Activity Traces And Signals In Software Developer .

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Activity Traces and Signals in Software DeveloperRecruitment and HiringJennifer MarlowHuman-Computer Interaction InstituteCarnegie Mellon University5000 Forbes Avenue, Pittsburgh PAjmarlow@cs.cmu.eduABSTRACTSocial networking tools now allow professionals to postand share their work in online spaces. These professionalsbuild reputation within a community of practice, often withthe goal of finding a job. But how are the visible traces oftheir actions and interactions in online workspaces used inthe hiring process? We conducted interviews with membersof the GitHub “social coding” community to understandhow profiles on the site are used to assess people duringrecruitment and hiring for software development positions.Both employers and job seekers pointed to specific cuesprovided on profiles that led them to make inferences (orform impressions) about a candidate’s technical skills,motivations, and values. These cues were seen as morereliable indicators of technical abilities and motivation thaninformation provided on a resume, because of thetransparency of work actions on GitHub and relativedifficulty of manipulating behavior traces. The use ofonline workspaces like GitHub has implications for thetype of information sought by employers as well as theactivity traces job hunters might seek to leave.CATEGORIES AND SUBJECT DESCRIPTORSH.5.3 Group and Organization Interfaces – ComputerSupported Cooperative WorkGENERAL TERMSDesign, Human FactorsKEYWORDSImpression formation; Transparency; Hiring; Open sourcesoftware development; Impression managementINTRODUCTIONReputation and professional development have long beencited as primary motivators for contributing to online peerproduction communities like open-source softwaredevelopment projects [16]. Contributors and potentialemployers both view open-source software participation asa desirable way to gain relevant experience and skills [17,Permission to make digital or hard copies of all or part of this work forpersonal ortoclassroomuse isorgrantedwithoutPermissionmake digitalhard copiesof feeall providedor part ofthatthiscopieswork arefornot madeor distributedprfit orcommercialadvantageand thatpersonalor classroomuse isforgrantedwithoutfee providedthat copiesarecopiesthis noticeforandthe orfullcitation onadvantagethe first page.Tocopiescopynotmadebearor distributedprofitcommercialand thatotherwise,or republish,post ononserversto redistributeto lists,bearthis noticeand the fulltocitationthe firstorpage.To copy otherwise,priortospecifica fee.orrequiresrepublish,post onpermissionservers orand/orto redistributeto lists, requires priorConference’10,Month1–2,2010, City, State, Country.specificpermissionand/ora fee.Copyright2010 ACM1-58113-000-0/00/0010 10.00.CSCW’13, February23–27,2013, San Antonio, Texas, USA.Copyright 2013 ACM 978-1-4503-1331-5/13/02. 15.00.Laura DabbishHuman-Computer Interaction Institute &Center for the Future of Work, Heinz CollegeCarnegie Mellon Universitydabbish@cmu.edu23]. The pace of recruiting and career development inonline production communities seems to be acceleratingwith the emergence of social media, evidenced bydiscussions among developers online sparked by blog postssuch as one asserting that “GitHub is your new resume”[3].In many online peer production environments, socialnetworking functionality is now tied directly with the workartifacts being shared or collaboratively developed. Thismeans contributors can get moment to moment updatesabout others’ actions on artifacts and interactions, affordingan unprecedented level of transparency around who isdoing what and how work is accomplished. At the sametime, there is some level of individual control over what isshared and how.Anecdotally, the open source software communitydescribes the traces provided by social media as affordingmore verifiable information about an individual’s skills andabilities than a list of achievements on a resume. As JohnResig, the creator of the jQuery interface library, recentlytweeted: “When it comes to hiring, I'll take a Githubcommit log over a resume any day.”Social networking functionality, when tied with the workenvironment in a peer production site, provides momentby-moment information about actions on artifacts andinteractions around project decisions or activities. Thismeans that information in these environments, compared toinformation on a resume, can provide much moreinformation about how someone works. In softwaredevelopment, for example, sites like GitHub allowemployers to view the details of the code an individualwrites in each commit, or contribution, to a project, and anyinteractions or discussions around the code are alsopublicly viewable. Potential employers can effectivelyreconstruct exactly what someone works on, how theywork, what their code looks like, how they talk about theirwork or negotiate changes to collaborative projects, andtheir speed and style of work on public projects. This levelof detailed information about someone’s working style istypically unavailable to a potential employer.Research has not addressed how activity traces withinonline communities of practice play into the hiring processfor more traditional jobs associated with the work of the

