The YouTube Creator Playbook For Brands
The YouTube CreatorPlaybook for Brands
ContentsIntroduction 3Playbook Structure 4Icons & Key Definitions 5Section 1: Content Marketing asPart of Your Brand Strategy 6Key Steps to Build Your Content Plan 7Guiding Principles 12Checklist 14Section 2: 10 Fundamentals to CreateContent People Love 15Checklist 30Section 3: Schedule Your Content 31Develop a Programming Strategy 32Checklist 40Section 4: Optimize Your Content 41Metadata 42Thumbnails 48Annotations 51Playlists 55Channel Experience 59Checklist 64Section 5: Promote Your Content With Paid Media 65Ignite Earned Media With Paid Media 67Choose the Right Video Ad Format 68Optimize Your Video for Paid Promotion 71Optimize Your Ad Campaign 72Choose the Right Promotion for Each Content Type 73Turn Viewers Into Subscribers 75Measure Your Success 76Checklist 77Section 6: Amplify Your Content With Social 78Interact With Your Audience at Scale 80Top Fans 81Google Hangouts on Air 83Leverage All Marketing Channels 85Leverage Google 88Checklist 90Section 7: Measurement 91Identify Your Key Metrics 92KPI Summary 94Tracking Tools Overview 95Glossary 962
IntroductionIn a world of short attention spans and increasingoptions, advertising is undergoing a sea change.More and more, ads are becoming content thatpeople choose to watch. In this playbook, we translatethe tools and know-how developed by a generationof YouTube content creators to help brands as theydevelop content strategies that will resonate with21st-century consumers.Why YouTube?Online video presents opportunities that television simplydoesn’t. YouTube is patronized by a hyper-engaged, highlyconnected younger audience who craves the two-waycommunication YouTube offers. And unlike TV, YouTubelives everywhere because it’s accessible on hundreds ofmillions of mobile devices globally.We’ll take you through all the steps to define and implementa successful content strategy on YouTube. We look at howto create successful videos, how to devise an overall channelstrategy, and how to promote your videos through both paidand non-paid avenues on YouTube. Finally, we discuss howto measure your results and adjust your strategy accordingly.As you read through this playbook, keep a few things in mind:Technology is growing more personalOnline content helps people express emotion and connectwith each other around shared passions. Users wantto interact through sharing, commenting and joining aconversation. Your brand can leverage these passions andconversations to forge deeper bonds with consumers.It’s all about the userUsers are now in control. We call them users because theyexpect brands to inform, entertain and provide utility to them– and they expect this when, where and how they want it.Use online video to be there for consumers 24 hours a day,7 days a week.While we don’t have all the answers, we hope this playbookwill provide you with new insights and help you navigate thenew advertising landscape.3
Playbook StructureThe Brand Playbook is divided into seven sections.Each section presents several optimizations orstrategies for building engaged audiences on YouTube.These best practices are explained in stages to helpyou understand each point and guide you throughtaking action.OverviewIncludes: Strategy: Brief description. Why It Works: Reasoning or context. How To Do It: Short explanation of how to implement.A Visual Key Guide to: Time Cost: Estimates how much time is required. Effect: Outlines which metrics are affected by optimization. Impact Rating: Estimates how much effect an optimization orstrategy will have on outlined metrics. Optimization Type: Denotes whether optimization or strategyimpact Brand Awareness, Consideration, Sales or Loyalty.Details Provides context and further detail on why this specificbest practice is important or how to implement it.Examples Presents examples and/or different methods or variations.4
Icons & Key DefinitionsTime:Minimal0-5 minutesModerateLess than 1 hourMedium1 hoursMajorFull day or moreImpact rating:Moderate1 out of 5Strong3 out of 5Major5 out of 55
Section 1:Content Marketingas Part of Your BrandStrategyFollow our guiding principles as you develop your content on YouTube and define howit should fit with your overall brand strategy.Before making videos, create a content plan to ensure that your content bothmeets your brand’s goals and engages your intended audience. Our five guidingprinciples will then help you define your content marketing specifically onYouTube using simple questions.Contents:Key Steps to Build Your Content PlanGuiding PrinciplesChecklist
