Target Market Analysis Worksheet - Bluleadz

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Target Market AnalysisWorksheetYour target market is your North Star for yourmarketing initiatives. It should inform howyou plan your content, structure your editorialcalendar, tailor messaging, and evolve yourbrand.Conducting a target market analysis can feeloverwhelming at first, but the work you put intothis process now pays off big time down theroad.Use this worksheet to build a holistic picture ofyour target market.

Defining Your TargetMarketYour BusinessWhat is your company’s mission?Include your mission statement and an explanation of it.The first part of this process is where you can fully define whatyour market looks like. Marketers need to fully develop buyerpersonas who fall under the target market.Fill out the following sections to paint a full picture of your targetmarket.Start with yourself. Look at your business and determine exactlywhy your company exists and how you deliver value to yourcustomers in a specific way.What is your company’s core offering?Add the most important thing you sell.What pain points does this offering address? How does itaddress them?List top pain points your offering addresses and describe how it helps.

Your CustomersOnce you have a basic understanding of your coreoffering, it’s time to look at your current customers.If you don’t have this information, you need to reach outand conduct surveys or interviews to learn more.Who are your best current customers? What do they havein common?List your most valuable customers and describe any similarities you see.How did your current customers find you?Identify how they first heard about your company.What did they consider when they assessed your productsand services?Describe what criteria they used when they were looking at solutions andcomparing you to your competitors.What primary pain point did your product and services helpthem address?Identify the one main goal your offering helped them achieve.

Your Customer Data StrategyWhat CRM and other business software options do you use?List all the software you use for capturing and managing customer data.This is a good time to check in on how you capture andmanage data associated with your current customers.Audit how you currently accomplish this to identify waysyou can improve.At this point, you should have a good understanding ofyour current customers. Next, you want to find whereyour target market actually exists outside of your website.What data do you currently capture in your lead gen efforts?List the properties you fill out in your CRM as your leads engage with yourdigital presence.What data are you missing that you should prioritize andgather moving forward?List the gaps in your data and specific information to gather in the future.How will you capture new data from existing customers?Describe how you plan on gathering those new customer data points (e.g.,surveys, interviews, progressive profiling, etc.).

Finding Watering HolesHow do you currently find out where your website visitorsspend their time outside of your site?Describe how you learn about other resources your visitors use to educatethemselves.Finding Your TargetMarketThere are many ways to actually find where your ideal buyersare hanging out online.Aside from relying on the information you have from yourcurrent customers, you also need to actively pursue detailsabout where they spend time (aka, their watering holes).What’s your process for social listening?Explain how you currently monitor social media channels to see where they’reengaging and what topics they’re discussing.What social media/online communities do you monitor?List all the groups and communities you currently engage with (e.g., LinkedIngroups, Quora, Reddit).What content is being shared in these watering holes?List the topics and formats of the content being shared and discussed in eachchannel and community.

Once you see how you capture the most pertinent customer dataassociated with your current customers and how you find thewatering holes of potential customers, you can ensure that youhave everything you need to gain a full understanding of yourtarget market.Your Target Market EssentialsList each of your buyer personas.download DOWNLOAD FREE TEMPLATEAdd links to your buyer personas for each segment of your audience.All of this information you gathered needs to be compiled and putinto buyer personas. For each buyer persona, create a customerjourney map, which you should use to inform your contentmapping strategy.Additionally, take stock of the tools you are going to use forcontinually researching your audience, and keep a list of yourcompetitor analysis reports to find gaps that you can fill with newcontent.List your customer journey maps.download DOWNLOAD FREE TEMPLATEAdd links to each customer journey map associated with each persona.Use this list of essentials as reference for your teams.List tools you’re using for audience research.List the tools you have to gather more information about your target audience(e.g., online survey tools, keyword research tools).Add your competitor analysis reports.Link to your competitor analysis reports.

Once you’re done completing this worksheet, you have acomprehensive list of all the elements that make up yourtarget market, including personas and journey maps.These are essential for turning customer data intoactionable takeaways for your marketing team.In fact, you should also distribute this to your customerservice and sales teams as well to show them exactly whatmarket you’re targeting and bringing in as customers.Collaborate with all your teams regularly to stay in the loopon who your customers are, what they need help with,what aspects of your business are helping them, and howyou can properly tailor content to your ideal customers.

Link to your competitor analysis reports. download DOWNLOAD FREE TEMPLATE download DOWNLOAD FREE TEMPLATE. Once you’re done completing this worksheet, you have a comprehensive list of all the elements

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