Marketing Plan Template - WordPress
Marketing Plan TemplatePurposeThe purpose of this tool is to help you develop a Marketing Plan.How to Use this TemplateComplete the following sections with your project team and/or stakeholders. Cut &paste this information into a document that reflects your corporate image, anddeliver your Marketing Communications Plan to your key stakeholders. There arelinks to other tools and templates to help you complete each section of the plan.Title Page[Insert Company Name or Logo]2009 Marketing Plan[Insert Completion Date]1
Table of ContentsPage1. Executive Summary32. Strategic Business Objectives33. Market Segmentation, Profiling, & Positioning33.1 Market Research Analysis3.2 Market Segmentation & Customer Profiles3.3 Competitive Positioning4. Marketing Communications Strategy Plans4.14.24.34.44.54.65Marketing Program PrioritizationBrand Strategy ScorecardLead Generation Strategy ScorecardPublic Relations Strategy ScorecardSocial Media Strategy ScorecardEvent Marketing Strategy Scorecard5. Marketing Communications Schedule85.1 Marketing Activities Calendar5.2 Internal Marketing Communications Plan5.3 Intranet Revitalization Project6. Budget & Results Measurement106.1 Marketing Communications Budget6.2 Monitoring & Measurement2
1. Executive SummaryProvide a brief description of key strategic objectives and marketingcommunications programs that you will be implementing in the next 12 months.We recommend that you write the Executive Summary once you finish the plan.2. Strategic Business Objectives2009 Strategic Business Objectives1. Implement CRM System2. Reduce Churn Rate to 20%3. Launch 4 New Products4. Grow Revenues by 15%3. Market Segmentation, Profiling, & Positioning3.1 Market Research AnalysisProvide Market Research Report to support market sizing & segmentation.3.2 Market Segmentation & Customer ProfilesUse our Market Segmentation Tool for this section.Determine Market Segment Sizes based on surveys and other external data.3
Define market segments and develop customer profiles.3.3 PositioningAnalyze your market segments with our Competitive Product Positioning Map.Use our Product Positioning Tool to develop your positioning statement.4
4. Marketing Communications Strategy Plans4.1 Marketing Program PrioritizationInsert Marketing Communications Priority Index to communicate proposed initiatives.Communicate your findings with the Bubble Matrix output on the prioritization tool.5
4.2 Brand Strategy ScorecardInitiativesMetrics & KPIsGoalsCost1. Website Redesign# Unique Visitors/Month# Web LeadsAverage Time on Site10,000/month250/month2.5 Minutes/Visit 24,2002. Perception Surveys# survey responsesSurvey Results200 responsesEstablish Benchmarks 2,0003. Update Collateral# New Pieces of Collateral5 updated 2,9004. Online AdvertisingCampaign (Healthcare)% Brand Awareness20% Awareness withDecision-Makers inHealthcare Industry 128,000Total 157,1004.3 Lead Generation Strategy ScorecardInitiativesMetrics & KPIsGoalsCost1. Evaluate & SelectMarketing AutomationSystem# leads in nurturing programsAverage Sales Cycle Length5,000 prospects120 days 9,7002. Email Marketing# leadsCTROpt-in List Size20 leads/monthAverage 5% CTR100,000 by 20103. Outsourced CallCenter (inside sales)# Dials/Day# Appointments Generated150 dials/day/rep3 appointments/day 29,9004. Webcast Series# webcast attendees# leads generated100 attendees/event5 leads/event 700Total 3,500 43,8006
4.4 Public Relations Strategy ScorecardInsert Public Relations Plan highlights to illustrate key editorial opportunities.InitiativesMetrics & KPIsGoalsCost1. Develop Key Contacts # journalist & editors20 industry contacts 29502. Press Releases# Hits, # releases3 releases/month20,000 hits/year 39803. Key Note Speeches# presentations1 per quarter 0Total 6,9304.5 Social Media PlanInitiativesMetrics & KPIsGoalsCost1. Implement Blog# blog postings4 postings/month 5002. RSS Feeds# RSS feed subscribers100 by end of year 03. LinkedIn Group# group members500 by end of year 04. Twitter# followers1000 by end of year 05. Article Marketing# articles syndicated# incoming links2 articles/month50 incoming links 450Total 9507
4.6 Event Marketing Strategy PlanEvent or Tradeshow1. Golf SponsorshipsDate & LocationJun 15, 2008San Diego Country ClubJul 12, 2008Toronto Golf & Country ClubValueCostBrand AwarenessKeep Partner HappyGenerate LeadsIncentive for Sales 5,000 4,200Engage ProspectsJan 8, 2008Las Vegas – Retailer Summit2. TradeshowsMar 29, 2008New York – Tradeshow #2Sep 21, 2008 – Tradeshow #33. Annual Sales MeetingAug 24, 2008Laguna Beach, CaliforniaTotals6 EventsKey Note SpeechesLead Generation 12,000 18,500Increase SalesTest New ChannelMotivate StaffSales Training 11,800 28,000 82,4005. Marketing Communications Schedule5.1 Marketing Activities CalendarSchedule your initiatives with our Marketing Calendar template.8