Key Steps to Build YourContent PlanStrategy:ImpactDefine the role of branded contentand YouTube in your brand strategyusing our guiding principles beforeyou start your video campaign.ViewershipSubscribers5 out of 5Why It Works:Your strategy is more likely tosucceed when it’s appropriatelyconceived, targeted and measured.EffectWatch TimeEngagementTime CostOptimizationBrand AwarenessHow To Do It:LoyaltyIdentify your audience and yourcompetition, understand yourbrand, and decide what successwill look like. InfluenceConsiderationMajorFull day or moreDrive sales7
Key Steps to Build YourContent PlanWhile this playbook deals specifically with branded contentcreation and distribution on YouTube, your YouTube contentshould be part of a broader branded content plan that’s notlimited to video or even to digital. A content plan allows you todefine the role your branded content will play in your overallbrand strategy.While there can be different frameworks, we tried tosummarize here the key questions and steps to build yourcontent strategy and plan as a subset of your brand strategy.Define the core content strategyFirst, define a strategically relevant and powerful contentterritory for your brand. This should lie at the intersectionof your audience’s passion points and your brand valueproposition. What unique content can your brand bring toyour consumers to earn their loyalty? For example, as a brandAmerican Express offers its members access to unique services.Its UNSTAGED concert series extends this brand proposition ina credible way by offering consumers who are passionate aboutmusic privileged access to unique concerts with top artistsstaged by famous film directors.Depending on your brand’s identity, you’ll find different ways topique your audience’s interest and make them care about yourcontent. We’ve identified three main ways to add value: INSPIREthe audience with emotional and relatable stories, EDUCATE theaudience with useful information, or ENTERTAIN the audienceby surprising them, making them laugh or sharing spectacularcontent. Choosing how you’ll engage your audience will helpyou define your core message and tone.8
Key Steps to Build YourContent PlanBrand Identity & Positioning What is your brand’s unique value proposition?Target Consumers’ Interests & Passions What are your target consumers’ key interestsand passions in daily life? What differentiated benefits do your brand orproducts brings to your consumers?Is there a consumer passion point where yourbrand can bring unique, valuable content?Branded Content Strategy: Territory What value will your brand content add for consumers?INSPIREEDUCATEENTERTAINBranded Content Strategy: Core Message and Tone9
Key Steps to Build YourContent StrategyDefine the content creation strategyAs you define your content creation strategy, decide first howto generate the content and then how to structure it.For content generation, a brand can choose between threepossibilities: the brand’s own creation, creation in collaborationor the curation of existing content.As regards content creation, we propose structuring threecomplimentary types of content in the following framework:hygiene, hub and hero content. Hygiene content: What is your audience actively searchingfor regarding your brand or industry? What can serve as your365-day-relevant, always-on, PULL content programming?E.g. product tutorials, how-to content, customer service, etc. Hub content: The content you develop on a regular basisto give a fresh perspective on your target’s passion points.(E.g. verticalized content about a product line.) This is oftenstaggered throughout the year.Branded Content Strategy: Territory and Core Message What will be the primary strategy to generate your content? Do you have the existing equity to create your own content? Do you need to collaborate with partners or can you relyon user-generated content?Content Creation Strategy: CREATE, COLLABORATE or CURATE What different types of content should be developed? How will the content plan be structured?Content Creation Strategy:HYGIENE, HUB and HERO CONTENTHubHygieneAlways-on ‘pull’content designedfor your core targetRegularly scheduled‘push’ contentdesigned for yourprime prospectHeroLarge-scale, tent‑poleevents or ‘go big’moments designedto raise broadawareness Hero content: What content do you want to PUSH to a big,broad audience? What would be your Super Bowl moment?A brand may have only a few hero moments in a year, such asproduct launch events or industry tent-poles.For further details on hygiene, hub and hero content, pleaserefer to Section 3 of this playbook on page 31.10
