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Tap Buttonsto See Page( -)Welcome to a sample portfolio of design & art direction by Hieu ksInfographicsAPPSTypographyTap toSee More onWebsitec o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksCONTACTI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lDesign and layouts for Amazon Private Brands' Enhanced-Marketing-Content (A-Plus Pages)2017 Marketing Guide Book for South Coast Plaza Orange County (placeholder images)T E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bTrade Books /Interiors & Gardenfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksTrade Books / CookingI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lGenre BookCovers / Fiction& Non-fictionT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n gDesigned the app Art direction& Design of thecookbook contentlo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i oDesigned the app Art directionand styling forphotographyw e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

Tap Buttonsto See Page( -)c o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e s u m eO P E N&B i ow e b s i t es e n de m a i lT E S T I M O N I A L SSample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212email hieu@hieunguyendesign.com Located Soho nyc

BioTap Buttonsto See PageResume( -)R E S U M Ec o n t e n t sw e bfas h i o NB r a n d i n glo g o se d i to r i a lPac k ag i n gb o o ksI n fo g r a p h i c sA P P ST y p o g r a p h yR e sRuems eu m& eB i oO P E Nw e b s i t es e n de m a i lRESUME SPEED READB I OHieu NguyenCLICK HE RE FOR WE BSITEAHIEU NGUYE NDESIG N .COMs a creative director, art directorand designer, Hieu Nguyenhas brought to life over 1000projects covering food, wine,fashion, fitness, celebrity, health, pharmacy,architecture, interior design and gardening.Leading teams at Bauer Media, Bauer Custom,Gourmet Advertising, Time Inc, People,Harper's Bazaar, Women's Weekly, AWW TestKitchen, Gourmia Appliance, Go Life Works,Jetsons Brooklyn, The Roxy Hotel Tribeca, PBNLaw, Porzio Life Sciences, Amazon Publishing,Amazon Fashion Private Brands and AmazonFashion Accelerator. As well as design andmanaging projects for media personalitiesincluding Deborah Hutton, Lorna Jane,Michelle Bridges and Mary Moody. His designportfolio hieunguyendesign.com demonstratesa broad range of work for clients from differentindustries covering branding, logos, editorialdesign, book covers, packaging, websites, apps,infographics, art direction and more.700 DESIGN PROJECTS EXECUTEDCLICK HERE FOR WEBSITE300 400%2016-2018ART DIRECTOR & DESIGNER AMAZONINCREASED PRODUCTIVITY BAUER30%INCREASED PROFIT 6 YEARS BAUERPersonal SkillsINTERPERSONAL SKILLSAbility to articulate complex designlanguage to provide clear creativeguidance for key internal stakeholdersINITIATIVE Looks for ways toimprove business beyond immediaterole. Developed a new format bookwhich became a 2015 Best-SellerINVENTIVE Created a brand newmagazine made entirely fromrepurposed content, now translatedand sold in 4 countriesON-TREND Identified declining salesat Bauer Media caused by shiftsin consumer spending. Changedcreative direction to reflect themarket, profits increased 30%THINK BIG Awarded Most InnovativeEmployee in 2014 for consistentlygenerating ways to add revenueEmployer Reviews“. directly responsible forbringing to life many projects. .Dealing directly with major keyclients, he was able to understandand visualize exactly what wasrequired . ”BRIAN CEAR NES, SALES DIRECTORBAUER BOOKS (CURRENT ROLE)“. delivers a design brief that ispolished, targeted to the audienceand visually inspirational. .Hieuunderstands the need to designfor and sell to an audience. .”AD AMAZON PUBLISHINGDESIGNER AMAZON FASHIONProvide art direction for book cover designers andcreative guidance for internal key stakeholders.PRODUCED covers across 5 different publishingimprints with 10 editors, 20 freelance designers.Brought in to help launch Amazon FashionAccelerator. Created brand and marketing assetsacross 50 new fashion labels for Private Brands.IMPROVED workflow 75% with new work templates.2015-2016CREATIVE DIRECTOR AWW FOODCONCEPTUALIZED a new magazine titled AWWEXCEEDED sales target 5% with launch issue.Food made entirely from repurposed content tominimize expense. Oversaw design and marketingto launch and promote across