The Ultimate List Of Employer Brand Statistics

The Ultimate List ofEmployer Brand StatisticsFor Hiring Managers, HR Professionals, and RecruitersSmall to Mid-sized Business Edition

IntroductionIn today’s competitive market for top talent, building a reputation as a credibleemployer and great place to work is a key factor for small to mid-sizedbusinesses. A strong brand impacts whether qualified candidates will decideto join your team – or accept a competitor’s offer instead.As a growing small to mid-sized business, attracting and hiring the best talentis critical in scaling your company and ensuring its future success. The impactof an employer brand is real: a strong talent brand directly influences thecompany’s overall success that comes with building an all-star team.As your small to mid-sized business continues to grow its workforce and builda strong employer brand, use these statistics to inform your strategy.2

72%of recruiting leaders worldwide agreed that employerbrand has a significant impact on hiring.SMBEmployerBrandLandscapeSmall to mid-sized businesses (SMBs)face unique recruiting and hiringchallenges than do larger enterprises.Hiring managers and talent professionalsworking in SMBs say that "Lack ofawareness or interest in their employerbrand" is one of their top 5 challengesthey expect to face in 2016.The top three channels SMBs plan to extend theiremployer brandare company website (69%), online professionalnetworks (61%), social media (47%).39%of respondents say employer brand will be a long-lasttrend to focus on in the future.55%of recruiting leaders worldwide have a proactiveemployer brand strategy.59%of recruiting leaders worldwide are investing more inemployer brand.Global Recruiting Trends for SMB, 20163

Bottom LineImpactThere’s ample evidence that a greatemployer brand makes it easier to recruitand it also impacts the business’ bottomline in more than one way. For mostcompanies, those numbers can equate tomillions of dollars in savings and reducedtime to recruit.28% reductionin the organization’s turnover.50%cost-per-hire reduction.50% morequalified applicants.1-2x fastertime to hire.LinkedIn Study, 20114

The #1 obstaclecandidates experience when searching for a job is notknowing what it’s like to work at an organization.Impact onCandidateAttractionThe impact of having or not having anemployer brand on a candidate’s decisionto engage with your business can bequite significant.Candidates trust the company's employees3x morethan the company to provide credible information onwhat it's like to work there.75%of job seekers consider an employer’s brand beforeeven applying for a job.52%of candidates first seek out 1) the company's sites and2) social media to learn more about an employer.Why & How People Change Jobs, 2015CareerArc5

CommonROI Metricsto MeasureEmployerBrandEmployer branding performance can bemeasured in different ways but accordingto Employer Brand International’s (EBI)2012/2013 Global Research Study, themost commonly used branding ROIincludes:1Retention Rate:38%of employers ranked as top metric.2Quality of Hire:29%of employers ranked as 2nd most commonly used metric.3Cost of Hire:27%of employers ranked as 3rd most commonly used metric.4# of Applicants:26%of employers ranked as 4th most commonly used metric.Global Talent Trends, 2016Why & How People Change Jobs, 20156

68%of talent acquisition leaders agree that social professional networksis one of the most effective tools for spreading awareness aboutemployer brand.The Powerof Linkedinon YourEmployerBrandUse LinkedIn and LinkedIn Talent Solutionsto build a strong employer brand andattract candidates to your company. Hereare 5 things to keep in mind:New employees sourced through LinkedIn are40% less likelyto leave the company within the first 6 months.Companies with a strong talent brand get a31% higherInMail acceptance rate.Companies on LinkedIn with a strong Talent Brand Index (TBI) grew20% fasterthan their counterparts with a weaker talent brand.Over 75%Global Talent Trends, 2015of people who recently changed jobs used LinkedIn toLinkedIn Bloginform their career decision.Why & How People Change Jobs, 20157

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than the company to provide credible information on what it's like to work there. 75 % of job seekers consider an employer’s brand before even applying for a job. The #1 obstacle candidates experience when searching for a job is not knowing what it’s like to work at an organization. 5