Stakeholder Identification And Communications Aka .

Stakeholder Identificationand Communicationsaka Stakeholder Engagement“My job would beeasy if it weren’tfor all those darnpeople involved.”Olympic Performance, Inc.Ronald Sarazin503-682-0900ron@123workflow.com or Linked-inwww.123workflow.com1

Who is a Stakeholder?Anybody that cares andAnybody needed to completethe workI/we careThe BusinessAnalysis WorkI/we need you2

Four Parts to Stakeholder Engagement1. Stakeholder Identification2. Stakeholder Analysis3. Stakeholder EngagementManagement4. Monitor and Update3

1. Stakeholder Identification(1 of 6)Gather your team plus‘friendly’ stakeholders andconduct a workshop(2 hours maximum).A. Brainwrite stakeholdersB. Consider virtual onlinetools4

1. Stakeholder Identification(2 of 6)Generic StakeholderExamples and Alternate RolesBusiness AnalystBusiness Systems Analyst, Systems Analyst, Process Analyst, Consultant, ProductOwner, etc.CustomerSegmented by market, geography, industry, etc.Domain Subject Matter Expert(SME)Broken out by organizational unit, job role, etc.End UserBroken out by organizational unit, job role, etc.Implementation SMEProject Librarian, Change Manager, Configuration Manager, Solution Architect,Developer, DBA, Information Architect, Usability Analyst, Trainer, OrganizationalChange Consultant, etc.Operational SupportHelp Desk, Network Technicians, Release ManagerProject ManagerScrum Master, Team LeaderSupplierProviders, Consultants, etc.TesterQuality Assurance AnalystRegulatorGovernment, Regulatory Bodies, AuditorsSponsorManagers, Executives, Product Managers, Process Owners5

1. Stakeholder Identification(3 of 6)Outside of theorganizationimpacting theprojectOutside of theorganizationimpacted by theprojectOutside of the projectbut in the organizationWithin theproject6

1. Stakeholder Identification(4 of 6)A. Brainwrite stakeholders1. State that you are trying to identifyall stakeholders.2. Record one stakeholder orstakeholder group on eachindex card.3. Place completed cards in pool.4. Complete additional cardsuntil ideas are exhausted.5. Randomly select cards fromthe pool to stimulate new ideas.6. Sort and analyze the cards,eliminating duplicates and sortingout overlaps.7

1. Stakeholder Identification(5 of 6)B. Consider virtual online toolsTrello.com8

1. Stakeholder Identification(6 of 6)B. Consider virtual online toolsJamboard.google.com9

Four Parts to Stakeholder Engagement1. Stakeholder Identification2. Stakeholder Analysis3. Stakeholder EngagementManagement4. Monitor and Update10

2. Stakeholder Analysis(1 of 11)Two questions:Who are they?What is our strategy?11

2. Stakeholder Analysis(2 of 11)Who are they?Two activities:A. Meetings and InterviewsB. QuestionnairesThree tools:A. Stakeholder RegisterB. Proximity ChartC. Sociogram12

2. Stakeholder Analysis(3 of 11)Who are they?Activity A. One-to-oneMeetings and InterviewsApproach Be clear in the invitation: thisis a short ‘get to know you’meeting Open the meeting withintroductions and contextsetting Remember to focus onrelationship and trust building Ask the important questions Confirm what you heard iswhat they intended Invite dialogue Answer questions they ask Leave them with a point ofcontact13

2. Stakeholder Analysis(4 of 11)Who are they?Activity A. One-to-oneMeetings and InterviewsPossible questionsWhat is their background?Who are they connected with?How can they help us?What matters to them? (includingvalues and priorities)How can we help them (what dothey want from us)?How do they want us tocommunicate with them?What resources do theycommand?Their needsOur needs14

2. Stakeholder Analysis(5 of 11)Who are they?Activity B. QuestionnairesNotes and Tools Similar questions used formeetings and interviews Keep the survey short Provide context in theinvitation to the survey AND inthe survey introduction com (SurveyPro)15

2. Stakeholder Analysis(6 of 11)Who are they?Tool A. Stakeholder RegisterRegister example from: nt-plan/This site includes a downloadable pdf template and a Google Sheet you can copy16

2. Stakeholder Analysis(6 of 11)Who are they?Tool A. Stakeholder Register17

2. Stakeholder Analysis(6 of 11)Who are they?Tool A. Stakeholder Register18

2. Stakeholder Analysis(7 of 11)Who are they?Tool B. Proximity ChartOpposersBystandersAdapted from The Influence Agendaby Dr. Mike ClaytonInfrequently InvolvedFrequently InvolvedDirectly InvolvedKey StakeholdersUndecidedsSupporters19

2. Stakeholder Analysis(8 of 11)Who are they?Tool C. Sociogram(stakeholder alignments)Example from: analysis/20

2. Stakeholder Analysis(9 of 11)What is our strategy?Two tools:A. Power/Interest GridB. Attitude/Impact Grid21

2. Stakeholder Analysis(10 of 11)What is our strategy?Tool A. Power/Interest GridHighPowerLowKeep SatisfiedMonitorLowManage CloselyKeep InformedInterestHigh22

2. Stakeholder Analysis(11 of 11)What is our strategy?Tool B. Attitude/Impact GridPositiveAttitudeNegativeInform & CoachMonitor & OutvoteLowEnroll & EmployWoo & WinImpactHighReproduced from The Influence Agendaby Dr. Mike Clayton23

Four Parts to Stakeholder Engagement1. Stakeholder Identification2. Stakeholder Analysis3. Stakeholder EngagementManagement4. Monitor and Update24

3. Stakeholder Engagement Management(1 of 2)What is your team’s capacityand capability to workeffectively with stakeholders?Create a communicationsplan25

3. Stakeholder Engagement Management(2 of 2)Communications lePartyDesiredOutcomesWeeklyMeetingPerson AMonthlyPerson CSME Person 1One timeSME Group 1One timeProject statusreportElicitationinterviewFocus groupGuidance onNext StepsDepartmentManager 1MonthlyNewsletterOn requestMeetingPerson BInterfacerequirementsPersons A, C, D FunctionalrequirementsPerson CUnderstandingof effort status;potential impactPersons A, Bon operations26

Four Parts to Stakeholder Engagement1. Stakeholder Identification2. Stakeholder Analysis3. Stakeholder EngagementManagement4. Monitor and Update27

4. Monitor and UpdateThe world is dynamic.Periodically look for New stakeholders Changes in stakeholderinterests and status Engagement effectiveness28

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Oct 15, 2020 · This site includes a downloadable pdf template and a Google Sheet you can copy . 17 2. Stakeholder Analysis (6 of 11) Who are they? Tool A. Stakeholder Register. 18 2. Stakeholder Analysis (6 of 11) Who are they? Tool A. Stakeholder Register. 19 2. Stakeholder Analysis (7 of 11) Who are they?