community. Thus, we were interested in how employers inthis environment made use of the displayed cues aboutdevelopers’ actions over time. Our work focused on thefollowing research questions:(1) How are activity traces in an online peer productioncommunity used by potential employers to find andevaluate prospective software development hires?(2) How do job seekers attempt to manage the impressionstheir activity traces give off to employers?We conducted exploratory interviews with employers andjob seekers in GitHub, an online open source softwarehosting repository with extensive social networkingfunctionality integrated with the development environment.This means that potential employers can view anindividual’s profile of projects posted on the site, and ahistory of their code related actions on these projects andother people’s projects over time. As software developerscommit changes to their software projects, these changesare broadcast to other developers watching the project. Ahistory of commits (or contributions) to the code isrecorded over time, along with conversation aroundchanges in the form of comments. (See [5] for a detaileddescription of the GitHub environment.)We interpret our interview results through the lens ofsignaling theory to understand how and why certain cueswere viewed as reliable signals of underlyingcharacteristics of a potential hire. Our results suggest thatcertain activity traces are viewed by employers as morereliable than others, in part because they serve as moretrustworthy signals of underlying characteristics that areoften difficult to assess in traditional interviews, such asvalues and motivation, but also because they are easy toverify quickly. For example, willingness to activelycontribute to software and share projects openly on the sitewas viewed as a reliable signal of commitment to opensource software ideology.right person for a job” and perceived applicant-interviewersimilarity can be strong determinants of hiring decisions[14].Increasingly, online presence on social networking sites(SNS) such as Facebook or LinkedIn are playing into thehiring process for full time jobs in the offline world. A2008 survey [13] found that information gleaned from SNScould damage an applicant’s chances of being hired if itrevealed that a person had lied about their qualifications.On the other hand, SNS information could be advantageousif it helped support their qualifications or portrayed aprofessional image. SNS members with personal profilesare aware that employers might look at their profiles [2]and occasionally engage in management techniques topresent a professional image [7].While it is known that employers supplement resumes withonline information and use this to form impressions aboutcandidates, less is known about what specific inferenceshiring managers make from this information and howuseful or accurate these impressions actually are. In thesoftware development domain, recent surveys indicate thatemployers examining students’ OSS experience look forcompatible skills (while paying less attention to thepopularity of the projects,) [17] but it is unclear howexactly they go about this. This work has not consideredhow activity trace information would play into this process.In the next two sections we consider the impressionformation and impression management process from theperspective of signaling theory.Impression formation as signal assessmentWhen evaluating job candidates, either online or offline, aprincipal goal of the employer is to accurately evaluateapplicants’ job-relevant knowledge, skills, abilities, andother characteristics. These evaluations, in turn, affectselection decisions [2]. For example, related work in theonline peer production realm looking at admin permissiongranting in Wikipedia revealed that reviewers weighedevidence of interaction style, a candidate’s social network,and the amount and type of past editing work when makingthese decisions [6].Signaling theory provides a useful framework forunderstanding impression formation in the hiring process.According to this theory, we make assessments of othersbased on their visible characteristics and actions. Theseobservable cues effectively act as “signals” of hiddenqualities (such as experience or expertise) that are notdirectly observable [9]. This theory delineates two maintypes of signals in terms of how they are produced andinterpreted: assessment signals are thought to be morereliable indicators of the presence of a certain qualitybecause they are costly to produce, whereas conventionalsignals are more susceptible to being manipulated becausethey are more easily faked by someone not possessing theunderlying quality they signal. For example, being able tolift a heavy weight is an assessment signal of someone’sstrength while