Key Steps to Build YourContent StrategyDefine the content distribution strategyNow it’s time to define how to distribute and activate thecontent for consumers.Branded Content Strategy: Territory and Core Message2. Deliver: An editorial calendar will help you ensureyour brand’s consistent presence throughout the year andalign content programming with your marketing calendar.Consider a three-tiered calendar that includes: Permanent hygiene content; Hub content aligned with targeted marketing campaignsstaggered throughout the year; andContent Creation Strategy: Hero content corresponding to the biggest yearly tent-poleevents. CREATE, COLLABORATE or CURATE Define HYGIENE, HUB and HERO CONTENTBranded Content Distribution Strategy Where is content stored? How do we distribute and activate our content?StoreDeliverActivate3. Activate: Given the abundance of content on YouTube,it’s key to not only produce great content but also to ensureit’ll reach your desired audience with a solid activation andpromotion strategy. The right activation strategy depends onthe content type. Hero content should be activated by a massivepromotional campaign across multiple channels. Hub contentcalls for more targeted activation. See “Choose the RightPromotion for Each Content Type” on page 73 and “AmplifyYour Content With Social” on page 78.1. Store: You’ll need a central place to store and organizeyour content to ensure that it’s accessible to your audienceanywhere, anytime. Consider using a YouTube channel linkedto your other properties as your content hub. For more details,refer to “Channel Experience” on page 59.11
Guiding PrinciplesYou know how to reach your audience, but you need totranslate your approach so it works on YouTube. Thesefive guiding principles will help you better understand youraudience’s behavior on YouTube so you can make excellentvideos that speak to your target.1. Know what problem you’re trying to solveDefine your brand’s priority objectives on YouTube. What roledo you want your videos to play in the marketing mix?Building awareness Will users be able to recall and recognize my brand, productor service after watching the video?Influencing consideration Will users consider purchasing my product or service afterwatching this video?Driving online or offline sales Will users be more likely to visit my website or store orpurchase my product after watching this video?Growing loyalty Will users be more likely to recommend my brand, productor service after watching this video?2. Know who you are trying to reachYou know your core audience and your target demographic;now you need to investigate exactly how they behave onYouTube. What videos do they watch? How active are they onsocial networks? How do they use their mobile devices?Google has several tools to help you research and betterunderstand your audience, including: Y ouTube Trends Dashboard (See what your target demois watching.) Our Mobile Planet (Understand your demo’s mobile behavior.) Google.com/think (Consumer trends, marketing insightsand industry research.)3. Know your brand on YouTubeWhat does your brand stand for with your target demo onYouTube? What do they know about your brand? Do theyknow what you do or make? YouTube Analytics can help yousee how your content is currently resonating (or not) withyour target demo.12
Guiding Principles4. Know the competitionSpend some time looking at what your top competitorsare doing with their online video content. Visit theirYouTube channels and see what’s performed well for them,and look at what they’re up to across the entire digitalecosystem. What are they doing successfully? Where arethere opportunities for your brand?TipSearch YouTube for keywords related to your products orservices. Which videos are most associated with your category?Is your competition present in the top results?5. Know what success looks likeNow that you’re on the path to making great branded videos,how are you thinking about success? Is success about views?User engagement?Imagine that you produced the video creative or videobrand channel of your dreams. What does the PR headlineannouncing your tremendous success say? Try writing out yourPR headline in one or two sentences.Once you’ve determined what success looks like, you’ll need totrack related metrics before, during and after the video releaseto see if it moved the needle. See the “Measurement” sectionon page 91 for examples of key metrics.13
Content Marketing as Partof Your Brand StrategyChecklist:Use the key steps and questions discussed in this section to build yourcontent plan as subset of your Brand strategy.Prioritize your brand’s objectives: awareness, consideration, online or offlinesales, or loyalty.Add video-related details to the audience persona for your target audience onYouTube. What do they watch? What do they like?Research your competition: What opportunities are they missing on YouTube?Decide what success looks like: What do you want to achieve with this videocampaign? Set the proper metrics for your efforts.14
