Prepare Brand Yourself - Lansing Community College
PrepareBrand YourselfA Guide for Resumes, Cover Letters & Career-Related MaterialsCAREER AND EMPLOYMENTSERVICES DEPARTMENTlcc.edu/ces
Use This Guide ToCreate Documents ForJOB APPLICATIONSFINDING AN INTERNSHIPOR APPRENTICESHIPON CAMPUS JOBAPPLICATIONSNETWORKING WITHPROFESSIONALSTRANSFERAPPLICATIONSAPPLYING FORSCHOLARSHIPS2Brand Yourself
Contents0305070910151618lcc.edu/cesABOUT LCC CES &LCC CES RBSSAMPLE STUDENTRESUMESRESUMECHECKLISTSAMPLE STUDENTCOVER LETTERPROFESSIONALCOMMUNICATION TIPS1
Writing a resumeor cover letter canseem impossibleDon’t worry – we have plans that can help.2Brand Yourself
ABOUT LCC’s CAREER &EMPLOYMENT SERVICES (CES)ServicesStudent JoblinkYour connection to employersrecruiting LCC students andalumni. Search and apply forhundreds of full-time, part-time,internship, and apprenticeshippositions at lcc.edu/studentjoblink.Individual AppointmentsMeet with a career advisor tostart exploring careers, workingon your professional documents,including a resume and cover letter,developing interview skills, startingyour job search, and much more.Resume, Cover Letter &Career-Related MaterialsWhether you’re looking for your first job,searching for an internship, have years ofexperience, or are changing careers —everyone needs an up-to-date résumé. Creatinga package for each job application thatincludes a customized resume and cover letter,references and more helps you establish andpromote your brand effectively.To schedule an appointment call(517) 483-1172 or stop by theCareer Center located in theGannon Building.Special EventsCES offers a variety of careerrelated special events eachsemester. From job fairs tocompany tours, visitlcc.edu/ces or stop by the CareerCenter for the latest schedule ofspecial events.lcc.edu/cesReady to get started?Call us at (517) 483-1172 or stop by theCareer Center in the Gannon Building.3
Your story ispowerfulA great resume makes your past work for your future.4Brand Yourself
Get noticedA resume is your gateway to a job interview, connecting your academics, volunteer experiences,extra-curricular activities, jobs and internships to the position requirements and qualifications.Your resume should be customized, clear, and concise, marketing your value to a potential employer.Start building a dynamic resume using these 4 steps.1234Got experience?Create a list of all education, certifications, internships,full- and part-time jobs, volunteer experiences, and campusinvolvements. Draw from these to create content for your resume.Remember to use academic projects to illustrate your skills.Format and Style.What resume format and style you choose will depend on yourskills and experiences. Choose the format that best showcasesyour unique value and is accepted in the industry to which you’reapplying. Consistent formatting and correct grammar are musts.Resume Language.Resumes have a unique language. Use action verbs tocreate bold statements clearly describing the experienceyou have gained on-the-job or in the classroom. Makeyour statements stand out by using bullet points tohighlight specific results and achievements.Customize it!Customize your resume to each position you’re considering.Look at the keywords in the position description andconsider how you can tie them into your resume.lcc.edu/ces5
Present youraccomplishmentsStrong statements and confident writing make for bold and effectivecareer materials.6Brand Yourself
Accomplishment StatementsAccomplishment statements can be used for resumes, cover letters, LinkedInprofiles, or in other professional communication.BeforeAfterAssisted with new studentorientation.Represented LCC duringorientation, leading activitiesand tours for groups of30 new students and theirfamilies three times a week.Delivered meals to familieswith ill children.Recruited, organized,and supervised a team of10 volunteers who plan,prepare, and serve a meal toapproximately 30 families ofill children bi-weekly.Processed customerpurchases.Balanced cash drawerwith 95% accuracyafter completing LeadCashier Training.Started social media sitesfor events.Increased participation atevents by 20% on averageby implementing use ofsocial networking sites suchas Instagram and Facebook.lcc.edu/cesTry on your own7
Action dadvisedassistedassessedattendedcared rgetedtrackedTECHNICALHELPING8An engaging and vibrant vocabulary isessential for creating a resume that stands out.Use these examples to make your efforts dtestedtroubleshotutilizedBrand Yourself
observedorganizedprovedsurveyedtested9
SampleStudent ResumesUse the following materials and helpful hints and tips to energize your own brand.10Brand Yourself
