at icatalog.dau.milEmail steve.brown@dau.mil or (703) 805-4660 to schedule Stakeholder Engagement Course (ACQ 452): 2½ dayclassroom course for individuals offered at DAU campuses Description and class schedule are online at icatalog.dau.mil Stakeholder Framework Online Module (CLM 052): 3 hoursACQ 452 Classes Scheduled in tails.aspx?crs ACQ%2045222

4/2/2018Stakeholder Engagement ProcessSuccess!Engage StakeholdersPlan EngagementsFocus Engagement StrategiesAnalyze “Key” StakeholdersPrioritize StakeholdersIdentify StakeholdersStakeholder Engagement Planning ToolsIdentify StakeholdersPrioritize StakeholdersAnalyze Key StakeholderRelationship Ratings & Stakeholder MapFocus EngagementsRequirementsExpectationsInterestsPower GridPlan EngagementsEngage Stakeholders! What How WhoFocus Matrix WhenSTEP Software Tool23

Apr 03, 2018 · Stakeholder Mapping Sample Stakeholder Maps Stakeholder “Flavors” External Program Service/Agency Team Sample Stakeholder Map Template. 4/2/2018 6 Sample USMC Program Stakeholder Map Marine Corps Program Mgr MARCORSYSCOM Product

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