Section 2:10 Fundamentals to CreateContent People LoveDevelop a creative strategy that will build up your audience and engage themover the long term.A successful creative concept can have an enormous impact on a channel.Compelling videos can bring in new viewers, introduce them to the rest of yourcontent, and build a loyal fanbase. While no strict rules govern content creationon YouTube, ten fundamental principles have emerged as the most importantguides to a successful creative strategy.Contents:The 10 Fundamentals of a Creative Strategy on YouTube:1234Shareable ContentCollaborationDiscoverable abilityConverse With Viewers9 Interactive Content10 AuthenticityChecklist15
The 10 Fundamentals of aCreative Strategy on YouTubeStrategy:How To Do It:Approach your content as a YouTubecreator would, and take advantageof the creative approaches mostcommonly employed by YouTube’stop channels. Focus on understandinghow to be shareable, discoverable,accessible, consistent, targeted,authentic, conversational,interactive, collaborative andultimately sustainable.Ask yourself how you can includeany of these fundamentals inyour creative strategy as you’rebrainstorming new ideas.Why It Works:YouTube is a unique platform.Understanding how to build, serve andengage your audience leads to moreloyal viewers. You don’t have to utilizeeach of the ten fundamentals in thissection, but you need to figure outwhich will drive audience for you.16
1 Shareable ContentWith the rise of social media platforms, sharing has become oneof the most important ways to find and develop an audience.While you can’t guarantee any video will go viral, you canmake it more shareable by using some proven tactics.Identify trending subject matter Keep your finger on YouTube’s pulse, and stay on top ofpopular search terms. What words will viewers use to describe your video whenthey share it? Would you click on this yourself?Connect through emotion Viewers are more likely to share a video that elicits a strongemotional response. Make videos that induce laughter orfeelings of sweetness, excitement or nostalgia.Appeal to your audience’s valuesPeople often share content because they feel the contentconveys something about their own beliefs. Sharing funnycontent makes them feel funny, sharing informative contentmakes them feel knowledgeable, and sharing topical contentmakes them feel on top of the latest news. Keep this in mind:What will your video say about the people who share it?Create ongoing series with break-out potentialViral videos and recurring series are NOT mutually exclusive.Many of YouTube’s top creators release series in which eachepisode enjoys high sharing and viral activity. Often one videowill break out and then introduce massive audiences to theentire series.TipIt can be tough to predict when a video will break out, so optimizeall videos by telling viewers how and why to subscribe to yourchannel. Need pointers? See “Optimize Your Content” on page 41.17
1 Shareable Content Dollar Shave Club: Humor Hot Wheels Record Jump: Spectacle18
2 CollaborationThe audience you’re seeking already exists on YouTube – youjust need to find it. One effective method? Collaborate withestablished YouTube creators who are already reaching yourtarget demo.Why collaborate? It makes creative sense. If a creator is already interested inyour product, an authentic collaboration is a logical next step. It benefits both parties. If you can offer a creator value thatthey couldn’t get from anyone else, they benefit too. It builds audience. Each channel can tap into the other’saudiences and find new fans. And a YouTube creator’saudience understands the platform – how to subscribe,comment and engage.Best practices Be original. YouTubers are naturally skeptical of traditionalendorsements. Think of a clever (and transparent) way toinvolve a creator with your brand.Identify potential collaborators Research popular YouTube creators who share yourtarget audience. Browse blogs and social media sites for others who may beable to spread the word about your channel. (Social rankingsites like Open Slate and Technorati can help you find whomyou overlap with.)Remember: YouTubers are brands themselvesYouTube personalities have spent a long time building theiraudience, and they place a premium on protecting thatrelationship. No collaboration should be: A paid endorsement of your products. A one-way creative process.Be thoughtful about whom you collaborate with, andcommunicate clearly throughout the process. Be authentic. If the audience doesn’t believe the collaborationis authentic, nobody wins. Consider addressing questions andconcerns upfront.19