First Year StudentCombination FormatLenny LeaderleaderL@mail.lcc.edu (517) 483-1957 linkedin.com/lennyleaderSKILLSCONTACTINFORMATION Include name,email, andphone number Address andLinkedIn profileare optionalPromotions: Developing promotional fyers, posters, and adsSocial Media: Twitter, Facebook, and LinkedInTechnology: Researching using the internet and experienced using Microsof Ofce Word, PowerPoint, and ExcelData Entry/Typing: Type 55 wpm with good accuracyCombinationCustomer Relations: Providing customer service face-to-face, via email, and by phone and leading toursGeneral Ofce Skills: Answering phone calls, fling, faxing, scanning, copying, and providing inventory support format resumesuse a mix oftraditional andEDUCATIONfunctional formats.Starting with aAssociate of Business Degree in MarketingLansing Community College, Lansing, MIskills section canAnticipated May 2022Cum. GPA: 3.74/4.0be very effectiveDean’s List: Fall 2020when applying forTeam Project – Marketing Management Course: Worked on team with 3 peers. Created a business proposal for internships, clericala local start-up marketing frm. Proposal included recommendations regarding budget, company logo, and specifc jobs, or other jobsmarketing plans and strategies. Created PowerPoint and presented plan to entrepreneur and class. (Project Grade: A) that are hands-onoriented (such asEXPERIENCEin Dental Hygiene).Student Employee, Center for Academic & Career Pathways Lansing Community College, Lansing, MISept. 2020-PresentDevelop promotional fyers and brochures to market upcoming events and opportunitiesLead campus tours for prospective students and accompanying family membersAssist Orientation Programs team with set-up, check-in, presentations, activities, and clean-upGreet and check-in customers, answer phone calls, and schedule appointmentsEnter data into online appointment scheduling systemScan confdential documentsComplete special projects as assignedListing relevantclass projectscan tie yourclassroomknowledgeSales & Marketing Assistant (Seasonal)Williamston Teatre, Williamston, MISummers of 2018, 2019, 2020 to real worldapplications Sold tickets for summer performances and assisted with theatre admissionand highlight Created promotional fyers, posters, and ads about upcoming playstransferable skills. Answered phone calls and responded to inquiries from the general publicACTIVITIESMember, American Marketing AssociationLCC Chapter, Lansing, MIAug. 2020-Present Assist with fundraising events and have helped raise over 2,000 Participate in several volunteer community service outings annuallyInclude professionalmemberships andany leadership rolesyou have held.lcc.edu/ces11
First Year StudentFunctional FormatGeorge-Anne Genius(517) 483-1957 georgeannegenius@gmail.com linkedin.com/gageniusThe functional formatlists skills, duties, andachievements by functionalarea (Examples: customerservice, marketing,communication, or childcare)EDUCATIONAssociate of Arts - Education, Lansing Community College, Lansing, MI, anticipated May 2022 Cum GPA: 3.76/4.0Familiar with Microsoft Office Word, Excel, and PowerPointPreparing to transfer to pursue a bachelor’s degree in Elementary EducationRelevant Courses: Child Growth and Development 0-10 Years, Introduction to Education,Introduction to Psychology, Educational Psychology,Math for Elementary Teachers I & II, and Composition I & IIEDUCATION Include schoolTeacher/Classroom Assistancename, location, Assisted teacher with teaching and conducting Sunday school class of 1st-graders weekly.major, and Assisted with instruction, crafts activities, and snack-times.graduation date. Prepared and implemented several class lessons and activities. High Schoolshouldn’t be listedChildcare Provide childcare to area families with children ranging from infants through 13 year olds.after your first Prepare and serve meals, administer medications, and bathe children as requested by parents.year of college Plan, implement, and supervise a diversity of activities. List your highest Take children on outings to Potter Park Zoo, Impression 5 Science Center, and other sites.degree level first, Provide basic tutoring and assistance as needed for homework completion.unless you’reFundraising/Membership & Event Planning/Coordinationchanging careers Assist with bi-annual membership drives and fundraisers, including Scholastic Book Fairs. Haveand are pursuinghelped raise over 5,000.a more relevant Assist with planning, coordinating, and conducting student club events and activities.degree now Assisted with administration of sports events for youth with intellectual disabilities.SKILLS & EXPERIENCE Monitored field play. Helped set up and clean up.WORK HISTORYChildcare Provider (self-employed, part-time), Lansing, MI, 2016-PresentYouth Summer Events Volunteer, Special Olympics Michigan, Ingham County, MI, 2019, 2020Teacher Assistant, a local church, Lansing, MI, 2018-2020ACTIVITIESMember, Future Teachers Club, Lansing Community College, Lansing, MI, 2020-PresentMember, Women’s Basketball Team, Lansing Community College, Lansing, MI, 2020-Present Participate as athlete on college basketball team while attending school full-time and workingapproximately 15 hours per week.A functional skillsformat is often agood choice forpersons with littleor no relevantwork experience,employment gaps,and/or brief periodsof employment.ACTIVITIES List activities includinginvolvement in studentclubs and athletics12Brand Yourself