print, digital andsocial campaigns. Now published in 4 countries.INITIATED new format book Slow Cooker The2002-2015Complete Collection using same repurposing model,ended up the No.1 best seller for 2015 with 100%copies sold in 3 weeks and launched a new series.CREATIVE DIRECTOR BAUER MEDIA BOOKSLED team of 6 designers and freelancers acrossINCREASED PRODUCTIVITY 400% by implementingeditorial and marketing. Turned a small companymaking 12 books per year into Australia's largestcookbook publisher with 60 titles and print runsexceeding 100K (500% above industry standard).HIRED new photographers, stylists to modernize allnew photography and redesigned all titles.IDENTIFIED the publishing industry's decliningsales due to readers moving online. Responded byevolving design and formats, making them coffeetable gift items with lavish photography and tactilecovers, this resulted in 30% profit growth 6 years.EXECUTED change of copyright ownership fromphotographer to publisher eliminated re-use fees.new workflow efficiencies when the list of titlesgrew from 12 to 60 per year with a 50% cut in staffing.DESIGNED new best-selling book series (CollectionSeries, Trend Series, Essentials Series and more) andinvented ways for repurposing content (AWW Food)while promoting across multi-media platforms.PRODUCED TOP 10 BESTSELLERS Cook, Bake, 1000Best-ever Recipes From AWW, Slow Cooking, TheCollection Series and Trend Series just to name a few.EXPANDED new Custom Publishing Division.AWARDED Most Innovative Employee 2014 forgenerating creative ideas to add new revenuestreams to the company, using limited resource.2001-2002CREATIVE DIRECTOR SIMPLYLITE ADVERTISINGAPPROACHED to provide new creative direction formagazine relaunch. Hired new creative teams tomodernize photography and lift brand image.INCREASED MAGAZINE CIRCULATION 10% based onnew photography and creative direction.1998-2001DESIGNED AND CONSULTED for Advertising Teamsand Custom Publishing division needing designsupport when pitching for new business.PRODUCED the sales pitch and mock up that wonthe rights to publish Qantas' In-flight Magazine.ART DIRECTOR GOURMET TRAVELLER GT WINESUSAN TOMNAY, EDITORIALDIRECTOR BAUER MEDIA BOOKSREAD MORESkills &QualificationsCREATIVE DIRECTIONBranding & Rebranding, MagazineLaunches, Book Publishing,Design Consulting for MarketingDESIGN Advertisements, BannerAds, Editorial, Books, BookCovers, eBooks, Infographics,Logos, Magazines, MarketingPOS, Presentations, Typography,ART DIRECTION (PHOTO)Food, Still-life, Fashion, Product,People, Kids, Celebrity, Video ArtDirection, Video Editing, Booking& Hiring Talent, Shoot BriefingART DIRECTION (DESIGN)Book Covers Fiction & Non-fictionSTYLING Food, Still-life, ProductMARKETING Product LaunchCampaigns, Retail PromotionalDisplays, Seasonal & HolidayCampaigns, Emails, Social MediaEDITING COPY WRITINGMagazine Editing, MagazineLaunching, Copy Writing forEditorial & Marketing, ContentPlanning, Repurposing ContentMANAGING STAFF6 Direct Reports, Building Teams,Project Managing, Production,Studio Managing, BudgetingSOFTWAREAdobe CS, InDesign, Illustrator,Photoshop, Bridge, Premiere,PowerPoint, Mac/PC verseEDUCATIONBA Degree FA Graphic DesignLiverpool Design Tafe 1996Contact Info.CLICKABLE LINKS BELOWDESIGNED and art directed 2 publications –PROMOTED from Designer to Art Director followingGourmet Traveller (GT) and GT WINE. Art directedfood, still-life and product photography. RedesignedGourmet Traveller for its Jan 2000 relaunch.redesign in larger format for Jan 2000 relaunch.INCREASED circulation 12% following redesign.DESIGNED MARKETING for Advertising MLINKEDIN.COM/IN/HIEUNGUYENDESIGN/READ MORESample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212End of DocumentHIEUNGUYENDESIGN.COMExperience & AchievementsMARKETING PROJECTS EXECUTEDCHRISTINE WHISTON, GENERALMANAGER BAUER BOOKS (2006-2011)T E S T I M O N I A L SHieu NguyenDelivers Results". There's no doubt in my mindthat much of the enormouscommercial success of BauerBooks was due to Hieu ."email hieu@hieunguyendesign.com Located Soho nyc

Typography contents Resume & Bio OPEN website send email TESTIMONIALS Sample Design Portfolio by Hieu Nguyen See more Designs hieunguyendesign.com Phone 310 993 8212 email hieu@hieunguyendesign.com Located Soho nyc Tap Buttons to See Page Resume ART DIRECTOR & DESIGNER AMAZON AD A