LinkedIn Info Session 2020 (Reduced Size) - UMass

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Why Do I Need a LinkedIn Profile? Social professional networks are the #1 source of quality hires followed byinternet job boards and employee referrals. LinkedIn is more popular than any other tool for building and maintainingnetworks. Percentage of recruiters that use LinkedIn to vet candidates: 94% A LinkedIn is meant to be an extended resume: You should have the linkfor your LinkedIn on your resume and business cards.

Starting at the Top Cover photo: change it tosomething meaningful to youand make sure it’s eye-catching!Personal photo: NO SELFIES!High-res, nice lighting, businessdress, no sunglasses orreligious headgear.Headline: three optionsName: Full nameTitle: What is your current jobtitle?Summary: A written downversion of your elevator speech!Upload your most recentresume!

Experience &Education Use your specific title.Try to have the organization orcompany’s icon in the boxDon’t have the samedescriptions that are on yourresume! Expand and add!Be really specific in youreducation. If you’re a part ofIsenberg or the Honors College,put that!Include activities and societiesbut don’t include things thatwere a “part” of but didn’tactually attend.

Skills &Endorsements Have at least 5 skills, but nomore than 15!Don’t forget to ask yourpast/current supervisors toendorse you.If you’re unsure of what to putfor your skills, Google yourfield’s competencies or jobdescriptions and use keywordsfound in job qualifications.

Accomplishments Only include honors and awardsthat are relevant to your fieldunless it’s a nationallyrecognized award.Include courses that arerelevant to your field, or coursesthat you’ve written/taught.Projects can talk specificallyabout what you’ve done in orout of the classroom.

Interests Follow things that are relevantto your field and your interests!Be aware that some interestsmight give readers ideas orperceptions of who you are as aperson. Only follow intereststhat you’re okay with disclosing.Follow companies andorganizations that you mightwant to work for one day!

Changing YourURL! Acceptable URL changes: First initial, last name /sminuteman Full name /sam-minuteman Partial names, number /sam-min-1863

Practicing Upkeep Get a new picture every year. Pro tip: You can check out a DSLR camera from the Digital Media Lab on the 3rd floor ofthe library!Spend at least 15 minutes a week checking notifications or updating your information. Pro tip: Download the app on your phone and check it on the bus or on your way to class.Don’t forget to accept connections and to add them on a weekly basis.Continuously add new opportunities that you’ve taken part in and new courses that are relevantto your future field.Get your LinkedIn reviewed once you’re majorly done with it. Although it’s constantly going to beupdated, doing the initial setup is the point where you’re more likely to have mess ups happen.

What is the most importantaspect of LinkedIn?Building connections!

When Attemptingto Connect withPeople. Add a polite note and ask toconnect! Don’t just send aninvitation without explainingyour purpose.

Networking through Companies Click on the search bar at the top of the page, then search a particularcompany you have in mind. Search for high-profile companies in your field and follow them, while you’re at it! If you click on the company, you can see people from UMass and otherpast experiences that you’ve had who were hired at that company. Don’t be afraid to reach out to people, not only to connect, but to also askquestions about the company and how to be a successful candidate.

Networking through Communities and GroupsCommunities A new feature ofLinkedIn!Follow hashtags thatinterest you and arerelevant to yourcareer and livelihood.Groups Can be searched for under “Content”There’s a group for everyone! Don’t be afraidto add groups that are even somewhatinteresting to you.

More Advice about LinkedIn Treat LinkedIn like Facebook, Instagram, or any other social media. Be vigilant about what you’re posting!LinkedIn Premium isn’t worth the price.Check your privacy settings and change them if you don’t like them.Utilize LinkedIn’s trending topics to keep up with the newsMarket yourself in a quiet and professional manner. Don’t be aggressive or just a user.Thank people who make an introduction for you to one of their connections.Don’t be afraid to job search on LinkedIn, but don’t make it your only mode of job searching.Utilize other forms of networking, but bring it all back to LinkedIn.Don’t be afraid to be confident. LinkedIn is the place where you can boast about yourself!Just keep everything relevant to your field.

Need Your LinkedIn (or resume, CV, orpersonal statement) Reviewed? Walk-Ins at individualized career centersTalk to your academic advisorCareer Advisors available around campusUMass Alumni Network

Contact Us!Career Development & Professional Connections Hub511 Goodell eers/


LinkedIn is more popular than any other tool for building and maintaining networks. Percentage of recruiters that use LinkedIn to vet candidates: 94% A LinkedIn is meant to be an extended resume: You should have the link for your LinkedIn

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