Second-year StudentA traditional format resumeincludes an Education sectionand an Experience section.This format shows careerprogression and is liked byemployers in conservative,traditional career fields.Traditional FormatAngelina Armstrong(517) 483-1957 armstrong25@mail.lcc.eduEDUCATIONA.A.S. – Nursing – RN OptionExpected May 2021Lansing Community College, Lansing, MI 3.74/4.0 GPA President’s List or Dean’s List every semester Recipient, LCC Foundation Scholarship, 2019-2020 and 2020-2021 Familiar with XXXXXXXX software (used at Sparrow Hospital), YYYYYYYYYYY software (used atMcLaren Hospital), and Microsoft Office Word, Excel, and PowerPointUse caution whenlisting your GPA.In general, onlyinclude a GPA thatis 3.4 or higher.CLINICAL EXPERIENCEStudent Nurse, Sparrow Hospital, Lansing, MIJan. 2021 - May 2021 When listingexperience, include: The job title Name of theAug. 2020 - Dec. 2020company/organization City and State The time periodSept. 2019 - Aug. 2020 you workedRotations: Cancer Center, FastCare, Neurosciences, Orthopedic Service, Rehabilitation, andWomen’s ServicesStudent Nurse, McLaren of Greater Lansing, Lansing, MIRotations: Cardiology Services and Emergency ServicesADDITIONAL EXPERIENCEHospice Volunteer, Hospice of Greater Lansing, Lansing, MI Assisted with providing personal care, comfort, and support to patients. Provided companionship, including talking with and reading to patients. Completed Volunteers Training Program comprised of 28 hours of training.Crew Member, McDonald’s, Lansing, MI Feb. 2019- Aug. 2019Greeted customers. Took and filled orders.Balanced cash drawer at end of shift.Assisted team in maintaining cleanliness of facility.Followed food safety and sanitation regulations.Multi-tasked well in fast-paced, high customer volume environment.ACTIVITIESTreasurer, Lansing Community College Student Nursing Association2020-Present Manage association funds obtained from membership fee payments, donations, and fundraisers. Oversee purchases. Manage bookkeeping. Record account payables and receivables. Participate in community service outreach activities.Member, Lansing Community College Student Nursing Association2019-Present Assist in planning, organizing, and conducting fundraising and career-related events. Help arrange community service outreach at assisted living centers and non-profit sites.Include leadership rolesboth in student groupsand volunteer experiences.Employers look for candidateswith leadership experience.lcc.edu/ces13
Graduating StudentCombination FormatStarting with a summary thatmatches the needs of theposition can generate employerinterest in your resume.Caren M. Caring(517) 483-1957 CaringC@gmail.comQUALIFICATION HIGHLIGHTS Completing 210 hours of internship experience at Ele’s Place (center for grieving youth) Part-time paid child care, Boys Club/Girls Club, and homeless shelter experience Dependable, responsible, patient, flexible, and compassionate worker with high stress toleranceand strong communication, organizational, planning, interpersonal, and analytical skillsHighlightingrelevant coursesAssociate in Applied Science in Human ServicesAnticipated May 2021 can showcase whatLansing Community College, Lansing, MIconcepts you arefamiliar with. This Cum GPA: 3.58/4.00can help when Dean’s List: Every semester Fall 2017-Fall 2018 Select Courses: Intro. to Human Services, Intro. to Human Aging, Intro. to Psychology,you have limitedChild Abuse and Neglect, The Family: Addictions/Violence,experience and/and Personal Dynamics/Interviewingor when youare applyingEXPERIENCEto internships.EDUCATIONPracticum StudentEle’s Place, Lansing, MISept. 