simply wearing a Gold’s Gym t-shirt wouldbe a conventional signal of this underlying quality(something that can easily be acquired and worn even if thewearer is actually quite weak) [15].In addition to criteria relating to competence and expertise,employers also often place high importance on features thatcannot be gleaned from a resume and need to be assessed ina job interview, such as a person’s likeability and thepotential person-organization fit [28]. Other work suggeststhat features such as whether a candidate is seen as “theIn the online realm, signaling theory has been applied toexamine how individuals in online communities attempt toconvey and interpret visible cues about others as signals oftheir underlying characteristics (e.g. user name as a lowcost or conventional signal of interest in the topic of thecommunity) [8]. This work suggests that the degree toBACKGROUNDImpression formation and employment

which a certain type of cue is viewed as reliable maydepend on the context of the site: For example, theinterpretation of one’s number of friends or connections ona site as a signal of popularity may be more or less reliabledepending on how costly it is to make a connection [9]. Anadditional important aspect of evaluating others’ signals isthe amount of effort involved, or how easy it is for theobserver to verify the accuracy of these signals [18].The impression management and formation process inonline peer production communities, then, can largely bethought of as a signal production and evaluation process.Job seekers on the sites can attempt to convey or signalcertain skills or abilities with the information they post ontheir profile or the activities they engage in. Employersmust determine which visible signals of developer expertiseor personality to attend to on these sites (depending partlyon how hard it is to verify them), and then interpret thesesignals to infer the developers’ underlying or actual skill orexpertise.In the hiring domain, where deception about qualificationsis a concern, being able to judge signal reliability isimportant. When the costs of forming an incorrectimpression are high, for example, in hiring for a highlypaid job, perceivers may demand a more reliable signal thatis costly to fake [9]. Level of education attained is oneexample of a reliable signal of skills that is costly for aperson to produce [22] but also potentially costly for anemployer to verify. Closely related to the issue of signalevaluation is the issue of signal production, or impressionmanagement.Impression managementSignaling theory also has important implications forimpression management, because signalers maydeliberately try to convey positive attributes to receivers.Given that signalers may have incentives to “cheat” [4],understanding when and how they do this (and howreceivers go about verifying the signals they produce) is animportant topic that we investigate in GitHub.Initial work by Goffman [12] focused on ways in whichindividuals convey information about themselves toobservers, which can be the “cues” they intentionally give,or their real behaviors, which may be “cues given off”through involuntary expressive behavior. Both types ofinformation can be manipulated, either through overt deceitor through pretending. In the online realm, studies ofimpression formation and self-presentation in onlinesettings have examined the cue management process in avariety of contexts and scenarios, ranging from honesty andlying about oneself in online dating profiles [10, 11] tofriendship formation and other behavior on sites likeFacebook [7, 15, 27] to blogging [26]. This work hasprimarily focused on understanding self-presentation in thecontext of interpersonal or non-work relationships,although Ellison et al [10] draw parallels between onlinedating profiles and resume submissions for jobs, as usingdeception in either arena can be grounds for terminating arelationship. However, work on impression management inthe social realm has focused largely on how people attemptto control the impressions conveyed by their profiles orpictures on these sites, and is not centered aroundimpressions relating to work artifacts, skills, or behaviors.Given that site design affects the reliability of signals [9],what signals do employers attend to in a peer productionenvironment providing a plethora of trace informationabout work process and collaborative activity? How doprospective employees manage these signals? In order tounderstand how this new set of information plays intohiring, we examined how activity traces were used assignals in an online peer production environmentinstrumented with social media. We wanted to understandhow these traces influenced employer impressions ofpotential candidates and how candidates attempted tomanage these impressions.INTERVIEWS OF GITHUB USERSMethodWe conducted a series of semi-structured interviews withthirteen GitHub users to identify how activity traces areused and assessed to infer a developer’s abilities andpersonal qualities. We began by sending a