LinkedIn Profile Builder Worksheet

1 of 9(C) 2014 The Paperless Agent

YOUR LINKEDIN PROFILE BUILDER!"Your LinkedIn profile serves as your online résumé, and it is the best way to convey tosearch engines and your potential clients what kind of professional you are. Because ithas the ability to contain a lot more information about your past and presentexperiences than a resume can, feel free to add as much detail as you can. The moredescriptions and keywords on your profile, the more likely you’ll show up on websearches when leads are looking for real estate help.""The easiest way to edit and enhance your profile is to click the Complete Your Profilebutton in the top section of your profile. You can also follow these instructions to getstarted.""1. Go to https://www.linkedin.com/ and log in or create a profile."2. Move your cursor over Profile at the top of your homepage and select EditProfile."3. Find the section you'd like to edit and click the Edit icon next to it, which lookslike a pencil."4. Rearrange the order of the sections by clicking the double-sided arrow icon anddragging the section to its new location."5. Delete or leave blank sections that are irrelevant to you.""6. Click Done editing in the box at the top of your profile."The following worksheet is meant to help you get your mind working to determine whatyou could possibly add to each section of your LinkedIn profile. We also highlyrecommend that you review your colleagues’ profiles to see what they’ve done. Payattention to what impresses you on their LinkedIn profiles, and see if you can replicatethat feeling on your own.""As always, please reach out to prioritysupport@thepaperlessagent.com if you have anyquestions or would like us to review your LinkedIn profile!2 of 9(C) 2014 The Paperless Agent

HEADER!"1. Name!2. Headline - your current position described by keywords by which you hopepeople search you"3. Location - determined by zip code, but viewers of your profile will only see thecity name"4. Industry - choices are located in the drop down menu"5. Photo - a professional headshot is best here"6. Custom Background - a 1400x1435 pixel image that represents your businessor interests"7. Contact Info - this is only viewable to your connections"8. Public Profile URL - should contain your name and be as short as possible""""PROFILE SECTIONS!"SummaryWhich keywords do you want people tofind you by?Does your summary contain thesekeywords?What can you do to include morekeywords?Does your summary convey yourpersonality?Have you listed your mainaccomplishments, such as awards orprojects?""""""""""""""""""""""3 of 9(C) 2014 The Paperless Agent

Experience""""""""""""""""""""Enter in all your past and current jobs.Write a thorough description of yourresponsibilities and achievements at eachposition.Could you include some of your keywordsin these descriptions?""""""""""""""""""""""""""4 of 9(C) 2014 The Paperless Agent

""RecommendationsHave you given recommendations to yournetwork?Have you asked your friends andcolleagues to give you recommendations?""""""""Certifications""""""""Have you attained any certifications?Do you have any special licenses?CoursesIn which classes did you excel in college?What Continuing Education classes haveyou attended?""""""""Have you taken any online classes?Are you currently enrolled in any classes?5 of 9(C) 2014 The Paperless Agent

Honors & AwardsHow many 5-star reviews do you have onGoogle, Zillow, or Yelp?Have you won any awards at yourbrokerage?""""""""Have you been featured in a newspaper,magazine, or online publication?How do you rank in production volume inyour area?Has your community recognized you for aparticular feat?Did you place in any races, competitions,or extracurricular activities?"LanguagesDo you speak any second languages?If so, are you fluent?"""""""""6 of 9(C) 2014 The Paperless Agent

OrganizationsOf which organizations or associations areyou a part?What role do you hold in them?"""""""""PublicationsHas anything you’ve written ever beenpublished or featured by an outsidesource?Have you written a blog post that has gainconsiderable attention or is on acontroversial topic?""""""""Have you contributed to anyone else’spublication?Can you attach any media related to yourpublication here, such as the cover of abook or link to the blog post?"ProjectsHave you organized an event?On what real estate developments haveyou worked?""""""""7 of 9(C) 2014 The Paperless Agent

Do you lead any teams working on aparticular endeavor?Have you collaborated on a publication?Are you a part of a team or volunteerorganization such as Habitat forHumanity?Who worked with you on these projects?"Skills & Endorsements""""""""What would you say your businessstrengths are?At what technology are you proficient?What skills would your colleagues say youpossess?Have you given endorsements to yournetwork?"""8 of 9(C) 2014 The Paperless Agent

Volunteer Experience & CausesWhat organizations do you support?Are you a strong advocate for any causes,national or local?""""""""Have you participated in any volunteerevents in your community?What were your roles in theseexperiences?Do your descriptions for each entrycontain your keywords?"Additional InformationWhat are your interests?Do you want to include personal detailslike your birthday or marital status?""""""""How should people contact you?9 of 9(C) 2014 The Paperless Agent

HEADER"! 1. Name! 2. Headline - your current position described by keywords by which you hope people search you" 3. Location - determined by zip code, but viewers of your profile will only see the city name" 4. Industry - choices are located in the drop down menu" 5. Photo - a professional headshot is best here" 6. Custom Backgroun