2020 - May 2021 Conduct weekly support group for 15 grieving youth ages 7-10, applying strong listening, groupdynamics/facilitation, and time management skills Create and implement ice-breakers and activities, and facilitate group discussion and interaction Conduct intake interviews with youth and family members and maintain confidential records Assist with planning and administration of fundraisers and special projects Receive and engage in supervision weekly to discuss issues and approaches Attend and participate actively in weekly staff meetings Completed 26 hours of grief group training“Buddy” (Volunteer)Boys Club/Girls Club, Lansing, MI2019-Present Serve as “buddy” (mentor) to an 11 year old girl Communicate by phone at least twice per month and interact with youth at least once a monthin doing a planned activity Role model behaviors, teach values, listen to concerns, and express empathy Facilitate positive problem-solving and resolutionChild Care WorkerSelf-employed/Part-time, Lansing, MIFor each positionyou have heldconsider whatwork tasks youhave performed,the populationsyou have served,and if youhave workedindependently, onteams, or both.2015-Present Provide child care to two area families with children ranging in age from infant through 13 yearsof age Prepare and serve meals and snacks, clean dishes, and tidy up kitchen Administer medications and bathe children as requested by parents Assist younger children with personal care needs, including dressing, grooming, and bathroomsupport Provide basic homework tutoring as needed, activities, and occasional outingsVolunteerHaven House, Lansing, MI2018-2019 Served meals to individuals and families at a shelter and assisted with clean-up Applied food sanitation standards14Brand Yourself
resume checklist1 to 2 pages in lengthUsed 10-12 font for main body text andlarger font sizes for the restResume is tailored to the position for whichI’m applying using keywordsClear, well-organized, and easy to readConsistent in formatting, font, and contentIncluded my current contact information inthe resume headerLeft an objective off or included one tailoredto the specific job title, job ID#, and companyChecked resume for proper spelling,grammar and punctuationUsed category headings such as Education,Experience, Skills, or Community ServiceUsed action verbs and accomplishmentstatementsUsed present tense for current roles and pasttense for previous rolesIncluded both technical (hard) skills andtransferable (soft) skillsHad my resume reviewed by Career &Employment Serviceslcc.edu/ces15
Sample StudentCover LetterAnytime you apply to a job or internship, be sure to send a cover letter along withyour resume – even if it is not required. A cover letter helps clearly state why youwant the job and why you are qualified. Cover letters should always be customizedto each employer and position. Whenever possible, address your cover letter tothe specific hiring manager. Find more cover letter samples online at lcc.edu/ces.16Brand Yourself
Follow a standardbusiness format.Left block format issimple and clean.Caren M. Caring422 N. Washington Square, Lansing, MI 48901(517) 483-1957 CaringC@gmail.comApril 15, 2020Hiring ManagerSamaritas8131 E. Jefferson AvenueDetroit, MI 48214Dear Hiring Manager,I wish to be considered for the Social Worker Assistant position (Requisition Number: 2018-2781) at Samaritas.My Human Services education and practicum experience at a non-profit organization staffed with several socialworkers and others who provide services to youth and families have prepared me well for this position.I expect to graduate from Lansing Community College in Lansing, MI in May 2020 with an Associate in AppliedScience Degree in Human Services. In addition to taking introductory courses in Human Services, Social Work,Psychology, Adult Aging, and Sociology, I also completed courses about communication, personal dynamics andinterviewing, child abuse and neglect, addiction and violence in families, and substance abuse. I have gaineda well-rounded Human Services education. In addition, I am gaining practical hands-on experience through arequired two-semester practicum. I am doing my internship at Ele’s Place, a non-profit organization that serveschildren and youth who have experienced some loss of human life, usually loss of a family member, relative, orfriend. I have been supervised and mentored by an experienced social worker. I have gained exposure to thedaily operations, as well as policies and procedures regarding a wide range of functions, including intake andexit interviews, running support groups, providing counseling, documenting cases, preparing case reports, andmaking referrals. I have been developing a file of area resources throughout my practicum. In addition, I havebeen able to observe social workers supervising children during appointments, documenting observations andprogress of youth, and entering case notes into a computer system. I have also learned how to obtain courtreports, school reports, birth records, and other documents from other agencies or offices. In addition, mysupervisor has been educating me about report writing and home evaluations. We have also discussed a varietyof ethical issues and how to develop treatment plans.I am an attentive listener, good at asking relevant questions, empathic, compassionate and caring. I