5.2 Internal Marketing Communications PlanCommunication TypeFrequencyDelivery Method1. Corporate Events & NewsMonthly ReportEmailIntranetTV MonitorsAs RequiredEmailIntranetFocus GroupsStaff Meetings3. Product LaunchesAs RequiredEmailIntranetWebsiteTraining SessionsStaff Meetings4. Personnel ChangesAs RequiredEmail5. Industry & Competitor NewsWeekly ReportEmailIntranet6. Corporate Performance ReportsMonthly ReportCEO PresentationAt Company Meeting7. Press & Blog MentionsDaily ReportEmailIntranet2. Policy & Procedure Changes8. Shareholder PresentationAnnualAnnual MeetingPrinted ReportEmail PDF ReportIntranet5.3 Intranet Revitalization ProjectMost organizations use a combination of communication vehicles for deliveringinternal marketing communications, including: intranet, email, focus groups,staff meetings, training sessions, printed documents, etc. Strongly consider usingan Intranet as a focal point & repository for internal marketing communications.Read Revitalizing Intranets Reduces Support Costs to learn how to leverageyour intranet for internal marketing communications. Develop an action plan formaking your intranet the backbone for internal communications. Use thefollowing tools to help you with building your Intranet Project Plan: Intranet Usage SurveyIntranet FAQ WorksheetIntranet Optimization Checklist9
5. Budget & Results Measurement5.1 Marketing Communication Plan BudgetInsert your Marketing Communications Budget get your plan approved.5.2 Monitoring & MeasurementUse our Sales & Marketing Performance Dashboard to track & monitor results.10
Marketing Plan Template Purpose The purpose of this tool is to help you develop a Marketing Plan. How to Use this Template Complete the following sections with your project team and/or stakeholders. Cut & paste this information into a document that reflects your corporate image, and deliver your Marketing
Book Marketing Plan Template A marketing plan is your blueprint for success. It will guide your book promotion activities. PART 1: Your Book Marketing Plan Elements It helps to understand the seven book marketing plan elements before using your fill-in-the-blanks template on page 5. Read each element description before filling in your form.
Marketing Plan Workbook for Independent Professionals Publishing Info 2 Welcome 3 Table of Contents 4 The Eight Marketing Principles 5 1. The Game of Marketing 6 2. Marketing Mindset 10 3. Marketing Messages 16 4. Marketing Conversations 19 5. Marketing Currency 22 6. Marketing Strategies 25 .
UNIT: - I BASIC CONCEPTS IN MARKETING MANAGEMENT STRUCTURE 1.0 Introduction to Marketing 1.1 Definition of Marketing 1.2 Evolution of Marketing 1.3 Marketing Concept 1.4 Role of Marketing 1.5 Strategic Marketing Planning 1.6 Scope of Marketing 1.7 Approaches of Marketing 1.8
May 05, 2011 · 3022 Broadway . Uris Hall, Room 604 . New York, NY 10027 . dn75@columbia.edu . May 5, 2011 . Abstract . We review accounting principles related to the reporting of marketing activities and evaluate their implications for marketing research and practice. Based on our review, we argue thatFile Size: 393KBPage Count: 50Explore further(PDF) Strategic Marketing and Marketing Strategy: Domain .www.researchgate.net(PDF) Marketing Management - ResearchGatewww.researchgate.net5 Marketing Management Orientationscommercemates.com5 Marketing Concepts: Marketing Management Philosophieswww.iedunote.comBasic Marketing Principles - Mercer Universityfaculty.mercer.eduRecommended to you b
1. Understand what a marketing manager does. 2. Know what marketing strategy planning is—and why it is the focus of this book. 3. Understand target marketing. 4. Be familiar with the four Ps in a marketing mix. 5. Know the difference between a marketing strategy, a marketing plan, and a marketing program. 2–2
Cancer Strategic Marketing Every cancer service line should have a strategic marketing plan for long-term survival: The marketing plan should be linked to the organization’s overall marketing plan As market conditions change, the plan should be flexible and encourage rapid responses and agility The marketing plan must be able to demonstrate
Marketing Plan 1 - the Magnolia Club, Marketing Plan 2 - the Orchid Club and Marketing Plan 3 - the Star Club. Marketing Plan 1 specifies the rules for calculating a Trade Discount or Remuneration or attributable to a Business Partner for Personal Points and the Points of all Partners in his/her Structure. Marketing Plan 2 is a logical .
eral thousands of genes, but only for a few hundred tissue samples. The classical statistical methods are often simply not applicable in these \high-dimensional" situations. The course is divided into 4 chapters (of unequal size). Our rst chapter will start by introducing ridge regression, a simple generalisation of ordinary least squares. Our study of this will lead us to some beautiful .