screening andrecruitment questionnaire to 200 GitHub members withpublicly available e-mail addresses on their profiles. Asthere was no way to specifically filter for our two targetgroups (university students and employers,) we focused ontargeting people located in North American and Europeancities that were likely to have large populations of bothtechnical students and companies (e.g. San Francisco BayArea, Boston/Cambridge, Pittsburgh, Seattle, Waterloo,Toronto, London, Berlin).The questionnaire asked people if they had ever usedGitHub as part of the job application or hiring process andif they would be willing to participate in a follow-upinterview on the topic. Overall, 128 people responded, 65of whom volunteered for the follow-up interview.Participants did not receive any compensation for takingpart in the study.We contacted respondents for interviews in the order inwhich they replied, sampling both employees and jobseekers in order to understand the hiring process from bothsides. Our participants for these interviews were sevenemployers who reported using GitHub to identify andevaluate job candidates and six job seekers who reportedusing their GitHub profile to supplement their jobapplications. The interviews focused on how they had usedGitHub during a recent hire or job application.We asked employers to describe a recent past hire, focusingon how they used GitHub during that hiring process, whatinformation on the site was attended to and what thatinformation conveyed about the candidate. We asked jobseekers to describe how they used GitHub, how it had

played into any recent job applications or interviews, andwhether and how they edited the information on theirprofiles or in other public places on the site.In our analysis, we coded the interview transcripts toidentify the different ways profiles were used in the hiringprocess, as well as the different types of inferences madeabout individuals being evaluated based on ‘signals’ in theGitHub environment. Using HyperResearch, a qualitativeanalysis software tool, we identified relevant sentences orbroader segments in interview transcripts related tocandidate evaluation, and then open-coded these segmentsfor comments related to profile cues and inferences madefrom them. Next, specific instances of these themes werecompared across interviewees and further refined asnecessary, until a set of recurring themes about signals andthe inferences drawn from them emerged. Theinterpretation of these from both employer and job-seekerperspectives is addressed in detail in the following sections.Signal reliability,ease of verifiabilitySignalInference1. Active opensourceinvolvementShared opensource values2. Contributionsaccepted to highstatus projectCommunityacceptance ofwork, quality ofcontributionsReliableHard3. ProjectownershipSoft skills:Initiative, projectmanagementReliableEasy4. Side projectsPassion for codingReliableHard5. Number ofwatchers or forksof projectProject popularityUnreliableEasyReliableEasyTable 1. Summary of employer inferences from profile signalsEMPLOYER PERSPECTIVEThe employers (6 males, 1 female, referred to here as E1through E7) all worked for software-related organizationsbased in the United States (both large and well-knowninternet companies and smaller startups.) These companiesvaried in size: three of them had less than 50 employees,two had between 200 and 500 employees, and one hadmore than 500 employees. On the survey, participantsindicated that they had either asked job seekers to providelinks to their GitHub profiles during the hiring process, orhad actively searched for people on the site to recruit and/orlearn more about them. The interviewees were asked tothink aloud while consulting profiles of people they hadhired or were thinking of hiring. We used this method toobtain detail on how information in the GitHubenvironment signaled developer characteristics.Employers’ use of GitHubOur first research question focused on how employers useGitHub profiles to evaluate new hires. All intervieweesexpressed the belief that a GitHub account provided insightinto an individual’s technical abilities and/or personalqualities in a more reliable way than resumes or codesamples taken out of context. The GitHub profiles providedemployers with a history of the individuals’ contributionsover time, and further guarantee the candidate was indeedthe author of any code submissions.Table 1 summarizes the main GitHub signals andinferences mentioned by employers in the interviews. Wecategorize these cues based on factors that are relevant toboth the profile holder and profile viewer:Signaltype/reliability, and the ease with which the viewer canverify them.In the rest of this section we describe in detail howemployers used GitHub activity traces as signals of a jobcandidate’s motivation, quality of code contributions, andsoft skills or management abilities.Inferring motivationEmployers in our sample worked to assess how well jobcandidates would fit with their company or team culture (orperson-organization fit). These factors are