2 Collaboration O2GuruTV & Danisnotonfire andAmazingPhil/O2GuruTV Daily Grace and Shane Dawson/dailygrace Wheezy Waiter & Vsauce talk Vidcon/wheezynews20
3 Discoverable TopicsBe discoverableYouTube is one of the most-used search engines in the world.People pour onto the site looking for videos about all sorts ofsubjects. These viewers may not necessarily be looking for yourvideo, but they will land on it when it’s surfaced by the site.What makes content discoverable? Videos on highly-searched topics will surface in search results. Some search terms are popular for years. Videos that addressthese search queries will have a longer shelf life on YouTube.Best practices for discoverability Make videos around trending events. Your content will surfacewith the sudden rush of traffic around that topic. Sesame Street’s “Share It Maybe” videocapitalizes on a trending event. Create “evergreen” videos that will be searched for over time,such as how-to videos. Remember that the algorithm can’t watch videos, so fullyoptimize metadata, including titles, tags and descriptions.(See “Optimize Your Content” on page 41.)TipUse google.com/trends to find out what type of content youraudience is looking for. This will inform your content strategy.Use the YouTube Trends dashboard to identify popular videosthat your audience is watching.21
4 AccessibilityYou’ll know you’ve done your job when every episode ofyour show can be fully appreciated by a first-time viewer.In other words, your videos shouldn’t lock out new viewerswho stumble upon them.Remember, a significant percentage of your audience willdiscover your video from a social feed, a search result or arelated video placement. That means they won’t have anycontext for the material.Even a consistent series can be structured so that each videostands on its own and is accessible to new viewers.Best practices to achieve accessibility Always consider the new viewer when writing and producingcontent. Would a new viewer immediately grasp what thevideo’s about? Each episode of the BMW Launch Films seriesstands on its own, whether or not you’ve seenprevious episodes. Fold in context if necessary, but don’t refer to videos the usermost likely hasn’t seen. If you do host serial content, include quick recaps at thebeginning of episodes to bring new viewers up to speed.22
5 ConsistencyWhy be consistent? It compels your audience to return again and again towhat they like and are familiar with. It increases fan loyalty. It makes your audience comfortable. It helps your audience develop a sense of expectation.Best practices to remain consistentMost top YouTube creators agree that consistency is crucial tosuccess on the site, but consistency can mean different things.What does consistency mean? Consistent format. Institute a recurring show or series thatcan be repeated again and again. Consistent schedule. Upload a video to your channel on aspecific day and never miss that deadline. Consistent elements. Repeat small aspects of a show thesame way every time, such as intros and outros, or revisitcertain segments in each episode. Consistent voice. Have a clear and confident perspective that’sapparent in every video, no matter how different each video is. Develop video ideas that can be expressed over multipleepisodes. Create a structured format that will prevent you fromhaving to reinvent every video. Upload on a regular schedule and never miss upload day. Make sure your videos have a clear point of view thataccurately reflects your brand.TipIf you’re able to upload on a consistent schedule, communicatethat to your audience so they know when to look for a new video.See “Schedule Your Content” on page 31 to learn how.23
5 ConsistencyConsistency of format/Rokenbok Rokenbok AirportConsistency of schedule/RhettandLink2Consistency of elements/PBSideachannelConsistency of voice/Vice Why Do We Love Zombies? The Mythical Show Ep 4 The Warrior Women of Asgarda (Documentary)24