relate well toyouth and families, as noted by my supervisor in my practicum evaluations. I am observant, flexible, and practical,and am able to apply common sense and quick problem solving, and take appropriate action in an immediatesituation for which help is needed. Furthermore, I have the data entry/computer skills you are seeking, a validdriver’s license, a good driving record, and basic Spanish skills. I am providing you with a copy of my resume.INTRODUCTORYPARAGRAPHThe firstparagraph shouldinclude whyyou are writing.A marketingyourself sentencecan encourageemployerinterest in youas a candidate.MARKETINGYOURSELFPARAGRAPHThe secondparagraph is usedto relate yourskills, experience,and passion tothe needs ofthe prospectiveemployer.Sometimes asecond marketingparagraphis helpful.Thank you for your consideration of my application. I am very enthusiastic about this job and the prospect ofinterviewing for this position, for it would draw upon the skills and experience I am gaining in my practicum and Ilike the mission of Samaritas. The mission fits well with my career goals and professional philosophy of providinga continuum of care and fostering a diverse and inclusive environment. I can be reached at (517) 483-1957 orCaringC@gmail.com, and look forward to hearing from you.Sincerely,Cae M. CaigCaren M. CaringSpecify some of your keystrengths, skills, and qualitiesand mention a specificachievement that shows youapplied them successfully.lcc.edu/cesCONCLUDINGPARAGRAPHAlways thank theemployer andindicate if youlook forward tohearing from orif you will contactthe employer.17
Professionalcommunication tipsEvery interaction with a potential employer is a chance to put your best footforward. Using professional communication skills, whether in-person, via email,or over the phone can help employers see you as a qualified future employee.Email Tips Use a professional email addressthat you check often. Keep it focused. Make sure yourmessage has a clear purpose orcall to action. Long or ramblingemails can be a turn-off. Mind your manners. Use “please” and“thank you” when making requests. Proofread before sending.Use spellcheck and re-readfor grammar and clarity.Phone/Voicemail Set-UpIf your resume or job application includes yourphone number, make sure you are preparedto answer calls or have an appropriatevoicemail set up. Having a voicemail boxthat is full could lead to a missed opportunitywhen employers try to reach you.Answer the phone professionally and speakclearly if you do not recognize the phonenumber. It could be someone trying toconnect with you about a job or internship.18Digital PortfoliosSome industries expect candidates to havean online presence or digital portfolioshowcasing their work. Jobs in journalism,art, digital media, or marketing may requestor require candidates to share examples oftheir work as part of the interview process.References References don’t belong on yourresume. Employers will requestthem or have you upload them aspart of the application process. The format of a references pagecan match your resume, using thesame header, font and margins. Formal references are people whoknow your “professional” work –usually not family or close friends. Be ready to provide three to fiveprofessional references, includingname, title, and contact information. Always ask someone if it’s OK to usethem as a reference before sharing theircontact information with employers.Brand Yourself
Thank You Notes Sending a thank you note after aninterview can leave a positive impressionand set you apart from other candidates. A thank you note can be a formalletter, email, or written note-card.It should be sent out within 2448 hours after the interview. Stick to professional topics related to theposition, what you discussed during theinterview, or any additional insight thatcould add value after your interview.TranscriptsEmployers will often request official or unofficialtranscripts as part of the application process.Each school has its own process for requestingtranscripts. Contact your school’s Registrar’sOffice for more information about transcripts.Online Personal BrandingEmployers and professionals use social media. Employers are likely to research you on social mediasites before you even come in for an interview. Be sure to check your privacy settings and ensure thatwhat you are posting represents you in a positive and professional way. Also consider using socialmedia to build your professional network, find career-related groups, and search for jobs.LinkedInResearch and connect with employers,professionals, and job opportunities.Highlight your skills, experiences,and education in your profile.InstagramA visual-based platform, Instagramcould be an ideal way for visualartists or creatives to share their workand network with other inspiringsocial media influencers.lcc.edu/cesTwitterFollow and participate in trendingconversations. Build your networkand build your brand online.FacebookCan be used professionally but isoften a more personal site.Others: The list of social media sitesis infinite. Check your career industryfor popular social media sites whereyou can build your brand andnetwork with industry professionals.19