traditionallyassessed during interpersonal interaction in face-to-faceinterviews through direct questioning. The employers inour sample indicated that a job seeker’s profile of activityon GitHub signaled personal characteristics of theemployee such as being a team player, showingcommitment to their work, or demonstrating how he/shespent their free time.Shared open source values and characterEmployers care about value congruence with theiremployees. In the software development world, animportant and hotly contested value is attitudes towardsopen source and whether software should be free. In fact,there is a well-documented ideology of open sourcesoftware [24]. Developers who differ in their softwareideology may thus be said to come from different cultures.Thus, an important character property of a developer istheir attitudes and commitment to the open sourceideology.Employers in our sample used presence on GitHub andactivity levels on the site as signals of the level ofcommitment to the open source ideology. Simple presenceon GitHub (having a profile and sharing even onerepository) was viewed as an indicator of a potentialemployee’s open source values by four of seven employers.The presence of code that was developed openly and sharedwith others signaled even more strongly that the developervalued openness, transparency, and participation in acommunity. This active involvement in the open sourcecommunity was a signal of the candidate’s selflessness andhonesty. As one employer put it:“If they’ve devoted time to this OS project, that’s agood indicator that they’re in [computer science] for

the right reasons. Software engineering is becoming apretty lucrative career you could liken that to adoctor working with Doctors Without Borders.They’re doing something because they want to giveback to their community” (E7).Active participation in other people’s projects was the mostreliable signal of commitment to the open source mindset(mentioned by five out of seven employers). Cues such asrecent and frequent commits in another person’s projectshowed the candidate was indeed invested in the opensource community (E2, E3, E4, E6, E7). It is rather trivialto create a profile on GitHub and fork other users’ projects(meaning create a personal copy of the project in order tomake changes to it). Having a copy of someone else’sproject did not signal investment. The effort to fork arepository was negligible, while the effort and skillrequired to contribute meaningfully was much higher. Thiswas widely understood, as one respondent described:“a lot of people will just fork a lot of projects kind of tocollect them but not actually do anything with them. SoI look for a sign that these are things he’s genuinelyengaged in” (E4).Activities within these forked projects were costlier signalsof commitment, requiring much more effort to produce.This activity, publicly building on another person’s work,served as an assessment signal that the candidate trulybought into the open source mindset (over and above merepresence on GitHub or simply forking projects). As oneemployer explained:“[by looking for recent activity I was] sussing outwhether they’re a good sport about contributing toopen source if they’re doing their job of keeping upto date and actually participating” (E2).Passion for programmingOrganizations also differ in their working style or companyculture around work life balance. Employers in our samplewanted to assess candidates’ level of dedication to the workand their level of initiative. They were able to discernsubtle motivational differences that suggested personorganization fit from the kinds of projects a developerworked on.Our interviewees described going through an individual’spublic repositories to figure out how they spent their timeoutside of work. They categorized projects on a user’sprofile as either work-related repositories that were part ofan individual’s “day job” (work or schoolwork,) and nonwork-related side projects, which could either becontributions to open-source projects not directly related towork, or personal projects done as a hobby or for fun butnot necessarily intended for a wider audience.For many of our employers, personal projects signaled acandidate’s love for programming and willingness to do itin one’s leisure time as well. One interviewee (E4) sawpersonal projects as a signal of interest in learning anddeveloping one’s career, while two employers (E3, E5)described using this signal to assess whether the candidateshared the same enthusiasm for coding with the othermembers of their organization and were the type of peoplethey liked to work with. This signal is valued because itties into the aforementioned tendency for employers to likeand seek out people who are similar to themselves and fitwith their company’s culture. As one employer explained:“A lot of us spend our weekends working on [projectname] so we want to work with people who aremotivated to not just work on the code they’ve beenassigned but to work on projects outside their job. Itjust shows a general