6 TargetingThe more you can identify the group you’re attempting to reach,the better the response to your content will be.Determine whether you’re seeking to reach a broad group ora niche audience. Niche groups may include people who areextremely passionate about certain subjects, such as Minecraft,fingernail art or toy collecting.Best practices for targeting your audience Study content that’s similar to yours and try to determinewhich demographics are engaging with it. Take a look at any of your existing content (across anyplatform) and determine who’s responding to it. Design every element of your content to reflect who youwould like to reach.Targeting a broad audience/Vsauce What if Everyone JUMPED At Once?TipUse YouTube Analytics to track which of your videos appealto your target audience. See Measurement on page 91 tolearn more.Targeting a niche audience/Puma P UMA Football: Usain Bolt corre com Sergio Agüero25
7 SustainabilityPlan for the long runIf you’ve designed a consistent format for your videos, great.Now it’s time to make sure you can sustain that format. Takea long look at all the elements of the production, from thelocation and the actors to the overall budget, and decide ifyou’ll be able to maintain the project over time.Why aim for sustainability?It will help you serve your audience consistently over thelong run.Best practices for being sustainable Plan your creative concept carefully. Does it have longevity? Jamie Oliver Implement recurring formats and a predictable programmingschedule. Make sure you have the in-house or agency resources tosupport this effort for the long term. Vogue: From the Vogue Closet26
8 Converse With ViewersPart of what makes YouTube remarkable is that you canconverse with your fans in real time. They can let you knowinstantaneously what you’re doing right and what’s falling flat.Why make conversational content?Your fans want to feel as though they’re helping shape yourbrand. Give them that rare chance to connect with your brandby providing opportunities for feedback or, better yet, involvethem in your content.Best practices for conversing with viewers Make an emotional connection. Cognitive psychology showsthat people are more likely to remember something thatcaused a strong emotional response. My Damn Channel Always ask for feedback. Let viewers know their commentsmatter, and that you’re listening. Respond to viewer comments, both in video (when possible)and on social media. OREO Separator Machine #1Creator: Physicist David Neevel27
9 Interactive ContentWhile being conversational with your viewers can help buildloyalty, YouTube channels can take engagement further.Viewer involvement can vary. You can share viewer questionsand feedback in your videos, or incorporate their actual contentinto your brand channel. In some cases, you can let viewersdictate the content itself.Why involve your audience? By involving your audience, you can help them developa sense of ownership and connection to the show. The audience may have useful ideas and suggestions.Best practices for involving an audience Give viewers a range of options for how to participate.They can simply give suggestions or, more ambitiously,actually help the channel make its videos. Barclays bespoke ballads turn people’s tweetsinto songs/Bespokeoffers GoPro uses customer videos/gopro28
10 AuthenticityIn the digital age, viewers crave personal connections, and theywant to learn more about what makes you special. Tell themwhy you do what you do: share your brand’s core values, yearsof service, and dedication to serving them.Why make authentic content?Authenticity helps viewers feel more connected to your brand.Create content that feels truly inspired and you’ll turn passiveviewers into lifelong, loyal fans.Best practices around being authentic Cast subject matter experts or industry professionals to addcredibility to your message. Showcase real-life fan stories to make your message relatable. Consider telling the backstory of your brand in a special videoor channel trailer. Remind fans that your brand came fromhumble beginnings or share little-known trivia about it. Halloween Treats Gone Wrong/CrestStrive to be authentic every time Viewers can detect when they’re watching someone who’struly passionate about their craft, or speaking aboutsomething they love. Ask yourself if that passion is apparentin each of your videos.29
10 Fundamentals to CreateContent People LoveChecklist:Checklist of things to consider. Discover which strategies work for your brand.Develop show formats that are highly shareable.Collaborate with other YouTube channels to find new viewers.Converse with your audience! People tend to subscribe to people, not brands.Make each video comprehensible to a first-time viewer, even if it’s part of a series.Develop a consistent voice, format and schedule.Give your audience unique ways to participate in the content.30