20Brand Yourself
lcc.edu/ces21
FOR MORE INFORMATIONLansing Community College411 N. Grand Ave.Lansing, MI 48933Career & Employment ServicesRoom 2219 Gannon Building517-483-1172 cesjoblink@lcc.edulcc.edu/cesLansing Community College is committed to providing equal employment opportunities and equal education for all personsregardless of race, color, sex, age, religion, national origin, creed, ancestry, height, weight, sexual orientation, gender identity,gender expression, disability, familial status, marital status, military status, veteran’s status, or other status as protected by law, orgenetic information that is unrelated to the person’s ability to perform the duties of a particular job or position or that is unrelatedto the person’s ability to participate in educational programs, courses, services or activities offered by the collegeThe following individuals have been designated to handle inquiries regarding the nondiscrimination policies: Equal OpportunityOfficer, Washington Court Place, 309 N. Washington Square Lansing, MI 48933, 517-483-1730; Employee Coordinator 504/ADA,Administration Building, 610 N. Capitol Ave. Lansing, MI 48933, 517-483-1875; Student Coordinator 504/ADA, Gannon Building,411 N. Grand Ave. Lansing, MI 48933, 517-483-1885; Lori Willett, Human Resource Manager/Title IX Coordinator, AdministrationBuilding, 610 N. Capitol Ave. Lansing, MI 48933, 517-483-1870; Christine Thompson, Student Title IX Coordinator, GannonBuilding, 411 N. Grand Ave. Lansing, MI 48933, 517-483-1261.Brand Yourself
Apr 15, 2020 · Childcare Provide childcare to area families with children ranging from infants through 13 year olds. Plan, implement, and supervise a diversity of activities. Take children on outings to Potter Park Zoo, Impression 5 Science Center, and other sites. Provide basic t
Strategic Brand Management Exeter MBA and MSc –Day 2 Brand Strategy Jack Buckner Aaker’s Brand Identity System BRAND IMAGE How the brand is now perceived BRAND IDENTITY How strategists want the brand to be perceived BRAND POSITION The part of the brand identity and value pro
brand equity, brand image, brand personality and brand extension. 2. Brand Extension. Brand extension is a marketing strategy in which new products are introduced in relation to a successful brand. Various experts have defined brand extensions differently . though, these definitions look quite similar. Kotler and Armstrong (2002) defined brand
Brand values help to remain true to your brand values and will increase employee engagement. Benefit 2 Brand values make your brand more memorable. Benefit 3 Brand values will create deep emotional connections with your audience. Benefit 4 Brand values will maintain brand authenticity. Benefit 5 Brand values will guide everyone on your team .
brand awareness, brand association, perceived quality and brand loyalty to estimate brand equity [11]. Reference on Aaker, we define brand asset with four dimensions: brand awareness, brand association, perceived quality and brand loyalty. Brand awareness is the ability to consumers or potential consumers to realize relationships between a certain
brand foundation. brand application. 1.1 the meaning of a brand 04 1.2 brand promise 05 1.3 brand pillars 06 1.4 brand character 11 1.5 centering idea 12 1.6 brand (ethos) declaration 13 4.0. contact. contact 55. 2.0. brand elements. 2.1 logo explaination 15 2.2 logo 16 2.3 brand voice 26 .
The Mississippi River Bridge at Lansing study will follow a four step process to determine and address any potential impacts to cultural resources. 1. Establish Area of Potential Effects (APE) The study area for the Mississippi River Bridge at Lansing extends from IA 9 on the west edge of Lansing to east of Big Slough Bridge on WI 82. The
STRATEGIC BRAND MANAGEMENT Strategic brand management process is important for creating and sustaining brand equity. Developing a strategy that successfully sustains or improves brand awareness, strengthens brand associations, emphasizes brand quality and utilization, is a part of brand management. The brand str
The brand meaning evolution model The brand resonance pyramid model Brand knowledge is defined in terms of two components: brand awareness and brand image o Brand awareness relates to brand recall and recognition performance by consumers o Brand image refers to the set of associations linked to