excitement for the space andthat’s what we want to find – people that are reallyengaged” (E5).These side projects suggested a willingness to learn andrevealed excitement about the software developmentdomain. For employers this meant a potential employeewho would spend their free time working, and showinitiative and entrepreneurship in their work.Inferring quality of contributionsEmployers also care about a potential hire’s competenceand level of skill for the job. GitHub supported traditionalmethods of evaluating software development, allowingemployers to look directly at the content of someone’s codeand the languages they had used. The cross-projectvisibility and the community on GitHub supported skillassessment beyond these traditional uses. Specifically,affiliation and accepted contributions to a popular projectreliably signaled candidates’ level of coding ability in theGitHub environment.Accepted code as a seal of approvalIf a candidate had contributions accepted to well-knownopen-source projects, it was seen as a community-level sealof approval. An accepted commit to a high-status project (awidely-used project with many contributors and watchers)signaled the candidate was someone who produced qualitycode. This acted as a reliable signal because it requiredapproval of the code by others in the community, meaningit would be extremely difficult to falsify. For example, oneemployer described a candidate who seemed proficientbecause he had committed code to a high-status project:“Seeing that he had commits to jQuery, was filingtickets with jQuery, and I know that’s a prestigiousproject to work on Just by looking at his code, ifnothing else seeing that it was being mergeddownstream into jQuery, I recognized that hasdemonstrated some level of proficiency” (E6).Another interviewee echoed this view for candidates whohad contributed to open source projects, likening it to areference:“someone else can vouch for your work because youwere good enough to work on that project, be a part ofthat community” (E7).

Since examining lines of a developer’s code can be a timeconsuming endeavor, using the reputation of previouslyestablished projects that had accepted an individual’scontribution as a proxy for quality (or lack thereof) was oneway to reduce the evaluation costs of the perceiver informing impressions about the abilities of a coder. Anemployer’s opinion of a project’s reputation in our samplewas largely based on general knowledge of the widercommunity or past experience with its use versus visiblecues at the project level such as watchers (people who havedecided to “follow” the activity of a project) or forks(people who have saved a copy of the project to edit ontheir own.).Popularity does not always equal qualityEmployers in our sample also noted conventional signals ofquality they did not trust. Primary among these werepopularity signals: simple counts of watchers on a projector followers (people subscribed to a developer’s activityfeed). In some community settings, indicators of popularity(such as the number of votes given to an answer on aquestion-answering site) can serve as a proxy for thequality of the answer, while in other settings, popularity(e.g. having too many friends on a SNS) can be viewednegatively [25].Project popularity on GitHub can be roughly assessed bythe number of other people “watching” the repository alongwith the number of people who had forked that repository.Only one employer (E2) specifically mentioned looking ata candidate’s main project to look for a large number offorks. Two employers (E4, E7) were more skeptical aboutthe utility of the watching/forking numbers as indicators ofa developer’s ability. As one interviewee explained:“I don’t think I’ve hired or recruited someonespecifically because they were working on a verypopular project or something. There aren’t enoughpopular projects and the popularity doesn’tnecessarily indicate quality for that to work.” (E4).Popularity was thus to some degree viewed as a signal thatdevelopers could game. Our interviewees noted that projectpopularity was an unreliable signal of code or developerquality because it had more to do with how much anindividual promoted their work:“You can see if a lot of people have watched andforked and that’s a good thing, but it kind of dependson how good a marketer that person was as well onGitHub.” (E7).Rather than relying on numbers of forks and watchers,employers described looking at the project where theapplicant had made the most commits (as presumably thatwas the work they were the most serious about or interestedin) and then assessing the actual code that was written thereto understand the individual’s style and skill level.Inferring developer “soft skills”Finally, one emp

Activity Traces and Signals in Software Developer Recruitment and Hiring Jennifer Marlow Human-Computer Interaction Institute . a desirable way to gain relevant experience and skills [17, 23]. The pace of recruiting and career development in .

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