Section 3:Schedule Your ContentDevelop a programming strategy and plot out your content schedule for the year.Now it’s time to map out your overall channel strategy. How do you decide whichvideo to release when? First you need to communicate what your channel standsfor, and then you need to map out the different types of potential videos and thebest times to release them.Contents:Develop a Programming StrategyChecklist31
Develop a Programming StrategyStrategy:ImpactOrganize your content into one ofthree categories – hygiene, hub, orhero – and create a programmingschedule.V iewershipS ubscribers4 out of 5Why It Works:A consistent, predictableprogramming schedule encouragesviewers to return to your channelto see what’s new.EffectW atch TimeE ngagementTime CostOptimization Brand AwarenessHow To Do It:Adopt at least one strategy to boostdiscoverability, engagement andgrowth as your channel develops. InfluenceConsiderationMajorFull day or more Grow Loyalty32
Develop a Programming Strategy“Programming” means creating a cohesive viewing experienceacross your channel; each video should fit into the largerchannel vision. It encapsulates both pre-production andproduction activities: what type of content to produce andhow to publish and share it.Your programming strategy should be articulated around threedifferent types of content: hygiene, hub and hero content, witheach content category requiring a different type of activation.In the next pages, we’ll review each content type in more detail.33
Develop a Programming StrategyHygiene contentHygiene content best practicesYou know who you want to reach. But to draw viewers to yourchannel, you need to capture their intent – that is, understandwhat they’re searching for when they come to YouTube.Use search insights to find the most frequent searches (aka“queries”). Which queries can your brand credibly answer? Use Google or YouTube Trends to determine high
of YouTube content creators to help brands as they develop content strategies that will resonate with 21st-century consumers. Why YouTube? Online video presents opportunities that television simply doesn’t. YouTube is patronized by a hyper-engaged, highly-connected younger audience who craves t
May 02, 2018 · D. Program Evaluation ͟The organization has provided a description of the framework for how each program will be evaluated. The framework should include all the elements below: ͟The evaluation methods are cost-effective for the organization ͟Quantitative and qualitative data is being collected (at Basics tier, data collection must have begun)
Silat is a combative art of self-defense and survival rooted from Matay archipelago. It was traced at thé early of Langkasuka Kingdom (2nd century CE) till thé reign of Melaka (Malaysia) Sultanate era (13th century). Silat has now evolved to become part of social culture and tradition with thé appearance of a fine physical and spiritual .
On an exceptional basis, Member States may request UNESCO to provide thé candidates with access to thé platform so they can complète thé form by themselves. Thèse requests must be addressed to esd rize unesco. or by 15 A ril 2021 UNESCO will provide thé nomineewith accessto thé platform via their émail address.
̶The leading indicator of employee engagement is based on the quality of the relationship between employee and supervisor Empower your managers! ̶Help them understand the impact on the organization ̶Share important changes, plan options, tasks, and deadlines ̶Provide key messages and talking points ̶Prepare them to answer employee questions
Dr. Sunita Bharatwal** Dr. Pawan Garga*** Abstract Customer satisfaction is derived from thè functionalities and values, a product or Service can provide. The current study aims to segregate thè dimensions of ordine Service quality and gather insights on its impact on web shopping. The trends of purchases have
playbook, Offensive Formation playbook, Defensive Formation playbook and Drills click the Database Selector pull down list. Creating a New Playbook File There are two ways to make playbook files. 1. File New Playbook File will start you off with a blank playbook or 2. File Save Playbook
2. Study YouTube’s best practices. YouTube has a whole training site dedicated to training content creators. They call it the Creator Playbook. A Google search for “YouTube best practices” or “YouTube creator playbook” will pull it up. They even have playbooks designed specif-ically for science YouTubers. It is a must read for
Creator Playbook for Brands Discover best practices and strategies to build your YouTube audience. Discover best practices and . YouTube is patronised by a hyper-engaged, highly-connected younger audience who craves the two-way communication YouTube offers. And unlike TV, YouTube lives everywhere because it's accessible on hundreds .
